They'll say, oh look, you see a declining trend, and that's what line graphs are good for, for seeing trends. They say, look, I see a declining trend in the number of, in the percentage of people who prefer Yummy Cola, and I see this increasing trend in the percentage of people who prefer Thrill Cola. And that's true. You have a declining trend here, and you have an increasing trend here. But what's misleading here is the way that they've plotted the scales. These scales are not the same. So when you look at this, you say not only is there an increasing trend of people who prefer Thrill Soda, but the way they set up the scale, it looks like the trend is above.