Why does almost every apartment syndicator have their own book and podcast now?
It’s just insane.  Like every syndicator has a book their web page.  Get passive income now!  Want to learn to invest in Multifamily?!  And the podcast too!  It’s like everyone believes in order to be successful you need content.   Like it’s all about marketing.   Not knocking anyone doing it.  Just kind of making an observation for discussion.
[{"id": "j2frx9i", "text": "The books and podcasts are nets to attract dumb money\u2014 and deals. Yes, it\u2019s all marketing.", "replies": [], "depth": 1}, {"id": "j2fsr0j", "text": "People don't always know how to spend their money. All you need is one big fish and you can ride them to millions", "replies": [], "depth": 1}, {"id": "j2ftajs", "text": "Isn\u2019t marketing and attracting new audiences to your syndication the primary goal? Not marketing would be doing a disservice - what\u2019s so insane about it out of curiosity?", "replies": [], "depth": 1}]