Okay, for our purposes, capitalism is also a cultural system rooted in the need of private investors to turn a profit. So the real change needed here was a change of mind. People had to develop the capitalist values of taking risks and appreciating innovation. And they had to come to believe that making an upfront investment in something like a stand machine could pay for itself and then some. One of the reasons that these values developed in Britain was that the people who initially held them were really good at publicizing them. Writers like Thomas Munn, who worked for the English East India Company, exposed people to the idea that the economy was controlled by markets, and other writers popularized the idea that it was human nature for individuals to participate in markets as rational actors. Even our language changed.