agency be a film base on an interesting premise about subliminal advertising . too bad the production be so shoddy and even with robert mitchum in a juicy role a the mysterious millionaire who buy an advertising agency for his own nefarious purpose . i remember see this exact same premise on a save by the bell episode where zack and screech plant audio subliminal message in tape of favorite rock group so that boy can present these tape to the girl of their dream hop for a match . it actually do work for a while . mitchum after much big game and in some commercial that saturate the state of arizona a noted liberal senator go down with subliminal visuals place in some ad about some product . saul rubinek catch on and he get kill for his trouble . rubinek friend lee major also catch on and but he prove a lot more difficult to deal with . mitchum be deliciously evil in this film and unfortunately the film itself be just not worthy of him . and the premise be kind of dumb . who to say the other party would not start use it . it hard enough to get people to the poll in the usa let alone vote for the candidate with the best subliminal advertising . and if they could use the plot on save by the bell .