levi's stopped making jeans in the usa in 2004.
levi's stopped making jeans in the usa in 2004.
when did levi's stop making jeans in the usa?
2004
in 2002, the company closed its valencia street plant in san francisco, which had opened the same year of the city's april 1906 earthquake. by the end of 2003, the closure of levi's last u.s. factory in san antonio ended 150 years of jeans made in the usa. production of a few higher-end, more expensive styles of jeans resumed in the us several years later.
levi strauss & co.
in 1983, they acquired a 50% stake in guess jeans from the marciano brothers (paul, georges, armand and maurice) of los angeles. the joint venture soured and in 1989, a california superior court jury found that the nakashes had fraudulently lured the marcianos into the transaction. in 1990, the nakash brothers settled for $66 million of $106 million escrowed profits and the ownership of the brand name “gasoline” while the marciano brothers received the brand “diesel.” in the 1990s, the jordache brand lost some of its luster due to new competition and in 1995, they took the brand down market and started selling jordache jeans at the discount chain wal-mart while higher end retailers such as macy's dropped the brand. their efforts were successful and in the first year with wal-mart, they sold $100 million in jeans which made up 30% of jordache enterprises total sales. they then moved into contract manufacturing - making jeans and clothing for tommy hilfiger, the gap, american eagle, and abercrombie & fitch.
joseph nakash