I have been shopping at this store ever since they opened.  The service usually ranges from average to very good.  Most employees are friendly and helpful.  I have bought TVs, Blue Rays, Computers, Ipods, Video Game Consoles and more there, usually without complai8nt.  As a rule I would rather deal with real people at a real store than at Amazon or elsewhere on line.  HOWEVER, service is always painfully slow in the cell phone section.  In the last week I have gone there twice to try to upgrade my phone. and have yet to be waited on.  The employees who were working there were busy but there were simply not enough of them.  As I walked out of the store after waiting 40 minutes, still carrying my old phone, I saw four employees standing and chatting by the front door.  This is a management problem and management needs to address it