The pros: Cute shop. The cake portion tastes good but I truly believe it isn't made form scratch.\n\nThe cons: The freaking icing! I am pretty dang certain (as a fellow pastry chef) that this is not made in house. It tastes EXACTLY like the stuff you buy on the shelf in the grocery stores. There is nothing homemade about it... it's heavy, over-sweetened, and just not pleasant in the least. The cake also tastes manufactured... it tastes good, but nothing special. Because of these things, I think it is completely over-priced. If you want real cupcakes, go to Sweet Daddy Cupcakes.