The company gathered the following data about consumers' preference of soda. So they have year by year, percentage of respondents who preferred Yummy Cola, percentage of respondents who preferred Thrill Cola, and then these are people who had no preference. So in 2006, 80% liked Yummy, only 12% liked Thrill, and 8% didn't like either one or didn't have any preference. And so actually just from here you see that many, many more people liked Yummy Cola than Thrill Cola, actually every year over here. So Thrill Cola definitely has something, they have an uphill battle. But then they said the advertising company created the following two graphs to promote Thrill Soda. And so let's see what's happening over here.