We love Winco! It's easy on the pocket especially on produce which has been good quality so far. Also Milk is always under $2 a gallon! I love all the different types of breads they carry and their HyTop brand products aren't bad. \nWe hate shopping at Walmart and supporting an awful company. Winco treats their employees well and have always had exceptional service. You can't compare it to Fry's or Safeway it's a hybrid! What really helps is that it's great for just 2 people, I don't always want bulk quantities from Costco but love the grocery store prices that are very competitive.