Need advice: What do you think is the most important/effective info to share about your commercial property on social media?
Hello, Commercial Real Estate community! I am new to working in this industry and I'd love to get your thoughts and feedback on a few questions.

In addition to the title question above, I am also wondering how have you seen (or not seen) social media help you market your commercial property? Do you find that it's successful in driving interest and leads? Or is its strength primarily in building brand trust? Do you have any thoughts on what works and what doesn't? 

Thank you for your time.
[{"id": "ho0zfpu", "text": "No. Social media doesn\u2019t do shit for commercial properties. (Don\u2019t care what anyone says)\n\nThe method has been the same since the beginning of time. \n\nPut your sign on the property and cold call.", "replies": [{"id": "ho12jlb", "text": "I hear you and thanks for the feedback.  I don't know if it helps to know, but I am wondering specifically about shopping centers. You would say that a shopping center having robust social media isn't really an asset for potential leasees / a good way to drive interest in the property/ build community support?", "replies": [{"id": "ho1bvgm", "text": "What? 99% of shopping centers have websites. \n\nYou go to that website and look at the directory and in some instances leasing information.", "replies": [], "depth": 3}], "depth": 2}], "depth": 1}, {"id": "ho1ejmt", "text": "Why are you using a dummy account? What is the deal with all these dummy accounts data mining this sub?", "replies": [{"id": "ho1ezup", "text": "It's not a dummy account. I just haven't used it much.", "replies": [], "depth": 2}], "depth": 1}, {"id": "ho1et4z", "text": "You must be lost.", "replies": [{"id": "ho1ewvi", "text": "Hey! I was. That's why I was asking for advice.", "replies": [], "depth": 2}], "depth": 1}, {"id": "ho1ql8x", "text": "Do MLS and LoopNet count as social media?", "replies": [{"id": "ho1rjj4", "text": "That's a good question. I think of those more like directories; perhaps I'm wrong though?", "replies": [], "depth": 2}], "depth": 1}, {"id": "ho20ph4", "text": "You don\u2019t", "replies": [{"id": "ho29tk8", "text": "I totally get this is clearly the overwhelming consensus here. I really do appreciate the feedback and value the insights of folks here. I asked this because as I've mentioned in the comments, this project is for a shopping center. A number of shopping centers do have pretty active social media profiles. Examples I can think of: Tanger Outlets, the Mayfair, Shops at Los Dagos, Smith &amp; Caugheys, etc.", "replies": [], "depth": 2}], "depth": 1}, {"id": "ho2bgwh", "text": "We use social media in different capacities for all of our listings. Investor groups are the most effective. Other brokers are just starting to use drone and professional photography. Crazy how curmudgeonly people in CRE can be, escpecially when it comes to technology and thinking outside the box.", "replies": [{"id": "ho2ilma", "text": "Ah, I am just seeing this. Thank you so very much for this insight and info. \n\n I also really appreciate your words. I am a marketing professional and I am doing some research for a client, so this was definitely... an interesting experience.", "replies": [], "depth": 2}], "depth": 1}, {"id": "ho4hvqj", "text": "The only thing matters is the signs and loopnet ads.  The rest is a waste of resources.", "replies": [{"id": "ho589r0", "text": "Thanks so much for that feedback. I keep hearing that in this channel, and I am starting to wonder what experiences people have had with using social media that are resulting in such strong responses? LinkedIn, at least, certainly seems like a pretty solid resource for a lot of the CRE industry.  There are so many networking groups on there. \n\nI guess I'm trying to figure out if these experiences are anecdotal / due to ineffective digital strategies or they are in fact just a complete waste of resources for this industry. Are there industry-related publications/websites you follow for this kind of thing?", "replies": [{"id": "ho58m7m", "text": "Biggerpockets.com", "replies": [{"id": "ho5f55v", "text": "Thanks so much!", "replies": [], "depth": 4}], "depth": 3}, {"id": "ho58o2w", "text": "Try that", "replies": [], "depth": 3}], "depth": 2}], "depth": 1}, {"id": "ho5doxr", "text": "A lot of new investors out there with money who you could target who don\u2019t know anything about CRE. I think you could do pretty well posting ELI5 CRE deals. \n\nBriefly explain typical down payment, expected cash flow, depreciation write off, 1031, and how CRE qualifies off the lease not off the owner\u2019s DTI ratio.", "replies": [{"id": "ho5g2c6", "text": "&gt;typical down payment,\n\nHello! Sorry, I am finding the tone of your comment a bit confusing. It reads like your trying to get me to prove something/making a dig but also complementing my ability to explain things? Perhaps sarcastically?  I just want to be sure I am understanding where you are coming from.", "replies": [{"id": "ho5gs3j", "text": "Yeah that does read in a confusing way. Just edited it. \n\nI\u2019m saying social media posts aimed at people unfamiliar with CRE could do well in the current environment. \n\nAnd I\u2019m suggesting the things you\u2019d need to somehow explain (in a succinct manner).", "replies": [{"id": "ho5hjlq", "text": "Ah! Thank you so much for re-explaining to me what you meant. I apologize for my misunderstanding of your original post. Reddit can be a salty place. :) This is a great insight. Thank you very much.", "replies": [], "depth": 4}], "depth": 3}], "depth": 2}], "depth": 1}, {"id": "ho5dsda", "text": "Check out Beth Azor\u2019s book. She has had great success with proactive use of social media. Social media does very little for me, because my target audience isn\u2019t on there. So I guess it all depends on who your target audience is\u2026 \n\nGood luck!", "replies": [{"id": "ho5enwj", "text": "Wonderful! Thank you so much for the suggestion. I will definitely check it out.", "replies": [], "depth": 2}], "depth": 1}]