So this just looks good because they used this scale that went from 0 to 30 as opposed to 0, 100. The better thing to do, or the more genuine thing to do, or the more honest thing to do would have actually been to plot them on the same graph. Although if they did that, that wouldn't have painted a very good picture for Thrill Soda. So if we plotted it on the same graph, Thrill Soda, let's try that out. So in 2006, 12, and actually this is even worse. You actually wouldn't even be able to plot Thrill Soda on this graph because they started this graph right over here at 50%. They didn't even start it at 0%.