Anyone going to ICSC RECon in Las Vegas this week?
Just reaching out to see if anyone is headed to ICSC RECon in Vegas. 

We're one of only 20 technologies being featured as part of the Innovation Exchange and will be in the Grand Lobby Ballroom booth IE-3A to check out our PaaS that utilizes blockchain for a transparent relationship between retailers and marketplace operators with influencers that push their products on social media. 

We have seven years of R&amp;D so we require low tech integration on your end -- we have already done the work for you. PM me if you want to connect or just check out our slick shoppable wall irl. 

Cheers!
[{"id": "dz9uhsc", "text": "How to succeed at RECON 101.\n\nDump the booth.  Take the money and buy 2,000 plastic cups with your name/company on it.  Buy an airline service cart, fill it with mini bottles of booze and mixers.\n\nStay in the elevator at the convention hall all day, making cocktails for people coming and going.  Literally, the elevator pitch as you make them a cocktail.", "replies": [{"id": "dza5os3", "text": "I can't remember ever taking an elevator at recon. All escalators and it's spread across threes different conference halls. ", "replies": [{"id": "dzazvnw", "text": "We never even go to the main convention center...", "replies": [], "depth": 3}, {"id": "dzbm1k2", "text": "Er...so no one is coming to see me? K cool. :D", "replies": [], "depth": 3}], "depth": 2}], "depth": 1}, {"id": "dzf4z15", "text": "If you don't mind, I'm super skeptic of blockchain in CRE, and while there could be very narrow areas I could envision it's usefulness, could you explain why it is useful to BOTH parties and what incentive both parties would have to actually use it?", "replies": [{"id": "dzhgror", "text": "Hm...there are a lot of moving parts to your questions. \n\nOur blockchain does not work with CRE per se -- this PaaS was originally created to remove the middlemen from affiliate marketing online. We did so successfully with our tech but it created a ton of backend accounting for retailers which is costly. We now run this on blockchain and that allows the affiliate cut to be automated from the retailer to the influencer/affiliate who facilitated the sale. Our software went on to develop many facets including shoppable walls, which allow retailers to capitalize on online discovery of product by offering items at the user's local mall/shopping center. \n\nFor CRE blockchain can be utilized in many ways and most significantly it can/will cut costs in a major way for all involved. This is what it will do for any industry tbh -- right now the caveat is the slow process (though prob as slow as CRE purchases now -- I do not know a ton about CRE -- I am from fashion and tech sectors). It is not currently scaleable for mainstream transactions, but we are getting there with 4th generation blockchain developments (what's used rn is 2nd gen btw). \n\nI am kind of a blockchain nut so feel free to ask questions. The word itself def garnered tons of attention for us at ICSCRECon. CRE is a dinosaur biz, but maybe blockchain will be the tech that drives it forward even for those well-established in the space. ", "replies": [{"id": "dzhj8xr", "text": "Why can affiliate marketing middlemen not be removed without blockchain? How specifically does it help in that scenario?", "replies": [{"id": "dzimgey", "text": "Because existing affiliate marketing is dominated by Rakuten/Linkshare (who merged and are now their own competitors). Have you seen either's dashboard for an affiliate/influencer? It is a mess. While early affiliate marketing online revolved around making a buck, today's version stems from organic content and influencers who want to learn to monetize the content created for followers/fans. \n\nMost are not in tech and do not want to be, but see the value they bring to a brand or product based on their conversion rates. We are also seeing the rise of the microinfluencer -- your cousin or mom who, via social media, enables the discovery process of product online. Should this person receive a commission from products purchased that they facilitated, it would be pennies on the dollar because of this outdated affiliate sales model. \n\nBlockchain allows only the person who facilitates the sale to be paid and this plays to both the retailer AND the influencer's advantage. \n\nThe retailer no longer has to deal with sponsorships or cutting a big check to a well-known influencer (in the case of fashion/lifestyle bloggers/vloggers) and bank on the name/face without clear ROI. This allows the retailer to say OK, push the product, the conversion to sales we'll happily pay you for. \n\nFor the influencer, it's the same. No more dealing with expired cookies or anything of that nature where the retailer says you can't cash in because it's May 28th and that deal ended on May 27th. This gives total transparency to both parties decided upon with the smart contract at the beginning of the relationship. \n\nYour influence coverts to sales, you're rewarded and you clearly see the sales you made -- no one can argue differently because that smart contract is in place and there's a ledger of every transaction. \n\nThere are many other reasons outdated affiliate sales models do not work, but I am just trying to offer a concise version to illustrate the benefit of blockchain. ", "replies": [{"id": "dzk1kh8", "text": "&gt; Your influence coverts to sales, you're rewarded and you clearly see the sales you made -- no one can argue differently because that smart contract is in place and there's a ledger of every transaction.\n\nHow can you decide what causes the \"influence\" that leads to a sale? Maybe they've seen a couple ads on their phone, on their laptop, walked past a billboard. Maybe their friends suggest to them  to buy someone in person. Unless it is a click through situation, how would you know where the influence from the person came from?\n\nFrom your description, it's just a better cookie that does a more concrete job of tracking that?", "replies": [{"id": "dzk2k43", "text": "It is a click-thru situation. \n\nThat is how online affiliate/influencer marketing have always worked, only with blockchain you're able to clearly see what influencer led to what sale without question. ", "replies": [], "depth": 6}], "depth": 5}], "depth": 4}], "depth": 3}], "depth": 2}], "depth": 1}, {"id": "dziz82f", "text": "How'd it go for ya?  I barely made it to the floor this year", "replies": [{"id": "dzj5kx5", "text": "By that do you mean you guys had a booth so you were manning it all day?\n\nThat was me. We had a fantastic response, solid leads, tons of international interest/prospects, but same...I did not get to see what else was out there. \n\nIt was my first time at the event (I'm not from real estate) and WOW it is a major event. I only went through the North Hall once early on Monday morning and some of the booths are massive and clearly gobs of money is spent to build them out for the event. ", "replies": [], "depth": 2}], "depth": 1}, {"id": "e0xfvc4", "text": "Are you a member of ICSC??\n\nCould i pay you for a list of the retailers that were there?\n\nI attended as a guest and they wont let me have the list without being an actual member.", "replies": [], "depth": 1}]