basic educational resources for a CREF startup newbie
A commercial real estate financing startup recently hired me as their Director of Content Marketing. They hired me because of my strong content marketing record in various fields, but I'm a total newbie to the world of CRE and CREF. What are the best resources that will help me rapidly become a subject matter expert? I've been trying to learn by shadowing brokers, but I might need to start with something basic. My boss recommended "The Eastern Way," so I've been gradually reading that.
[{"id": "gpoy23m", "text": "I googled the book title \u201cThe Eastern Way\u201d and only saw Joseph Campbell and some other tantric self help sort of books, neither of which are relevant to CRE. \n\nI\u2019ve been in the CRE game a long time and feel relatively confident telling you that it\u2019s respectable, but unnecessary, to learn CRE in order to excel in your current position. They hired you to create or direct the creation of sexy marketing. Don Draper and Roger Sterling didn\u2019t have a clue how any of the products were made, neither do you, and that\u2019s perfectly fine.", "replies": [{"id": "gpp0jhl", "text": "Sorry for the confusion. I guess it's not a proper book. This \"The Eastern Way\" is a whitepaper by Eastern Union President Ira Zlotowitz.\n\nYou're right that it's most likely not necessary for me to become a CRE expert, but I'd like to try. In other jobs I was able to perform better once I became an expert on the field. CRE is much harder, though!", "replies": [{"id": "gpp3t2z", "text": "Well that makes tons more sense than the tantric books! I found the white paper by Ira and took a quick glance. The basics are kinda sorta covered, but it\u2019s definitely a \u201chow *we know/do* CRE\u201d which is fine to use as a frame of reference.", "replies": [], "depth": 3}], "depth": 2}], "depth": 1}, {"id": "gppl6vi", "text": "I always suggest \"Investopedia\".  It is a great resource and you could start on some broad topics an dive deep as you progress.\n\nI have been in CRE for two decades and I can still look up rando things from other disciplines/industries that I don't know (or forgot). \n\nThat's my contribution...hopefully it helps!", "replies": [], "depth": 1}, {"id": "gppql4r", "text": "https://www.assessre.com/", "replies": [], "depth": 1}, {"id": "gqezmwd", "text": "Check out bigger pockets", "replies": [], "depth": 1}]