mcdonald's started selling happy meals in june 1979.
mcdonald's started selling happy meals in june 1979.
when did mcdonald's start selling happy meals?
june 1979
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on november 14, 2018, the superior court of quebec certified a class action on behalf of all consumers worldwide who purchased happy meals and toys in the province of quebec (bramante v. mcdonald restaurants, 2018 qccs 4852). the plaintiffs alleged - and the court agreed at certification - that mcdonald's violated section 248 of the "consumer protection act" (quebec) by unlawfully advertising happy meals using displays with toys (often related to the newest cinematic release) at children's eye-level inside mcdonald's restaurants. section 248 provides that: "subject to what is provided in the regulations, no person may make use of commercial advertising directed at persons under thirteen years of age". the court certified the case on behalf of the following class: "every consumer pursuant to the québec "consumer protection act" who, since november 15, 2013 purchased in québec for a child under 13 years of age then present inside a mcdonald’s restaurant, a toy or happy meal, during an advertising campaign directed at children taking place inside the restaurant". the class action seeks injunctive relief ordering mcdonald's to cease marketing to children under 13 years old with its happy meal displays, reimbursement of happy meal and individual toy sales, as well as punitive damages in amounts to be determined. the case was initially filed on november 15, 2013, by quebec class action attorney joey zukran of lpc avocat inc.
mcdonald's legal cases