Cold Calling
I’m a slightly newer agent and sadly this whole corona pandemic kinda just happened when I initially started, just curious if it’s even worth it to continue cold calling despite everything going on.
[{"id": "fmlgebj", "text": "I\u2019d try to check with your local MLS (if you\u2019re a part of it) or do some further research for your state. Here in NY, according to the Association, cold calls are currently illegal.", "replies": [{"id": "fmlgtmv", "text": "Currently working in the NJ Bergen County area, we aren\u2019t too far apart however I know NY is in a worse spot atm.", "replies": [{"id": "fmlh3jr", "text": "Well hello neighbor. I\u2019m licensed in NJ as well and we do a lot of work in Bergen. \n\nYes, NY is in a far worse spot. \n\nIt doesn\u2019t hurt to try to cold call. It\u2019ll likely be a lot less effective at this time though. \n\nI\u2019d try to get more familiar with rents and rates in your area.\n\nEDIT: although those rates will most certainly be adjusting after all of this", "replies": [{"id": "fmlh9m0", "text": "Thanks for the help neighbor!", "replies": [{"id": "fmloohc", "text": "It is always worth it to cold call in my opinion. I mean, what else are you going to do as a new agent? I am still hitting the phones but I must admit not as hard as before.  A good portion of my time is spent into trying to keep deals alive, lol.", "replies": [], "depth": 5}], "depth": 4}], "depth": 3}], "depth": 2}, {"id": "fmlwvy8", "text": "Good thing this isn\u2019t a resi sub", "replies": [{"id": "fmlxeps", "text": "Unsure if this is a smart comment or not. We have a strictly commercial brokerage and one of our offices is in a NYC suburb where MLS is exponentially more effective than our LoopNet/CoStar for the 50 plus buildings in said community.", "replies": [], "depth": 3}], "depth": 2}, {"id": "fmn0ozn", "text": "Currently or always? Meaning is it just covid 19\u00bf", "replies": [{"id": "fmn1nbi", "text": "Just currently during COVID. IMO it\u2019s ridiculous", "replies": [{"id": "fmn4ggu", "text": "I don't understand why everybody has to make it so that individuals can't make their own decision... Sure businesses forcing their people to come in, but making phone calls?", "replies": [{"id": "fmn4kwj", "text": "Agreed. Every aspect of my real estate business is on hold. I\u2019ve been working on my instagram marketing like crazy. \n\nI\u2019ve also been focusing on my insurance business since it\u2019s essential.", "replies": [{"id": "fmn70na", "text": "What's that mean? What do you do with insurance?", "replies": [{"id": "fmn73ke", "text": "We have an independent insurance brokerage. I specifically focus on property and casualty since it basically goes hand in hand\n\nEdit: in regards to my insta @TriforceCRE check me out. Been focusing on memes and cool pix since my business is on hold", "replies": [{"id": "fmn7x8b", "text": "So you do real estate and insurance sales?", "replies": [{"id": "fmn7yll", "text": "And property mgmt. 3 sep companies all working together", "replies": [{"id": "fmnbv9i", "text": "But you own them all. What rates can you get? Where do you sell it to? Or you get re insurance? Where in the countrybaqre you?", "replies": [{"id": "fmnbwjb", "text": "I\u2019ll DM you", "replies": [], "depth": 11}], "depth": 10}], "depth": 9}], "depth": 8}], "depth": 7}], "depth": 6}], "depth": 5}], "depth": 4}], "depth": 3}], "depth": 2}], "depth": 1}, {"id": "fmlglls", "text": "Our guidance has been that it\u2019s a little off color and a bad look right now. Leverage existing relationships if possible. Cold emailing is a better approach at the moment, and having your message be centered around dealing with the real estate implications of covid 19 instead of simply, \u201chave a lease coming up?\u201d\n\nStay professional, when this is all over people will remember how you behaved.", "replies": [{"id": "fmlqky6", "text": "I like that last piece. As a new agent, I think this is good advice. Thank you.", "replies": [], "depth": 2}], "depth": 1}, {"id": "fmm3bgx", "text": "Change your marketing to provide a solution or better advice than the agent who\u2019s currently managing. Do you know people who can sort restructuring, tax advice, accountants offer the full package and you\u2019ll do well during this period.", "replies": [], "depth": 1}, {"id": "fmmetx3", "text": "Finding success right now not cold-calling for opportunity but just checking in with existing clients to let them know you're here if they anything. If you're still fresh and no existing clients then cold-call to make an introduction and let them know you're there to help during these times. If nothing else, have a good sticky factor comment (something you've seen in the market, etc.) that they'll remember so when you call them again down the road they'll answer.\n\nIn our market (Toronto) my team held large collaborative zoom calls with both our Landlord and Tenant clients. From the summarized notes we now have a number of talking points when speaking with other Landlords, Tenants and Investors regarding what type of scenarios we were seeing regarding existing leases and on-going negotiations.", "replies": [], "depth": 1}, {"id": "fmn9fy8", "text": "It is a great time to cold call right now. Im calling my ass off and making tons of connections with c-suite execs (my ideal client).\n\nMake sure you pivot your script away from trying to sell something to a helpful/consultative approach. Decision makers are all around and have time to take calls.\n\nTimes are Tough and your clients need you more than ever. My advice is spruce up your list, aim high, write a great script and get on the phones.", "replies": [], "depth": 1}, {"id": "fmrh9op", "text": "dont listen to people saying put the phone down. Its a great time to cold call! the exec level people who dont normally pick up the phone are now sitting at their home desk eating cheetos in their boxers. theyve got time to talk to you. just chat with them about whats going on and slip in what you do to the conversation", "replies": [], "depth": 1}, {"id": "fmzcl6y", "text": "I would not cold call. Focus on warm leads only and do so in a very understanding/helpful way and don\u2019t try to sell them anything.", "replies": [], "depth": 1}]