How to Successfully Run a Very Targeted Marketing Campaign?
 I am interested in converting an empty building into a small fitness club. The building is not as big as a typical 24 hour fitness. Now, I am not the owner of the building. So I am planning to put an option on the building and start marketing the building **locally**. Have anyone tried this before? Any successful examples? Please describe how to run such a campaign. Thanks!
[{"id": "eeuk974", "text": "I have heard of a lot of people that do this by opening a long escrow period... Maybe 1 yr with a few 6 month rights to extend for a fee.\n\nNever heard of anyone using an actual option to purchase in real estate in practice.  ", "replies": [{"id": "eeuxash", "text": "I am curious what is the currently owner's considerations in this situation. Why would he/she like to give one year away to another person? Thanks", "replies": [], "depth": 2}], "depth": 1}]