Layoffs in marketing and research
Curious to what your firms are doing on support staff.

Here's what I know:

- Cushman waited then did pretty substantial layoffs of both marketing and research

- Newmark did some layoffs but don't have details on extent

- JLL did light marketing layoffs when it first started

No insight into CB or other firms.

I'm curious what brokers or staff at other companies are seeing and hearing.
[{"id": "g2nnm01", "text": "Some try to get into residential RE making calls. In our area homes still sell at full price.\n\nLeasing will boom as 1/2 tenants will be evicted. 24 hour fitness, retail..", "replies": [{"id": "g2ns3b5", "text": "I don't totally know what you're saying here but retail didn't even make enough to have fully staffed marketing teams when they were leasing at record rates. They'll go full gutter now. Office has dedicated designers, marketing staff at different career levels, different specialties, etc.", "replies": [], "depth": 2}], "depth": 1}, {"id": "g2opxzu", "text": "Cushman laid off 500 globally (~45,000 person firm) in March prior to COVID. They were doing it to try to get their stock price up, just happened to pre-empt COVID. They tried to combine research and marketing, two vastly different skill sets, to cut expenses across the board. \n\nNon-producing managers took pay cuts, some support staff were put on reduced hours.", "replies": [{"id": "g2oqg09", "text": "I can confirm all this. I know a bunch of marketing and research staff at C&amp;W", "replies": [], "depth": 2}], "depth": 1}, {"id": "g2qc9vw", "text": "I was laid off by one of the firms in may, after moving 10 hours to a city I knew no one. It was an associate position. I just finished grad school but had 5 year working experience in project Managment, but hated the kind hours and dealing with contractors so decided to get my MBA RE. \n\nNone of the big firms are hiring. I just took a non RE related job at a big 4 financial institution. I\u2019m happy I\u2019m employed, but bummed CRE is what I really want to do.", "replies": [], "depth": 1}, {"id": "g2qgazd", "text": "In Los Angeles CBRE, Cushwake, JLL, Colliers and Newmark all laid off at least some staff. One of my former interns had been a researcher for the last few years at CBRE and was just laid off a few weeks ago which was kindof surprising to both of us that it was so \"late\" into the pandemic. All those firms have been heavily building up support staff, marketing, research, project management etc since the last recession and relying on them to muscle out smaller players in pitches saying \"look at all the people you get when you hire us!\"...I wonder what their pitch is going to be now that they've let so many people go.", "replies": [{"id": "g2tq5xn", "text": "I work for a vendor in SoCal and spoke with an operations manager at CB a couple weeks ago. They're working on budgeting for the coming year and apparently using a fine tooth comb instead of the brush they normally use which is likely what happened with the recent layoffs. I sadly wouldn't be surprised if there was more to come.", "replies": [], "depth": 2}], "depth": 1}]