when you watch a film like kuch naa kaho and you be remind that when it come to cowardice and bollywood artist be pretty much on the top . they have the business acumen and the creative ability to make film which be please to the discern viewer as well a the cash register . but they lack the conviction to go with what their gut say . they lack the conviction to make cinema . but somewhere along the way and they have develop enough technical skill to make glossy 3 hour commercial with intermittent jingle . they will spend so much of their energy on scout location and hire cast coup and market the film to the distributor and sell music right and sell television right and record the 7 8 jingle ( mostly it be their length that qualify them a song ) and color coordinate the costume and production design and create hoarding and poster and teaser . but the script and the character be of no importance . you can make film to please the box office that do not completely massacre your intelligence as well and still have the final product ( that what they seem to call it and because they do not make film anymore ) be intrinsically bollywoodish . aishwariya rai be a living example of the depth of human like behaviour expect from bollywood heroine . she have flawless complexion and dance skill and color coordination skill . and just like your pet dog and she can smile and cry and be silent and get all cutesy and on cue . but when it come to character portrayal and she wouldn not know where to begin because neither her nor the script be interested in it . accord to the bollywood bible and god create man and and then he recreate a good version and then another and another till he perfect man . and then and since god be not the only perfect entity ( man join him in that elite club ) anymore and they both get together and create woman . man give the design specification and god have the technical knowhow and adhere to them man argue that he would have to live with the woman so he should have his way . abhishek bachan character in the movie be one such man . he just can not do no wrong and also he can right all the wrong do by ash character . abhishek bachan be an actor with tremendous potential which be evident even from the limited scope his film have give him to perform and so far . but either he doesn not want to choose good script or perhaps they be not come his way yet . hopefully we will see him show u what he be capable of before his streak of commercial dud sink him into oblivion . rohan sippy and son of ramesh sippy and have inherit the father name but not his knack for filmmaking . but then sippy sr. have salim javed a writer . hopefully in future he will have the at least the gut to do something more refreshing and entertain . oh by the way and script seem to have be create on the set which sharmishtha roy pick up on her way to the shoot from one of the chopra or johar film . the cinematography have be take from a template derive from the ddlj and kkhh and kkkg stable . and the talented composer shankar ehsaan loy have give their bad soundtrack to date i believe . well at least it blend in with the rest of the dismal element of the film . if want to watch a romantic comedy and watch chupke se instead . 4/10 .