Facebook, which first initiated the concept of a lookalike audience as a new targeting tool for digital marketing and has a minimal lookalike seed size of 100 users from the same country, generally recommends creating a seed from an audience of 1,000 to 50,000 users.
Facebook, which first initiated the concept of a lookalike audience as a new targeting tool for digital marketing and has a minimal lookalike seed size of 100 users from the same country, generally recommends creating a seed from an audience of 1,000 to 50,000 users.