Reading for CRE Beginners
Recently I was hired to do marketing for a commercial real estate company. I've done marketing before but none in this sector. I've tried to look up some reading but am finding more about investing and buying when I'm hoping to learn about the leasing side of it. I was hoping for some recommendations of places to just get some more knowledge. Thanks!
[{"id": "dlgagte", "text": "https://www.wallstreetoasis.com/forums/must-read-real-estate-books", "replies": [], "depth": 1}, {"id": "dlhnh04", "text": "Hmm...just some thoughts. GENERALLY speaking, markets that have very little tenant demand will usually offer higher tenant improvement packages and will offer free rent for 2-6 months. Thats not to say a retail owner in a l prime market wouldnt offer the best TI package for Gucci or Prada....they want those tenants. Also, on the marketing side...you should know the kind of tenants in the market for your property. Do they prefer cafeterias/coffee shops at their office? Super fast internet? Sophisticated energy usuage monitors to make sure reimbursements are correct? Do they want to be near a transit system. Anyway, my two cents.", "replies": [], "depth": 1}, {"id": "dlien74", "text": "Real Estate Finance &amp; Investments, William Brueggeman\n\n\nQuintessential textbook for real estate finance", "replies": [], "depth": 1}, {"id": "dlogu6q", "text": "Negotiating Commercial Real Estate Leases by Martin Zankel.\n\nIt's dry, but its quintessential reading for new brokers.", "replies": [], "depth": 1}]