Real Estate Players: Building Your Media The Right Way
[{"id": "dh1boa8", "text": "I couldn't disagree more. Video is the wrong way to market property. When i started watching the Millenium video... i actually skipped through it because the images were moving too slowly and the music was making me sleepy. If I could give advice to condo or rental developers, it would be let your customer shop at her own pace! Videos establish a pre-set pace, which will inevitably be wrong. Just give people a well formated place where they can browse photos easily, so that when they see somethign they are curious about or like a lot they can pause and take more time to appreciate it. Better yet, a 3D rendering of the unit so they can do a virtual walk through. Idk what millennials you have been talking to that prefer a video slideshow over a click-through slide show... but maybe try a new group. Definitely not my preference. ", "replies": [{"id": "dh1emak", "text": "Thanks for your input! Shopping at one's own pace is definitely important, you're right! That being said, video marketing shouldn't be skipped\u2014the real estate industry has a great amount of untapped potential in regards to this. Galleries are still a great way to show off developments, but clicking through is tedious. The pace of the Millennium Tower video rests at about five seconds per image, which gives the viewer enough time to see what they need to see and be carried into the next image easily. Also, would you not agree that a virtual walkthrough falls under the category of video? I don't expect video to appeal to everyone, of course, but it *is* 2017. Not having it is a huge mistake.", "replies": [{"id": "dh4z20l", "text": "A 3D model is superior to a video becuase it allows a user to navigate the space on thier own. There are a couple marketing companies doing it now, but its very new tech and will take a while to be adapted into the market. What i can't stand about the video marketing, especially when it comes to resi RE, is that the pace is dictated by the marketer, not the consumer. When i look at properties, for example, i spend between 1.5-3 sec per image. I look at a lot of this stuff and can get a good idea of what a space looks like very quickly by clicking rapidly though a series of images. I'm not willing to sit through any longer than i need, i will get distracted and start doing something else. I think its important to remember that engagement is the absolute key to marketing. I just don't think video's offer enough flexibility to engage people enough. ", "replies": [], "depth": 3}], "depth": 2}], "depth": 1}]