My biggest gripe: The employees either need to step up their game or management needs to hire more employees. It is the middle of summer and I would expect an ice cream shop to be up-staffed in anticipation of the increase in customers. For the amount of foot traffic that the Chocolate Shoppe gets between 7-9PM on a warm summer night, they are seriously, seriously understaffed.\n\nI'm not one to complain about standing in line for 15-30 minutes for a scoop of ice cream (especially if I'm craving it), but unfortunately, Chocolate Shoppe doesn't really deliver. There are many flavors, yes, but I feel like the quality of the ice cream they serve is way too commercial (read: overly processed). I could probably pick up a no-name pint of the same flavored ice cream at the Copps down the street and not be able to tell the difference. \n\nGiven the other options in the area (including UW's own Babcock Hall Dairy Store), it will be a long while until I'm back.