I love Villa Deli and have been going for years.   I went for lunch today and they now sell Pizza and are under new ownership.  The sandwiches are still the best and of the highest quality.  The pizza was pretty good as well, I wish they would sell one slice but you have to buy two.  The one thing that is missing is the friendly service the old owners used to provide.  The service was not bad but there was no conversation or anything more than taking your order and thanking you while paying.  I think the charm of this place was how the old owner used to come out and talk to everyone and just made you feel good about being there.    Keep up the good work, but engage with your customers more and I promise they will keep coming back!   Good Luck