Marketing/Promotion for CRE firm
Hello all,

I am an agent/intern at a boutique commercial firm. I have taken on marketing and promotion of our platform (Facebook clicks, LinkedIn views, website interaction). I am a Finance graduate, but have taken marketing classes in uni. When I think of Marketing and promotion, I think of a product and putting that product on a shirt or water bottle and handing them out like candy. Sticking the product or service in someone's face. Obviously real estate is a bit different, commercial real estate even more so. It wouldn't make much sense to say "GIVE AWAY TIME!! Share and re-post this picture and a lucky winner gets 3 months free rent!!". I try to post frequently on the company page, facebook page and linkedin page with updated industry news, but I'm searching for a way to get more creative. If anyone has run into this issue or has an pointers, that would be great. Thanks all.
[{"id": "egqte1p", "text": "What niche are you in. Marketing for retail tenants is different than office tenants ect. \n\nRetail may have some traction with instagram. \nLinkedin is usually posting thought pieces, industry trends ect. \nYou are trying to be seen as an expert, not as some gimmicky sales person. \n\nI would figure out where in the market you are, who your competitors are, what differentiates you from them, what the expertise of your team is, and then target those ads to a select client list. \n\nGoogle ad words worked ok. The client is going to google their property, so if your marketing in the first hit that is better than loopnet being the first hit. \n\n", "replies": [], "depth": 1}, {"id": "egqyy9o", "text": "It depends on the type of tenants you're looking to get in front of. Obviously, a potential tenant for industrial warehouse space is going to be different than a millennial-focused apartment complex.\n\nWe do a lot of digital marketing work on mixed-use and create office projects in urban areas, and we see a lot of success with a mix of social media, ad retargeting, and email outreach.\n\nSocial is a great way to promote the brand of a project and create the first touchpoint with a potential lead. From there you can use different types of ad-retargeting to keep reinforcing your message and brand, and hopefully drive them to your website for the project, to learn more and hopefully submit their email.\n\nAfter their email is in the queue you can obviously reach out to them directly, and in addition, there are various tools out there (eg Drip, Mailchimp) that you can use to create segmented email campaigns that deliver content and measure engagement.\n\nThere's no magic bullet persay and usually comes down to the unique attributes of your project. \n\nWe do quite a bit of this work in the space, feel free to reach out if you have any questions https://authenticff.com\n\n", "replies": [], "depth": 1}]