As a Native Phoenician who now lives out of state I come here every time I visit family and friends.  The merchandising of this business is incredible.  Even if you are not into cigars you will be wowed by the display cases and the way they are laid out.  It is masterful and graduate level stuff.\nThis business is truly a place that backs up what they say on the web site.  The staff is very friendly and helpful and it  comes from example from the top, Mr. Seferian.  He is a cigar afficianado supreme and so courteous.  The selection is second to none and the atmosphere to enjoy your cigar is superb.  As a bonus, most of the people there introduce themselves to you.  Very very friendly.  If I lived in Phoenix, I would be a fixture at this establishment.  It is off the charts.  In terms of doing all the little things that make an establishment a masterpiece, this place has all things covered.