Question for brokers - Do you use Linkedin for cold outreach?
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[{"id": "g8pyy4n", "text": "Generic blast on LinkedIn are useless, IMHO. To use that tool properly, I believe you need to find second level connections and get warm intros from your first level connections. Maybe do a blast to your first level connections in the appropriate market or space and offer some sort of referral incentive.", "replies": [], "depth": 1}, {"id": "g8pzscx", "text": "Connecting with someone and instantly blasting them with a call request is a big turn off for me. I\u2019m sure some people use it successfully though.", "replies": [], "depth": 1}, {"id": "g8q2xfx", "text": "As someone who spends more time avoiding cold calls/emails than making them- you're wasting your time.  I've all but quit looking at LI because of this.  Every few weeks now I'll open it up and accept all the rando requests at once so that I know to be on guard for the next few days and ignore them all.  It's either that or ignore them all together and risk being rude or missing a connection that matters.", "replies": [{"id": "g8q95zo", "text": "make more calls!", "replies": [], "depth": 2}], "depth": 1}, {"id": "g8q4uy6", "text": "To echo others, I haven't tried it, and I get annoyed by the random \"cold-call\" messages (now around 10+ a week) from commercial agents, mortgage brokers, marketers who only see \"real estate\" in my name and tell me how I can get 10x more home buyer leads, etc. I avoid them all.\n\nI know this is a bit of a jaded/cynical view, but when I see those come in, my first thought is that they must not be very good at their work, or their work would speak for itself. If they were good at their job, they wouldn't need to be broadcasting a million messages to the world pleading for work. Again, I know this isn't always the case, but that is where my mind first goes, sadly.", "replies": [{"id": "g8qv2ps", "text": "&gt; when I see those come in, my first thought is that they must not be very good at their work, or their work would speak for itself. If they were good at their job, they wouldn't need to be broadcasting a million messages to the world pleading for work\n\nBingo.", "replies": [], "depth": 2}], "depth": 1}, {"id": "g8qu9vj", "text": "LinkedIn is a joke you're better off going door to door", "replies": [{"id": "g8r0rqs", "text": "Nope", "replies": [{"id": "g8rt5c7", "text": "Definitely yes. Right now it\u2019s hard because Covid but I would argue that at least for tenant rep door to door is actually the best way to dig up requirements.", "replies": [], "depth": 3}, {"id": "g9f7ik0", "text": "Now that the thread is old and probably dead I was actually just trying to throw everyone off. Linkedin is amazing and I use it every day for my business", "replies": [], "depth": 3}], "depth": 2}], "depth": 1}, {"id": "g8quzyc", "text": "&gt; Considering starting a campaign of blasting out cold linkedin connection invites.\n\nPlease for the love of God don't. Anyone who does this to me gets insta-blocked.", "replies": [{"id": "g8r0r3n", "text": "I\u2019ve sourced a deal on LinkedIn. Just considering duplicating that effort  to a massive degree", "replies": [], "depth": 2}], "depth": 1}, {"id": "g8qyi3n", "text": "I\u2019ll connect with people I am prospecting, but typically don\u2019t reach out directly. I use email and phone first the first couple times, with maybe sending a direct message down the road. I\u2019ve never gotten business from it though.", "replies": [], "depth": 1}, {"id": "g8r7kgh", "text": "I don't even go on LinkedIn anymore because I'm so sick of being solicited.", "replies": [], "depth": 1}, {"id": "g8r9og9", "text": "LinkedIn is a joke anymore filled with virtue signaling, \u201cinfluencers,\u201d and daily solicitations. They\u2019re practically Facebook or Instagram now that they have stories", "replies": [], "depth": 1}, {"id": "g8rfsnj", "text": "Whenever I\u2019m considering about prospecting activities I think \u201cwhat kind of target would respond to this\u201d? Do you really want to be having calls with the types of prospect that are going to agree to having a call after one LinkedIn invite. Sounds like they don\u2019t have much to do, so they\u2019re probably not decision makers, and frankly a complete waste of time. \n\nHow about invites with market reports in their market. Follow up if they have any questions on them. Or better yet, write a White Paper on what others like them are going through in the market, and solutions you\u2019re using.", "replies": [], "depth": 1}, {"id": "g8rprq2", "text": "As an investment manager at a private company I don\u2019t like that method. It is a relationship business. If you have a deal to present pick up the phone and call. I\u2019ve gotten to know brokers that way and appreciate their courage in calling a stranger.", "replies": [], "depth": 1}, {"id": "g8sdft1", "text": "I hate that shit.", "replies": [], "depth": 1}, {"id": "g9jqkye", "text": "Anyone who immediately asks me for a \"intro call\" gets automatically ghosted.", "replies": [{"id": "g9ju3ne", "text": "What\u2019s a cold sale approach that you like/react better to?", "replies": [{"id": "g9juguq", "text": "Calling and just being honest. Explain what you can do to set yourself apart from competitors and ask.", "replies": [], "depth": 3}, {"id": "garauje", "text": "I had a debt broker cold call me after I purchased a property - I don't know if the purchase got entered in CoStar as a cash purchase or what. Anyway he dug through the LLC and got my phone number, started with congrats on the purchase, just chatted me up about that then asked about financing. It was really low-key and set the right tone for if I needed something in the future. I actually called him back another time. \n\nI reject all LinkedIn invites that I don't know, and many that I do know. I was especially pissed at all the \"1031 expert\" type invites I got this summer while selling a property, either someone sold my info or that got triggered just by going under contract, idk.", "replies": [], "depth": 3}], "depth": 2}], "depth": 1}]