How to market a listing without Loopnet?
Hello Everyone,

I appreciate you reading. I've come across a unique situation, in which a seller does not want to market a fairly large asset using Loopnet, but has not objected to signing an exclusive listing agreement.

How would you go about marketing this property without the benefit of a mass-marketed campaign, and with the serious seller expectation that you can get this done.

My ideas include:

-cold calling what I deem to be eligible buyers

-using off market platforms

-mining existing investor relationships

Has anybody else been in this situation? And if you were able to sell a deal, how did you do it?  I'm concerned with being able to match the sheer amount of exposure a property receives on Loopnet.

Thanks in advance for your responses.


[{"id": "d987ij4", "text": "Go door to door to other commercial offices, leave them flyers, and talk to other agents.", "replies": [], "depth": 1}, {"id": "d98azoi", "text": "One more idea: Send flyers to owners of similar properties in the area.  \n\nWhat kind of property is it and where?  ", "replies": [], "depth": 1}, {"id": "d98hvph", "text": "Reach out to all of the local firms ", "replies": [], "depth": 1}, {"id": "d98j8gc", "text": "You should have an email-list of other brokers/agents in your area that you can send a marketing package to. Depending on your market, that's more than likely where your buyer is going to come from. ", "replies": [], "depth": 1}, {"id": "d98lwvo", "text": "Costar?\n\nBut seriously, check with the neighbors, other purchasers of similar properties in the area, and you could still do direct email to all area brokers who may have a buyer.\n\nGood luck!", "replies": [], "depth": 1}, {"id": "d98nx5d", "text": "Loopnet is not for big assets anyway. It is one step above Craigslist in my opinion, good for strip retail, but not like you are going to sell a skyscraper with it. \n\nSounds like you have a pocket listing. I would see why the seller does not want to list it on an MLS, it could be that there are other serious issues with ownership, or maybe he does not want to freak out the tenant, or maybe he already has it listed on Loopnet and is trying to screw you out of a deal. \n\nAs any pocket listing, you shop it around to your preferred buyers and try to do an off market deal. ", "replies": [], "depth": 1}, {"id": "d98rig9", "text": "You could always make the listing a private listing on LoopNet. Then share the private link with people you want. It would also allow you to create flyers / email campaigns through it. At least you won't need to make the flyers by hand. ", "replies": [], "depth": 1}, {"id": "d9asub5", "text": "You may want to look into recent sales in your market.  If you have a fairly large asset in a market your most likely buyer is familiar with the area.  Check with a title company or use Landvision to scout similarly priced sales in the last 12-24 months.\n\nGood luck!", "replies": [], "depth": 1}]