jake wood provided the voice of the geico insurance company gecko in its tv debut.
jake wood provided the voice of the geico insurance company gecko in its tv debut.
who provided the voice of the geico insurance company gecko in its tv debut?
jake wood
the company's ads sometimes focus on its reptilian mascot, the geico gecko, an anthropomorphic day gecko, which is 7'8" tall was created by the martin agency, modified in 2005 to a cgi character by animation director david hulin and his team at framestore. the gecko first appeared on august 29, 1999, during the screen actors guild strike that prevented the use of live actors. the original commercial features the gecko voiced by actor kelsey grammer who climbs onto a microphone on a podium and utters "this is my final plea: i am a gecko, not to be confused with geico, which could save you hundreds on car insurance. so, stop calling me!" before licking his eye. later "wrong number" ads used dave kelly as the voice of the gecko. in the subsequent commercials with jake wood (which portray him as a representative of the company), the gecko speaks with an english cockney accent because it would be unexpected, according to martin agency's steve bassett. in 2010s commercials, the gecko's accent is more working-class, perhaps in an effort to further "humanize" him.
geico advertising campaigns
the government employees insurance company (geico ) is an american auto insurance company with headquarters in chevy chase, maryland. it is the second largest auto insurer in the united states, after state farm. geico is a wholly owned subsidiary of berkshire hathaway that provides coverage for more than 24 million motor vehicles owned by more than 15 million policy holders as of 2017. geico writes private passenger automobile insurance in all 50 u.s. states and the district of columbia. the insurance agency sells policies through local agents, called geico field representatives, over the phone directly to the consumer, and through their website. its mascot is a gold dust day gecko with a cockney accent, voiced by english actor jake wood. geico is well known in popular culture for its advertising, having made a large number of commercials intended to entertain viewers.
geico