carmine dominick giovinazzo was the actor that played mayhem for allstate.
carmine dominick giovinazzo was the actor that played mayhem for allstate.
who is the actor that plays mayhem for allstate?
carmine dominick giovinazzo
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"advertising age" reported in february 2011 that mayhem rose to third as most-recognized insurance advertising character, behind the geico gecko and flo from progressive insurance. an online survey showed that the geico gecko and flo were each tied to their respective companies over 90% of the time. for mayhem, the "age" said, "after the top two, the most-recognized ad description was allstate, with 65% of consumers saying they knew the ad. when those same consumers were asked to associate it with a brand, 63% correctly matched mayhem with allstate. overall, among the total sample, mayhem clocked in with only 41% of respondents being able to link him to allstate.
mayhem (advertising character)