emory s. bogardus tried to evaluate attitude through social distance corollary in communication.
emory s. bogardus tried to evaluate attitude through social distance corollary in communication.
who tried to evaluate attitude through social distance corollary in communication?
emory s. bogardus
the notion of social distance was first introduced by the sociologist emory bogardus (1925), who referred to it as the degrees of understanding and feeling that people experience regarding each other. considering the social distance phenomenon an aspect of davison’s (1983) third-person perception, perloff (1993) articulated it as a complex variable including perceived similarity, familiarity, and identification, and pointed that there are at least two different ways to conceptualize social distance. first, social distance is a continuum going from “just like me” to “not at all like me.” second, social distance reflects the heterogeneity and size of the audience. perloff (1993), reviewing 16 studies of the third-person effect, acknowledged that the phenomenon is magnified when the hypothetical others are defined in broad terms. thus, in perloff’s (2002) terms, social distance corollary is “the notion that self-other disparities grow in magnitude with increases in perceived distance between self and comparison others.”
social distance corollary
social distance corollary









































the social distance corollary is a theory in communication research that concerns the tendency of people to perceive others to be more susceptible to media influence than they actually are.
social distance corollary