Brand equity
https://openalex.org/C205971072
https://www.wikidata.org/wiki/Q513100
Brand management
https://openalex.org/C57375061
https://www.wikidata.org/wiki/Q453181
Brand awareness
https://openalex.org/C152455256
https://www.wikidata.org/wiki/Q1900597
Business
https://openalex.org/C144133560
https://www.wikidata.org/wiki/Q4830453
Marketing
https://openalex.org/C162853370
https://www.wikidata.org/wiki/Q39809
Brand extension
https://openalex.org/C71508700
https://www.wikidata.org/wiki/Q866188
Advertising
https://openalex.org/C112698675
https://www.wikidata.org/wiki/Q37038
Reference to previous research: important studies
The first systematic study of X was reported by …
[INST] Please produce a sentence from the paper. The sentence should not mention the title of the paper, rather it be extracted from the Introducing Work section of the paper.
Please provide one singular full sentence from the paper that serves the function provided, using the example as guidance. Be specific, using relevant terminology from the paper.
Refrain from vague or generic statements. Finally produce a search query in the form of a question targeted towards the knowledge contained therein. 
You must output json with the structure of {'Sentence': sentence, 'Query': query}.
Field: "Marketing".
Paper: "The American Customer Satisfaction Index: Nature, Purpose, and Findings"
Function: "Reference to previous research: important studies".
Example Sentence: "The first systematic study of X was reported by …". [/INST]