george homans developed one of the earliest versions of social exchange theory.
george homans developed one of the earliest versions of social exchange theory.
who developed one of the earliest versions of social exchange theory?
george homans
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social exchange theory views exchange as a social behavior that may result both in economic and social outcomes. social exchange theory has been generally analyzed by comparing human interactions with the marketplace. the study of the theory from the microeconomics perspective is attributed to blau. under his perspective every individual is trying to maximize his wins. blau stated that once this concept is understood, it is possible to observe social exchanges everywhere, not only in market relations, but also in other social relations like friendship. social exchange process brings satisfaction when people receive fair returns for their expenditures. the major difference between social and economic exchange is the nature of the exchange between parties. neoclassic economic theory views the actor as dealing not with another actor but with a market and environmental parameters, such as market price. unlike economic exchange, the elements of social exchange are quite varied and cannot be reduced to a single quantitative exchange rate. according to stafford, social exchanges involve a connection with another person; involve trust and not legal obligations; are more flexible; and rarely involve explicit bargaining.
social exchange theory