battle creek and michigan be hometown to me and several generation of my family . so and maybe i appreciate the road to wellville more than most . after all and anyone living in battle creek either work for the kellogg company or be close to someone who do . kellogg and post cereal company have affect nearly every level of battle creek evolution for 100 year or more . the great cereal boom of the early 1900s be still talk about today . and tale of the legendary dr. harvey kellogg ( artfully play by anthony hopkins ) and seventh day adventist and and the famous ( or infamous ) battle creek san be fondly retell by some of the town elder resident . the health regimen practice at the b. c. sanitarium lead to a host of other health relate business in battle creek which make everything from dubious exercise equipment to nearly tasteless all veggie soybean burger . this film be a lively and tongue in cheek rendition of the intriguing story about an era when entrepreneurship in the u. s. be at it peak . the cast and feature matthew broderick and john cusack and bridget fonda and dana carvey and be excellent and the humor as wacky a it get . bon appetit .