Advice: Business idea for niche in CRE - thoughts?
I've already developed the business plan, website and signage - now ready to put the business plan into execution.   

Purpose: To exploit a large gap in the commercial real estate market that is currently underutilized - and PROFIT from it. 

Intro: Offices and storefronts that are considered 'less than desirable' for the larger commercial real estate agents/brokers are oftentimes advertised by the owners themselves with cheap signs that offer only a phone number and a 'For Sale/Rent/Lease'  If the owner chooses to go with a commercial broker, they do very little to market or promote the space other than put their sign in the window and put a crappy sq. ft. and other minor details on their website - lucky if they even post a picture.  Nothing is consistent, it's hit or miss with this type of advertising and I really feel that it is an underutilized gap in the market. 

What can you do to fix this?: I've developed 2 things.  The first is a website that is robust enough to handle the listings.  This includes a detailed description for each property.  Extensive photo gallery, floor plan layouts, Google Maps integration, searchable, etc.  The second thing I have developed is a VERy professional and unique sign that brings sophistication to these vacant spaces and properly markets them to the 'passer-by'.  

How does the $ get made?  There are 3 ways to make $

1. We offer the package to the office/storefront owner for a fixed fee ($500-$750, depending on floor plan size, how many pictures, signs, etc). For this fee, we take professional pictures of his space, give him the superb, informative signage, and post the space to the website along with his phone number and contact info.  He gets the calls/emails/inquiries - we get paid a one-time fee for the advertising of his space. 

2. We act as the broker.  All pictures, floor plan design, signs, web listing post are done for free by us, but we get the listing and act as the commercial broker - receiving a commission when the space gets signed for a lease/rent/sale. 

3. We open this concept to outside brokers who don't have the time/energy to do all of the above.  They pay the $500-$750 for the package and all inquiries go to them. 


What happens next?:  I put this plan into action and start to get listings.  With my consistent, professional signage and unique, professional website - I will soon have listings grow all over the area.  The business will grow into a 'go-to' listing service for those smaller spaces that don't get the attention they deserve.  

Why does this work?  Because individual building owners don't have a real plan to market their properties - they have long relied on a 'sign in the window' because eventually somebody does come along to lease their space - offer them a better option and I believe they will use it - especially if it is done so professionally and inexpensively.  Also, the commercial brokers out there are too busy leasing 5,000 sq. ft. and up office spaces floors, and larger buildings.  No one is paying attention to these 'smaller apples' - simply because they don't offer as much in return. 

I believe this business model has great opportunity.  

I am seeking some feedback as I am ready to launch in 2 weeks. 

Please offer some suggestion/comment.

Thank you in advance!
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