Do we give up? Do we say that L'Hopital's rule didn't work? No. Because this could have been our first limit problem. And if this is our first limit problem, we say hey, maybe we could use L'Hopital's rule here because we've got an indeterminate form where both the numerator and the denominator approach 0 as x approaches 0. So let's take the derivatives again. This will be equal to, if the limit exists, the limit as x approaches 0.