Have driven past the place for years, always thought it was a coffee shop or something, LOL. A friend who told me and recommended it highly, he was absolutely right. The store is really clean and nice looking, the people working there are great, and of course the ice dessert is FANTASTIC. Every time I am in Tempe I stop and try a different flavor, they have a LONG list to choose from.  Truthfully the only suggestion would be adding signage that tells people what it is they actually sell.  I have since recommended it friends and every one of them has thanked me,  They do not accept credit cards and have a minimum on debit cards, however I can understand that, that service is not free to the owner. I think the store, the product and the people all are a \"job well done\".Best dessert in az /arizona