sayaka be the new tenant of the fated apartment 1303. after move into her new apartment which she get at a discounted price ( sound familiar . ) and sayaka kick thing off with a party . after visit the tatami room and she entertain her guest by eat dog food off the floor and don a motorcycle helmet ( . ) and she then leap off the thirteen floor and plunging to her death . sayaka sister mariko ( noriko nakagoshi ) and be puzzle by her sister sudden suicide . after some extremely long grieving scene and mariko decides to do some detective work . she quickly find out that sayaka be the fifth woman to die in the apartment and all of who die under similar circumstance . her journey lead her to the apartment as well a a detective ( arata furuta ) who for once believe mariko story . independently and the two set out to unravel the mystery of apartment 1303 while try not to become it next victim . after watch the first few opening scene in this movie and i think this might be good . it seem a if the director be do kind of a parody of j horror . the death of sayaka seem to be ring with campy overtone . from the goofy face the character make to the way thing be overact just a bit and to the weird death scene . ala and it be not to be and besides the opening and a few scene toward the end ( which kind of reminded of sam raimi evil dead 2. in style only ) 1303 then degenerate into the typical j horror flick and riddle with genre cliché . yes and this film have them all while scary dream and phone call from dead girl and a grudge type curse and a long haired vengeful ghost and and of course and the obligatory creepy little girl . everything in this film be a mix of previous asian horror film a director ataru oikawa brings nothing new to the genre . i wish he would have follow the goofy begin to it logical next step ( a spoof movie of asian horror would be great if do right ) but oikawa instead elect to follow path already forge out in j horror . bottom line for genre fan only . same old song and dance .