Brokers without an in-house marketing department, what do you pay for OM’s and large marketing packages?
I work in commercial real estate and also have 10 years experience in marketing and graphic design. I’ve heard from some brokers that the marketing packages / offering memorandums I create for multi-million dollar listings are the best they’ve ever seen. With this in mind, I’ve been considering advertising freelance services for this and pitch decks to make supplemental income, but I have no idea what to charge. And no, this would not be a conflict of interest as we only deal in one state. 

To those who pay third party companies to create these for you, what do you pay for say a 15 page marketing package or pitch packages about your company?
[{"id": "hvz5xs4", "text": "I saw someone charging 50 an hour m. She was former HFF", "replies": [{"id": "hvz8r0c", "text": "Harbor freight frequenter?", "replies": [{"id": "hw06770", "text": "Hefeweizen Fandom Facilitator", "replies": [{"id": "hw0ctaq", "text": "Hollywood Fan Frugalizer", "replies": [], "depth": 4}], "depth": 3}], "depth": 2}, {"id": "hw152rn", "text": "I feel like that\u2019s too low. A good graphic designer or marketing mgr in CRE should be pulling in around $125k plus bonus. That\u2019s $60/hr. As a freelancer, your rate should be significantly higher, probably between $80/hr and $100/hr, which is probably too low, considering the fact that if you were in house, the company would be paying benefits and for your desk.", "replies": [{"id": "hw895ri", "text": "You\u2019re right. I charge 125 for underwriting. She is probably new and hasn\u2019t realized she can double her rate and get more clients lol", "replies": [], "depth": 3}], "depth": 2}], "depth": 1}, {"id": "hvza1dv", "text": "50-100$ an hour depending on the depth of the brochure. We were churning out so many listings that we just hired an in house person.", "replies": [], "depth": 1}, {"id": "hvziehp", "text": "Depends.  Are you doing the research and writing as well or just putting together the package and doing graphics.  If you do the writing and research, I am curious and would love to see a sample.  DM me with one if you feel like it.  We have an in house marketing person and we just landed a bunch of large deals and looking to outsource some of the work.", "replies": [{"id": "hvzk9vi", "text": "I do it all! Agents only provide me with an address, property basics, and bullet points. I research and coordinate all the rest. I will send you some samples", "replies": [{"id": "hw0383y", "text": "Please DM me one as well, we outsource most of our marketing for projects like you described.", "replies": [{"id": "hw0cwca", "text": "I would also like to see a link as we don\u2019t have an internal marketing department.", "replies": [], "depth": 4}], "depth": 3}], "depth": 2}], "depth": 1}, {"id": "hvzkh2w", "text": "Thats awesome, do you have any examples of your work or those brochures?\n\nI have done a lot of redevelopment projects (early in my career) so have never seen marketing packages like those. \n\nEither way, I hope you find a way to make that work for you, it sounds like an exciting opportunity for some freelance work.", "replies": [{"id": "hvzkr7n", "text": "Yes, I have many samples. I could send some if you would like?", "replies": [{"id": "hw0krim", "text": "Please send to me as well. And just for reference, some commercial shops completely prohibit this. It is run through in house marketing and graphics to have uniformity. I\u2019m speaking about national investment real estate shops, don\u2019t know too much about the others. But everyone is trying to look better so I would try", "replies": [], "depth": 3}, {"id": "hw2l9a2", "text": "Please send to me as well", "replies": [], "depth": 3}, {"id": "hw4jvt4", "text": "Hey yea that would be awesome. I'll DM you", "replies": [], "depth": 3}, {"id": "hy79mt3", "text": "Finding this thread a bit late, but would appreciate some samples as well.", "replies": [], "depth": 3}], "depth": 2}], "depth": 1}, {"id": "hvzy8of", "text": "I\u2019d be interested to see some examples. I imagine you have a good idea on the time it takes to make a package in full. Price it off the average time and hourly wage, stipulate that changes to the final product incur additional cost at that same hourly", "replies": [{"id": "hw05oe0", "text": "Thanks for your input! I have always freelanced but for logo design, branding, websites, etc at $75 per hour. A firm in NYC asked for a quote for a commercial real estate pitch package and they said my rate was too high, which I thought was totally ridiculous. I have DM'd you some samples.", "replies": [{"id": "hw0bq8h", "text": "I'd like to see some as well", "replies": [], "depth": 3}, {"id": "hw15etq", "text": "You were correct. If they were to have someone in house on salary in NYC, they would be paying that person well north of $75/hr including benefits, taxes and real estate costs. They should have accepted any quote below $125/hr.", "replies": [], "depth": 3}], "depth": 2}], "depth": 1}, {"id": "hw0d0kv", "text": "I could pay $50 an hour. We need marketing materials for real estate equity fundraise. DM me =)", "replies": [], "depth": 1}, {"id": "hw0h1o3", "text": "Upwork", "replies": [], "depth": 1}, {"id": "hw0kr0z", "text": "My partner and I had wanted this for a while. Please Dm contact info", "replies": [], "depth": 1}, {"id": "hw0l3e9", "text": "Please DM me. I currently outsource my firms OMs and would be interested in seeing you work. I prefer a flat fee as opposed to hourly", "replies": [], "depth": 1}, {"id": "hw0p6s1", "text": "Sending you a DM -- Assuming you can help with private investment offerings Office, Industrial and Multifamily", "replies": [], "depth": 1}, {"id": "hw16uq8", "text": "Please DM as well - we have a few marketing needs with a recent relocation.", "replies": [], "depth": 1}, {"id": "hw1apg8", "text": "I\u2019d be interested in examples. We\u2019re researching all opportunities to reduce our physical footprint. Please DM examples", "replies": [], "depth": 1}, {"id": "hw1ky90", "text": "I'll bite.  Send me a few OM's you've done.  I'm curious.  How long does it usually take you to make one?", "replies": [], "depth": 1}, {"id": "hw1lmg6", "text": "I do this as well as freelance GIS and I charge $150/hr. The thing is I'm mostly working with repeat clients who know me and know the speed of the work I produce, so they're not put off by the cost.", "replies": [{"id": "hw1pk7w", "text": "How many hours does it take to complete a package?", "replies": [{"id": "hwaobgs", "text": "If I'm doing a standard package using a template that is already designed around 6-8 hours. That's 2 aerials, demographics, bullet points, and  whatever photos you have. For OMs it takes quite a bit longer due to the market research that can go into them.", "replies": [], "depth": 3}], "depth": 2}], "depth": 1}, {"id": "hw1pknp", "text": "Interested.", "replies": [], "depth": 1}, {"id": "hw26vin", "text": "OM\u2019s are usually 400-800 bucks thru 3rd parties", "replies": [], "depth": 1}, {"id": "hw9ai37", "text": "this is not going to be a good use of your time if you want to succeed in cre.", "replies": [{"id": "hw9e533", "text": "I'm a freelance marketer, not a broker.", "replies": [{"id": "hwd6ubp", "text": "Ok that makes more sense. Dont be surprised if people dont want tobpay more than like 150 per OM. My wife is a designer and i toyed with the same idea. People are cheap and are ok with crap OMs. I think a nice OM is a first impression.", "replies": [], "depth": 3}], "depth": 2}], "depth": 1}, {"id": "i96be25", "text": "Curious whether anyone would consider using a website/landing page instead of a PDF to feature all this info?\n\nExample [https://adelphicre.com/properties/paseo-verde/](https://adelphicre.com/properties/paseo-verde/)\n\nWhat's the benefit of a 15 page marketing package vs a long scroll website?", "replies": [], "depth": 1}]