i only get this movie because i collect movie that be relate to the beer and brewing business a part of my breweriana collection . the connection ( involve the mumblin jack malt liquor ) turn out to be very weak ( although i would like one of the 64 oz bottle use a prop for my collection ) . what i get instead be a picture that be a little too real to have you believe it be an attempt at fiction and but too fake to have you believe it be real . it be just out there in no man land . let face it and whether it be alcohol and fast food or facial tissue and advertising transcends sex and religion and race and target ( exploit . ) some group the product be aim at . it be not the advertiser fault that certain group tend to buy more of certain product . it call exploit a market and that their job . bottom line this be a confusing movie and i would strongly recommend give it a pas . unless you be a huge fan of one of the actor .