Marketing as a CAM Expense in Retail?
Is this usual for retail tenants? We are expending quite a bit of money this year to help market our property.

Lease doesn't specifically mention marketing for the property's sake in either the "yes" or the "no" portions of the recoverables section.

If it is relevant: they pay a promotional fund charge separately from CAMs.

Thanks!
[{"id": "ec5myuv", "text": "I focus on office tenant rep but did a retail deal at a large shopping center in Western Pennsylvania this year. There was a marketing fund in their CAM charges. I consulted with our head of retail who stated it was fairly common for large shopping complexes. \n", "replies": [{"id": "ec5n4s7", "text": "Wait so the tenants were paying both a marketing fund AND charging marketing back to CAMs? In my case that's what they would be doing if we CAMmed marketing", "replies": [{"id": "ec5o6t9", "text": "I\u2019m not sure what you mean by charging marketing back to CAMs. They simply had a marketing fund included in their CAM charges. It was something we noticed in the lease negotiations and pushed back on but eventually it stayed. They were a smaller tenant and payed a proportionate share. It wasn\u2019t that much so they let it go. In their eyes it also benefited them to draw attention to the complex. ", "replies": [], "depth": 3}], "depth": 2}], "depth": 1}, {"id": "ec5pkuc", "text": "Not normal in this are, have never seen that before.", "replies": [], "depth": 1}, {"id": "ec62dle", "text": "Yes it\u2019s typical (in so much as retail leases are always pretty customized). ", "replies": [], "depth": 1}, {"id": "ec6tsdn", "text": "I'm pretty sure the big guys aren't signing leases with a marketing budget often any more unless you are somewhere with serious notariety. If it's a percentage rent deal that's supposed to be the incentive. I'm in CA", "replies": [], "depth": 1}]