How active should a commercial real estate company be in social media?
Facebook, Twitter, more? How should a commercial real estate company utilize social media?

Talking brokerage firms here
[{"id": "dfsbxm4", "text": "I try to do a 50/50 split of new listings and articles pertaining to CRE - new zoning, new projects, things business owners will care about, what the economic development commission is up to, etc.  I don't cross post between personal and business page.  Try to do about 3 maybe 4 posts a week.  Enough to be remembered, but not enough to be annoying.  Posted one on Facebook this morning that a tenant sent to a friend and signed the lease this afternoon.  You never know, business owners tend to know a lot of other business owners.  I only use Facebook.  If anybody has successful strategies from other social media products I would love to learn more as well.  I don't understand twitter, but if I can make more money by using it I would. \n\nEdit:  Also try to do something for new tenants and current tenants as it makes them much more likely to follow your page and feel like they \"owe\" you. ", "replies": [], "depth": 1}, {"id": "dfse5kt", "text": "Ehh the ROI is minimal with social media. However, it is better to have no presence than an extremely weak presence (ie not posting in over 3 months). Social media helps with branding and to reaffirm your business, a tenant or someone looking to use your services may quickly browse your social media to get a perspective of you. Different good to post a mix of information, articles, and self promotion. ", "replies": [], "depth": 1}]