The prices are great and they do seem to have decent quality products. But there are better grocery options in Madison. Like the Willy Street Co-op, Jennifer Street Market, Hy-Vee and Metcalfe's.\n\nTrader Joe's is simply not worth traveling across town for. You can get better quality stuff elsewhere, and (good) cheap wine can be found at pretty much every grocery store. The Madison Trader Joe's is very small and always overcrowded with college kids. The parking is a cramped nightmare. It's just not ideal, unless you live nearby. When I was there last night it was a zoo, and it took way too much time to buy just a few items.