Let's say we're a college, and there's 10,000 people in the college. We say, well, we can't just talk to everyone. So instead we say, let's sample this population to get an indication of how the entire school feels. So we are going to sample it. We're going to sample that population. Now, in order to avoid having bias in our response, in order for it to have the best chance of it being indicative of the entire population, we want our sample to be random. So our sample could either be random, random, or not random, not random.