Maybe I'm a cynic, but I don't see why everyone gets quite as excited as they do about this shop.\n\nPut it this way; if I were a bank manager and someone came to me asking for money to start a business, and I asked them what type of business, and they answered that they were going to open a shop selling anything and everything that's white, I'd laugh them out of my office.\n\nBut I'm not a bank manager, and I would clearly have been wrong to do that, as it's now an internationally renowned and hugely successful chain. But I still think it's a bit overrated.\n\nYes, the quality's good and the service is generally friendly and efficient, but that's also the case in places like John Lewis where they also sell soft funishings in other colours too. Although I have from here before (I'm a bit of a sucker for a designer label) I don't do it regularly.