Cold Calling, Quick Question
What is value? I see many seasoned agents say bring something of value to the call. What does that look like specifically? Would it be a good idea to talk historic rates on a cold call? 

Thanks for the help.
[{"id": "cvkosj0", "text": "depends who you are calling.  \n\nThat could be historic rates, it could be knowledge of what is being built in the area, it could be knowledge of local sales.  \n\nBe prepared to discuss whatever they want.  \n\nSpecifically though,  I'm generally prepared to discuss SOMETHING that I think is going to come up.  \n\nIf I'm calling some owner maybe I'm asking if they have considered selling, because the road outside their property is being widened and people are buying, for example the restaurant a block away just sold and the gas station across the street.  \n\nIf I'm calling someone who just signed a lease about selling I'm probably going to discuss cap rates, and what their property is worth right now.  I'm talking about rates and cashing out.  \n\n*shrug*.  I need to get off reddit and go call people I think, you all are making me feel like I don't make enough calls recently.  \n\nTo better answer your question, there is nothing you can offer everyone.  If you are calling someone it should be for some vague reason.  Offer them something that is consistent with that.  \n\nI know some folks make 250 calls a day or whatever.  I'm not against calling folks, but I generally try to have some idea who they are and why I am calling them.  If you want to run through a huge list as fast as possible and think knowing historic rates (why would you not already know this?  you should just know this?) is adding value then I'm sorry to say it isn't.  If you want to add value then call people for a reason, with an objective, and know who you want to talk to.  Know what you want to talk to them about.  Be able to answer questions.  \n", "replies": [{"id": "cvmngv9", "text": "Thanks for the input, I was speaking about tenants. I should have specified.  This definitely applies to them too. ", "replies": [], "depth": 2}], "depth": 1}, {"id": "cvkx97b", "text": "Talk about what their competitor is doing in the market (sales volumes, new location, current rent).  ", "replies": [], "depth": 1}, {"id": "cvlcwkp", "text": "I always struggled with this when I first got started and had to make a ton of calls. \n\nAt first I was just blasting out calls using the same script for everyone. I got appointments but it didn't seem like an efficient way to call. \n\nNow when I call, which sadly isn't that much anymore, the conversation is tailored to the specific person. The calls are better quality which means I can get away with making less of them. \n\nI like to use something tangible as a way to get in front of someone. Maybe a quarterly market report or a year in review kinda thing.  I can send you one as an example if you'd like. \n", "replies": [{"id": "cvlhqs4", "text": "I would love to see one as an example.", "replies": [{"id": "cvlllil", "text": "Pm me your email", "replies": [], "depth": 3}], "depth": 2}], "depth": 1}, {"id": "cvm2b2h", "text": "Value = how you can solve their problems\n\nPreferred Value = how you can do it differently than your competitors", "replies": [], "depth": 1}]