[Discussion] Companies who use YouTube as a free marketing tool to promote themselves, their brand, and their properties
I'm a consultant for a commercial real estate firm and I have been really pushing the idea of starting a company YouTube channel. My concern is that driving to locations, filming, and producing these videos can be a little time consuming. On our website, we have property listings with photos, brochures, and an embedded Google map. I'd like add YouTube videos to these listing pages. As of now, we have a company drone that we often use to shoot aerial videos/conduct rooftop inspections for internal use.  


My question is: Do you think YouTube is an effective enough marketing tool to actually take seriously? If so, what are your favorite CRE YouTube channels that do a good job?
[{"id": "dd9m5mh", "text": "The firm I work for uses YouTube. Not so much for listing purposes, but we use them for showcasing our tenants, an about us video, and other things central to our core mission.\n\nThere's no doubt that our marketing/creative team spends tons of time on these videos, but they are pretty well done.\n\nAbout us video: \nhttps://m.youtube.com/watch?v=8Je8WtbnWTs\n\nAnthem of us video (narrated by Big Sean, 100k+ views)\nhttps://m.youtube.com/watch?v=d1UDoUQ-Ius\n\n\nYouTube channel Link:\nhttps://m.youtube.com/user/BlocalDetroit\n\n", "replies": [], "depth": 1}]