It is! Also, they were super mean, like they would deport hundreds of thousands of people to separate them from their history and their families and also moved skilled workers around where they were most needed. Also, the Neo-Assyrians loved to find would-be rebels and lop off their appendages, particularly their noses for some reason. And there was your standard raping and pillaging and torture, all of which was done in the name of Ashur, the great god of the Neo-Assyrians, whose divine regent was the king. Ashur, through the king, kept the world going, and as long as conquest continued, the world would not end. But if conquest ever stopped, the world would end and there would be rivers of blood and weeping and gnashing of teeth. You know how apocalypses go.