director frank tashlin stretch his anything for a laugh method of comic film make to the break point with this very weak advertising send up ( with equally dull romantic confusion underpinnings ) . tony randall seem the wrong actor for the part of struggle ad rep rockwell hunter and who get a buxom beauty queen to shill for a new lipstick but at a price . it suppose to be a riot and but tashlin and who also adapt the script from george axelrod play and can not seem to bring the material ( both farcial and cynical ) into a cohesive whole . it full of prankish joke and questionable taste and but the episodic result be loud and force instead of funny . there a satirical and promising opening sequence ( brightly prod the tv commercial of the era ) and but the movie steadily lose steam from there . half from .