Bloom is a part of the Fox restaurant concepts and located in the upscale Gainey ranch area of Scottsdale. Went with a friend for a lazy Sunday lunch and sat in the outside patio. Though the view of the patio is just the srpawling parking lot of the shopping complex ,the nice weather in Phoenix made it enjoyable. \nThe menu looks very similar to one of its sister restaurants North (in Kierland Commons) . We had a glass of sangria which was nice and refreshing. My friend had the Tuna salad and I had the salmon. The food was good. Another similarity with North is the lovely butter they give with the bread (Though the butter at North is better, also we had to ask for the bread, it didnt come automaticallyas one would expect). \nA good experience.