when someone refers to the independent cinema realm in the united state it often infer that it mean the filmmaker or people behind the project have much more creative freedom and do what they want . this and today and be not really always the case unless someone be a solid auteur and creative freedom still come with the caveat that one have to find distribution with one of the independent division of major studio or by get pick up somehow for some kind of low level deal at a worthwhile film festival . but putney swope and robert downey sr film about a tough a nails african american accidentally promote to head advertising guru at a production company and be independent cinema and the kind of work that go right along with the like or romero night of the living dead and cassavetes face at the same time of get no real typical studio distribution but cause wave and kick as and take name in the cinema world . for all it moment that be rough and crude and it unforgettable . it also a film that be funny and very and excruciatingly funny . sometimes the sense of humor be just so ridiculous it nearly impossible not to laugh and from the mere appearance of the president mimeo with his wife to line of dialog from the advertisement swope team put together like i can not eat an air conditioner in a real soul voice . it be as smart a the audience it be aim at and which be anyone with two brain cell to put together who can see that this work isn not offensive or too shocking because it mean to rattle the cage and and it do this pretty well in the first five minute . once that past downey sr go on his blitz of sort as far a be a filmmaker with nothing to lose represent his protagonist be part fidel castro and part isaac hayes circa 1972 ( and yes it 1969 in the film ) and part hard assed ad exec with a firing streak to make mr. spacely on the jetsons look kind . and do not forget those side character and dear god . there so many memorable line and moment that it hard to keep track . from maybe the most hilarious botch assassination attempt in any movie to the one ad for face off skin cream that include line that would give south park a run for it dirty mouth money and to just little aside with the one guy from jack hill movie play the muslim who keep give lip to swope and that one boy with the the nun who curse up a storm and impress swope in a swift stroke . it a pretty direct message about medium and advertising and but there also a lot of powerful moment where it just hit the nail on the head about racism in america and sometimes without have to do more than a gesture and sometimes with do something huge like have black panther type go this way and that around swope advertising regime . and for a low budget production ( i mean super low and hence the comparison to night of the living dead and face ) downey get some really good actor and all non union and and it hard to imagine that some of them might have have their first time on camera here . it should be mention that downey style doesn not make it perfect represent it be crude and sometimes too crazy and date for it own good and and i be sure i do not get some of the underlying humor of a couple of the ad since i be from a full generation after these ad be air ( albeit the miss redneck jersey be definitely not lose on me ) . in general though this be one of the fine of it time period and a satire that sting and a feature with a predominantly black cast that be all too know of what come from an excess of power and regardless of skin color . it be and a someone might say and good s .