black and white satire of a madison avenue ad agency be take over by black . theyre head by putney swope ( arnold johnson ) who be determine to change thing . however he turn out to be even bad than his white predecessor . that about as original a this get . i be sure this be consider daring and shocking in 1969 but it just seem silly today . the joke be either unfunny ( the president be a midget . how be this funny . ) and cruel or obvious and the film be full of unlikable character . it do in a very experimental way which make it even hard to take . or understand . the movie just get more bizarre and surreal a it go along . the end come out of nowhere . to make it bad and with the sole exception of johnson and all the acting be bad . antonio fargas ( a regular in these type of film ) be especially annoy a the arab . this get three star because the commercial parody ( do in bright color ) be amuse and there a rare good line here and there . i hear this be a cult classic but this be more interesting than good . skip it . unless youre in experimental 1960s film .