Time capsule and sustainable thinking when IKEA started constructing its third store
The first teps in the construction of the third IKEA Photo: IKEA Magyarorszag
The first steps in the construction of the third IKEA store in Hungary were taken the other day in the district Soroksár in Budapest. At the ceremony, Ambassador Niclas Trouvé, Mayor Ferenc Geiger, IKEA CEO Marek Feltl and the department store manager Ágnés Szabo placed a time capsule in the foundation of the new building.
In his speech the Ambassador congratulated IKEA and the Mayor on creating this new investment that will bring over 300 new jobs to Budapest – in addition to the 2000 workers who will be involved during the construction phase. The new department store will be IKEA’s largest in Hungary and the Swedish company will increase its workforce to some 1,000 employees.It is also important to note that the department store is built in an environmentally sustainable way, for example with solar cells.
The ambassador concluded his speech in a humoristic way by wondering how future Hungarians will react when they find the time capsule while doing archeological research. Will they understand how the close relations between Sweden and Hungary were created and why all the furniture had Swedish names? And the biggest question of them all – why was IKEA’s meatballs so popular in Hungary 2016.