Free samples of cheese, cheese spreads, and fudge! As good as it gets! \n\nI love this place. We bought about $15 worth of cheese after being pampered and trying about 10 different types of cheese, 5 types of cheese spreads, and 2 types of fudge. \n\nThe store has tons of Wisconsin favorites, which I suppose is in part of attracting tourists to think that they are purchasing purely \"Wisconsin\" delicacies!