What kind of promotional events are scheduled for the new product line ?   Marketing has us set up with product launches in five major cities , as well as some sponsoring events throughout the year . All together , there will be 15 events .   What kind of sponsoring are we talking about ? I don't know how effective sponsorship really is ...   It's not what you're thinking . These events will give us a wider exposure than most . Take the tri-city marathon for starters . This is a highly publicized event . The television exposure alone will nearly double our customer awareness . 