Strategic plan to win a listing
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[{"id": "g2x5f5y", "text": "Don't overthink it, they probably just want to see an analysis of the best use for the land based on current events, zoning, etc. Is it still multifamily? Great. How many units can get approved, what do you have to do to get approval or is it by right? What is the current market value for development sites that someone is willing to pay? Has it changed since you sold the other land? Things are very different now. Will banks still lend on new multifamily in your area?\n\nTiming. Should they sell now? In six months? Longer? Should they sell all at once or in stages?", "replies": [{"id": "g2xqmh1", "text": "Agreed. Highest and best use analysis considers legal permissibility, physical possibility, financial feasibility, and maximum productivity.", "replies": [{"id": "g2yick4", "text": "Altus has done that one year ago for them and I think they had reliable findings. I believe it is worth to update it, but then it is kind of out of my reach as I am not an appraiser. They are not willing to pay for a new analysis, even if I pay half of the costs involved.", "replies": [{"id": "g3359ck", "text": "The key missing from above is demand. Take the nuts and bolts, and add the demand piece. Where could this land likely go today (or in near future) and how would you get it there?", "replies": [], "depth": 4}], "depth": 3}], "depth": 2}, {"id": "g2yhry5", "text": "What I may have forgotten to mention is that the owner is a large development company. Everything is already rezoned and being subdivided, subdivision should be complete by November. I have already defined the price per acre going forward, and they have agreed with my numbers. As the land is already rezoned, units per acre are already set. Phasing has already been defined, too. So unless I am missing something, as I said, I cannot get my head around what he wants.I am going McKinsey and listing in detail all the tasks and goals in the first month after listing, second to the fourth month, etc. Besides that, I am not sure what to do, as I have already proposed my vision for the site, SWOT analysis, market review, etc.", "replies": [{"id": "g335fhr", "text": "Feel free to PM me the book and would be happy to take a look and offer any insights.", "replies": [{"id": "g35qmmi", "text": "Thank you very much for your kind offer. However, due to an NDA I signed with the ownership, I am not allowed to share the info that's in the book.", "replies": [{"id": "g36lesn", "text": "No worries, I am in the biz (although certainly not competitive) and get it. My only other advice would be to reiterate to him what you've provided, let him know you'll be happy to fill any gaps, and ask him what the gaps are. Good luck!", "replies": [], "depth": 5}], "depth": 4}], "depth": 3}], "depth": 2}], "depth": 1}, {"id": "g2x74nu", "text": "Best CRE brokers I know really dig into the zoning and approvals for a property so they know what is possible. They produce a proforma of the highest and best uses as of right.", "replies": [{"id": "g2x9x87", "text": "Have already done that for all the parcels I sold so far, so I don't think that's exactly what he means.", "replies": [], "depth": 2}], "depth": 1}, {"id": "g36jufw", "text": "I think you should basically put together a mix between an executive summary and a development agreement,  laying out the plan for for the project.  Includes some graphics here and there and keep it to 2-3 pages or so.   Put it on your letterhead and I would expect that would work.", "replies": [], "depth": 1}]