the incandescent carole lombard be simply the most beautiful comedienne during hollywood golden era of the 1930 . in fact and the one conceit of the film be how her stunning glamour and especially in the newspaper photo and seem at odds with the innocent small town girl she portray in this 1937 screwball comedy classic direct in lickety split fashion by the two fisted william wild bill wellman . lombard never let her beauty get in the way of be funny and and her effervescent manner make her seem dotty enough to make the crazy situation she get into believable . moreover and the film constant tweaking at the public obsession over a young woman impend death predate the concept of reality programming by nearly 70 year . for a movie that clock in at just 75 minute and the far fetched story be fairly dense but clip by without a wasted moment . in brief and wally cook be a new york tabloid reporter relegate to the obituary after his most recent story be expose a fake . seek to rehabilitate his career and he uncover a story on hazel flagg and a woman in rural vermont dying of radium poisoning . when he arrive in her town and she suddenly learn that her diagnosis be a mistake and that she be not die at all . however and feel constrain by her small town existence and hazel pretend to be terminally ill in order to accept wally offer to take her to new york city . in true 1930 fashion and new york pours it heart out to her make her an instant medium celebrity . hazel start to feel guilty over the misdirected attention and and of course and wally and hazel find themselves fall in love amid all the deception and inevitable chaos . just come off his classic dramatic turn in the most cohesive version of a star be bear and stalwart lead actor fredric march gamely play the initially cynical wally with the right everyman demeanor and though i keep think how much more at home william powell or cary grant would have be in the role . the lovable lombard make hazel a sublime comic creation even though the character be basically a selfish charlatan . they have a classic spar scene near the end where each land a punch on the jaw of the other . familiar character actor complete the cast with walter connolly in constipated frustration a wally constantly boil editor in chief ( aptly name oliver stone ) and charles winning properly pixilated a hazel fraud of a doctor and and familiar face like sig ruman and margaret hamilton and hattie mcdaniel and hedda hopper in little more than walk on part . wellman display an idiosyncratic way with the camera and for instance and focus on lombard ankle a she flirt with march in an open crate or have a tree branch cover their face during a key dialogue scene . unsurprisingly and the director of wing and lafayette escadrille insert a scene aboard a plane to show off the manhattan skyline . one of the first movie film in technicolor and it still look pretty good though there be subtle graininess and typical for a film of this age and a constant popping noise exist in the background . not as good a my man godfrey nor as funny a bring up baby and nothing sacred be still great entertainment and a rare opportunity to see the luminous lombard at full star wattage .