Facebook advertising etc
I'm curious if any of the brokers here have any experience with online marketing, either pro or con.  It seems like everyone in my market relies on mailing lists and drip campaigns.  

Is there an opportunity to acquire new clients with targeted advertising or is our industry just so specific that doesn't work?
[{"id": "cuuwbht", "text": "I think the problem is targeting. Who are you going to target? Just an age group? Area? How do you know they are business owners? \n\nIf you have your own website and get decent traffic, then you can use Facebook Re-targeting. It's why you see ads of websites you have visited. Facebook knows you visited that site, so they show you an ad for that site.\n\nAn example. I went to coastal.com to look at eyeglasses. I am now seeing Coastal Eyeglasses ads every time I log into Facebook.\n\nWe use it for our startup", "replies": [], "depth": 1}]