What reasons do westerners drink for ?   I don't think drinking requires any special purposes . For us people in the West , the purpose is generally quite simple-to savor the wine .   I know what you mean there . In many circumstances , people kiss the baby for the nurse's sake . And that's what we do when drinking at a banquet . Even though we do have a rich variety of brand-name wines , like Matai and Showing Yellow Rice Wine , alcohol is usually served not for the enjoyment itself . We just be its Dionysus effect to enliven the atmosphere , improve personal association with each other and solidify friendship .   And to make matters worse , you're urged to drink " one more cup time and again.There is too much etiquette to observe . You'II be set free at a Western banquet It seems we are keen to make it convenient as possible to savor the wine , its color , its aroma and its delicate taste . 