A website for an office complex, have you seen this in the wild?
We are conducting due diligence on a 50% vacant office complex. The vacancies are worth about $20,000 a month. Aside from traditional marketing methods, which our leasing agent will be responsible for, I want to help speed up the process. We are already planning to drop rents, which is sure to help with our short term cash flow. 

An office complex website. High quality photos, descriptions of vacant units with layouts. Profiles of existing tenants (those who wish to have their info online). 
Also, I plan to reach out to local businesses to get them to offer discounts to tenants of the complex, all of which would be prominent on our site. 

By highlighting current tenants, they can generate leads, and potential tenants may choose to move in because there are complimentary businesses that they may not have known about with a simple Loopnet ad. Also, prospects could see that there is life to the new management, showing that we care about our tenants success. 

If you build it, they won't come. 
The marketing strategy is the following:
Adwords and Facebook, hyperlocal to the city and/or county. 
Make sure every tenant is listed on Google maps. Only 1 of 10 of the businesses shows up on Google maps search. Dafuq? From my experience this is key. 
Some tenants don't have websites at all. Our portal can be a defacto website for our tenants. For those with a website or social media, we can provide them with links to their other Web properties. 
We can ask local government to promote our vacancies and post links to the site. 

We are going after this deal because of the upside, we have an uphill battle to climb. 

Thoughts? Suggestions? Examples?
[{"id": "cowz9jc", "text": "Some businesses aren't going to want an online presence. Could there be an legal issues with posting this information? Are you going to be posting the legal name of the lessee, or the DBA? ", "replies": [{"id": "cowzgpt", "text": "You're right. I wouldn't publish any information without the express written consent of the individual or business. ", "replies": [], "depth": 2}], "depth": 1}, {"id": "cox03df", "text": "A few years ago I noticed our comps were not doing this, so I did. Now, we don't have vacancies across hundreds of thousands of sq ft, and they all do. You're on the right track and your plan is solid. Maybe forget about FB. Every few months I'll throw a hundred or so at it to update my analytics. It's never been a good source. ", "replies": [{"id": "cox2vw3", "text": "Where do you focus on for traffic generation? What % of your leads would you attribute to this website? How do you use it in parallel to Loopnet, Costar?", "replies": [{"id": "cox54lx", "text": "Google and Google related services account for roughly 60% of my leads. Adwords being used to target specific areas, typically by zip codes. Experimented with targeting different zip codes at different times of the day to catch people at their old offices or homes. The websites and other ILS's like loopnet will be pretty similar in content, photos, pricing, etc. Websites are simply more user friendly... no trend data, comps, etc. ", "replies": [{"id": "cox67a0", "text": "Are you getting any organic search traffic? Is there competition on adwords you are bidding? ", "replies": [], "depth": 4}], "depth": 3}], "depth": 2}], "depth": 1}, {"id": "cox0nbc", "text": "Our company website has profiles on all of our properties that show location, demographics, stacking plans, amenities, photos, etc.  We also have separate websites for each of our office campuses.", "replies": [], "depth": 1}, {"id": "cox6k1r", "text": "Is this the same property that you were thinking of putting in some covered parking ?", "replies": [{"id": "cox6vpu", "text": "Yes it is.", "replies": [], "depth": 2}], "depth": 1}, {"id": "cox7pvm", "text": "I wouldn't post tenant profiles online. Maybe their name, but certainly not any details. They'll get hammered by Tenant Rep brokers (like myself) if you list their size, expiration date, etc.", "replies": [{"id": "coxk5tr", "text": "Good point. Their size would probably not be included. I was thinking more along the lines of basic business info like operating hours and services. ", "replies": [], "depth": 2}], "depth": 1}, {"id": "coxkiy6", "text": "Paying to market on Facebook is worthless. You pay per impressions. Thousands of people are paid across India &amp; other parts of Asia to click on anything. Otherwise the strategy is solid. World of mouth is important. If your local business owners are active on facebook, friending them and getting them to post something about your site can be gold.", "replies": [], "depth": 1}, {"id": "coxlp4g", "text": "Here is something that gave me the inspiration. http://www.papermilloffice.com\n\nApparently the buyer of the property took it from 0-100%. I am going to get in touch with him to learn some more lessons.", "replies": [], "depth": 1}, {"id": "coyktql", "text": "I was/am part of a similar situation.. Owners purchased a rather run down and older office building with 48% occupancy rate. Owner then upgraded infrastructure and modernized the building.  A marketing firm ($$) was brought in to rebrand and redesign the major marketing components, including a new website, which came out fantastic! Word of mouth around the technology /entrepreneurial incubator concepts has been unreal and very effective.  I would say that word of mouth is generated from the specific marketing items such as the new website and branding the building to appeal to such groups. As far as standard office users, we still have to compete pretty aggressively on rates to make headway on occupancy rates. Fb presence is there but not worth any marketing money. ", "replies": [{"id": "coyngwu", "text": "Did they bring in any medical clients? ", "replies": [{"id": "coywzcm", "text": "Nope, no medical clients (yet). Part of this building's up hill climb is the area- downtown, parking issues, with many comps. Lots of law firms and architects, though", "replies": [{"id": "cozswpf", "text": "What marketing has worked? Does the site generate any organic search traffic? Have you found that local businesses, or government, are interested in linking to the site?", "replies": [], "depth": 4}], "depth": 3}], "depth": 2}], "depth": 1}, {"id": "cp156pl", "text": "So, to understand, you're wanting to make a listing portal for perspective tenants?  I know that some property management software has this built in.  buildium, http://www.buildium.com/, does a tenant website that you can use for all your management and advertising.  That's just an example, there are more that do that I think\n\nInstead of going through facebook, you could target all the local Commercial realtors", "replies": [{"id": "cp1bafh", "text": "Yea in some way it would be like what Buildium or Appfolio do. Would like to focus on backlink building and SEO, plus highlighting the existing tenants. ", "replies": [], "depth": 2}], "depth": 1}]