How much should I charge for commercial billboard signage?
Hi everyone,

I have a 25 x 34 foot billboard on the roof of my property. The company has been paying me very little for it for about 10 years. I was wondering what a fair price for them to pay would be in the Cincinnati area. The sign if grandfathered in.
[{"id": "j0ckmok", "text": "Google search \u201chow much to rent a billboard in Cincinnati\u201d", "replies": [], "depth": 1}, {"id": "j0co6xi", "text": "If you're not working with Clearchannel, contact them as well as a competing billboard company and ask for proposals. And let them both know you're shopping around.", "replies": [{"id": "j0epgk6", "text": "Will do, thanks!", "replies": [], "depth": 2}], "depth": 1}, {"id": "j0cwtfu", "text": "Do you know how many cars per day pass within visibility of your billboard", "replies": [{"id": "j0d9te9", "text": "Around 12k", "replies": [{"id": "j0de19u", "text": "The best bet is to goto several billboard companies as mentioned by another poster with that info. If you get multiple proposals you can compare and choose the best one.", "replies": [], "depth": 3}], "depth": 2}], "depth": 1}, {"id": "j0e1d1x", "text": "I just sold a strip center last week with billboard rents of $6000 a year. 40k cars daily. On average I see anywhere from $4-8k a year. Better traffic counts better price.", "replies": [{"id": "j0ebzgd", "text": "You owned a billboard, which company\u2019s would pay you to advertise on, correct? And you\u2019re saying that business only brought in $4,000-$8,000 a year from that one billboard?\n\nReason I\u2019m clarifying is because I was wondering if buying a billboard would be a good investment, but these numbers sound very weak", "replies": [{"id": "j0ek6gd", "text": "To clarify, I brokered the transaction and have been a part of quite of a few with billboards on the parcel or building. You can buy billboards on LoopNet (or used to be able to).", "replies": [{"id": "j0exhhx", "text": "Any ideas how profitable billboard ownership is?", "replies": [{"id": "j0g2o72", "text": "Generally not very profitable unless you get quite a few of them or get one off of a major major intersection. Cap rates are 8-10% on these generally.", "replies": [], "depth": 5}], "depth": 4}], "depth": 3}], "depth": 2}, {"id": "j0epfra", "text": "Thank you this was very helpful!", "replies": [], "depth": 2}], "depth": 1}]