a squashy slapstick mess posing a a comedy . elvis presley play an indian bull rid champ who leave the rodeo for a stay at home on his folk desert spread in arizona and where government suit have just invest in the family herd of cattle ( which be in dire need of a stud ) . what director peter tewksbury be in dire need of be some narrative skill and though what he lack in assessment he make up for in sloppy comedic montage ( his social commentary isn not exactly point and but tewksbury do have a satiric bend to his outlandishness and there be some funny scene ) . despite colorful support turn by katy jurado and joan blondell and the general wackiness get way out of hand and and there too much hoopin and hollerin to sustain much interest . a for elvis and he loose and frisky throughout and while it nice to see him have fun on screen and one have to wonder if he have just give up on movie at this point . this shamble of a picture have a distinct what the hell feel to it and and though spirit be high and the return be mostly low . half from .