Is it typical to pay monthly for Project monument/pylon signage ($75 monthly)
This will be my first retail space I am leasing and they are asking for $75 monthly fee to use the Project monument/Pylon sign. I asked what this $75 is spent on but have not got an answer so far. Just wondering if this is typical..

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&gt;1. **Signage:**  Tenant shall be allowed to install signage on the building façade so long as it follows the sign criteria in the Lease Agreement and all City/County regulations. All signage will be installed at Tenant’s own expense and must be approved by Landlord prior to installation. Tenant shall be allowed to use Project monument/pylon sign (if available) at no additional charge for the first year of the term. The cost to use the panel thereafter shall be $75.00 per month. All sign fabrication &amp; upkeep expenses shall be paid for by Tenant.
[{"id": "gr14hkc", "text": "From what I\u2019ve seen, yes it\u2019s typical unless you\u2019re an anchor tenant or you negotiate it in your lease. There\u2019s only so much room on the sign so they\u2019re trying to maximize their income.", "replies": [], "depth": 1}, {"id": "gr195za", "text": "Thank you both, I've signed the LOI will see what language they put in the contract.", "replies": [], "depth": 1}, {"id": "gr19vil", "text": "Yes, I typically ask for $50/month in my Leases so you definitely have room to negotiate.", "replies": [{"id": "gr1amrr", "text": "They are offering me the first year free. I would say we can evaluate after the first year to determine if its needed. Thank you for the reply.", "replies": [{"id": "gr1hlho", "text": "Once you have it up you might as well keep it. Your bigger costs are going to be making the sign and pulling permits. My Tenants claim that the sign is necessary for their success so people know they are in the center. Keep the first year free and then bring it down to $50/month.", "replies": [], "depth": 3}], "depth": 2}], "depth": 1}, {"id": "gr1op6z", "text": "Typical depends on demand and anchors at the center.  Anchors usually make pylon signage part of their deal and whatever is left is available for the shop tenants.   A few national shop tenants may also require pylons in their lease (if landlord deemed them critical tenants).  The remaining slots are effectively available at auction.   Just like any auction if supply exceeds demand the value is very little and a landlord might give up a slot (because an empty pylon is not a good look), but if demand exceeds supply the slots will increase in price will go up until the demand falls.", "replies": [], "depth": 1}, {"id": "gr20rft", "text": "Normal.", "replies": [], "depth": 1}, {"id": "gr23bze", "text": "Thank you for all the answers. I've signed the LOI we'll re-visit this when they send me the first bill.", "replies": [], "depth": 1}]