Scaling your one year old firm into a larger regional player.
What steps are you taking to get your boutique brokerage to earn the trust of larger clients?
[{"id": "gdd9izr", "text": "1. Chain of trust - offer other brokers and service providers you know, who offer a different, non-competitive service, a referral fee for bringing you a client.\n2. Thought leadership - talk about something you know well in a way that other people can digest. This can be done through a blog post, podcast, or social media post.\n3. Proactive value-add - research report, or run an analysis on someone's prospective deal without asking anything in return. As a financing broker, I sometimes take an investment sales contact's listing, apply some reasonable financing assumptions, and show them \"a buyer will likely see this listing with a X% Cash on Cash\" or something.\n4. EXECUTE - word of mouth and referral business from past clients is irreplaceable.", "replies": [{"id": "gf1r04f", "text": "Valuable advise. Thank you.", "replies": [], "depth": 2}], "depth": 1}, {"id": "gdkgkpl", "text": "snipe some top brokers from your local cbre's/mm's/etc.  They will already have the trust of large clients.", "replies": [{"id": "gf1r0jd", "text": "In the works.", "replies": [], "depth": 2}, {"id": "gf1wv9z", "text": "Easier said than done.", "replies": [], "depth": 2}], "depth": 1}]