jake wood debuted as the voice of the gecko in geico commercials.
jake wood debuted as the voice of the gecko in geico commercials.
who does the voice of the gecko in geico commercials debut?
jake wood
the company's ads sometimes focus on its reptilian mascot, the geico gecko, an anthropomorphic day gecko, which is 7'8" tall was created by the martin agency, modified in 2005 to a cgi character by animation director david hulin and his team at framestore. the gecko first appeared on august 29, 1999, during the screen actors guild strike that prevented the use of live actors. the original commercial features the gecko voiced by actor kelsey grammer who climbs onto a microphone on a podium and utters "this is my final plea: i am a gecko, not to be confused with geico, which could save you hundreds on car insurance. so, stop calling me!" before licking his eye. later "wrong number" ads used dave kelly as the voice of the gecko. in the subsequent commercials with jake wood (which portray him as a representative of the company), the gecko speaks with an english cockney accent because it would be unexpected, according to martin agency's steve bassett. in 2010s commercials, the gecko's accent is more working-class, perhaps in an effort to further "humanize" him.
geico advertising campaigns
the geico cavemen are trademarked characters of the auto insurance company geico, used in a series of television advertisements that aired beginning in 2004. the campaign was created by joe lawson and noel ritter while working at the martin agency. according to an episode of the public radio show "99% invisible", "it's so easy a caveman could do it" was first coined by ritter. the inspiration for the campaign came from "pastoralia", a short story by george saunders – the story revolves around two employees, a man and a woman, who work as "cave-people" for a failing theme park. in 2004, geico began an advertising campaign featuring neanderthal-like cavemen in a modern setting. the premise of the commercials is that geico advertises that using their website is "so easy, a caveman could do it"; and that this slogan offends several cavemen, who not only still exist in modern society but live as intelligent, urbane bachelors. the first three geico commercials to feature cavemen were "apartment", "apology", and "boom mic".
geico cavemen