Partnering with Property Management Companies &amp; CRE Agents/Brokers
I'm still new to the CRE industry and learning about various roles as they relate to titles/positions. I work as a telecom broker and I was suggested to try reaching out to those who in the CRE industry who have a direct impact when it comes to new tenants moving into a space. I've been reaching out to Property Management companies as well as individual brokers and agents. 

Am I targeting the correct audience? 

I essentially need to get in at the ground floor (i.e. when a when a tenant is signing the lease). Would my best bet be with  leasing managers at property management companies, brokers and agents? Or are there other individuals in the CRE industry that I should be connecting with. 

I appreciate any insight. 
[{"id": "e8gs2wq", "text": "We add all available telecom providers to a list, but unless your company has the building fiber lit you\u2019re not going to get a lot of customers. ", "replies": [{"id": "e8i841v", "text": "I've ran into this a lot. The company I'm with doesn't sell their own Internet per se, but instead works directly with all the major carriers (more than likely all the ones on your list). So the value we add is helping tenants by being a single point of contact to quote all the available carriers at their building. \n\nDo you guys currently work with any direct reps at a carrier to help get tenants set up? Or do you guys just have the tenants reach out to whichever carrier? ", "replies": [{"id": "e8ih0au", "text": "I am the IT director of a CRE firm. I usually keep a list of internet vendors because I am the one who negotiates the riser leases. Send me a PM of your company info, I would like to hear more. ", "replies": [{"id": "e8snxza", "text": "Thanks for the response! Sent you a PM.", "replies": [], "depth": 4}], "depth": 3}], "depth": 2}], "depth": 1}, {"id": "e8h47yy", "text": "Hey u/bandwith_brother!  As a multifamily broker, my best suggestion would be to target property management firms and any owners that manage the property themselves.  At my firm we don\u2019t do leasing, only acquisitions, dispositions, and exchanges. ", "replies": [], "depth": 1}, {"id": "e8ien1f", "text": "Your better off going after actual customers. ", "replies": [{"id": "e8so83c", "text": "That is part of it. But I like to think of the partner model like fishing with a pole vs fishing with a net. Finding business partners that refer you business is a beautiful thing!", "replies": [{"id": "e8sqt63", "text": "Except no one is going to refer you business. We get hit up all the time and CRE professionals simply don't have time. \n\nLet me put this another way. If our clients that utilize us for leasing space do not have a provider for basic business services of any sort, they are not worth our time.  ", "replies": [], "depth": 3}], "depth": 2}], "depth": 1}, {"id": "e8oi26i", "text": "You need to hit up the owners.  Look for asset managers, not property managers.  Asset managers typically work for the owner of the building and handled the investment at a much higher level than the property managers.  They are the ones who will be the decision makers.", "replies": [{"id": "e8so2kp", "text": "Appreciate the insight. Are these asset managers usually working for property management companies? Where can I find them?", "replies": [{"id": "e8so7z8", "text": "No, asset managers typically work directly for the owner and are not 3rd parties.  Think of them as the property\u2019s CEO.  You\u2019ll have to pick a specific building, and hunt down who actually owns the building, and then do some detective work to identify the asset manager.  Usually property managers are the gatekeepers, but asset managers make the decisions.", "replies": [], "depth": 3}], "depth": 2}], "depth": 1}]