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[{"id": "hc97q3p", "text": "I think it depends on where you are based and what you actually specialize in. My opinion of small firms is generally pretty low though to be honest as both a broker and principal. Going with a larger firm or a \u201cbig name\u201d locally is generally the play it seems like. A few counties isn\u2019t enough to make me bat an eye, half a state or a whole state, maybe though. Not sure if that helps just replying with my quick thoughts.", "replies": [{"id": "hc9fmmh", "text": "I definitely see what your saying. So we\u2019re located just outside a major city, I\u2019ll obviously refrain from saying which. This city kind of gobbles up the firms that work in it. So like if you googled \u201c[big city] commercial real estate\u201d you\u2019ll see the big boy names and we\u2019d get buried, if you google \u201c[literally any city/county outside the city] commercial real estate\u201d we are number one and also , selfishly, it seems when we do work in the city (tenant rep stuff) these cbre and jll guys are worthless so we always end up doing extra work while still splitting commissions haha so that another reason we don\u2019t bother. And we also never want to be the ones caught with out pants down, in a city on the other side of the state where we\u2019re not familiar. Plus we\u2019d need more agents to cover the state and one thing we\u2019ve found massively successful is ultra collaborative approaches were all in the office chatting about what goes on and those spontaneous \u201chey what about this\u201d moments absolutely magic, not that that can\u2019t happen with a massive team but it\u2019s be a little more difficult. All this said, the competitor in question is out size and in the out area, just pretending they\u2019re a bigger deal than they are. I\u2019m worried potential clients look at us, look at them, and think \u201cAmazon warehouse, well i\u2019llll be, they must really know what they\u2019re doing\u201d when it\u2019s actually just horse shit. I just had more faith in people but people never stop proving me wrong haha.", "replies": [{"id": "hcamc7n", "text": "Track record tells all. If you are in front of the clients in the smaller area, pitching yourself well, and can show a proven track record beating out the other company - you shouldn\u2019t have any issue. If there are a lot of out of state owners needing leasing and sales done though, you are nearly always going to lose to the big guys still, this other smaller company shouldn\u2019t matter much on that front though.", "replies": [], "depth": 3}], "depth": 2}], "depth": 1}, {"id": "hc9eqg6", "text": "From a branding perspective it depends on what you want to bee seen as..Are you a more general Commercial player that specializes in a local market? Or are you a more niche specialist that covers a wider geography? \n\nFrom what you said, you are the expert at those 7 counties. You should focus your on what you know. If there\u2019s a major development that isn\u2019t yours, but exists in your zone of expertise, then I don\u2019t see any harm in transparently discussing it on your site or social media. It\u2019s only disingenuous if you/they posture like it\u2019s your/their development/listing.", "replies": [], "depth": 1}, {"id": "hcddpvs", "text": "Not necessarily real estate specific, but still goes over the same topic. Read or listen to the book \"the pumpkin plan\". I think that book could answer your questions", "replies": [], "depth": 1}, {"id": "hcl9b8z", "text": "Depends where you are", "replies": [], "depth": 1}]