they started putting names on coke bottles in 2011.
they started putting names on coke bottles in 2011.
when did they start putting names on coke bottles?
2011
in australia in 2011, coca-cola began the "share a coke" campaign, where the coca-cola logo was replaced on the bottles and replaced with first names. coca-cola used the 150 most popular names in australia to print on the bottles. the campaign was paired with a website page, facebook page, and an online "share a virtual coke". the same campaign was introduced to coca-cola, diet coke & coke zero bottles and cans in the uk in 2013.









































coca-cola has also advertised its product to be consumed as a breakfast beverage, instead of coffee or tea for the morning caffeine.









































section::::advertising.:5 cents.
coca-cola
the concept was to introduce personalized coke bottles or cans. popular names were written in a 'look-alike spencerian script' which is part of the coke brand's distinctive brand identity. the campaign organisers seeded social media by targeting "opinion leaders and influencers to get them to […] lead the conversation and encourage others to seek out 'share a coke' for themselves". within days celebrities and others with no connection to coke were spreading the concept across social networks. the campaign extended the audience reach as more people were exposed to the messages. according to coke's creative team, "that [australian] summer, coke sold more than 250 million named bottles and cans in a nation of just under 23 million people". this campaign helped coke extend its awareness across a broader age profile as they interacted with each customer on a personal level.
brand awareness