And the word bhakti can be translated as devotion or devotional love. And it is believed to have come out of South India in the seventh century. Some people would call it a reform of Hinduism that up until that point focused on the somewhat arcane rituals of the Vedas. And the bhakti movement provided an alternate path, a path of devotion. Through devotion, through a deity, one can achieve that moksha. So some people would consider it a reform movement. Some people would say it was always there.