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				<h1 style="color: #ffffff;text-align: right" class="vc_custom_heading vc_custom_1526867851527" >Monitor your supply chain and respond to counterfeit in real time using DataTraceID and TRACR</h1>
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		<h2><span style="color: #ffffff;">Most brands don’t understand their counterfeit problems or when, where and how to act.</span></h2>
<h2><span style="color: #ffffff;">Our DataTraceID and TRACR authentication solution enables brands to protect product from counterfeit by aggregating authentication data in real time.</span></h2>
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<h3>Covert Marking</h3>
<p>Embed a unique DataTraceID code into your product or packaging.</p>
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<p>P1 Reader will confirm the presence of the DataTraceID code and, therefore, that the product is authentic.</p>
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<h3>Convenience</h3>
<p>Pair the P1 Reader with an iOS device and aggregate authenticity data using our TRACR app and web-based software. The system is very easy to implement, with no integration required.</p>
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</div>




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		<i class="icon-default-style iconsmind-Timer accent-color"></i>
<h3>Fast</h3>
<p>Conclusively prove authenticity or counterfeit in-the-field in seconds. Receive actionable intelligence about counterfeit in real-time.</p>
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</div>




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<h3>Global</h3>
<p>Monitor your supply chain and counterfeit breaches from anywhere in the world.</p>
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<h3>Industry Applications</h3>
<p>DataTraceID currently provides authenticity solutions for pharmaceuticals, gaming, governments, food and other FMCG products.</p>
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</div>




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		<h3 style="text-align: center;"><span style="color: #ffffff;"><strong>TRACR</strong> puts the power of authentication in your<br />
hands, and powerful analytics on your desktop </span></h3>
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</div>




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			<div class="wpb_video_wrapper"><iframe src="https://player.vimeo.com/video/269542902?app_id=122963" width="1080" height="608" frameborder="0" title="DataTraceID P1 Bluetooth" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe></div>
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		<p><strong>Case Study</strong></p>
<h2><strong>Global Pharmaceutical Company</strong></h2>
	</div>
</div>




<div class="wpb_text_column wpb_content_element  vc_custom_1526445958884" >
	<div class="wpb_wrapper">
		<h3>Situation</h3>
<ul>
<li>Supply chain compromised in South America with medicinal products counterfeited containing no active ingredients.</li>
</ul>
	</div>
</div>




			</div> 
		</div>
	</div> 

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<div class="wpb_text_column wpb_content_element " >
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		<h3>Implication</h3>
<ul>
<li>Counterfeit products contained no active ingredients which posed a significant health risk to consumers as the medication was ineffective</li>
<li>Company concerned about the impact on consumer wellbeing, brand reputation damage, product liability and recall costs as well as lost sales and margin</li>
</ul>
	</div>
</div>




<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<h3>Solution</h3>
<ul>
<li>Pharmaceutical company incorporated a DataTrace authentication marking of product containers to enable scanning and verification throughout the supply chain</li>
<li>The DataTrace code contained multiple formulations, one for each product package variation</li>
<li>DataTrace readers were deployed to authorized inspection personnel to conduct authentication testing of products at specified control points in the supply chain to ensure no compromises</li>
</ul>
	</div>
</div>




<div class="wpb_text_column wpb_content_element " >
	<div class="wpb_wrapper">
		<h3>Outcomes</h3>
<ul>
<li><strong>The authentication solution was successfully implemented and no incidents of counterfeit have been detected in the last 5 years</strong></li>
</ul>
	</div>
</div>




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		</div>
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</div></div>
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		<p><strong>DataTraceDNA</strong> code provides a covert layer of product authentication that can be applied to a product in many ways. It uses a forensic level of technology to confirm authenticity.</p>
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</div>




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		<p>Company inspector logs onto <strong>DataTrace</strong> app and scans product to test whether the product is authentic or fake.</p>
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</div>




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	</div> 

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            <img class="img-with-animation skip-lazy " data-delay="0" height="489" width="341" data-animation="fade-in" src="http://13.210.205.0/wp-content/uploads/2018/05/TRACR_img3-1.jpg" alt="" srcset="http://13.210.205.0/wp-content/uploads/2018/05/TRACR_img3-1.jpg 341w, http://13.210.205.0/wp-content/uploads/2018/05/TRACR_img3-1-209x300.jpg 209w" sizes="(min-width: 1450px) 75vw, (min-width: 1000px) 85vw, 100vw" />
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		<p>The <strong>DataTrace</strong> app can record other information in addition to the authentication scan result including photos and notes by the in-field inspector.</p>
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</div>




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		<p>Authentication data is aggregated to provide real-time reporting (data includes product, location and photos or notes of offending product). This data can be combined with other data sources.</p>
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		<h4 style="text-align: center;"><span style="color: #ffffff;"><strong>Learn more about the TRACR P1 Bluetooth Authentication Solution</strong></span></h4>
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