a focus group is typically classified as a type of qualitative research.
a focus group is typically classified as a type of qualitative research.
a focus group is typically classified as a type of?
qualitative research
a focus group is a small, but demographically diverse group of people and whose reactions are studied especially in market research or political analysis in guided or open discussions about a new product or something else to determine the reactions that can be expected from a larger population. it is a form of qualitative research consisting of interviews in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. questions are asked in an interactive group setting where participants are free to talk with other group members. during this process, the researcher either takes notes or records the vital points he or she is getting from the group. researchers should select members of the focus group carefully for effective and authoritative responses.
focus group
bullet::::- two-way focus group - one focus group watches another focus group and discusses the observed interactions and conclusion









































bullet::::- dual moderator focus group - one moderator ensures the session progresses smoothly, while another ensures that all the topics are covered









































bullet::::- dueling moderator focus group (fencing-moderator) - two moderators deliberately take opposite sides on the issue under discussion









































bullet::::- respondent moderator focus group - one and only one of the respondents is asked to act as the moderator temporarily









































bullet::::- client participant focus groups - one or more client representatives participate in the discussion, either covertly or overtly
focus group