Generals weren't chosen based on who their dads were. They were chosen based on if they were good at generaling. Stan, is generaling a word? It is! Also, they were super mean, like they would deport hundreds of thousands of people to separate them from their history and their families and also moved skilled workers around where they were most needed. Also, the Neo-Assyrians loved to find would-be rebels and lop off their appendages, particularly their noses for some reason. And there was your standard raping and pillaging and torture, all of which was done in the name of Ashur, the great god of the Neo-Assyrians, whose divine regent was the king.