Approaching/Selling to institutions as a private owner.
Hi everyone,

I need help on how to pitch your property (office and commercial) to institutions like funds or companies. For example, selling or renting an office building to a company like facebook, Deloitte or blackrock or whatever.

Where do you even start or who do you talk to? I am sure the "contact us" part on their website is ignored, do you use LinkedIn for example? What is the title of the person you talk to?

Any and all tips are welcome, especially for the European market. Thanks in advance.
[{"id": "i03lz6u", "text": "You'd be surprised how effective calling the main line, reaching the operator, and asking to speak to the \"real estate department\" is.  It may take a while to get past the automated system and reach a human, but once you do and ask that question they can usually figure out who to get you in touch with.  If you end up reaching someone's voicemail and they don't call back, call them again and again.  If after the 69th time they don't return your call they may not be interested though.", "replies": [], "depth": 1}, {"id": "i03otyz", "text": "A targeted approach - First, separate investors from users. For investors I'd determine if your property fits within their criteria. Look at their portfolio (what they own now) - if it's all giant office towers and yours is smaller med office I'd try elsewhere. If they are in an acquisition mode (REIT, fund, etc) sometimes they list this on their website under acquisitions, and will show an executive in charge of acquisitions or regional contacts. Otherwise, for someone like blackstone you will want to find the website for one of their equity fund who has direct ownership not a mutual fund or ETF. Generally these people are easy to find. Last, you could look for REITs, funds, and private investors that specialize in your type of asset. [www.reit.com](https://www.reit.com) (NAREIT) has a breakout for the public firms. \n\nFor users a quick google search \"facebook AND real estate\" should either direct you to a department (multi-location retail especially) website or linkedin profiles of people within the internal real estate group. Market dependent, if you think your asset would be attractive as add-on space you could reach out to whomever represented them in the last large lease locally. Brokers love to advertise so a search for the company plus the building where they occupy a large amount of space may do it. \n\nIf search isn't finding the right contacts and websites here are some pointers: [https://support.google.com/websearch/answer/35890](https://support.google.com/websearch/answer/35890)", "replies": [{"id": "i03tn0d", "text": "Thank you for your detailed answer.  \nIn your opinion is it better to reach out to junior employees or senior ones in these funds or companies?  \nBetter in the sense of getting results (or even a response).", "replies": [{"id": "i04f80r", "text": "If you are looking for feedback from investors/owners I'd start with acquisitions roles, especially within your region if it's a large firm. What they are paid to do is more important than actual title or level. These names with contact info are easy to find, and especially in this market they will be very responsive if your property is a close fit to what they are chasing. \n\nFor users look for real estate managers, directors, etc.", "replies": [], "depth": 3}], "depth": 2}], "depth": 1}, {"id": "i03zle4", "text": "They will find you. They have very specific criteria.", "replies": [], "depth": 1}, {"id": "i043o38", "text": "For specific uses they will find you. If you\u2019re looking to sell to an institutional buyer, just go to a broker.", "replies": [], "depth": 1}, {"id": "i04d2ex", "text": "You can probably find the local asset manager for whichever institution you want to speak with via LinkedIn. I\u2019d find out who it is, call the main number, ask for them and then go from there. Any asset manager worth their salt that gets a voicemail from \u201can owner interested in discussing a disposition\u201d will call you back.", "replies": [], "depth": 1}]