How do you typically name/brand your developments?
I'm curious as to how you go about picking a name or brand for your new "impact" developments. Would love and appreciate any insight. Thank you!

Edit: In particular, I'd love to hear from anyone who's had to brand a mixed-use / upscale development. Do you typically name it yourself or go with a marketing agency? If you do it in-house, what process do you use to choose a name? What brainstorming activities do you do that you find particularly helpful? Who do you pick to do the logo design (local freelancer, bigger agency)?  

Thank you very much! 

[{"id": "dfmbz7f", "text": "What are the cross streets?  \"Oakview and 13th\".  Oakview Crossings or the The Oaks or Oakview Plantation, Oakview Village, Oakview, Landings, the Landing at Oakview.  Just basic stuff like that.", "replies": [], "depth": 1}, {"id": "dfmhnvf", "text": "If it doesn't make sense people will notice. If it does make sense people won't think anything of it - unless you have a unique brand / concept / logo etc., I would focus on making it NOT stand out. \n\nFor instance - we just re-branded a building (downtown office). Technically it's in \"Uptown\" so we called it 1905 Uptown. 1905 is the address. ", "replies": [{"id": "dfmkx5r", "text": "Thanks for the feedback! Our concept is actually an \"impact\" mixed-use development with retail/office/residential that we want to stand out but not be obnoxious (not named after the principal, etc). I'm editing the description right now to make note of this. \n\n", "replies": [{"id": "dfmkzir", "text": "Where's the update OP!?", "replies": [{"id": "dfmlnoe", "text": "Updated!", "replies": [], "depth": 4}], "depth": 3}], "depth": 2}], "depth": 1}, {"id": "dfmv3ye", "text": "For multifamily they normally have a marketing  firm do it.\n\nFor office they usually use the street address during development until they can sell the naming rights to someone.\n\nAll of our retail is acquisition, they just keep the name.", "replies": [], "depth": 1}, {"id": "dfng2bd", "text": "We use our management company, who has internal marketing people to brand it.", "replies": [], "depth": 1}, {"id": "dfs0ln7", "text": "Maybe you can hit up the developer or master plan designer of [Birkdale Village](http://croslandsoutheast.com/project/birkdale_village/)? This was the first MU development in Charlotte, it ended up being very successful &amp; won some awards. Everyone knows what part of town you're talking about when you mention 'Birkdale' now. I have no idea where they came up with the name though. ", "replies": [], "depth": 1}]