Is posting on social media a complete waste of time?
I know y'all hate "resimercial" agents I dont really get it but here I am. 

I'm a residential agent and am wanting to transition into commercial real estate. I sold a body shop some months ago and fell in love with the process, since then I've been on costar calling every day and overall just trying to learn as much as possible. And I have some things in the pipeline. I am starting to post on social media every day for the residential side and am curious if that's a smart thing to do for the commercial side as well. Maybe a short post explaining something educational and then showcase a couple properties every week. I know in commercial it's a very tight knit community so just curious, is that a complete waste of time or do you think I may get a lease here and there? 

I'm leaning more towards the side of it may be a waste of time but want to get more opinions.
[{"id": "iw0a83w", "text": "I feel like it might make sense if you have a decent following for your residential posts and focus on smaller commercial properties that are within reach for some of your resi client\u2019s investment.", "replies": [{"id": "iw0akwm", "text": "So maybe wait a little bit until I get a bigger following?", "replies": [], "depth": 2}], "depth": 1}, {"id": "iw0azsu", "text": "Unless your followed by tenant reps, you can probably spend your time/money more wisely.", "replies": [], "depth": 1}, {"id": "iw0zh38", "text": "Shoot long form content on YouTube. Break those videos down into 30-60 second reels and blast those on insta, Fb, TikTok and every where else where shorts are a thing.", "replies": [{"id": "iw2uw40", "text": "I\u2019m a big believer in the future of YT. Google funnels there and it gets quality leads", "replies": [{"id": "iw4x2kx", "text": "Do you get quality leads from it?", "replies": [{"id": "iw582y4", "text": "Yes I do", "replies": [{"id": "iw5akhi", "text": "Nice what's your channel?", "replies": [{"id": "iw5b4li", "text": "Check it out. Happy to PM if you have questions https://youtu.be/Oz5fdJy2ltQ", "replies": [], "depth": 6}], "depth": 5}], "depth": 4}], "depth": 3}], "depth": 2}], "depth": 1}, {"id": "iw11gdp", "text": "Social media should just be another tool in the toolbox, but it can definitely be effective when used correctly. I usually try to find the LinkedIn of all my business development calls to understand the profile of the client better and use that to my advantage\n\nAlso no one will give a shit about your educational posts, it's the honest truth. Your best bet is to find tenants who are paying above market rent and reach out to say that you can find them a better space for less rent", "replies": [{"id": "iw4wtxk", "text": "Fair enough thanks. \n\nHow do I find tenants paying above market rents?", "replies": [{"id": "iw61jmq", "text": "Depending if your area is a non-disclosure state or not, you might have to get creative but some people I know reach out to the owner/leasing broker pretending to be a tenant to find out all the lease rates in the area", "replies": [], "depth": 3}], "depth": 2}], "depth": 1}, {"id": "iw2xrig", "text": "Social media can help some when you are starting out and need some exposure in commercial. However your focus should really be developing a strong network and a solid reputation amongst owners and other brokers. Referrals and reputation are what will make you successful in commercial, not a TikTok or 100s of LinkedIn education posts.", "replies": [{"id": "iw4wzoh", "text": "What's the most effective way to get established? Just cold call like i have been or should I be doing more?", "replies": [], "depth": 2}], "depth": 1}, {"id": "iw3kjc3", "text": "What audience are you targeting for commercial real estate?", "replies": [{"id": "iw4wnei", "text": "Like what niche? Retail and multi fam people", "replies": [], "depth": 2}], "depth": 1}]