Does LinkedIn help you win business?
It seems like most people in CRE now have a LinkedIn profile. Some even link to it in their email signature and/or from their company profile page. I've also seen an increasing number of LinkedIn posts about closed deals, and occasionally even listings.

This confuses me because I find LinkedIn to be useless as a tool for representing my industry track record and identity. It has a huge user-base, of course, but that also makes it overly broad and noisy.

I'm curious to know what other people **(especially sales/leasing brokers)** use to establish and/or maintain relevance with prospects/clients. Specifically, when someone is researching you to figure out your track record in a particular market, what do you *hope* they look at?

Does LinkedIn work for you? What else do you use? How important is it to your business to be able to communicate your competitive position to prospects/clients?
[{"id": "ff7zb3w", "text": "I\u2019ve had potential clients check it to learn more about me but no direct leads have come from is as far as I know.  I\u2019d recommend keeping it looking clean and linking your online bio just in case.  It doesn\u2019t hurt to connect with old friends on it since it\u2019ll show them you do and will get your name more exposure.", "replies": [], "depth": 1}, {"id": "ff8vgpa", "text": "My team posts our closings, and while it typically doesnt win new business, it does sometimes get a conversation going with existing/old clients.", "replies": [], "depth": 1}, {"id": "ffac9c3", "text": "I think it's a reasonably decent tool to generically present deals to a broader CRE audience - other brokers, investors, etc. Just don't be one of those brokers than endlessly spams their shitty listings. Other than that, it's mostly just another ego-stroking social media platform.", "replies": [], "depth": 1}, {"id": "ffc27y3", "text": "For the brokers out there, how do you like your profile page on the company website? Do you ever point people to it? Is there data you wish it had?", "replies": [], "depth": 1}]