user2001: It is probably well known that Magnus Carlsen is sponsored by Arctic Securities. An example of a tournament sponsorship is the Annual Rilton Cup sponsored by the Rilton Foundation. What are the benefits of sponsoring and becoming a partner of a chess player, team or tournament? Additionally, can you think of any more examples of sponsorships in the present and past?

user703: How about this benefit?

It is probably well known that Magnus Carlsen is sponsored by Arctic
  Securities.

Being well known is the benefit. One minute ago I had not even heard about arctic securities. And now I know, as well as may be thousand of other people watching/reading about the game. Why Vodaphone or whatever is sponsoring football? Do they care, do they have any connection to football? - No.
The idea behind sponsorship is always the same - let people know about you or see your sign.
Answer to Rauan's comment:
I do not want to disappoint you, but there is nothing unique about sponsorship in chess. In business all that matters is money / revenue / stock prices / public awareness. 
Why did IBM gave half a million in 1996 to Kasparov for a match with a machine? They did not care about chess, they cared about advertising and stock market price. That's why they cared so much about the rematch in 1997 giving $1.1M for it and offering $0.7M to a winner. Not a lot of chess players who know about the matches, know how this ended up for IBM

IBM estimated it received $500 million of free publicity from the
  match, and IBM stock prices went up over $10 to reach a new high for
  the company.

I think this is one of the best money investments.

2001: <p>It is probably well known that <a href="http://www.arcticsec.no/index.php?button=blog&amp;url_id=142main_image=35" rel="nofollow">Magnus Carlsen is sponsored by Arctic Securities</a>. An example of a tournament sponsorship is the <a href="http://www.telegraph.co.uk/culture/chess/9791206/Rilton-Cup-in-safe-hands.html" rel="nofollow">Annual Rilton Cup sponsored by the Rilton Foundation</a>. What are the benefits of sponsoring and becoming a partner of a chess player, team or tournament? Additionally, can you think of any more examples of sponsorships in the present and past?</p>
 703: <p>How about this benefit?</p>

<blockquote>
  <p>It is probably well known that Magnus Carlsen is sponsored by Arctic
  Securities.</p>
</blockquote>

<p>Being well known is the benefit. One minute ago I had not even heard about arctic securities. And now I know, as well as may be thousand of other people watching/reading about the game. Why Vodaphone or whatever is sponsoring football? Do they care, do they have any connection to football? - No.</p>

<p>The idea behind sponsorship is always the same - let people know about you or see your sign.</p>

<p><strong>Answer to Rauan's comment:</strong></p>

<p>I do not want to disappoint you, but there is nothing unique about sponsorship in chess. In business all that matters is money / revenue / stock prices / public awareness. </p>

<p>Why did IBM gave half a million in 1996 to Kasparov for a match with a machine? They did not care about chess, they cared about advertising and stock market price. That's why they cared so much about the rematch in 1997 giving $1.1M for it and offering $0.7M to a winner. Not a lot of chess players who know about the matches, know how this <a href="http://askeplaat.wordpress.com/534-2/deep-blue-vs-garry-kasparov/" rel="nofollow noreferrer">ended up for IBM</a></p>

<blockquote>
  <p>IBM estimated it received $500 million of free publicity from the
  match, and IBM stock prices went up over $10 to reach a new high for
  the company.</p>
</blockquote>

<p>I think this is one of the best money investments.</p>
