Starbucks, Taco Bell, Chipotle: The $290 billion race for the perfect drive-through
[{"id": "g31g8sb", "text": "How people feel about drive-throughs is as important as how fast they actually are. Some people feel anxious using a drive-through, as they wait in line, scan countless items trying to remember their family\u2019s order, and fumble around for their money\u2014problems the pandemic has only exacerbated. \u201cCOVID has created this sense of urgency,\u201d Grams says. \u201c[We need to be] a calming place . . . fast and easy.\u201d And a lot of that comes down to rethinking the biggest mainstay of drive-throughs: the menu board.", "replies": [], "depth": 1}]