it not really about wine . no and nossiter real target be those who would streamline and assimilate the peculiarity of local ( wine ) production for business purpose . to this end he have make an excellent and objective film . spirit and bumptious and emotional and flawed independent wine producer be juxtapose with medium finessed and anodynesprech amercians and auld european represent the art of wine make against market driven and laboratorised product manufacture . it an open show that doesn not lead conclusion . nossiter film be occasionally infuriate to watch camera be neither concealed and nor steadicam and by any mean . there be also plenty of caption as well a subtitle to wade through and often too short a time on screen . however it do outdo michael moore at the game moore can not play anyway . the character speak for and therefore condemn themselves . well worth a viewing positive .