I don't live \"close\" to a Whole Foods (I'm south side Indy-they are north side Indy), but I go when I need some quinoa or to grab some lunch if I am in the area. I needed some quinoa, was driving by, so I stopped, even though I am not from Madison. With the Yelp check in you get a free small bag. .They were out of the small, so I got the next size up. Yay! I would have even paid the $.20 difference. Yay for good customer service!!!