What is the most pertinent demographic information to provide in an offering memorandum and why?
[{"id": "e332zhp", "text": "Depends on the property type.  Retail cares about rooftops, income, etc, but some other sites (like an industrial property) might not care about the same demographics and could be more interested in access to highways and population. ", "replies": [], "depth": 1}, {"id": "e33oade", "text": "if it's retail it's really important, but otherwise just make sure the pictures are clear and we'll made. make sure the location and access are clearly shown. provide the floorplan, survey, plat, if available. i deal primarily with commercial land and it's just about making sure what you're selling is clearly and professionally marketed ", "replies": [], "depth": 1}, {"id": "e33zdg7", "text": "Depends on the property and property type. We put a whole demographic page in our OMs. If the buyer wants to skip it they can but it's there if they want to see it. ", "replies": [], "depth": 1}, {"id": "e34xxby", "text": "1-, 3-, 5-mile population, household count and household income. growth characteristics for those metrics as well as the 5-year projections. Traffic counts for the fronting roadways is also important.  \n  \nESRI provides all of the demographic information; traffic counts are usually published by the county or city.   \n  \nIf you don't feel like ponying up the money for the demographic report, look on costar for a listing of a commercial building in close proximity to yours.  You may find a professionally done marketing package you can scab information from, or even just a demographic report with all the information that might be useful.", "replies": [], "depth": 1}, {"id": "e37msot", "text": "I was in multifamily.  job growth was our biggest driver.", "replies": [{"id": "e37nwn7", "text": "Could you expand further on the demographic imperatives you search for MF development? ", "replies": [{"id": "e3xgc4h", "text": "What submarkets are you looking at?  And how long of a hold period?", "replies": [], "depth": 3}], "depth": 2}], "depth": 1}, {"id": "e3yz8yt", "text": "Population and job growth, across the board. Then it really depends on the asset type.\n\nSomething I'm using more often is millennial population growth and millennial population as a % of the total population. Nice leading indicator, plus it just sounds sexy. Also educational attainment, but that's more geared towards luxury MFH and Class A office.", "replies": [], "depth": 1}]