You're paying for atmosphere, convenience, and aesthetic - but not for quality. It's certainly not bad coffee - but it's not $7 a glass coffee. However, the place is fun, always peppy, has a great (and universally attractive, both guys and girls) staff, and is blessedly open 24 hours. If you're reaching for a Starbucks, Dutch Bros is a fine replacement but won't impress you as far as taste.\n\nBig perk: buy 10 drinks they give you one for free, regardless of size. Don't lose that punch card!