Best ways to market boutique brand new NNN retail development internally for lease?
We initially went out with a real estate brokerage shop to handle the leasing, but after no luck, we decided to take everything internally and market the property ourselves. What would be the best way to get activity and bring awareness to the project out to retailers I’m considering an email blast like using constant contact or mail chimp. Are there any other unique and creative ideas? What else can I do that a real estate broker would be doing? The demographic here is not so much corporate retailers.
[{"id": "iz7997n", "text": "If there\u2019s no market for corporate retail, then why build a brand new retail building on spec?", "replies": [], "depth": 1}, {"id": "izt6jee", "text": "The best and fastest way is to leverage Facebook/IG/LinkedIn ads,\n\nYou could use one/more/all of these media.\n\nThough going paid is quite expensive, but it is fast.\n\nYou could fill up your space within a 30 to 60 day period if you use the right strategy. \n\nTwo main factors determine the success of such a campaign.\n\nAudience - the people who see your ad, are they the right people who actually need a retail space. \n\nOffer - the thing they get in return for taking the deal. That is, the offer is telling them that, 'if you get this retail space, this is the big desire you'd get in return, this is what we promise you would get in this space of time'.\n\nAs such, to relatively reduce the cost of your ad campaign, and actually see real results as quickly as possible, offer something that the occupants of the retail space truly need, something that addresses their deepest pain in their business. Then acquiring your retail space is like the vehicle to getting to their big desire. Of course as earlier said, the audience has to be people who can afford your retail space, need the retail space and are in pain.\n\nIf you have any questions or need assistance, feel free to reach out.", "replies": [], "depth": 1}]