Looking for ideas to market some Class A office space in Bridgeport CT.
I’m an asset manager in Bridgeport CT and I handle the nicest class A office building in town. Avison Young is our brokers and seem to be doing what they can to lease up the vacancies. Still slow going so I’m looking for ideas to help the process. I saw a recent post by someone saying he used IG. Anyone have ideas that have been effective in these difficult times? I’m in the process of doing pre-builds because I am seeing people don’t want to pay any TI. Thoughts?
[{"id": "iirgh41", "text": "Add building amenity that make people want to come there with their staff. It works well where I am.\nThird space meeting rooms, fitness classes free to occupants or subsidised Pilates etc. create a community.", "replies": [{"id": "iirgntd", "text": "I\u2019ll add we do have a gym, free conference rooms, parking and I\u2019m in the middle of making the lobby more green with live large planters/plants.", "replies": [{"id": "iirzbhs", "text": "My office has all of that and it doesn\u2019t excite me enough to show up, fwiw. I think they mean above and beyond on the amenities.", "replies": [{"id": "iirzj2x", "text": "Massage\u2019s with happy endings?", "replies": [{"id": "iirzmo8", "text": "You son of a bitch. I\u2019m in.", "replies": [], "depth": 5}, {"id": "iirzxqx", "text": "Really though, I\u2019ve tried to think about what would get me back in the office and there would have to be some cool shit. I would have taken a job with a big developer last year if it wasn\u2019t for the thought of having to wake up an extra hour and a half each day to throw a tie on, drive in rush hour traffic, spend all that $ on gas, and have to get interrupted every 3 hours to listen to stories I don\u2019t care to hear while I\u2019m at work.", "replies": [{"id": "iit2ddd", "text": "Totally hear that from personal experiences.", "replies": [], "depth": 6}], "depth": 5}], "depth": 4}, {"id": "iitz2vr", "text": "Agreed in the current employment market, but tenants are looking to landlords to help improve the chances of getting people back in\u2026 not saying it\u2019s a given but it helps\u2026. More so that advertising on social media.", "replies": [], "depth": 4}], "depth": 3}], "depth": 2}], "depth": 1}, {"id": "iirockn", "text": "These have worked to some extent for me on more difficult properties. For me the trick was to get the attention of tenant reps and really incentivize them to put the building on their list and get their clients in. Once the clients tour, you gotta step up and make sure they feel the love. \n\nHold some broker events for those that might not typically have your building on their list. Invite the usuals but don\u2019t focus on them. \n\nOffer 100% commissions up front to tenant rep for a lease before year end. Other incentives work for junior brokers too (lease X SF we\u2019ll give a golf trip). \n\nBe on the tours to meet personally with the prospect. Go ahead and pay for a sign panel and put it on then suite entry way so they see it when they come in.", "replies": [], "depth": 1}, {"id": "iis5kne", "text": "Where is the property in Bridgeport?", "replies": [{"id": "iis6681", "text": "1000 Lafayette", "replies": [{"id": "iisdndb", "text": "I know most commercial brokers take a less is more approach with listing photography, but Loopnet might benefit from some additional photographs of common spaces and finished pre-builds (when available), especially if it\u2019s a higher-end. Definitely a great location and I\u2019m familiar with the building. Best of luck, I have a client expanding their business from NC to the area in about 6 months so if there is space that works for them then I\u2019ll be sure to show. Best of luck.", "replies": [{"id": "ijyl2li", "text": "This! \n\nLoopnet has 4 pics, and a 5th is on Costar. \n\nWith 48,000 sf available you should have a bunch of photos. Show off the lobby, enhanced security, \nGym etc. The 2 big spaces and a couple of the smaller spaces. A couple virtual tours wouldn\u2019t hurt. \n\nI don\u2019t always shill for loopnet, but I do think this building deserves a premium ad. You want the increased regional exposure to compete with buildings in Stamford or Norwalk.", "replies": [], "depth": 4}], "depth": 3}], "depth": 2}], "depth": 1}]