Why do you keep doing that when you see other lives that at least appear to be far more fulfilling? That leads us to the concept of Samsara, or the cycle of rebirth, often called reincarnation. The basic idea is that when you die, your soul is transferred to another living thing as it is being born. And if you fulfill your Dharma, things improve and you get reborn into a higher being. You don't have to scoop elephant dung anymore. But the ultimate goal is not to be reborn as a Brahmin. The ultimate goal is to be released from the merry-go-round altogether.