It was a Phoenician colony. It was set up as really a trading post for the Tyrians right over here. And the reason why they're called Phoenicians, they didn't call themselves Phoenicians, these Phoenician people. They were called that by the Greeks and later the Romans, because they were famous for trading their purple dye. So they had their purple dye, which they got, which was derived from mollusk mucus that they were able to get from the sea, as great sea traders and shipbuilders. So they had this purple dye. And the term for this purple dye, it was related to the word Panican or Phoenician, and I know I'm not pronouncing it well.