How do I properly market my commercial space?
Bought a 2400 square foot commercial space downtown 

I understand the buildout process, architects, building permits, contractors, etc. 

But how do I efficiently market the space to maximize income? I want to hold the property for the foreseeable future, so Im not looking to sell. Do I just start talking to the local economic development people and or hire a marketing firm? Ideally I would like to get a high end retail clothing store like Urban Outfitters or J. Crew, but I know that's very difficult. Can anyone help by explaining how to secure the best commercial tenant? 

Thanks

edit:
Mostly bars around me, a park, loft style apartments and the only other big retailer is Trek.

Currently the space is just a shell. We have a full buildout to go. 

But great character, 16 ft ceilings, exposed brick down the right wall, concrete floor, over 100 yr old. 

How do I choose the tenant if say there are 3 that want the space? 

Instagram.com/108tiptonst
[{"id": "cr47afx", "text": "2,400sf is way too small for j crew or urban outfitters. Your best bet is to hire a broker. What city are you in? I do a lot of tenant rep...", "replies": [{"id": "cr4lu71", "text": "Johnson City, TN ", "replies": [{"id": "cr628vs", "text": "I'm about 2 hours from Johnson City. I'll send you a good broker reference if you want. ", "replies": [{"id": "cr6ntfs", "text": "Sure, thanks. 108tiptonst@gmail.com", "replies": [], "depth": 4}], "depth": 3}], "depth": 2}], "depth": 1}, {"id": "cr48iq6", "text": "What are the uses of similar spaces to yours? How is yours inferior or superior? Thinking about the highest and best use of the space should give you an idea of the tenant profile.  Then either hire a broker known for working with that type of tenant or find ways to connect with potential tenants directly.", "replies": [{"id": "cr4m0gw", "text": "My space is in a better location relative to other areas of downtopwn. Arguably the best location. There are 15 bars downtown and very little retail besides an old mom and pops dressy clothing store that is basically irrelevant, a small dress/ wedding shop and a comic book store. Everything else is a bar /restaurant. I am less than 2 miles from ETSU (East Tennessee State University) which is around 14,000 students, so my idea would be to try and get an established clothing store to lease from me in order to fill the retail vacuum downtown and give the students something they havnt had in the past.  ", "replies": [], "depth": 2}], "depth": 1}, {"id": "cr4ihcj", "text": "It doesn't hurt to begin by listing the unit for lease on Loopnet, most players check this locally. If you are looking for national tenants you want to search for national tenant reps and reach out to them directly. ", "replies": [{"id": "cr4m5rw", "text": "Great advice, I need to begin talking with national tenant reps like you said. And Ill put it on loopnet eventually but not till the buildout is done. ", "replies": [{"id": "cr4t81z", "text": "What buildout did you have in mind?  Plain vanilla shell is probably the best option, unless the space already has some feature(s) worth keeping. ", "replies": [{"id": "cr4xyb5", "text": "Soft buildout. All mechanicals and just frame up the back rooms. No finishes until we have a tenant. ", "replies": [], "depth": 4}], "depth": 3}], "depth": 2}], "depth": 1}, {"id": "cr7ary5", "text": "I had amazing luck with the local chamber of commerce.", "replies": [], "depth": 1}]