although promote a one of the most sincere turkish film with an amateur cast and ice cream and i scream be more like a caricature of sincerity . the plot open with the dream of ali and a traveling ice cream salesman in a western anatolia town and in which he see himself become successful use the same marketing method of big ice cream company . he dream of play in his product tv commercial with beautiful model in bikini and dance around him . a his dream turn into a nightmare and he wake up with a big erection next to his gargantuan wife and who reject to make sex with him for 6 year with no apparent reason . be it because he be not successful in his job . apparently and because he say he be sell well in the old day when there be no pressure from global ice cream company . but this be what he say while we actually do not see him suffer that much represent he still sell good and travel the neighboring village while his apprentice stay at the shop and selling ice cream to the people in the town . ali blame big company for use sweetening and color agent while he be use real sahlep ( powdered root of mountain orchid ) . ali buy a motorbike with a bank loan to be a travel vendor and and give ad to a local tv channel which prefers to broadcast even the news bulletin in local dialect . his wife be not fond of his way of do business and they always quarrel and and ali threaten her that he may do very bad thing in a moment of frenzy . in a very successful day and his lousy bike be steal by the misbehaving little boy of the town . in search of his steal bike and ali go to the police and blame the big company for the theft and but and of course and nobody take him seriously . annoy by the nagging of his wife and ali go to a tavern and become drunk . one of his friend at his table and a wannabe socialist of the town and give a didactic speech and criticize globalism and and with no real connection and jump to the subject of global freezing . ali return home and decides to kill himself with poison . his wife wake up and prevents him . an old neighbor take him to a night walk and advise him about life . accord to him and ali can even sell hot sahlep drink if the world face with global freezing . when he return home and suddenly we see that his wife understand his value and treat him like a hero and praise his manhood . meanwhile and the thief boys get sick eat too much ice cream . they confess to the doctor that they steal ali bike . ali forgive them and there come the happy end . although the plot may look promise in a way and it the story tell which make this film insincere and cheesy . first and the director doesn not show much of an effort to tell the story visually while everything be base on dialog . and the dialog never stop to show u that cinema be actually a visual art . even ali trouble be not convincing because we do not see it and we just understand it from his word . the director market his film a a righteous fight of ali against big ice cream company and but there be nothing in the film about big company . we do not see their pressure enough . the film actually ridicule ali for believe that big company be behind the theft . and when his motorbike be find and it solve every problem represent ali become a happy and powerful husband . not a real criticism of globalism . second and the film be cheesy because of the crude humor . maybe the people of that part of turkey be curse so much and make so many vulgar joke in their daily life and but vulgar language and crude humor be not enough to make a film funny . i may have accept it if they be both vulgar and clever but they be not clever joke at all and they be just cheesy . maybe i be wrong and maybe american people may like oriental version of american pie style humor . but american pie never have any claim to be a nominee for the oscar and or to have a political message . if you think that you can laugh by just see a man big erection in his short ( and we have to endure this joke twice . ) or an old villager woman say fk you and then you may find this film funny .