Strategies for sourcing clients (doctors / dentists)
A friend of mine has started working for a commercial real estate broker and wants to target physicians in lower manhattan who may opportunistically want to switch to a different office.

What’s the best way for her to market herself to them? For example, sending brochures doctors, cold calling, targeted emails, etc? What has worked best for you to source new clients?
[{"id": "fghgarx", "text": "Network with ambulance chasing lawyers and learn the ways of nepotism and overbilling.", "replies": [], "depth": 1}, {"id": "fghjqzs", "text": "I like to cold call and canvass.  I always try to offer some type of information that is helpful when I do this.  So if I leased a medical office space in an area,  I would share that information to other doctors in the same complex or area.  I find a lot of luck with this because people like to know about the market and what others are paying and what to expect on their next lease and it in makes you an expert in their mind while gaining credibility.", "replies": [], "depth": 1}, {"id": "fghjrcm", "text": "I am dentist , used to be in Manhattan , funny bunch dentists. They generally don\u2019t want to move once in a successful practice. Buildout costs are too high. Patient base is touchy (lose more in revenue by making a move than would save in rent/build equity if purchasing new practice). Investment wise - I have been buying up dental offices from guys that want the liquidity. \n\nAs far as getting in touch - at least in my circle - providers will generally put up a wall to any non provider (rep, brokers, etc). Perhaps - bankroll a provider.", "replies": [{"id": "fghomhy", "text": "Thanks! As a dentist, how do you go about finding commercial properties?", "replies": [{"id": "fgihaur", "text": "LoopNet , local brokers, etc. I have only bought, whereas most guys will lease. Some guys won\u2019t use a broker on a lease , only a lease negotiator that specifically does dental or healthcare spaces And is paid by the tenant (brokers don\u2019t usually understand how expensive our build outs are, and what we need in a lease to protect the practice long term - on top of that - what value does a broker add to the deal other than finding the space, which most guys can do themselves on the Internet). \n\nThere are very distinct differences between types of dentists (I am a specialist). General dentists rely heavily on VPD/signage (their #1 ROI for advertising is VPD) meaning they will most often lease due to the need to be in the high rent district. They also generally never want to leave their space, as buildout costs are in the $100-150 / SF range. Specialists (depending on which type) don\u2019t really need VPD/signeage , so will try to cut overhead in a different part of town.", "replies": [], "depth": 3}], "depth": 2}], "depth": 1}]