vincent price play jam addison reavis and a government clerk in a land office in arizona and who try to swindle his way to own the entire territory through forge document and an elaborate plan that the film do a good job in bring to life . he set up his plan by establish a false identity for young sofia ( who become beautiful ellen drew ) which make her essentially the heiress to the whole arizona territory . price pull off the part with great talent and play a womanize opportunistic scoundrel with great smoothness . the story be pretty good when reavis return to the arizona territory with false document in hand and start to implement his plan to become the baron of the whole territory after marry ellen drew and the so called baroness de peralta . it her love and devotion to him that ultimately undermine his plan and though the government be start to get on to his forgery . the film tell a great story and price be at his best in this role and try to reestablish the spanish empire in the wild west .