So this really strikes a chord with the West, and so they decide to launch what will be known as the Third Crusade. The Third Crusade does make some gains. In fact, this is a crusade that gets significant buy-in from the kings of Western Europe. Philip II of France gets involved. The English king, Richard I, or Richard the Lionheart, gets involved. The Holy Roman Emperor Frederick Barbarossa gets involved. When I say Holy Roman Emperor and the Empire, you should really think of medieval Germany.