Ulta, Ulta, Ulta... \n\nI am always disappointed when I come here. Why do I keep coming back? I receive Ulta catalogs in the mail and I am usually intrigued by some of the products they have on sale. Their sales are GOOD. Just recently I received a catalog which had TIGI Bedhead items on sale for breast cancer awareness month.\n\nOf course - when I went to the store there were none to be found. \"Limited quantities!\". They must put about 3 of each item into each store because this is not the first time this has happened to me.\n\nMaybe if I could actually get some on sale items they boast so much about I would be back here to perhaps buy other things besides the on sale items. But really.... when I show up and the store NEVER has the items I drive out of my way for... \n\nThe store itself is much smaller than say, Sephora, with less selection. The employees often greet you, but I've never really been helped by anyone. It's not great, it's not bad, it's just meh.