So the Thrill Soda, so it would have looked something like this. The graph would have looked something like this, which is nowhere near, if you plotted these on the same scale, on the same graph, then it would have still been pretty obvious that a lot more people, even though the trend is downward, a lot more people prefer Yummy Cola to Thrill Cola. So there's two very disingenuous things going on over here. One is the actual scale. For this amount of distance on this scale, they represent 10%. So whatever the gain is, it looks like it's a huge gain. But over here, that same amount, they're actually representing a larger amount.