Brokers: What marketing/PR services would you pay for?
Brokers:. Are there marketing or PR services that you aren't getting enough of through your firm that you would hire out?  I feel like there are many of you who could use more exposure for listings or completed transactions but your brokerage isn't providing them adequately.  Is that true?  Would you pay for them with a third party provider, presuming their work was high quality?  What else are you missing that could really boost your efforts?  Thank you in advance!
[{"id": "i85jpb6", "text": "Brokers want to market themselves more than anything. I\u2019d pay for a good copywriter and designer to create relevant content for various marketing channels, and a creative director and videographer for video content.", "replies": [{"id": "i861l3e", "text": "This. \n\nOur PR firm is on retainer and generally handles award submissions (local like (enter your city) Business Journals, submission of deals or hires or projects to newspaper outlets, gets us onto panels for presentations, etc.). Social media at times too. They also handle the work mentioned in the post I am replying to. This is a solid investment but there are plenty of PR firms that are just not very good or we have found incompatible you have to find the appropriate one for your needs. I think also they only work as well as you let them or include them as part of your day. Most will let you forget about them and wait for you to engage, so it\u2019s on you as well to make it work out.", "replies": [{"id": "i86xwnm", "text": "Award submissions are a great example.  Thank you so much for responding.  It's nice to have your PR perspective and your next to last sentence rings so true (from a brokerage firm perspective)...that they only work as well as you let them.  The data gathering/approval loop seem to be the biggest challenge, because time is money and everything gets lost in an inbox.  So, access into their day seems to be key, would you agree?", "replies": [{"id": "i87y4yk", "text": "I think so, yes. But probably have a standing repeatable meeting each side is willing to commit to. IMO It depends on the amount of attention you/your efforts require. I would require that prior to signing up especially if there is so much to be done that it needs accountability and follow up (on both sides). You'll get out what you put into it.", "replies": [{"id": "i89m1rq", "text": "Agree fully.  Thank you!", "replies": [], "depth": 5}], "depth": 4}], "depth": 3}], "depth": 2}, {"id": "i86x0ur", "text": "This has been my takeaway as well - brokers want to market themselves in order to show market share and attract prospects.  I really appreciate these specifics you've given, and your taking the time to reply.  Thank you!", "replies": [], "depth": 2}], "depth": 1}]