A pricey gimmick, but truly an amazing view. Thankfully I went midweek and it was pretty empty; not sure it would have been as much fun after a long wait pressed in by dozens more people. My biggest criticism is the constant self-promotion and relentless reminders of HOW COOL it was!! It's a Ferris Wheel, guys. I'm not going to buy your overpriced drinks and I don't need the guy on the video screen to keep telling me how awesome it is. But still, that view!