In China at least , coffee is often associated with an exotic , well-to-do bourgeois lifestyle . Coffee is often considered a hobby of the well-educated , middle-class people .   Maybe that's why some young chaps often spend a whole afternoon in a coffee bar , surfing the net or just typewriting something with laptop . While they are savoring a coffee at a leisured pace , they are actually showing off !   Yes . Behind a lifestyle , there is a culture . Young people easily become blind worshippers of a Westernized life . While they may not really like coffee , they think it desirable and enviable to be lavish with money in those high-consumption places . 