Sure, their branding is nice. It has that feel of something hip and youthful, which helps for a chain that tries to pass itself off as a local. Pretty colors and shiny things however don't impress my palate.\n\nI can't explain how much I detest food from Zoe's. Fresh vegetables, grilled meats -- it should be a slam dunk. Instead, their food is BLAND. It is the inverse of food, it is anti-food, annihilating the satisfaction of eating with every bite.