they stopped making jello pudding pops around 2011.
they stopped making jello pudding pops around 2011.
when did they stop making jello pudding pops?
around 2011
Na
Na
brand extension









































brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. the new product is called a spin-off. 









































organizations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name). an example of a brand extension is jello-gelatin creating jello pudding pops. it increases awareness of the brand name and increases profitability from offerings in more than one product category.
brand extension