What reasons do westerners drink for ?   I don't think drinking requires any special purposes . For us people in the West , the purpose is generally quite simple-to savor the wine .   I know what you mean there . In many circumstances , people kiss the baby for the nurse's sake . And that's what we do when drinking at a banquet . Even though we do have a rich variety of brand-name wines , like Matai and Showing Yellow Rice Wine , alcohol is usually served not for the enjoyment itself . We just be its Dionysus effect to enliven the atmosphere , improve personal association with each other and solidify friendship . 