Question ID:PT35 S1 Q25 Passage:A company that produces men's cologne had been advertising the product in general-circulation magazines for several years.  Then one year the company decided to advertise its cologne exclusively in those sports magazines with a predominantly male readership.  That year the company sold fewer bottles of cologne than it had in any of the three immediately preceding years. Stem:Which one of the following, if true, best helps to explain why the sale of the company's cologne dropped that year? Correct Answer Choice:DChoice A:Television advertising reaches more people than does magazine advertising, but the company never advertised its cologne on television because of the high cost. Choice B:The general-circulation magazines in which the company had placed its advertisements experienced a large rise in circulation recently. Choice C:Most men do not wear cologne on a regular basis. Choice D:Women often buy cologne as gifts for male friends or relatives. Choice E:Successful advertisements for men's cologne often feature well-known athletes.