gi joe action figure came out in 1994.
gi joe action figure came out in 1994.
when did gi joe action figure come out?
1994
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in 1964, toy manufacturer, louis marx and company, sought the means to compete against hasbro's newly introduced g.i. joe action figure line. marx was able to employ their state-of-the-art plastic injection technology to produce a 12" articulated action figure. originally, this military figure, packaged under the name "stony smith", did not have articulated knee joints. in 1965, bendable legs were added. the stony smith action figure came with molded-on plastic clothing and a full arsenal of equipment accessories. in 1966, realizing that their figure was not doing well against hasbro's aggressive marketing campaigns, marx produced a fully articulated figure with removable clothing. originally marketed under the stony smith brand name, marx later repackaged this figure under the names "all american fighter" and "buddy charlie" (including a canadian model). with the popularity of the mid 60's spy craze marx also released a "mike hazard double agent" action figure. despite marx's efforts, none of the military figures did well in the action figure marketplace.
best of the west (action figures)