Oh, it's silly putty. Silly putty. The thing that won the Cold War. This is exactly the kind of useless consumer good that would never have been produced in the Soviet Union, and it is because we had so much more consumer spending on stuff like silly putty that we won the Cold War. Go team! Dear Joseph Stalin, you really sucked. There was a great moment in your life at your first wife's funeral when you said, I don't think I shall ever love again, and then later you had that wife's whole family killed.