So once again, this is overestimating, overestimating the percent, the percent that love his show. Now, nonresponse is when you ask a certain number of people to fill out a survey, or to answer a questionnaire, and for some reason, some percent do not fill it out, and you're like, well, who were those people? Maybe they would have said something important, and maybe their viewpoint is not properly represented in the overall number that actually did fill it out. And there is some nonresponse going on here. He asks 100 people who sent fan emails to fill out the survey, to say whether they love it or not, 97 fill it out, so there were three people who did not fill out the survey. So there is some nonresponse going on that would be a source of bias, but it's not the most concerning. You know, right over here, they're asking us, fill out the most concerning source of bias, and the convenience sampling is definitely the biggest deal here.