UltraStar is new to the Phoenix area. It has a spacious lobby with all the warmth of a airplane hanger. Its corporate vibe is immediately apparent in every aspect of the consumer experience. One can almost sense the calculated, committee-approved decision making that dominates the theatre. \nThe concession stand and gourmet coffee bar must seem amusing to Europeans. The seating area has little ambiance and is certainly not a place I'd spend any time hanging out. Boring.\nThe theatre I viewed the film in was serviceable, but nothing outstanding comes to mind. The film started on time. The UltraStar management really would benefit from a visit to a Harkins theatre to get this whole thing 'figured out.'