Looking for advice on partnering with Brokers &amp; Tenant Reps
I'm in business technology and communication sales and looking for some advice on partnering with tenant reps and brokers. Every time a business moves, they need voice and data service. I help businesses with everything from basic internet and voice connectivity, to large bandwidth and helping them leverage "the cloud" to help their businesses in many ways. 

We have a lot of great solutions and unique financing programs which we are able to help companies eliminate capital expenses (office furniture, painting services, construction costs, hardware, software etc) and wrapping them into an operational spend. This can enable the tenant to use their tenant finish budget on other items and projects. 

We also have a pretty great partner referral program in which if anyone becomes a partner and refers me business, then they earn residual payments for the length of the contract. Over time, these payments actually add up to more than my commission. Frankly this can be a lot of money spread over a typical 36month term. $100-400/month = $3,600-14,000 which continues to build with every referral sold. 

I am looking for advice on gaining partners who will refer me business and in exchange they make residuals on every sale. After talking to a few reps and brokers, they have informed me that Telecom sales reps have a bad reputation in the commercial real estate circles. I really don't want to come across as cheesy or scummy, as that is not who I am, or who my company is in my market. How can I get my name into this community locally, and develop true and trusted partners to help them bring value to their tenants? any help would be appreciated!
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