I believe reviews on Yelp should be based on personal opinion.  I have to give Joe's one star for their Ices. I am sure there are people in the world that love this particular texture, but it tastes like eating flavored sand to me. I am more of a \"wet\" Italian ice person and Joe's makes them very \"dry\". \nRita's is 4 miles down McClintock and well worth the trip. \n\nWe've tried this place three times and never gotten speedy or knowledgable service.They do get an additional star for the cute environment. \n\nOur only reason to go to Joe's is they are open an hour later than Rita's and your daughter won't stop crying until she gets an \"Icee Treat\" to help her fever.