I need help/advice with marketing.
Hello everyone, I'm looking to get a more professional look to our flyers/ OM's and want to see what else everybody uses.  In-house vs outsourcing. 

I know a lot of big teams have marketing teams that do all this work for the brokers, however, my firm is small and everyone does all their own work/calls/ and marketing (no secretaries or marketing team.)  

I'm looking to spend some money for a good marketing software to really make my email blasts and flyers on our website and loopnet/MLS pop and have a really nice professional feel and look.  

Any help?  
[{"id": "db6q0px", "text": "Buildout.com\nJust started working with them and holy crap they make you look on par with the big firms and have the back end to back it all up. Totally worth it and very affordable ", "replies": [], "depth": 1}, {"id": "dbfagi1", "text": "If I understand correctly, you're considering in-house vs. using software? Depending on your market, types of properties, listing types, and size of your contact list, you may be able to achieve a lot of this through LoopNet, RCM, CoStar.\n\n* Are you a small, independent firm, or part of a larger group?\n* How are you currently using for OMs, and marketing material?\n* What types of deals are doing/aspiring to do? (industrial, investment, retail, office)\n\nSOURCE: Guy who's done this for a long time in NYC and the West Coast\n\n\n\n", "replies": [{"id": "dbwvu1q", "text": "I just need some type of software or something, ANYTHING.  To make my flyers look more professional without spending an arm or leg.  For example, right now i'm using power point and it just doesn't do it for me.  I want to be able to buy a software or a template that I can use and edit and customize depending on my listing. \n\nI've looked at out-sourcing and its just way to expensive for my firm.  We are a small independent family firm. \n\nWe do retail, land, investment. \n\nWhat do you use? ", "replies": [{"id": "dby4bf6", "text": "I've always used Adobe products(what I do is usually more design intensive), an email campaign service, and the main CRE platforms. For the types of transactions you are typically doing, you may want to consider hiring someone to built out internal documents specific to your brand. As much as I hate PowerPoint myself, I've had good success building out templated material that works with Excel and Word documents made for valuations and pro forma sheets. \n\nAfter a quick google search, it appears some places are offering full service marketing, you may want to get quotes from them. For example, $300/month (just making this number up) might seem hefty, but overall $3,600/year is small compared to hiring full-time employee. \n\nOverall though, you may want to ask yourself where you want to take the firm. If growth is a factor, hiring someone internally might be a good starting point. If you are planning on staying a small firm for a few years, an online marketing platform might work best. It will give you control of the marketing, but not detract your brokers from making calls or meeting with clients. I've never used them, but they appear to have their game together. Would be worth looking into.\n", "replies": [{"id": "dby6761", "text": "What adobe products do you use? I have a couple myself (photo editing) and have looked into Adobe InDesign. ", "replies": [{"id": "dc2zid1", "text": "InDesign, Photoshop, Illustrator, Bridge, Acrobat Pro are my most commonly used ones. However, keep in mind that I have a branding and design background. This means if you decide to pay Adobe a monthly fee for their programs ($50 for personal account) you still have to design everything from scratch. If you want to play the role of a designer and have it look good, it's going to take time. \n\nNot saying don't do it, just be aware that some of the web-based services might be a better use of time than if you are thinking that designing it yourself might save you a few bucks of upfront cost. Just remember when you are in crunch time from getting a listing, that window to complete a design and bring it to market can be very small. Especially if you are the broker/agent on the deal.", "replies": [], "depth": 5}], "depth": 4}], "depth": 3}], "depth": 2}], "depth": 1}]