And that switch has really changed our psychology, especially the psychology of upper classes living in the industrialized world. I mean, to quote Frederick Jameson, we are so far removed from the realities of production and work that we inhabit a dream world of artificial stimuli and televised experience. Think of it this way, if you had to kill a chicken every time you visited KFC, you would probably eat fewer chickens. Another change of psychology? Many historians of the now note that globalization has also led to a celebration of individualism, particularly in the wake of the failures of the Marxist-Collectivist utopias. The generation that lived through the Depression and World War II saw large-scale, collectivist responses to both those crises. And they were responses that limited freedom, like the military draft, for instance, which limited your freedom, you know, not to be a soldier.