possible implications of using another broker's marketing?
I acquired a listing from an owner who provided me with the previous broker's marketing for reference. What are the implications of just changing the name around on the document? Thought I could save a few bucks for the freelance marketing expense. Obviously the thought is what would happen if another broker that was familiar with the layout of this broker's marketing material got a hold of it, what could realistically happen? Is it commonplace to build on top of previously designed marketing material?
[{"id": "e3v2squ", "text": "Happens all the time. Change three things and you are good. As long as it is not a costar photo, otherwise you may get sued ", "replies": [{"id": "e3vb931", "text": "bad advice! \n\nIntellectual property theft can result in severe penalties and it's not at all accurate to say \"change three things and you're good.\" Copyright violations in commercial enterprises can have a wide range of effects. And besides, it's just scummy of you if you try this. \n\nhttps://www.lib.purdue.edu/uco/CopyrightBasics/penalties.html \n\n\n\n", "replies": [], "depth": 2}, {"id": "e4yh6pu", "text": "Does Costar sue, or who sues for what in this context? Are those photos not public? I find them via Google search quite a lot. ", "replies": [{"id": "e4yils6", "text": "Costar photos are copyrighted, and have specific uses where they are acceptable. If it is on Loopnet, which Costar owns, then they can use them. If you are just a dude, you are probably OK. If you are a company, especially a major one, using their photos is a major no-no. They are a bully and have used their copyrighted photos in the past as a way to push people around. IE Excelligent or RealMassive. ", "replies": [{"id": "eb71q32", "text": "Thank you for your legit response!! I had no idea! Loopnet is generally where I find them and I'm just a dude (well female) but I am part of a small company so this is really good to know. Thank you again! ", "replies": [], "depth": 4}], "depth": 3}], "depth": 2}], "depth": 1}, {"id": "e3v3w1y", "text": "One of the bedrocks of real estate is shameless plagiarism ", "replies": [], "depth": 1}, {"id": "e3veig6", "text": "I work for a top 3 brokerage and one of the retail listings we used to have had a photo ripped off by another broker. We just told them not to take it down and didn't pursue it any further legally", "replies": [], "depth": 1}, {"id": "e3vowli", "text": "Do not clone the listing. Gather your own information on the listing", "replies": [{"id": "e4g86bc", "text": "This - what if billy jack f\u2019d up details on the listing?", "replies": [{"id": "e4ikj0s", "text": "That\u2019s why it\u2019s best to gather your own information. Aside from the ethics and reporting implications, as brokers, we still need to do our own due diligence to ensure the property is represented as well as possible.", "replies": [], "depth": 3}], "depth": 2}], "depth": 1}]