A free mag for the aspirational, I-On operates in quite a number of cities, and no matter what version you are reading, it will do it's damnedest to convince you that you're in the most glamorous, expensive, wallet-busting city on the planet. \n\nWhile it's good to have a rake through if you're after a fancy dinner or whatever, in Edinburgh, as is the case in most cities, a lot of the tastiest dinners you'll find will be at more modest and unassuming establishments. Same with stuff like clothes, while I-On advertises places based on how much their clothes cost and what poncy designer made them, it doesn't offer much in the way of inspiration to the more imaginative shopper. \n\nThey did have an advert for the \"all food under a fiver\" Candy Bar a couple of months back. I guess that was just a goof by the work experience kid.