Marketing legal services to commercial brokers and tenants
I am an attorney in Texas and I worked as a commercial tenant rep before  practicing law. Part of my practice is reviewing commercial (primarily office) leases for tenants. I want to start marketing my service to tenants via commercial tenant reps. I am looking for advertising or marketing advice aimed at building a reputation among the tenant reps. It's been a while since I was heavily involved in the brokerage side so I'm not sure what is effective in today's market.  
[{"id": "csdfwkh", "text": "1) I will get legal comments back / create a lease ASAP. (time kills deals)\n\n2) I will listen to the client's priorities, even when it means conceding on a legal issue that I would like included.", "replies": [], "depth": 1}, {"id": "csdt2rl", "text": "what /u/cbarrister says and:  \n\n3: do not question deal terms and make assertions regarding non legal matters.  Telling my client (among other stupid things I've heard) they should never lease to an attorney (even when they are an expanding tenant, in great standing, and we have already reviewed personal guarantees &amp; their financials) because the law profession is headed down hill, or that they should never lease in general, ever and only sell (not specific to them or the property, guy just didn't think you should ever lease) and other ridiculous shit is the quickest way to make sure I never use you.  When you have this, it means I've already handled all that shit.  Your job is to create/and or review appropriate legal documents to describe what has been negotiated, not conjecture on rental rates, terms, etc etc.  \n\n4) I will get legal comments back /create a lease ASAP  \n\nAlso be willing to do some free work for the broker.  If they have a legal question, make sure they know you will always be willing to give a 10 minute non qualified call to discuss it.  \n\nI'd go after new/young brokers.  Anyone who has been doing this for more than a minute probably already has an attorney they work closely with and they know they can count on.  It be tough to get in the middle of that IMO.  \n\nAlso I'd try to focus on CRE Law if you want to do that.  I've not had great experiences with general law guys.  Given your background I doubt thats an issue, but folks may not realize that.  \n\nMake sure everyone you talk to knows you will do a free consult within 48 hours for any new client.  If you won't do that, you definitely should.", "replies": [], "depth": 1}, {"id": "csdusk9", "text": "To build on what cbarrister and numnum said :\n\nDONT BE A DEAL KILLER !!!!  Protect your clients but for the love of god help get the deal done and DONT BE A DEAL KILLER !!!!", "replies": [], "depth": 1}, {"id": "csfdej8", "text": "Regarding marketing, I would work through linked in, build references. If you're really eager, blog. Could potentially do a mailer campaign to tenant rep agents. Better yet, get a list of tenant reps and do an email campaign. When marketing, always build value. Offer a relevant article or quick case study etc... don't only ask for business. Once you get a client, do all that is indicated by the others here. Ask for reference from tenant when done, add it to your collection. Reputation takes time, keep at it and good luck!", "replies": [], "depth": 1}]