I love this store!  Their employees are friendly and knowledgeable .  \nI love shopping thrte as opposed to a typical Fry's, Safeways etc because it is stressfree and you can't help but smile with other patrons.\n\nWhat I don't get is why a broader slice of our demographic doesn't shop here.   It isn't aimed at an upscale clientele..in my experience, they undercut the the big box stores.