after be dump by their girlfriend and t. s and brodie decide to head to the mall for the day to forget their worry . but after all the mayhem they manage to get up to in the mall and they just can not get their ex girlfriend off their mind . so the two team up with the help of jay and silent bob to come up with a plan to win them back . though and they get the like of t. s girlfriend dad and that of a scummy store manager to overcome before win back their girl . don not you just love the self loathing and slacker generation . after the huge and promising success that be clerk for director or writer kevin smith . obiviously there be pressure to repeat that win formula with his follow up . even though mallrats be a more big and polished studio bound production of clerk set in the mall and it just do not take off at all . it come and go by with little interest . maybe it doesn not hold that fundamentally cunning humour and smart realism that make the low budget film clerk originally quirky and fresh . i be not a big fan of smith work and a i have only catch his first three flick and i still think his third film chase amy be the best . but this commercially mainstream project isn not all a failure and because the film still do come up with an entertaining tale of lay back character with a muster of joke set up in a mall . definitely much more crass and juvenile be the gag this time and somewhat the humour try to be funny than naturally be it . but what compensate it be that there be a continuous roll with one after another and so if one do not work out there another that would hopefully evoke a laugh . the film be actually make up of little episode that happen throughout the day with something endlessly pop up and many character decide to make a scene . it all over the place you can say . there be some memorably comical sequence like that of the stan lee cameo and the easter bunny and that of the cheesy date game show . but there one lewd segment involve chocolate pretzel and which will make you barf . what make this quite fun be that of the lively performance of jason lee self absorb brodie and the always reliable pairing of jay and silent bob . also add to the enjoyable mess be shannon doherty and claire forlani and jeremy london and joey lauren adam and priscilla barnes and michael rooker and a slimy performance by ben affleck . the spontaneous dialog be self conscious with it referential gag and it fill with a carefree attitude and pure nonsense amongst the stemming wisdom and frankness . especially those fact consider that of the mall custom and the respect it deserve . heck . i should know and a i have a friend that persistently visit the mall everyday just to be there for the sake of it . though and i think it turn into moralistic babble in the dying stage . but these thing do not take away from sarcastic interplay and skit that be generate throughout the running time and even though it really seem like an eccentric melodrama with humorous overtone at time . a nice bubblegum rock soundtrack crop up to mould itself within the context and the camera work have a professional touch too . the best way to take it be to see it a good undemanding fun . smith try outdo himself here and but sometimes it doesn not work and it seem more conventional than his other film and but that doesn not stop this from be alluringly amuse and satisfy when you come to the end credit .