i contend that whoever be ultimately responsible for create or approve the trailer for this movie have completely blunder . no one i know want to see this movie base on the preview and and everyone who actually saw it ( that i know ) absolutely love it . the advertising campaign be disgrace or disaster or blunder . open at # 4 behind . # 1 rush hour and which i have not see and average imdb score of 7 . 4 . # 2 the bourn ultimatum and which i have see and awesome movie but 3rd week out and average imdb score of 8 . 7 ( deserve i would say ) . # 3 the simpson movie and which i have see and okay movie but 4th week out and average imdb score of 8 . 1 ( a bit high in my opinion ) . # 4 stardust and average imdb score of 8 . 4 ( low then bourn and but that be our for 3 week ) . whether it be poor scheduling or poor advertising i think that the power that be behind this movie screw up big time . this should have be advertise a an amazing movie that happen to be a fantasy or fairytale and not advertise a just another fairytale too bad negative . anyway now that i have very pointlessly rant on and on . awesome movie and go see it .