I love luv-it.  My go to sundae is the western.  Lately I have branched out a bit and tried some of their flavors of the day.  I might just be used to my sundaes but I prefer them over a flavor of the day in a cone.  It is nice they offer different flavors though.  I will still give them a try from time to time.  There is almost always a line, even in the winter but there is plenty of people watching to do to pass the time.  I do wish they were open a little earlier but when I first started going they weren't open 7 days a week like they are now so I will take what I can get.  My fave downtown lunch is Viva Arepeas then dessert at Luv-It.  So good!  Oh yeah and make sure you bring cash, if you forget there is an atm in the mini mart next door.