the movie be pretty funny and involve for about four date and then it become a blatant commercial for some guy you ( and even his friend ) really can not stand . it be a pretty interesting concept while film date on a quest to find true love in modern la . the problem be that it feel incredibly ( and badly ) script at time and blatantly self promoting . it be difficult to care about and be draw into any of the character because the writer or actor be so egotistical and uncool and untrue and and simply unlikeable . you end up feeling sorry for his date .