Commercial quarry sales as a non realtor related question
Considering the topic and my background, I'm going to preface this to be very clear that I am in no way, shape, or form here to spam/drop links/insinuate anything in any underhanded way whatsoever...

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With that out of the way...

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My family has owned a commercial quarry for the past few decades. 

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After my Pop died (the og owner who used it for his various real estate/land dev/construction business) we no longer have a need for it so its to be sold.

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Instead of losing an unnecessary % going thru a realtor (no offense to anyone but were talking 7 figs here) my fam asked me to get some eyeballs on it as I'm an internet marketer by trade. (I only handle marketing specific to another industry entirely so to circle back to my initial point, I'm not here for clients)

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The website (don't worry no name let alone link) is now getting plenty of leads from around the country.

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We have some interested leads about our specific local quarry. So that served that purpose...

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But my question here is...how can I monetize the other leads?

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I have people emailing and calling looking to buy or sell quarries in different locations in different states and concerning different aggregates.

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I know as a non licensed realtor I can't get a percentage legally.

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So until I do get my license, which I plan on doing sometime next year...

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What's the best way to structure things to maximize my profits without risking any sort of legal issues?

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Flat fee for ad space depending on the size/rev/type of aggregate of the particular quarry?

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Some sort of high 'per lead' cost based on X?

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Something else entirely?

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Thanks

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PS - I'm posting this in 4 of the top real estate based subreddits including this one.

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Thanks again
[{"id": "iuye02n", "text": "I\u2019d research the brokers who deal in the specific niche. Then have the top guys create a BoV (broker opinion of value). Only brokers that have sold this type of asset. Start there. \n\nWhile you may think you can negotiate and sell the property, you should keep in mind there are a lot of things that can go wrong in a transaction like this and great brokers earn their fees. Even highly skilled developers who build in 7-9 and up figure range use brokers, not because they are inexperienced but because they know the right broker can net them more through years of hard experience.  \n\nIf you decide to handle this yourself, start with 2-3 BoVs to give you a baseline. Then contact the developers and end users who would buy something like this, also reaching out to the local and regional government contacts like economic development folks. Again a good broker would know the highest paying buyer profile. Maybe that is a landfill operator, government entity or concrete company? As a broker who hasn\u2019t done a deal like this, I\u2019d map every rock quarry transaction in my region to see who the buyers are for the past decade or so, then talk with the sellers and buyers without mentioning my property and look for the similarities and alternate uses to maximize proceeds in my marketing efforts.", "replies": [], "depth": 1}, {"id": "iuyfjx7", "text": "Also, I\u2019d add that no broker would be interested in buying leads because they already have the active buyers nationally and likely overseas if they are a big shop. The niche is so specific and any broker here will tell you it\u2019s a small world in highly specialized property types. You probably aren\u2019t doing yourself any favors by driving traffic to your property without a professional package/strategy.", "replies": [], "depth": 1}, {"id": "iuz8fqf", "text": "Do you have recent geological reports? Once you get that hire a broker before you miss the market (if you haven\u2019t already). I have seen quarries sit on the market for 10-20 years that closed shortly after the economy opened up. Price out capping and what the change of use would net if your FLU allows for industrial parcels a change of use cap and fill might be more profitable.\n\nIf you only have one listing as an owner expect to drop a minimum of a grand a month in advertising. If you can fly the space with an octocopter drone or a Cessna you could save on the offering package by doing it yourself. \nThere are firms that do packages for brokers depending on the market you might be able to get one done for a couple grand in a small market. Depending on the material if you lease with no expertise expect to get hosed completely. In my area it\u2019s about 50/50 if they skip the scales if given a chance.", "replies": [], "depth": 1}, {"id": "iv1nmja", "text": "Realtors sell houses. 7 figures while large, is a standard deal size. A real estate license is one of the lowest barriers to entry for any profession. Go talk to a lawyer for legal questions. Leads are only worth what YOU paid for them, most are useless, and agents have access to larger marketing networks and they actually do the work involved. \n\nYou should be concerned less about the things that you know you don\u2019t know about, and more concerned about things that you don\u2019t know that you know nothing about.", "replies": [], "depth": 1}]