Will China's regulator reshuffle turn all state media into propaganda?
Beijing has announced a plan to consolidate film, news and publishing under one regulatory body. With control over all media content, China's Communist Party can project its ideal image and quash dissent.
China introduced a round of media regulation restructuring on Wednesday, aiming to improve the country's image domestically and abroad by centralizing film, news and publishing regulations under the Communist Party's publicity department. Announced through the state-run Xinhua News agency, the move is part of Beijing's plan to impose stricter surveillance on media content that undermines the Communist Party's message. The announcement stated that the consolidation will ensure that all broadcast media "acts as the party's mouth piece." This includes everything from films, television and video games to books and radio. Based on the plan, the publicity department would have total control over media content while setting the tone for Beijing's messages domestically and abroad. Several state media outlets, including CCTV, China Global Television Network, China Radio International and China National Radio, would be merged into one broadcaster called "Voice of China," which would broadcast content tailored for foreign audiences. Spreading 'socialist values' By consolidating control of all media content, China's President Xi Jinping is attempting to recentralize Beijing's dominance over all aspects of politics and society in China. Merging multiple state media outlets creates a streamlined institution that can dominantly project the Communist Party's ideal image. According to David Bandurski, co-director of the China Media Project and a fellow of the Robert Bosch Academy in Berlin, the restructuring would increase the Party's message control while also seeking ways to expand the dissemination of the Party's agenda and ideal image. "The Party's idea is a highly centralized media network, with pooled resources, that can be innovative in its production and distribution of messaging," Bandurski told DW. Read more: Sieren’s China: Old-school show of power China accuses Australian media of racism and paranoia To remain connected with social trends, the Communist Party in recent years has also been focusing on spreading "socialist values" through different cultural assets such as film, music and video games. However, Bandurski predicts that Beijing's new approach of expanding its soft power through a single centralized media outlet would struggle to be responsive and to understand its audience. "It has always been a deep challenge for Chinese state media to push their products abroad," said Bandurski. "These latest moves only compound this aspect of the problem." In comparison with major international news outlets, the international arm of China's state-run CCTV faces challenges in growing its audience and being seen as a propaganda mouthpiece of the Chinese government. In recent years, China has invested heavily in expanding CCTV's international reach, opening two foreign production centers, CCTV Africa and CCTV America. According to a 2014 report by the Reuters institute for the study of Journalism, CCTV is available in 140 foreign countries with seven international channels broadcasting in English, French, Spanish, Arabic, Russian and Chinese. The report also said that in contrast to Western broadcasters closing foreign offices, CCTV is expanding. Its headquarters in Beijing cost more that $ 1 billion (€ 0.8 billion). Read more: Germany 'stagnating' in cultural struggle with Russia, China Opinion: China's Xi Jinping — the man who decides the fate of billions Challenges to legitimacy Bandurski said that Beijing would have to deal with growing international awareness of its aggressive posture in exploiting the open media environment in the West. The Reuters report said that CCTV didn't face a resource problem but lacked "personnel skilled in Western content production and values." CCTV also faces a public perception problem. "The low popularity of CCTV and its limited relationship networks mean that Chinese correspondents are not fully accepted as trustworthy and their reports are often doubted or rejected," the report said. Instead of blocking China entirely out of the global media landscape, Bandurski suggested that other countries should remain cautious about the underlying agenda of China's state-owned media. "We should ensure in our own societies that we understand and acknowledge the repression behind these state-led voices," he said. China's soft power push The restructuring also strengthens China's "United Front Work Department," a clandestine government agency responsible for advancing China's influence and interests around the world. It is at the forefront of China's growing soft power campaign. As part of the restructuring announced Wednesday by Xinhua, the United Front will now oversee ethnic and religious issues and China's foreign affairs. The agency works by attempting to improve relationships between the Communist Party and non-Communist elites, including other political parties, former government officials, religious groups and Chinese living overseas Xi Jinping has referred to the United Front as a "magic weapon" for China's soft power. To counterbalance China's growing ambitions abroad, Bandurski said that other countries need to understand how China exploits the United Front strategies worldwide through more responsive research. "China has made its intention brutally clear, so our eyes need to stay open" said Bandurski.
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United_front United_Front_(India) United_Front_(1967) United_Front_(East_Pakistan) United_Front_(Sri_Lanka) United_Front_(China) Northern_Alliance Second_United_Front United_Front_of_Principlists PRC_United_Front_strategy Democratic_Progressive_Party_(Singapore) Communist_Party_of_Greece United_Front_(Trinidad_and_Tobago) Unity_(Canada) Annihilation_(comics) Popular_front
China
China China_national_football_team Republic_of_China_(1912–1949) China_women's_national_football_team Qing_dynasty Chinese_Basketball_Association A1_Team_China Cinema_of_China China_men's_national_basketball_team History_of_China China_national_badminton_team Recognition_of_same-sex_unions_in_China Taiwan Chinese_Football_Association Porcelain China_national_baseball_team
Bandurski
Western
Western_world
topic::none type::entity type::loc-x type::location type::other type::regio
Xinhua News
Xinhua_News_Agency
topic::media type::entity type::media type::organization
China
China
slot::in slot::keyword topic::none type::entity type::gpe type::gpe0 type::location
Communist Party
Communist_Party_of_China
iptc::11000000 slot::keyword topic::politics type::entity type::organization type::party
Xi Jinping
Xi_Jinping
gender::male iptc::11000000 slot::keyword topic::politics type::entity type::head_of_state type::person type::politician
CCTV
China_Central_Television
slot::keyword topic::media type::entity type::media type::organization
Voice of China
China_Media_Group
slot::keyword topic::media type::entity type::media type::organization
David Bandurski
gender::male iptc::05000000 topic::education type::entity type::person type::teacher
Beijing
Beijing
topic::none type::entity type::gpe type::gpe2 type::location
Wednesday
topic::none type::time type::value
China Global Television Network
China_Global_Television_Network
topic::media type::entity type::media type::organization
China Radio International
China_Radio_International
topic::media type::entity type::media type::organization
China National Radio
China_National_Radio
topic::media type::entity type::media type::organization
President
topic::none type::role type::value
China Media Project
iptc::13000000 topic::science type::entity type::organization type::research_center
Robert Bosch Academy
Robert_Bosch_Stiftung
iptc::05000000 topic::education type::education_org type::entity type::organization
Berlin
Berlin
topic::none type::entity type::gpe type::gpe2 type::location
DW
Deutsche_Welle
topic::media type::entity type::media type::organization
Sieren
wikidata:Q3082808
gender::male topic::media type::entity type::journalist type::person
Australian
topic::none type::gpe0-x type::other
Chinese
topic::none type::gpe0-x type::other
CCTV Africa
CGTN_Africa
topic::media type::entity type::media type::organization
CCTV America
CGTN_America
topic::media type::entity type::media type::organization
2014
topic::none type::time type::value
Reuters institute for the study of Journalism
Reuters_Institute_for_the_Study_of_Journalism
iptc::13000000 topic::science type::entity type::organization type::research_center
English
English_language
topic::none type::entity type::language
French
French_language
topic::none type::entity type::language
Spanish
Spanish_language
topic::none type::entity type::language
Arabic
Arabic
topic::none type::entity type::language
Russian
Russian_language
topic::none type::entity type::language
Chinese
Chinese_language
topic::none type::entity type::language
$ 1 billion
topic::none type::money type::value
€ 0.8 billion
topic::none type::money type::value
Germany
Germany
topic::none type::entity type::gpe type::gpe0 type::location
Russia
Russia
topic::none type::entity type::gpe type::gpe0 type::location
Reuters
Reuters
topic::media type::entity type::media type::organization
United Front Work Department
United_Front_Work_Department
iptc::11000000 topic::politics type::agency type::entity type::governmental_organisation type::organization
United Front
United_Front_(China)
iptc::11000000 topic::politics type::agency type::entity type::governmental_organisation type::organization
Communist
Communism
iptc::11000000 topic::politics type::entity type::ideology
Australia