Advice for a green Tenant Representative?
I just started at a fairly large commercial real estate firm. I am very excited as our company is growing rapidly and I am working closely with industry veterans. Since I only recently started I am primarily doing research for the the elder tenant brokers as well as for myself to cold call and try to start my own clients. I am currentky salaried but the idea is to have better knowledge of how the process works and some deals in the pipeline to and hopefully become full commission.  

I feel like cold calling is very ineffective but possiblly a necessary evil when first starting out. Any tips/advice/reccomendations on how to get rolling in the business.

Edit: I am primarily focused on offices brokerage
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