heyy, just curious in avg how much do you spend on digital marketing monthly?
let's discuss the most popular channels? do you advertise only on Zillow or facebook also? ;))
[{"id": "esp1936", "text": "$0. Have found 0% ROI on internet marketing. I do industrial assets only though so might be different in other asset classes.", "replies": [], "depth": 1}, {"id": "esp2qcm", "text": "Weblisters - $75/mo\n\nRentPath - $100/mo\n\nZillow - $35/mo", "replies": [{"id": "esqr7rn", "text": "Nice!  How affective is it??", "replies": [], "depth": 2}, {"id": "esqrdww", "text": "Is rentpath providing the most value and leads?", "replies": [], "depth": 2}], "depth": 1}, {"id": "esp3apw", "text": "Brokerage has their own budget but we have a marketing fund for each property(I\u2019m in retail). Hard to put a number on it..we have about 11M sf in our portfolio.", "replies": [], "depth": 1}, {"id": "espibeu", "text": "$0. CRE is a tough industry for online marketing. Talk about a target market, the smallest market ever is people looking to lease 20,000 sq ft of office or retail space. \n\nYou could call everyone in your market and ask them if they\u2019re interested for free. While an online ad would probably not reach 5% of your target market.", "replies": [], "depth": 1}, {"id": "esqeu1w", "text": "I agree with the other posters that the cost is high and the return is low. You're looking for a big fish in an ocean.\n\nThe odds that you can target your audience tight enough with web ads are low, especially with increased privacy concerns and post-Cambridge Analytica Facebook. Furthermore, Facebook treats commercial real estate the same as residential/consumer real estate. Consequently, you can't target your audience specifically because it's considered illegal discrimination.\n\nI've found a few industry resources like trade magazines where you know the audience is quality. Even then, it's a tough sell.\n\nI've had the highest success rate with warm introductions from other professionals already working with the client. Sadly, the client often doesn't question the quality of the referral, meaning they won't be looking for alternatives on the web.", "replies": [], "depth": 1}]