This place is perfect for those who only shop for themselves or one other person (like a bf, gf, or roommate) Everything here is single serving. I love their 50% off after 4pm deal they have. (because everything is very fresh they usually need to get rid of it after a day or two) I go there for their half price sushi and mango chicken salad! This place wouldn't be for the family types or the types that go to Costco. This would be the polar opposite! :D