My broker told me today that he thinks social media could kill rapport with potential clients. Does anyone have a legitimate rebuttal to that? I’ve suggested LinkedIn,FB,IG,YouTube, and start a podcast. Any thoughts?
[{"id": "f88wmnv", "text": "Kill it how...?", "replies": [{"id": "f89l60p", "text": "By posting content that doesn\u2019t reflect brand image or image/ doesn\u2019t show a level of professionalism we want to put out.", "replies": [], "depth": 2}], "depth": 1}, {"id": "f88wnfl", "text": "Depends on their clients.", "replies": [], "depth": 1}, {"id": "f891qkk", "text": "Social Media is a tool, the moment you start using FB as a marketing tool you need to curate everything  you put on there. Of course it could kill rapport if you're spouting politics, doing keg stands, and bong rips, But if you turn it into a marketing tool it can be very helpful. \n\n\nOnce you start using these tools, these social media spaces are no longer your personal space, they are a business space.", "replies": [{"id": "f8ae75p", "text": "This is something I struggle with hard because I am very opinionated. It\u2019s very difficult, at least on your personal pages/with your personal brand, not to offend or destroy rapport. Tbh I really can\u2019t decide which is more important. Is that bad? I mean, it\u2019s important to stand up for what you believe in... but some things are really not popular...", "replies": [{"id": "f8ah6qf", "text": "This is what anonymous/pseudonymous accounts on places like Twitter and Reddit are good for. Anything with your identity on it should be treated as a matter of public record.", "replies": [{"id": "f8aia3f", "text": "Luckily we have activity logs to clean up any over the top diatribes... I do it a lot, go off on certain topics. You\u2019re right, reddit is a good place for it. LinkedIn, definitely not! Lol", "replies": [], "depth": 4}], "depth": 3}, {"id": "f8akstz", "text": "This goes back to basic sales theory. If you try to appeal to a broad market, you want to be vanilla. If you are trying to appeal to a niche and build your brand as the \"opinionated guy\" that does blank, the clients that pick you will love you and the ones that won't will get pushed away. \n\nThey can both work, you just have to decide and curate your page accordingly. \n\nFollow your dreams /u/tylerguitar75 You can be the broker that specializes in brokering white supremacist office spaces.", "replies": [{"id": "f8b3zkz", "text": "Lol that was good except for the white supremacist part. I am absolutely not.\nSorry just really hate that example, yuck. Racism is gross", "replies": [], "depth": 4}], "depth": 3}], "depth": 2}], "depth": 1}, {"id": "f8975eq", "text": "There's tons of people killing it in each of those channels. Yes, do people are idiots or have their true colors show through.  I know people who spout political stuff and that just helps him find like minded people. 20 years ago agents would have loved the opportunity to reach people the way you can with social media. That was only possible with expensive tv ads.", "replies": [{"id": "f8dfx9f", "text": "There is definitely not tons of people killing it on any of those channels. I'm in a big market and there are a few guys that have a big social media presence and are successful, but it's more of a used car salesman vibe. It seems like the big firms are investing in people to help with intelligent LinkedIn type pieces, but the multifamily (always inevitably the multifam guys) that employ their own marketing associate hacks just bomb big time at this.", "replies": [{"id": "f8e91t2", "text": "I will admit I didn't notice this was the commercial group until after I commented. I thought it was r/realtors", "replies": [{"id": "f8e929x", "text": "Here's a sneak peek of /r/realtors using the [top posts](https://np.reddit.com/r/realtors/top/?sort=top&amp;t=year) of the year!\n\n\\#1: [Closed my first deal!](https://np.reddit.com/r/realtors/comments/dsh3u0/closed_my_first_deal/)  \n\\#2: [And I'm Out](https://np.reddit.com/r/realtors/comments/c2lyjd/and_im_out/)  \n\\#3: [I\u2019ve just closed my very first deal!!! This feels awesome!!](https://np.reddit.com/r/realtors/comments/bp3n9u/ive_just_closed_my_very_first_deal_this_feels/)\n\n----\n^^I'm ^^a ^^bot, ^^beep ^^boop ^^| ^^Downvote ^^to ^^remove ^^| [^^Contact ^^me](https://www.reddit.com/message/compose/?to=sneakpeekbot) ^^| [^^Info](https://np.reddit.com/r/sneakpeekbot/) ^^| [^^Opt-out](https://np.reddit.com/r/sneakpeekbot/comments/ciakte/blacklist_vi/)", "replies": [], "depth": 4}], "depth": 3}], "depth": 2}], "depth": 1}, {"id": "f8ag5hc", "text": "Kill rapport with clients he will never reach. \n\nAsk him who he thinks his competitors are. See if they post to linkedin ect. \n\nMay be time to see what your competitive advantages and disadvantages are. \n\nIf he is unwilling, see if a junior member on his team is up to the task. \n\nIf he is a one man show, time to evaluate", "replies": [], "depth": 1}, {"id": "f8cfmll", "text": "I think you need to draw a line at some point. LinkedIn is great - I call it Facebook for adults. It\u2019s good for companies to be active on there and to post articles as an individual etc. Trying to market on Facebook as an individual I think is crossing the line personally. People will generally take you less seriously and it\u2019s VERY difficult to separate your personal life and professional life on Facebook if you choose that route.  I don\u2019t think you should be on Twitter or Instagram either. Go to any market and ask the top 30% of brokers if they use Facebook or twitter as a marketing tool. Guarantee most will say no.", "replies": [], "depth": 1}, {"id": "f8qfz6m", "text": "podcast is an idea my firm has been tossing around. i think if used properly it could be an amazing tool, considering how many crazy stories there are in the world of CRE.", "replies": [], "depth": 1}]