So ideally, if you could somehow magically do it, you would survey or somehow observe all 300 million people and take the mean of how many hours of TV they watch on a given day. And then that will give you the parameter, the population mean. But we've already talked about, in a case like this, that's very impractical. Even if you tried to do it, by the time you did it, your data might be stale because some people might have passed away, other people might have been born. Who knows what might have happened? And so this is a truth that is out there. There is a theoretical population mean for the amount of the average or the mean hours of TV watched per day by Americans.