This place just opened near the 7-11 and Vincent's on Camelback so I had to stop in and see what the new concept from Fox Restaurant Concepts would be.  \nIt is all about the juice, cold-pressed, old-school, with that new school price.\n \nThere are a few snacks, veggie trays, to-go salads, sandwiches and cookies available.  I like the look and feel, minimalist with appropriate signage.  \n\nIf I were doing a detox cleanse, then I might consider these juices for meal replacements.  Otherwise, the price tag is steeper than Whole Foods for the same product of juice.  I've tried Kaleidoscope Juice in Scottsdale and Juicd Life at the Biltmore in the past.  Those reviews will be posted soon.  Any cold-pressed juice in the Phoenix Metro area is going to be pricey, it takes more time and  more veggies than you can imagine to make the 16 oz. portions that we enjoy.\n\nWith that said, I will revisit Juby True again, not sure of the frequency though.