Hyvee feels clean and fresh, and I like the layout.  I often stop here when I only need a few items and don't want to bother with Woodman's.  Hyvee produce is usually good, except for the time I got home and found my strawberries were already fuzzy! \n\nI like the bulk and natural sections.  Liquor department doesn't have the offerings of Woodmans, but then again, who does?  Bakery also tasty, and deli nice too.\n\nSo there isn't really a helpful smile in every aisle, but a time or two I needed to ask an employee for help locating and item, he or she was polite and helpful.\n\nIts nice how they have a USPS station.\n\nI also like the fuel perks program, when you buy select items you get cents of a gallon of gas, and you can really add those up!  I don't know how long you have to wait to use points, and I'm sure they expire, but its a good idea to gain a little extra from products you'd buy anyway.