So what's the source of bias? All right, now let's work through this together. So non-response would have been the case if we selected these 100 people, and let's say only 50 people answered the phone and we didn't keep calling them. Then we'd say, well, 50 of the people who we sampled to answer our survey didn't even respond. There was a non-response there. What was there about those 50 people? Maybe it was something that would have skewed the survey, or actually, if we had, we'd gotten them, it would have gotten maybe get better data.