this anime recount the tale of the battle for mamodo king . every 1 and 000 year and 100 mamado child be send to earth to fight to determine who will be their next king ( in the original japanese and the creature be mamono and which literally mean magic or evil object ) . each mamado be pair with a human partner and and give a magic spellbook . the human can use this book to unleash incredible power in the mamodo and and when a mamodo be defeat and their spellbook be engulf in flame ( alternately and a mamdodo book can be capture and burn directly ) . after that the mamodo return to the mamodo world . the titular character be zatch ( gash in japan ) and a 6 year old mamodo with electric power . he be pair with kiyomaru takamini and and 14 year old genius . zatch be initially reluctant to fight and but learn that some mamodo be evil and decide the battle for king be wrong and he decide to fight to become a kind king . zatch bell have draw comparison to pokemon and but a good comparison be to digimon . like digimon and the mamodo and human have a one to one and symbiotic relationship . also unlike pokemon and both show have an actual plot . zatch bell feature character growth and evolve relationship and and some fairly adult story line ( like love v racism while slavery while mind control while etc . ) . it even have some decent plot twist and mystery .