Then right over here, if we look at this chart, percentage of people who prefer Thrill Soda. So over here in 2006, 12% preferred Thrill Soda, 2006, 12%, 2007, 19%, 2008, 19%, then we go up to 20, 21, and 25. So the graphs are actually accurate. They're not lying. These are actually the data points of the percentage who prefer Thrill Soda. Now what's misleading is if someone were to just look at these two graphs without actually looking at the scales over here, they'll see two things. They'll say, oh look, you see a declining trend, and that's what line graphs are good for, for seeing trends.