AB10 sells clothing by designers who don't appear to be moving forward from the late 90s. This is probably why previous reviews are tainted with nostalgia, and I too am finding myself looking back in time to when my friends adored their oversized Ben Sherman tops and poured Baby Blue Jeans perfume over themselves.\n\nGStar Raw, Firetrap and Pringle are amongst the labels I found in here. There were some clothing lines I was unfamiliar with, but the overall impression was trendy in a polo shirt, collar popped up kind of way. For the ladies, there are neon offerings and hoodies with meaningless messages printed on the front.\n\nNot really for me, but certain labels are moving with the times and sticking to the pastel polo shirt trends, and tight fitting G Star jeans with big pockets seem to be all the range just now with a predominantly younger audience.