Email subject lines
When cold calling, probably 70% of the time I cant get past the gatekeeper to the CEO. I can, however, usually get an email address. When emailing growing companies trying to help them with plans to expand, re negotiate their lease, etc. What subject line have you found works best? 
[{"id": "cwr2thm", "text": "I can't give you a magic subject line, but I'd say if your emails can provide/offer them something of value you'll stand a better chance of being the agent they contact when they're ready to do something with real estate. Maybe send them, on a regular basis, information pertaining to current lease rates for similar properties, recent vacancies, space available, deals you've done, etc. Make sure to offer your services in a polite way, urging them to \"call for a consultation\" or something like that.\n", "replies": [], "depth": 1}, {"id": "cwrlajn", "text": "you get to the decision maker 30% of the time?   this, from calling public numbers?\n\nI mean, I haven't done any cold calling... but that seems like a crazy high rate of not getting just a \"no\" *click*\n\nI can tell you that you aren't going to get a 30% response rate on your emails, even if they are personalized.   ", "replies": [{"id": "cwtotnb", "text": "You'd be surprised who you can get on the phone.", "replies": [], "depth": 2}], "depth": 1}, {"id": "cwvmv60", "text": "Just curious what is your strategy when talking to the gatekeeper?  When somebody answers the phone it's usually a secretary or HR.  What do you say to actually get some information when you succeed?", "replies": [{"id": "cwwon7w", "text": "I usually say something like, \"Hi, this is (name) from (company), Im calling to get in contact with whoever heads up your real estate situation (individual or team), what is the best way to get in contact with that person? Can I have their email or phone number?\"\n\nPeople are usually pretty receptive to this. Sometimes they wont give me anything, they'll take down my info and say they are going to \"pass it along\", which never works.\n\nProspecting is interesting in 2015, I feel a mix between cold emailing, cold calling and door knocking are good, but im curious how people are generating leads. In the Bay Area where I am, relationships are everything, people stay loyal to brokers, so its very difficult to get new business. ", "replies": [{"id": "cwwqgt9", "text": "That's like that in almost every city.  Commercial Real estate has always been a good ole boys club per say.  Cold Calling hardly works for me unless I have something i'm specifically calling about.  \"Hey we have a vacancy in this market are you interested\"  same thing with Cold e-mailing. ", "replies": [], "depth": 3}], "depth": 2}], "depth": 1}]