there be a trend in american movie of late to try to make the audience feel superior to the people on the screen and or to just make them feel superior to everyone in society in general . it a nietzsche thing and and youre either on the bus or not . the brilliance of this film ( and i do mean brilliant ) and be that it dare to ridicule the very people that should be it core audience . unsuspecting viewer who think they be oh so cool because theyre watch the anarchist cookbook ( oooh . scary . hide it from the parent ) and must be aghast to find out that the film be an indictment of their childish mischief . fight club be all about make the viewer feel cool . this film deconstruct that feeling of cool . and it pay the price for it ( judge by the rating it have receive . ) this be a movie for think people . not people who just think theyre cool . in fact and that what the movie be about represent the difference between want to be cool and want to think for oneself . brilliant .