if you need an example of the evil of corporate and medium convergence and this uninspiring film be it . old walt disney have fun make his movie and one suspect he actually want to entertain kid . here we see flinty eyed accountant and oh so serious market researcher uncontaminated by artistry use film a a corporate tool and in the process produce a movie that while technically excellent have neither soul nor spirit . it have a balance sheet and not a shoot script while a corporate goal and not a plot . a ) let use black actor a a cynical device to attract new black market for the same old stuff white have buy for year b ) let create an effective cross promotion for the haunt house attraction at disneyworld . the result be a movie that be both sterile and stupid . walt would not have smile .