katy perry has the highest twitter followers in the world.
katy perry has the highest twitter followers in the world.
who has highest twitter followers in the world?
katy perry
on social media, perry surpassed justin bieber as the most followed person on twitter in november 2013. she won the 2015 guinness world record for most twitter followers, and became the first person to gain 100 million followers on the site in june 2017. keith caulfield of "billboard" stated that the singer is "the rare celebrity who seems to have enormous popularity but genuine ground-level interaction with her adoring katycats." with a combined total of over 246 million followers across facebook, instagram, and twitter, she is the fourth most followed musician across social media. in june 2017, "time" listed perry among its "25 most influential people on the internet" of the year, writing that her live-stream for "witness" was "blazing a trail" for being "the closest any major entertainer has come to giving fans the kind of 'real' intimacy that social media purports to provide".
katy perry
the majority of twitter accounts following public figures and brands are often fake or inactive, making the number of twitter followers a celebrity a difficult metric for gauging popularity. while this cannot always be helped, some public figures who have gained or lost huge quantities of followers in short periods of time have been accused of discreetly paying for twitter followers. for example, the twitter accounts of sean combs, rep jared polis (d-colo), pepsico, mercedes-benz, and 50 cent have come under scrutiny for possibly engaging in the buying and selling of twitter followers, which is estimated to be between a $40 million and $360 million business annually. account sellers may charge a premium for more realistic accounts that have twitter profile pictures and bios and retweet the accounts they follow. in addition to an ego boost, public figures may gain more lucrative endorsement contracts from inflated twitter metrics. for brands, however, the translation of online buzz and social media followers into sales has recently come under question after the coca-cola company disclosed that a corporate study revealed that social media buzz does not create a spike in short term sales.
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