lead generation - how should leads be qualified, and how much is a lead worth?
I'm working on lead generation software that will provide leads to shopping plaza owners. The leads will be business owners who are prospective tenants for the shopping plaza owners.

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What I'd like to know is:

What information is most valuable for someone who is buying this type of lead?

How qualified should the lead be (and how should they be qualified)?

What is the market rate for such a lead?

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[{"id": "e5la6rz", "text": "Are you going to market it directly to shopping center owners? \n\nAre you going to qualify these tenants with a credit check? \nAre these going to be credit tenant national companies, that are often represented by an in house real estate staff. \n\nICSC has a list already of brokerages and brokers for national tenants. \n\nhttps://www.icsc.org/find-and-connect/members \n\nThe major problem with retail is that each center has restrictions on what can go there, you cannot put a burrito place next to another burrito place, ect. That and mom and pop retail tenants are a dime a dozen, I get them off sign calls all the time or on loopnet and half to qualify them. \n\nAnyway, if you figure out something for industrial that is better than what already exists I may be interested, but retail leasing is already a clown show. ", "replies": [{"id": "e5ugpdi", "text": "Explain the clown show sentence please. ", "replies": [{"id": "e5ulamb", "text": "Compared to office or industrial, retail leasing is a lot more work. The tenants you work with are lower credit, and have a lot more needs in terms of traffic counts, demographics, signage rights, lease exclusions, hours, parking, zoning and conditional use permits. Industrial leasing is easy. Office is a little harder. Retail leasing is a clown show and you have to work a lot harder to make the same amount of money. ", "replies": [], "depth": 3}], "depth": 2}], "depth": 1}]