After reading a review from Google, about avoiding this Hertz location, unless you are a Gold Member, I was hesitant to use this Hertz. Soon after, I found out that USAA members get the annual service fee of being a Hertz Gold Member waived, so I figured, what the hell. So I arrived at Hertz at about 11:00 AM on 5/31/11. I take the escalator down because that's what the sign tells Gold Member's to do. A person at the bottom of the escalator greets me, and tells me that since I am a Gold Member, walk this way for your VIP treatment. I walk in, and there is one other person in line, who had already been waiting there for 5 minutes. About 15 minutes later, two people finally come out of the back room to assist us. What kind of VIP treatment is this? There was plenty of staff available upstairs for \"regular\" members, and Gold Members get the shaft? NO THANKS!