How are you using social media?
We are traditionally an old school business, so I wonder how social media will be used in CRE. With that said, social media is being used more and more in business, what platforms are you using to get ahead?

Twitter, Facebook, Snapchat, Instagram...

[{"id": "d0hde2l", "text": "Commenting to watch responses. I am in the same situation. Old guy and old school and my owner's daughter who is part of the business thinks that it's all about the internet. \nI have tried to express that I don't disagree but that those things were in addition to the basics and not instead of. Maybe people smarter than I can explain how I am wrong.", "replies": [{"id": "d0hkbxz", "text": "If the 30 somethings that use social media all the time are still using it when they are actually decision makers on their 40s and 50s, then a heightened focus on social media and the like would make sense.  I work in investments and everyone I work with is a 50+ year old guy that may or may not know what linkedin is and doesn't really care either way.\n\nReal estate is a people business; phone calls and face to face is where it's at.", "replies": [{"id": "d0hm08h", "text": "Exactly my feeling.\n", "replies": [{"id": "d0ixka3", "text": "I agree with both of you. This is an old school business where meeting people and relationships matter most. I cant help but think though that we are at a crossroads where social media can be very helpful, just not sure on which platform. ", "replies": [], "depth": 4}], "depth": 3}], "depth": 2}], "depth": 1}, {"id": "d0i8d30", "text": "I don't see anyone using normal social media for commercial transactions. I see some resi people post stuff, but even then it's few and far between. People go on social media to interact with friends, not to look for a space to open their next business.  \n\nI could maybe see it used for some unscientific polling, but that's about it. ", "replies": [{"id": "d0ixokm", "text": "I agree, CRE has not adapted any platform of social media where resi seems to benefit from personal branding facebook pages, Instagram, etc. Resi is a lot more about your image where CRE is different. I just feel that we are at time where we could be using it for something, just not sure what that something is.", "replies": [{"id": "d0jfeb6", "text": "protecting information seems to be so key to the business that I doubt people are going to want to be sharing much of it online. ", "replies": [], "depth": 3}], "depth": 2}], "depth": 1}, {"id": "d0ii6w8", "text": "I think social media will become a bridge between the different age demographics involved in CRE. We just started an [Instagram](http://Instagram.com/thelegrandgroup) page for our business and we think it will serve as a good marketing tool for listings and upcoming investment opportunities. Still, as u/rodneyachance said it is in addition to the basics of making a deal not instead of.", "replies": [{"id": "d0jxefv", "text": "Just out of curiosity, why did you guys choose Instagram vs. something like LinkedIn or Twitter?", "replies": [{"id": "d0k1t84", "text": "We actually have used [Twitter](https://twitter.com/TheLeGrandGroup) the longest out of the three and also have a [LinkedIn](https://www.linkedin.com/company/the-legrand-group) company page. On Twitter we have the biggest following and I think it is the most active social media platform overall for CRE. LinkedIn is more so of a social resume IMO.", "replies": [], "depth": 3}], "depth": 2}], "depth": 1}, {"id": "d0ij14q", "text": "I without a doubt see this as an additional tool to our marketing strategy. We had a property (UK) which had only attracted 2 viewings in 3 weeks. Last week we created a Facebook advert to increase the reach of property listing. We received 37 website clicks and 3 house viewings on the back of this. Total advert spend was \u00a35! \nToday an offer was actually made on the house which was accepted. All due to a \u00a35 additional spend.\nGranted this may not happen every time, and I am able to get more optimised facebook ads after much experience. But it does go to show how social media can help by raising awareness.", "replies": [], "depth": 1}]