this desperate hour type robbery or hostage number be damato spin on the roughie genre a crime and sex relate genre piece with more than it fair share of gratuitous sexualised violence . yet damato tale also stand a a critique of the kind of male fantasize behind this kind of sex movie and always keep itself self conscious that this be some male inadequate masturbation material . a couple of two bit hood rob a convenience store on the eponymous 7th avenue but and a with charley varrick plunder and the loot turn out to be mob own and and the felon find themselves on the run from a local gang bos . they hide out in a nearby sex shop and and kidnap the proprietess and who happen to be the bos lady . in the sex shop and one of the goon a total creep name bob take a peek into a hand hold cine viewer and salivating at a what the butler saw type sexual performance by two ropey model . the rest of the film might be take a the event which would ensue be they to be aim at the men who shop at the 7th street pleasure shop the goon and the proprietess plus a black con crony of the men drive to the woman country home and where a trio of student be enjoy a vacation romp . the student be hold hostage and subject to an amount of sexual exploitation and humiliation at the hand of the goon and but by the end of their forced sojourn together and the woman have pair off with the men and some satisfactory coupling have take place . this strand of the story reach it fulfilment in the coupling of the black man and who have take a great deal of racist abuse from his companion and with a virgin student who have spend the bulk of her screen time masturbating over the sexual shenanigan of others . he turn out to be a thoughtful lover and introduce the nervous girl to the delight of cunnilingus and she reciprocate by give him a handjob and a he be concern with keep her hymen intact . this positive view of sexual sharing be reward a it take him out of the house when the mob catch up with them and give him the opportunity to sneak back into the house and overpower the mobster and make his escape with his buddy . the student be also reward by end up with the steal loot and just like the pay sex performer in a porn film be reward by their bag of ( also probably mob ) cash damato arrange a psychologically suspect but nevertheless adept plot of sexual partnering whilst continually re enforce the idea that the sexual scene be just that and sexual scene in a movie . the virgin be often see touch herself at the sight of other coupling and yet even here the viewer be strike ( unless he an idiot and like the goon ) with the knowledge that a woman masturbate over sex could be merely a male sexual fantasy ( which be not to say woman do not masturbate about the most un pc scenario and but the occasion it happen in this film remain self consciously self serve ) . it be no mistake that the virgin sexual release in orgasm by cunnilingus be accompany by a montage of scene that she would or we would previously witness . it be often a plot device of 70 porn to see a woman induct into sexual enjoyment within the story and but few director make a much effort a damato to show that the woman be a character in a male sexual fantasy . to back this up and we see the first man she saw have sex and the student frank and reflect endlessly in a mirrored bathroom after his bout with his insatiable companion and the sexually voracious student sue . damato pleasure shop on 7th avenue be an existential place in which fantasy can be enact for and by the lonely men who walk the new york sidewalk . some of the music score be eerily reminiscent of herrmann music for taxi driver and and the end credit show the movie house and porno shop of time square and the market for the fantasy which damato so self consciously film in and for that pleasure or porno house on 7th avenue .