i will admit i do not pay full attention to everything go on in this film and but to be honest and i do not think it would have matter . basically local councillor sidney fiddler ( sid james ) persuade the incompetent mayor frederick bumble ( kenneth connor ) of firecombe to hold a beauty contest and to improve the town image . they face opposition from woman liberationist augusta prodworthy ( june whitfield ) try to sabotage the contest and but they do have publicity agent peter potter ( bernard bresslaw ) and palace hotel owner connie philpotts ( joan sims ) . soon enough the young and beautiful wannabe model show up and include hope spring ( barbara windsor ) and paula perkins ( valerie leon ) and dawn brake ( goldfinger margaret nolan ) and debra ( sally geeson ) and ida down ( eastenders wendy richard ) . when the girl have cat fight and it do draw away regular resident and but after quite a while of some plod not that funny innuendo and william ( jack douglas ) have over active twitch and it do finally reach the competition and and it just afterwards i couldn not be bother . also star patsy rowlands a mildred bumble and peter butterworth a admiral and joan hickson a mrs. duke and david lodge a police inspector and angela grant a miss bangor and arnold ridley a councillor pratt and robin askwith a larry and patricia franklin a rosemary and jimmy logan a cecil gaybody and dad army bill pertwee a fire brigade chief and charles hawtrey have obviously quit the carry ons and but where kenneth williams . i suppose see babs and young and beautiful look pauline fowler in bikini and but for comedy value and this fail miserably and and the overuse of the swanny whistle just get on your nerve . pretty poor .