Look, big businesses, and this is the other negative, is once you get rid of your competition, once you get rid of the guy who's competing against you, let's say I'm... I hate the fast food thing. Hugh's a vegetarian. How could I do this? Let's say I have a comb store, the Hugh's Comb Store, even though I don't really use one, right? And I want to be the biggest comb store in the world, and I already have some capital. I'm already doing all right for myself.