You know, the Middle East was first in this world because in Europe at the same time we're in the Dark Ages. You don't have a lot of trade in the Dark Ages to the Crusades really. So really you have a feudal system. And the feudal system is more like the traditional model. Mannerism, remember that word? You have manners where, you know, you have the Lord on top and there's a church and there's, you know, a mill and then there's farmers and serfs and they work the land and it goes to the mill and then it becomes manufactured goods and everything is within that mannerism system. So you have a lack of new ideas, you have a lack of cultural diffusion.