Gabor–Granger method, developed in the 1960s by Clive Granger and André Gabor, is a variant of monadic price testing used in surveys wherein one must find the highest price that respondents are willing to pay.
Gabor–Granger method, developed in the 1960s by Clive Granger and André Gabor, is a variant of monadic price testing used in surveys wherein one must find the highest price that respondents are willing to pay.