It's the food stupid. No really it's not the location or fancy design or catchy name or any other thing , at the end of the day it's the food. Yes it's not in the best area but in Las Vegas what is a good neighborhood. I walked in on a Saturday and the place was packed. It  and  menu is full of traditional Southern Foods, Fried Chicken, Catfish, Bar b Que and other items that they will cook to order-can you imagine some fancy strip or downtown restaurant doing that?