Honest question: What do you folks look for when determining partnerships?
\*Disclaimer\*

I intentionally didn't add any specific information about the company, I'm not looking to post here to advertise or sell services; I just want to be even better at my job and I hope you guys can understand that.

\--------

Hey everyone - to be brief I work for a company that sells office furniture in the U.S. We're rapidly growing because we offer benefits to our customers that no other company does in America.

Typically with the CRE folks I know, we're basically one of the people you call in your book of trades for your clients (e.g. Your client needs to furnish their newly rented space) as it helps you offer a lot more than just your typically trade. We do spec suites, decom work, project design, installation, etc. We're pretty much **the easy button** for office furniture.

In my biased viewpoint I see it as a total win-win for myself, the CRE broker, and our collective client, but I can't pretend that I know *anything* about CRE or what truly is on the top of your list of importance in terms of partnership, etc.

I would be forever grateful if you would share what you find important in partnerships, what your current solution is with spec suites/aka how can I be more competitive, and finally - what else could I offer to motivate a conversation.

Many thanks.

TLDR; Your ideal client  is actually my ideal client, and we are not in anyway shape or form competitors. What would motivate you to have a conversation with me?

&amp;#x200B;

Edit\*

We sell blended office furniture (New/refurbished with 10 yr warranty)

Have an in-house project design team (maximize usable square footage, interior design)

Also do custom millwork in-house.

It keeps things very cost efficient

&amp;#x200B;
[{"id": "izsar11", "text": "So you're an ffe company. What are these services that make your so specia? What would we hire your attorney for?", "replies": [{"id": "izscqw5", "text": "Appreciate the reply, I changed my post because I think it may have been worded incorrectly.\n\nWe help your client (the person who transacted with you) build out the space with office furniture and design. We use blended office furniture, back it with a huge warranty, and install it. When your client decides to move, we also buy the furniture back if that is what's needed.\n\nWe do everything cheaper than most, we have a guarantee that outlasts manufacturers warranties, and we have very quick lead times in most cases (1 week vs. 12 weeks typically)", "replies": [], "depth": 2}], "depth": 1}, {"id": "izsbd68", "text": "As a landlord, the easy button for me would be for you to 1) be  a preferred vendor for all the architects in the area, 2) be able to hit buildout timelines, 3) and pricing. \n\nBeing on the architects list is paramount because in my space, that\u2019s who tenant will be dealing with most of the time for their buildout.", "replies": [{"id": "izsd9h2", "text": "That's an interesting perspective, and I appreciate that. My current tradesbook has architects on **my** list, but I didn't think about the other way around. That makes a lot of sense though considering the sequence of events.\n\nTo the other points, I think right now we pretty much nail - there isn't anyone as competitive as us in our space. Might be a market share issue then.\n\nThank you so much for your insight", "replies": [], "depth": 2}], "depth": 1}, {"id": "izspkre", "text": "Branch?", "replies": [{"id": "iztaewu", "text": "Rework Furniture", "replies": [], "depth": 2}], "depth": 1}, {"id": "izt457u", "text": "And a brown paper bag for each referral\u2026.", "replies": [{"id": "iztaijg", "text": "I\u2019m not opposed to paying for referrals! We don\u2019t have ethical requirements like I have with Residential real estate", "replies": [], "depth": 2}], "depth": 1}, {"id": "iztikgh", "text": "The most obvious (but trickiest) would be to bring brokers business. If you an bring a broker a prospect, then 99/100 times the broker will loop you in on the furniture. That would in effect be building both your business and theirs. \n\nIt's probably tricky to book meetings with them because they're \"eat what you kill\" and need that time to work to be in front of new prospects. Unless you're lucky enough to be in a position to bring new deals to them, they'll be hesitant to invest much time until they have a client that needs a hand. For you, getting to the top of everyone's mind is big- who do brokers A-B-C think of first when it comes to furniture?\n\nOnce you get the ball, absolutely take care of the clients. Generally I'd offer a couple of options (r/e FFE firms)  and see how projects shake out. If a client or two are giving positive reviews r/e your work, service, pricing etc. then I'd get more open to the idea of providing you as the first \"go to\" instead of \"One of these 2-3 companies)\n\nProvide \"value add\" front-end, such as speculative planning to help our client's decision making is good as well. Could even offer that to the brokers to help get \"top of mind\" and get that first opportunity to run the ball for them.", "replies": [{"id": "iztqnh2", "text": "I\u2019m out right now so I won\u2019t be able to give you the appreciation you deserve but thank you so much for this. I definitely have a plan to front load value, figuring out what type of value is the hard part, and this helped quite a bit", "replies": [], "depth": 2}], "depth": 1}]