Marketing and lead generation using Third Party Direct Mail
I hope everyone is having a great weekend.   I have some extra money in my marketing budget and I’m thinking about using a 3rd party to mail a letter to a list of MF and Office owners.  About 300 in each mailing.  Probably would mail to each list 2-3x’s.

Has anyone had any luck with bulk direct mail or have any tips?   All of my letters and notes to date have been a handful at time.

Thanks!
[{"id": "gu3laim", "text": "Whenever I close a deal, I send out a mailer to about 200 contacts that I keep updated. Typically I will get about 5-10 callbacks and usually one leads to my next listing. I have used several different postcard companies before, and Reonomy during a trial period, but I prefer to just grind it out myself these days. Once you get a system down it doesn't take more than a few hours and costs like $80 in postage.", "replies": [{"id": "gu3obvs", "text": "Do you use mail merge for an excel sheet or other source?", "replies": [{"id": "gu3r8wi", "text": "Mail merge works for me.", "replies": [], "depth": 3}], "depth": 2}], "depth": 1}, {"id": "gu3xn36", "text": "I use open letter marketing.", "replies": [], "depth": 1}, {"id": "gu49wg3", "text": "If you want to build your business to unimaginable growth, you should be doing direct mail (postcards) and a very routine email campaign. Never stop that program. Never. It\u2019s a constant prospect stream. \n\nSeventeen years ago I joined a brokerage that did almost no marketing like that, and what they did do was EXTREMELY inconsistent. With a lot of trial and error, I put together a marketing campaign that created a seven figured GCI business for me, and more than tripled the GCI of the shop, all in a really short period of time. It leads to other opportunities too. Management contracts, acquisition opportunities, etc.\n\nRemember, activity begets activity. Figure out your farm, then farm the hell out of it. Brokerage is a business where top of mind awareness wins almost every time. \n\nIf you\u2019ve defined your farm, figure out how to touch each property owner a minimum of once per month. Tell them about a listing, a sale, a price change, a great article, wish them holiday greetings, spring forward, fall back, March Madness, Happy 4th, tell them to change the batteries in their smoke detectors, check furnace filters, WHATEVER!\n\nThe market is changing. Money is being made. Grab ahold of it. \n\nIf you need a platform to go off of, I\u2019m happy to help you. It\u2019s something I\u2019m really passionate about.", "replies": [{"id": "gu5sw7x", "text": "&gt;Figure out your farm, then farm the hell out of it.\n\nBest advice ever given on marketing of any kind on the entire planet.\n\nDo this (every day) and you'll die a multimillionaire.\n\n(In any business).", "replies": [], "depth": 2}, {"id": "gu6ryx8", "text": "Would love to discuss this in greater detail with you if you're willing to share any additional information. I'm in the slow process of moving from residential into more commercial. Love the initial info you provided and excited to hear more. Lmk. Thank you.", "replies": [{"id": "gu6t21i", "text": "I\u2019m absolutely happy to share. As you make your transition, I\u2019ll caution you that it\u2019s all or nothing. You\u2019re either in commercial or you\u2019re in residential. There\u2019s no splitting your time, thinking you\u2019re doing anyone any justice. The clients are very different, the process is different, and to truly represent your client best, you need to be focused. \n\nI grew up in the housing business. We developed subdivisions, built houses for spec and for contract, and built commercial projects too. When I went into brokerage, I saw the divide. A mentor of mine told me to focus my time, and that doing so would pay me handsomely. He also recommended I go through the CCIM program. I took both pieces of advice, and both were worth the time. \n\nIf you want to talk further, direct message me.", "replies": [], "depth": 3}], "depth": 2}, {"id": "gubdogw", "text": "I am a Broker in SoCal and would be interested in knowing more about the platform you are using if you are willing to share. Thanks.", "replies": [], "depth": 2}], "depth": 1}, {"id": "gv8bfov", "text": "Which mail service do you use?", "replies": [], "depth": 1}]