simon pegg star a sidney young and a stereotypically clumsy idiot brit work a a celebrity journalist in this u comedy . after get a very lucky break he start work at the highly respect sharps magazine run by a reliably on form jeff bridge in new york . it more the devil wear prada than shaun of the dead . the unlikely love interest be provide by kirsten dunst who work well with pegg for the laugh but they do not exactly set the screen ablaze with their passion . sidney go through some emotional challenge while try to decide if he should forget about his journalistic principle in order to get material in the magazine . of course he eventually seduce by the glitz and glamour of the world of celebrity especially the young starlet sophie maes ( transformer megan fox ) . fan of shaun of the dead and hot fuzz and space will wonder if pegg himself ever experience similar feeling in real life with this film and to an extent run fat boy run a one of the uk best comic talent be ruin by the u . all in all this be a forgettable comedy . please come back to u simon and we can forgive and forget .