For an airport that bills itself as \"friendliest\", it is significantly short on customer friendly signage/directories regarding food offerings across the terminals.  This lack of directory availability within each terminal leaves the customer uninformed, standing in long lines for the few choices immediately visible and creates an overall less than delightful experience.   I hope my travels don't bring me through this airport anytime soon, I know I will book accordingly to avoid it.  Customer service goes well beyond trying a staff to say \"Welcome to Phoenix\" and \"Have a good day\".