Smith's is a foreign entity to me. I do not see them in the San Francisco bay area. I must admit it looks much like a Safeway or a Lucky as they carry all the commoditized products that the aforementioned carry (coke, kraft, kellogs, etc). That really is where the similarities end...\n\nTheir baked goods are really good: They look good, they tasted good, and the quality is good. The tuxedo cake I had was really fantastic. The layers were rich light and sweet...and did not taste like artificial crap.....ya hear that Safeway or Lucky.\n\nThe deli was great. The baked breads were great.\n\nAnd what gave me the greatest pause and almost put my heart into cardiac arrest.....the service here was amazing. The folks that work here are really sweet, enthusiastic, and love helping you.\n\nI cringe asking help at the supermarkets in San Fran.\n\nNice job Smiths!!!