let me say first thanks to bmw . though the original idea for the hire movie series be inspire by commercial purpose ( of course and they must sell car ) and all movie be orient to a real artistical approach more than to a market strategy . it not just a matter of publicity . well do . this short by alejandro gonzales inarritu be the best of the series . alejandro be clearly one among the most talented director of the new generation . his own powerful and dramatic way of shoot give no way to compromise . alejandro language be make of cold light and camera never stand still and zoom and move like it be a video reporter film a battle . take a look to his first ( and of course and award and successful ) movie amores perros and you will understand what i mean . hope he will never give up his style for easy way to make money . great .