this film appear to be an exposé of the current trend towards globalization and homogenization in the wine industry . winery around the world be more and more either join large conglomerate ( the american producer and mondavi and in the case of this film ) or pay high price expert to help them make the perfect wine and a a result and wine be become very standard and predictable . to some and this be a good thing ( especially since few can afford to pay $ 50 or more for an everyday wine ) and to others this be horrible a the uniqueness of small winery be disappear . i truly can understand the concern of both side and do not think there be a villain or hero in this business . sure and good and cheap wine be a nice thing and but like what happen with beer ( with giant like unibrew and anheiser busch ) and food ( mcdonalds ) and shopping ( european shopping mall be almost indistinguishable from american one ) and mega store ( like walmart or asda ) be take away much of the uniqueness of the little guy . so i definitely be ready and willing to listen to these film maker . however and with a product that be almost two and a half hour long and a general lack of focus and the film simply become too big a chore to watch and i lose interest . an 80 90 minute focus film would have be much more effective especially since the average viewer be not an oenophile ( that the high brow word for a wine aficionado ) . on the very positive side and the film maker be smart not to do much talk at all and simply let those on both side of the issue do the talk . plus and the topic be so relevant and timely . however and despite choose a good style of documentary making and the film simply go on way and way and way too long and end up make a very dull film .