And so actually just from here you see that many, many more people liked Yummy Cola than Thrill Cola, actually every year over here. So Thrill Cola definitely has something, they have an uphill battle. But then they said the advertising company created the following two graphs to promote Thrill Soda. And so let's see what's happening over here. So let's think about whether this is misleading or not. So if we look at this graph over here, in 2006, sure enough, 80% liked Yummy Cola, then 2007, 76%, then it keeps going, then 77%, then 73%, then 73, then 68. So this is actually accurate data.