bevo was the first light beer in the us.
bevo was the first light beer in the us.
what was the first light beer in the us?
bevo
in the us, light beer sales are close to 50% of the total, while in canada such beer constitutes under 30% of consumption. in fact, plato logic, a beer marketing specialist, estimated in august 2015 that such beer totals only 20 percent of total volume of sales but adds that this category has been growing at 2.1 percent annually over the past five years. although the alcohol level is also lower, usually 4 percent vs. 5 percent for regular beer, the primary appeal of light beer is the calorie count but also the light almost 'non-beer' taste [for some consumers] and the successful marketing campaigns". in the top ten best-selling beers of the hundreds of brands sold by the beer store in ontario, there are two light beers listed: bud light and coors light. other sources also acknowledge these two, plus miller lite as best sellers in many provinces."
beer in canada
while many trends in the united states have become popular in mexico, beer on tap has not. another trend that has not proven successful in mexico is that of light beer. despite corona light being the best-selling imported light beer in the united states, sales of corona light in mexico have been dismal. grupo modelo introduced the product after having success with exports. the beer was introduced with television ads and featured in two-for-one specials at many bars. however, light beer is generally not favored in mexico, with the exception of tecate light in the north. with poor sales, corona light is rarely found in mexico other than a few select places.
beer in mexico