All the staff are very friendly and upbeat . . . loud music pumping from the speakers . . . it's more of a party than anything. When there is a long line at the window, the staff run out to the cars beyond and take orders so when you get to the window, your drinks are ready. It's definitely an indulgement to get a specialty coffee as they are a little pricey (except for $3 happy-hour), but I allow myself one every couple of weeks. The loyalty card is great so you can earn stamps toward a free coffee of your choice. I absolutely prefer Dutch Brothers to Starbucks any day of the week!