Really Great Place!  I discovered this place one day after walking out of AJ's across the where I bought a sandwich moments prior, when I saw this place with a big banner that read \"delicatessen\" I was immediately pissed that I didn't know it was there and bought a sandwich at AJ's, not that AJ's sandwiches are bad, but I crave a more authentic deli style sandwich.  Well they are very good, would give four stars but in Oakland at Genova delicatessen you get sandwiches so good that you are spoiled for life.  These, however, may be best in phoenix.  Owners are great, family run, very very kind people, authentic deli environment, awesome quality, good bread, who can ask for more?