play it again sam ( 1972 ) dir represent herbert ross with diane keaton second feature and she begin her frequent onscreen collaboration with her occasional offscreen lover and woody allen . diane introduce her classic neurotic new york city persona in this movie and play a married friend of woody . a she try to help him get over his divorce and woody be counsel on how to be cool by the ghost of humphrey bogart . a classic woody or diane pairing and another hit for diane . screenplay by woody .