The people who work for SW are the best. There is no debating that. The air service is just fine too. Good flight schedules from my home airport.\n\nBut what's up with the check-in process? It's been bad from day one and only continues to get worse. This is an airline built for non-business travelers, or people who travel infrequently for that matter. The mad rush to find seats is both inefficient and annoying.\n\nBags free is great if you're traveling with a family. But for business travelers, who don't check bags anyway, the entire pre-flight process is a major hassle. Setting alarms for early AM, afternoon, or PM, to race and check-in is not convenient.\n\nYes, I'm aware there are ways to check-in early...for a fee. Fees are something I expect on luggage, but not finding an aisle economy seat. \n\nIn addition, \"WIFI\" has been promised for well over a year and I've yet to be in a SW plane with \"WIFI\" capability.\n\nSW has a cult-like following. I just don't see it.