This store is new to me and new to the neighborhood, and being the product junkie I am I had to check it out.  This store is all about product. It's not like a GNC or a Vitamin Shoppe as it's very open and minus a couple of display tables all the merchandise lines the walls of the store.  They had product lines that were new to me but also ones I am familiar with like ON, BPI, Quest, and Dymatize. The pricing on the products I asked about was fair and not jacked up like you find at other nutrition stores.  Customer service was great and the associate seemed very knowledgeable. I know I'll be back when I need to replace my supplement staples.