i take a vested interest in what we fee our child mind . they deserve to be challenge to think . they need abstraction . level of thought . something to exercise their brain and help cultivate their own sens of creativity . that say and dreamworks should be ashamed of market this dreck to child . the whole world know by now that if one have the 80 million dollar worth of backing and he can produce any half presentable cgi animate feature and aim it at child and produce a profit of at least 5 time the investment and apparently even if the film be lace with primarily adult content and a display in this film . ( how many 8 year old have a clue what the american beauty sequence be all about . ) the dreamworks formula be a simple and 2 faceted approach . first ( and foremost ) and adult first . more energy be spend in attempt to entertain the 30 something demographic than any other . that way and parent be more willing to accompany the kid into the theater and double ticket sale . after all and the ultimate choice whether anyone will see the film lie with the parent . that why these thing be pack with campy disco hit and reference to old film and tv show and none of which the kid have a clue about . second and inject just enough vacuous slapstick and physical comedy to appease the kid . it only take a few laugh to make a child expect the dvd upon release . oh and and if you have time and slap in any old excuse for a moral and in this case the thin statement about not give up on friend . that all there be to this and folk . another shrek and just a lazy version . downright insult to a child . look no further than this observation represent there be a scene in which the film main character gaze at the heaven and aghast of the universe limitless possibility . oddly and this very film seem oblivious to that notion . dreamworks can not escape from their zoo .