Wow.  Chocolate heaven. Mix and match all kinds of candy, like kisses.  Bakery area with everything chocolate. Fun for the kids, too, with characters and photo areas.  Best is the personalized giant Hershey bars.  Just $10.......I have to amend this review.  Went back later in the day to get another custom giant bar. ( great gift idea) and they were out of the milk chocolate bars.  WTF?  You are the HERSHEY store!  How can you be out of your milk chocolate bars?  Poor management.  Plus the sales woman in that area at the time was kind of snotty about it.  I dropped by ranking down to 3 stars.