How do you provide relevant information to all of your daily cold contacts?
[deleted]
[{"id": "io0578j", "text": "You can take a shotgun or a rifle approach.\n\nShotgun approach - Just cold call everyone on the list to gauge preliminary interest. Have one stock piece of market info or recent deal to show you\u2019re competent. If they\u2019re interested in talking more, set up a time for a follow up call and do your homework before that call. That\u2019s how you make 180 calls a day. \n\nRifle approach - Drill down on your list to owners or assets that are ripe for transacting. Do your homework first then get your info in front of them any way possible (call, email, snail mail). That\u2019s closer to 3-5 prospects per day. \n\nAs a principle, I take the rifle approach, but I expect my brokers to take the shotgun approach. Just know that if you take the rifle approach, it gets easier with time. You\u2019ll look at the same deals/projects every few years and have a mental Rolodex of the market after a while.", "replies": [], "depth": 1}]