Can street art help sell a commercial building?
any documented examples or articles?
[{"id": "ebz3rtf", "text": "You mean graffiti?  Typically not I imagine, unless that graffiti allows the building to be rented for more money (which is the only thing that matters..)", "replies": [{"id": "ebznj5n", "text": "Graffiti and street art aren't exactly the same thing", "replies": [], "depth": 2}, {"id": "ebzvaw6", "text": "Not graffiti. I am referring to a art mural", "replies": [], "depth": 2}], "depth": 1}, {"id": "ebz5pen", "text": "Yes, by lowering the selling price.", "replies": [], "depth": 1}, {"id": "ebz7348", "text": "Would you expect your tenants to pay more rent if you hung a Picasso in the lobby? Generally, artistic frills are desired among higher quality tenants and generally don\u2019t make or break a deal. My short answer is \u201cnot directly, no,\u201d though it could marginally contribute to a slightly sexier profile of a building. But the art alone won\u2019t cut it, you would need nice finishes and modern floor plans if you really want to attract class A tenancy that would care about art.", "replies": [{"id": "ebzvdqy", "text": "Thanks that was a very helpful answer. ", "replies": [], "depth": 2}], "depth": 1}, {"id": "ebzg7f6", "text": "I could see it helping if it was a retail building in a hip neighborhood and the art was high quality. ", "replies": [{"id": "ebzvjaf", "text": "Agreed. all about location. I imagine, if a building has a popular art mural which makes people want to take selfies in front of it and this building and mural is going viral on social media, there must be some value there. ", "replies": [{"id": "ebzwq5u", "text": "Definitely. Just gotta find a way to spin it as a positive when you're selling it. ", "replies": [], "depth": 3}], "depth": 2}], "depth": 1}, {"id": "ebzpqiy", "text": "Murals can drive interest in a space, which can create demand, but you also need to program it to demonstrate demand. \n\nCincinnati did a pretty cool event where they create a huge light festival that did projections onto murals in underdeveloped areas and got like a million people out in the city's worst neighborhoods. https://www.cincinnati.com/story/news/2017/10/16/1-million-people-took-streets-blinks-inaugural-year/767770001/", "replies": [{"id": "ebzvl3n", "text": "&gt; https://www.cincinnati.com/story/news/2017/10/16/1-million-people-took-streets-blinks-inaugural-year/767770001/\n\nwow. really cool. i will explore this more. thanks !", "replies": [], "depth": 2}], "depth": 1}, {"id": "ebzr5x5", "text": "I would say it depends where.\n\nA commercial company I worked with recently owns a building and they had a street artist paint a mural that says \"Our City\" on the side of their building. Now its a popular place to take pictures and has probably generated thousands in free advertisement, it was really a good play.\n\nEspecially in hipstery bar/music areas of cities I'd definitely say it improves value and exposure.\n\n&amp;#x200B;", "replies": [{"id": "ebzvnp8", "text": "Thats exactly what i had in mind. I am interested in creating a case study around this concept. just thinking of where and how to start. Thanks for your input. ", "replies": [], "depth": 2}], "depth": 1}]