Suggestion on how to approach CRE folks - Monetization opportunity for property owners (past projects -Barclays, Allegiant Stadium, LV strip..)
I'm curious if you all can help me with some direction.  I work for a company that sells Transparent LED.  This product is LED but still allows for natural daylight to come through glass.  See examples attached:  Hollywood BLVD and Barclays Center.

I'm looking to build out the sales org and looking for some suggestions on who and how to position the product to Commercial Real estate folks.

Couple of things to disclose:

* We can install and take down in 24 hrs
* We have flexible terms, meaning the property owners can structure the deal where they pay nothing, it's a revenue share for the advertising that runs.  If anyone has been to vegas recently we did the Massive LED by treasure island, above the CVS (brings in \~$65k/month)

Anyone have any ideas of where to start.  Most of the deals we have done to date have come from contractors/developers or Audio Visual firms.

&amp;#x200B;

[https://flic.kr/ps/412qC8](https://flic.kr/ps/412qC8)
[{"id": "iwgef32", "text": "How is the money generated", "replies": [{"id": "iwhd6fs", "text": "We have the network built out for advertisers to purchase the ad slots.  Some property owners want to purchase the LED vs others who do not want to put any investment in.  \n\nIn that case, we take care of all of the install, upkeep and finding the advertisers.  Property owners would get a % of each months revenue or ad spend.", "replies": [], "depth": 2}], "depth": 1}, {"id": "iwgxyj6", "text": "So a pop up ad for my property?", "replies": [{"id": "iwhdpjw", "text": "Kind of... traditional vinyl signs and billboards are costly and take time to put up, take down and create for each advertisers.  But yeah, pop up ad for your property.\n\nWe do have some property owners that want to LED without ads.  ie- Dr's offices, large commercial projects, restaurants... We just did the Facebook HQ with a cool interactive LED in the glass....", "replies": [{"id": "iwhh4vi", "text": "So there are two sides that need addressing. \n\n1. Does this meet sign code for high rise office buildings? If so, then in high traffic districts I can see this being a thing. Billboards outside of convention centers ect can bring in 30k a month but landlords want some say in what advertising is allowed. This is usually handled by the billboard company that the building owner has worked with for years. \n\n2. How do you handle title 24?", "replies": [{"id": "iwjz7fg", "text": "Depends on the building, the LED in the examples are all Internal, meaning they are installed inside the building, but allow for natural light transparency.  \n\nRe title 24 - they are high efficiency and run on the same amount of power as your computer or kitchen appliance.", "replies": [], "depth": 4}], "depth": 3}], "depth": 2}], "depth": 1}, {"id": "iwhavb6", "text": "I would like to have these on my commercial property, you can start there and also going to local re offices to share what and how u can help others get them on their buildings", "replies": [{"id": "iwhe0xi", "text": "I'd be happy to have a conversation with you about your property.  \n\nI definitely want to approach CRE offices.  Do you feel this is a great value add for their property owner clients?  What is most appealing?", "replies": [], "depth": 2}], "depth": 1}, {"id": "iwii1eg", "text": "You might consider pitching it to sign companies and giving them a split on the action.   They will know local rules and regs and be able to get their clients more comfortable with this idea.  When I read this first thought to my mind was \"no way this can be legal at 99% of our sites\".  \n\n&amp;#x200B;\n\nAdditionally, you might have your salesman focus on one market at a time and really educate them on the rules for getting permits for signs so you know A) Who you can actually pitch to and B) Convince owners you know that this is legit.  \n\n&amp;#x200B;\n\nOtherwise youll waste a lot of time trying to sell someone who couldn't buy if they wanted to.", "replies": [{"id": "iwiv7yq", "text": "Agreed. Lots of high density cities have heavy restrictions on signage where you make the most money, but have to go through a lot of approvals to get it installed.\n\nTons of building owners would love the extra advertising revenue with less obstructed sunlight.\n\nThe other thing is that signage sales I've seen for buildings are usually a percentage of sales, without a deduction for installation costs. So you would need to offer a better revenue sharing agreement to get building owners to switch to your signs and hope there is no long term signage lease in place already.", "replies": [{"id": "iwjxzax", "text": "Thanks for the feedback... the examples you see in the link are all internal LED.  Meaning they are installed inside of the building.  Transparent and much easier to maintain than the traditional billboards you see today.  (man hrs to put up a billboard, vinyl to print the sign, slow to update...)  LED can be sold at a higher premium so right off the bat there's more money to move the needle.  We cover all hardware install and upkeep costs.  \n\nWe have a number of C-stores that are installing these just for a better consumer experience... ie the 7-11's of the world replacing the print signs on their windows... but that's a whole other nut to crack.", "replies": [], "depth": 3}], "depth": 2}], "depth": 1}]