the notion of basking in reflected glory was proposed by robert cialdini.
the notion of basking in reflected glory was proposed by robert cialdini.
the notion of basking in reflected glory was proposed by​?
robert cialdini
one of the most influential studies of this phenomenon was done by robert cialdini in 1976 known as the three (football) field study. he discovered that the students sought to have the success of their football team linked to them by wearing school-identified apparel. these students associated themselves with a success, even though they in no way affected or caused the success. through three different experiments, cialdini was able to demonstrate the birging phenomenon.
basking in reflected glory
there have been psychological studies done that confirm the ideas and theories of basking in reflected glory. the first major study was done by cialdini as he researched birging in winning/losing football fans. research by boen "et al." has also confirmed the opposite of birging, cutting off reflected failure (the idea that people tend to disassociate themselves with people of lower status). basking in reflected glory is not necessarily negative unless it is taken to the extreme and a person only views himself in terms of his affiliations with his birging group. increases in technology have led to an increase in the ability to bask in reflected glory; a person can now advertise their associations on facebook, twitter, and other social networking sites.
basking in reflected glory