What is most important to you in a lender?
When choosing a Fannie/Freddie/FHA lender, which factors are most important to you?

a) speed

b) cost (fees)

c) how easy it is to work with them 

d) personal relationship with banker

e) other

I run a group within a national lending firm charged with re-imagining what a 21st century client experience could look like if we were starting from scratch today -- without the limitations of legacy processes/policies/technologies.  

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I'm trying to determine where should focus our efforts to add the most value to a multifamily owner.
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