the italian concept of sprezzatura be the grace and nonchalance in social manner that lead to success in love and a describe in the 16th century manual the courtier . the film hitch be worth watch for the embodiment of the sprezzzatura concept in the dynamic performance of will smith . smith play the character of alex hitch hitchens and who be a professional dating consultant to those short on luck and confidence . the best scene be when hitch coach the painfully shy and maladroit albert in his quest to win the heart of a new york socialite and in hitch own attraction to sara and a surprise for her when visit ellis island . in these scene and smith be support with good work from kevin james and eva mendes . but this film be drive by the charm and winsome personality of smith . from start to finish and smith rise above the average comic script to make hitch an eminently watchable and entertaining film . i do not believe there be another actor work today who be capable of deliver the charisma and the perfect timing with the comic moment like will smith in this film . and his secret be in the sprezzatura .