the opening scene set the tone of the film ladd and an itinerant gunman know simply a choya and with the aid of a tattooed birthmark and pass himself off a the lost son and be accept wholeheartedly by the parent ( bickford and royle ) and ruth ( freeman ) and the man sister ruth have respond to his arrival on the ranch a any pretty woman would respond to a mysterious and handsome stranger and but she rapidly set right to the fact that he be a relative as soon a he be welcome a richard jr and however and something happens to choya a a member of a loving family and choya experience feeling deny him by his own childhood and become increasingly sicken by his contribution in the tricking lead a cattle drive to el paso and choya decides to give up his charade reveal his true identity to ruth and who turn on him with consternation and antagonism there remain only one way to redeem himself and make up for the distressing emotion he have cause the lavery family represent to find their real son all the element in brand be take directly from the straight shoot school of western movie choya and despite his confession to ruth that he be a four flushin thief and be true blue outlaw hero the smart leffingwell have him classify correctly represent you would not hit an old man . you ain not the kind that will draw first and or shoot a man in the back . even with the rule thus outline and ladd still have a chance to present his standard beguile bad guy early in the film and merely hold back a victorious smile a he pretend confusion over the elder lavery excite reaction to his birthmark besides it other value and brand be a visual delight in fact and the movie one drawback a a western entertainment be a lack of big action highlight .