when one watch romantic comedy and one know what to expect while we have see enough of them over many and many year to know how they go . there a formula and one which almost always begets movie that become popular with the genre audience . not always in relation to their actual quality . how to play around with that and and create something more interesting . this movie have a suggestion . and it work relatively well . instead of simply follow a lead and we follow him skillfully help the unfortunate men and those who lack the attractive facade that would allow them to reveal the unseen good quality that they possess to the woman they be in love with . the plot follow smith a he work on his self proclaim most difficult such case while kevin james . alongside his aid of james and we also follow mendes and who be feed up with men who lie to get what they want ( one particular scene that inspire great respect of smith character be him meet one such jerk and and put him in his place ) . after see smith help the disaster that be james and we see him with mendes . and in spite of his talent for help others and he mess up . badly . with her . make a marvelous point about love and and how fall in love affect u . for a romantic comedy and this mostly avoid the pitfall of such ( at time almost border on feel like a spoof of the genre ) and though the last few scene have the sweetness and the emotion of this type of film . whether or not they follow the formula will not be reveal in this review . the pace be quite good and it never really slow down and and seldom move too fast . the acting be great and as far a pretty much everyone go . the character be nicely develop and and come off a real people . the humor doesn not always work . there be occasional gag that be less than fortunately execute and and one or two joke that seem force . however and for the most part and the film be funny . i recommend this to anyone who like romantic comedy and anyone who be or have be in love . those who do not believe in love will have a difficult time with the last few scene . positive .