It is a grocery store but you can buy a couch, a gallon of milk, and if you are having a really bad day of domestic doldrums you can pick up a diamond.  There is a jeweler in the building but not owned by Fry's.  I am reviewing after my second visit.  I would say for me this a special stop where I might pick up some everyday items.  Like if I need something fantastic from the bakery.  They also are running a $3.99 per pound salad bar right now if you have their magic card.  It is super fresh.  They also have a sushi bar and tortilla press.  The prepared food can be purchased hot or cold and they have a large selection which seems to change often.  My only knock is they are bit pricey for me and who wants to buy a couch or a diamond at the grocery store!  My friend and I popped in for a lunch in their market after a hike, and it was perfect and affordable.  They do have a lot of wine but I can say if it is good or bad.... maybe the next visit.