You are seemingly upset . What's behind you ?   Arden wants to have a trademark for our new series of products registered . But I have no idea on the registering process .   That's not as complicated as you suppose .   Is it so easy ? I never experienced this . Can you tell me something about it ?   It is known that there is a time limit for trademarks . And we should not have a similar trademark with the one in the same field .   Based on what you said , does it mean that we can not have a trademark like ' genova ' , right ?   Correct . And our country follows the priority of use principle . 