I'm reviewing the store section. They still have a long way to go compared to Sephora. Although the staff are friendly, they have lots of missing samples in the make-up section.\n\nThe member points program is so behind the times. I applied and when I didn't visit the store for a few months, I went missing in the system. I applied again and just give my phone number to look me up everytime, I notice that I have no points whatsoever. I surely don't shop there a lot but I did buy some hair and nail products in the past, no points at all.\nSephora has a better Beauty Insider memeber program. I don't even remember what the Ulta member program is called, they need to improve that member program to attact more loyal customers.\n\nLocation is good, it is in a huge shopping area which is very convenient. Good return policy too.