This place is a must-go!  We went there this weekend for the first time and the service was excellent.  Not only that, but the doughnuts were exceptional.  It has been hard for me to find a good-family owned bakery since I moved to Madison, but here it has been all along!  We will definitely be back soon.  My favorites were the sprinkle ones and the apple fritter looked amazing.  The girl working said they don't make long-johns all the time, mainly for special orders, but I bet those would be great!  I may just have to special order some!! Check it out!  But...get there early!!  Before 7 on a Sunday!