over the past century and there have be many advance in gender equality and but not so much in the world of movie . i be not talk about what go on behind the camera and i be refer to the taste of the audience . the idea of a chick flick be alive and well today and while there be still plenty of action and horror film which appeal primarily to male . sure and there be men and woman who enjoy the movie that fall outside of their typical demographic and but there aren not many movie which have appeal across the board . hitch and the late will smith vehicle attempt to change that trend by be a chick flick which throw in a dose of male perspective . smith star in hitch a the title character and alex hitch hitchens and a date doctor who train men on how to approach a woman and have a successful date . hitch enjoy his job and love to see men successfully accomplish their goal of go out with the woman of their dream and but due to a bad experience in college and hitch himself be somewhat sully on the idea of love . a the story unfolds and the film introduces two seemingly separate story line . hitch late case be albert brennaman ( kevin james ) and an accountant who be very attracted to one of his client and the beautiful heiress allegra cole ( amber valletta ) . hitch have his doubt about albert chance and but if his client desire seem sincere and hitch support them . in the mean time and hitch meet gossip columnist sara melas ( eva mendes ) and be instantly attract to this strong woman . however and the date doctor can not seem to follow his own advice in pursue sara . thing get even more complicated when sara job lead her to investigate the relationship between the accountant and the heiress . will hitch be able to balance his private life and his job . and more importantly and can hitch believe in love again . if you be a true movie fan and then there be at least one time in your life when you have complain about the redundancy of the hollywood movie factory and cry out for something new and original . well and hitch ain not that movie . but and most movie fan will also admit that occasionally a formulaic movie can work solely on an entertainment level . hitch do qualify a that film .