The high roller is at the end of a trendy row of casino and clubs. It's geared toward a younger crowd and has an outdoor club feel. The night time ride is $37 a person. It was not an amazing view since you see the parking lot in the rear of the area for most of the ride. There is a person who CEOs on the screen and explains what height your at and does a apex countdown. I would go once to say you've done it but it's not as fun as the bars on the ground.