On average, how much do Commercial Real Estate brokers spend on marketing?
Curious if there is any data on this out there. Interested in the US market and marketing budget of commercial real estate brokers.
[{"id": "foyksfb", "text": "Well established public companies need not advertise, They have to send postcards to potential clients. Depending on the size of properties. Many be $6K.\n\nIt is the membership Costar, Loopnet, biz sells that will cost 5 figures for subscription etc.", "replies": [{"id": "foym8ig", "text": "If you\u2019re at one of the large brokerage houses, your splits should cover access to CoStar and other major subscription services. If there\u2019s some one-off services you want to purchase, then that will likely be on you unless you can convince the company to participate in some of the expense.\n\nOutside of this, every listing we build an OM to send to potential investors. Cost for this runs around $6k as another posted mentioned.\n\nThe bulk of \u201cmarketing\u201d expenses are really client entertainment. Hosting events or dinners with clients add up quickly and this is typically the second largest expense behind OMs. If done correctly though, client entertainment should pay you back multiple times over.", "replies": [], "depth": 2}], "depth": 1}, {"id": "fphaiup", "text": "Some CRE brokerages pay for the agents/brokers marketing so the commission split is 50%-60%. It depends on the brokerage. This information will not be published so you would have to speak to a few agents to get the information.", "replies": [], "depth": 1}]