Best Way to Cold Email?
Whats the best way to cold email people for informational interviews? I don’t want to write a template and just send it to everyone because it seems less personable. Any tips on the most fastest and efficient way to do this?
[{"id": "frcxm2u", "text": "Just had a young guy reach out to me on LinkedIn. Said he was using this time to expand his network and get insights from people willing to share. We set up a call for next week. It\u2019s as simple as that.", "replies": [{"id": "frd2uk0", "text": "I have had this happen a lot recently as well. I\u2019m on the development team of a large private developer in the Bay Area and have had a number of people either finishing school or new to the industry reach out on linked in. You would be surprised how many people would be willing to talk with you for 20 minutes on a friday afternoon. Everyone has been in that position at some point in their career. \n\nI would recommend having clear questions and a thoughtful path or set of considerations that align with what the person you are reaching out to does. For example: saying you have a specific interest in an asset class rather than just saying \u201chey you work at a company that is selective and that I also want to work at as well.\u201d\n\nEdit: always follow up a conversation with a thank you and provide an update when you land in a new position. This makes it feel less transactional. Also don\u2019t expect that this person can get you hired. At best, they can flag your resume, but, unless they\u2019re a VP or higher, it is unlikely that they have power over the hiring process.", "replies": [{"id": "frd37el", "text": "Yeah I think this guy is a little greener, trying to learn what my company does (how an LP differs from an operator, etc). I\u2019m always happy to take those calls, I was in their shoes once.", "replies": [], "depth": 3}], "depth": 2}], "depth": 1}, {"id": "frd2mfw", "text": "I\u2019m much more likely to respond to cold emails when someone is specific. \n\n\u201cI\u2019m looking to gain insight about multifamily apartment financing in the San Francisco rent controlled arena, and see you are a subject matter expert. Are you available to have a 15 minute call or zoom to discuss your experience?\u201d", "replies": [{"id": "frd6k16", "text": "The more specific the better and if there is a real connection between you and the target person helps. People's BS detectors are normally pretty good and with covid they have only gotten better. Be specific, be personal, and be concise.", "replies": [], "depth": 2}], "depth": 1}, {"id": "frdceti", "text": "Cold emails are illegal due to the canspam act and you can be fined up to 16k per email. Make sure you are in compliance before doing some amateur shit.", "replies": [{"id": "freg3if", "text": "&gt;Cold emails are illegal due to the canspam act and you can be fined up to 16k per email. Make sure you are in compliance before doing some amateur shit.\n\nI have some snow in Alaska I think you'd be interested in...", "replies": [], "depth": 2}], "depth": 1}, {"id": "frdjd2t", "text": "DONT", "replies": [], "depth": 1}, {"id": "fre95t3", "text": "You can get a tremendous amount of information for the price of a cup of coffee...little tougher in social distancing times if that\u2019s specifically what you\u2019re asking about.", "replies": [], "depth": 1}, {"id": "freltmv", "text": "I spent the last 6 months cold calling/emailing. Be specific about what you want out of the interview, what you are looking for, and how that specific person can help. I find that most people, if they aren't crazy busy, are happy to share their knowledge and help someone out.", "replies": [], "depth": 1}, {"id": "frexwu0", "text": "Mass emailing - Be specific, use their name, use their company name, show that you are curious to learn and listen to their advice\n\nIndividual emailing - same as mass emailing plus \n- recent news about their company/person\n- know background of the person (school, certifications, prior jobs) to form a connection", "replies": [], "depth": 1}]