General Mailers Success ?
Had a couple of questions regarding mailers to potential customers.  I was wondering if anyone out there had success with general mailers?  How many do you send out a week?  Does anyone have a one page template that they use?  Do you market your mailers to specific industries? Like a general type of mailers to professionals and another one to retailers?  
[{"id": "cd34ipk", "text": "I do a ~700 piece mailer twice a year. I've received a few listings from them, but the success rate is extremely low on them. Many people hold onto them though. I had a lady call me like two years after she received the letter. Still repping her 16,000 sf strip center.", "replies": [], "depth": 1}, {"id": "cd85aui", "text": "I'd second the low response rate. Probably 1/1000 even when with a mailer targeting a specific market segment.", "replies": [], "depth": 1}]