theodore roosevelt was credited with inspiring the maxwell house slogan good to the last drop.
theodore roosevelt was credited with inspiring the maxwell house slogan good to the last drop.
ok google which president is credited with inspiring the maxwell house slogan good to the last drop?
theodore roosevelt
in 1915 cheek-neal began using a "good to the last drop" slogan to advertise their maxwell house coffee. for several years, the ads made no claim of theodore roosevelt being the originator of the phrase. by the 1930s, however, the company was running advertisements that claimed that the former president had taken a sip of maxwell house coffee on a visit to andrew jackson's estate, the hermitage, near nashville on october 21, 1907, and when served the coffee, he proclaimed it to be "good to the last drop". during this time, coca-cola also used the slogan "good to the last drop".
maxwell house
along with television advertising, maxwell house used various print campaigns, always featuring the tagline "good to the last drop". the publication of its passover haggadah by the joseph jacobs advertising agency, beginning in 1932, made maxwell house a household name with many american jewish families. this was part of a marketing strategy by advertiser jacobs, who also hired an orthodox rabbi to certify that the coffee bean was technically not "kitniyot" (because it was more like a berry than a bean) and was, consequently, "kosher" for passover. maxwell house was the first coffee roaster to target a jewish demographic. the maxwell house haggadah was also the haggadah of choice for the annual white house passover seder which president barack obama conducted during his presidency from 2009 to 2016.
maxwell house