Passion Letter: Heard Of One?
Hi, I had lunch with a broker friend a few weeks ago and he mentioned that Cresent would send a passion letter from CEO to certain prospects that they wanted to lease to. Has anyone heard of one? Does anyone have an example of one? I have started to form one myself but am having "writer's block"....feel free to comment and add language that you deem appropriate for this type of letter. Thank you!!!!!!!!!!!!!!! 
[{"id": "d8qzg7j", "text": "I believe what you are referring to is a \"pain letter.\" I have heard about these from AskAManager.com but in reference to job searching.\n\n\"For people who don\u2019t know what a pain letter is, it\u2019s a concept being pushed by at least one career writer \u2014 who happens to be selling a whole job search system based on it \u2014 where the idea is to send a letter through the postal mail to a hiring manager, outlining a problem you think the employer is experiencing (the \u201cpain\u201d) and how you can solve it. In other words, it\u2019s a cover letter but with lots of added salesiness and a serious dose of presumption.\"\n\nhttp://www.askamanager.org/2016/01/are-pain-letters-really-worth-it.html\n\nProbably the same logic- what is their problem and how can you solve it, helping the person/business you are reaching out to?", "replies": [{"id": "d8xbt67", "text": "Thank you! ", "replies": [], "depth": 2}], "depth": 1}]