This place RULES!!!  I was looking for some decent mountain bikes for my wife and me so I emailed these guys on a whim on a Sunday evening.  Brian from the shop (one of the owners) emailed me back within about 15 minutes.  I'm in retail management and was blown away by this.  Anyway, we emailed back and forth for a week or so, he got me approved for the Trek Credit card and finally I came in to test a few out.  Brian was there to meet me and he and Ramon helped us find some bikes.  We bought a couple of $949 bikes but they treated us like we were buying $10,000 bikes.  They're real people, they don't take themselves too seriously,  they're not bike snobs, they have a beautiful shop and it was just flat-out bad ass buying some cool gear from these guys.  $2,000 is a lot of money to me but I felt super comfortable spending it here.