A truly independent spirit!   As all of the other small mom and pop stores falter all around our hero/owner Ralph....he ( year after year ) stands triumphant amongst the rubble.\n\nWhy you ask?  Well, in my opinion....sticking to his guns, an original vision.  Walking into to Alternate Reality you realize it lives up to it's name. Meaning, the mainstream takes the backseat.  Sure they carry the regular Superhero comics and action figures but......the whole front of this RAD shop is dedicated to independent comics and books from smaller publishing houses.  It's very impressive.\n\nTo anyone that's a cynic when it comes to comics.....you should go, and randomly pick something up, give it a try.  It'll be the first time you realize that comics aren't only about capes and tights.\n\nOh, and there's usually really great music floating through the air.