Perhaps if I was rich, I would shop here more often. The produce is way too expensive and you have to look carefully at the berries to make sure they don't have mold (maybe if they lowered the prices, more people would buy berries here). Anyway, I love the hot foods bar, cheese shop, and beer on tap. The 365 brand is great for us normal people. Big bulk section, freshly baked items like bread, cookies, and muffins. Pretty standard Whole Foods.