Steer clear if you care about your body, enter if you are looking for a tasty way to shave precious years of your life.  What they have done is basically take a simple New York style Deli concept and made it appealing to the local Phoenix crowd.  The thing is, when I was living in NYC, I could afford to eat meals like this because without a car I walked an average of 3-5 miles per day.  There is simply no excuse for this type of excess in a driving city like Phoenix.  You'll spend 2 hours at the gym to burn off lunch here.  My prediction is that 50 years from now, when all the patrons of this place have died of heart attacks, the next generation will look back on this food the same way we look back on asbestos: it seemed like a good idea at the time, but boy was it a killer.