Well, Pope Urban II sees an opportunity here. It's been roughly half a century since the Great Schism. He has his own internal struggles going on and struggles with some neighboring states. He sees this potentially as an opportunity to focus attention elsewhere. And so later that year, in November of 1095, he makes a sermon at Clermont in the Kingdom of France. There are varying accounts of his speech, but this is one of them. I, or rather the Lord, beseech you as Christ's heralds to publish this everywhere and to purse, which is another way of saying to persuade, all people of whatever rank, foot soldiers and knights, poor and rich, to carry aid promptly to those Christians, so to the Byzantines, and to destroy that vile race from the lands of our friends.