british rock band dire straits did the song i want my mtv.
british rock band dire straits did the song i want my mtv.
who did the song i want my mtv?
british rock band dire straits
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on june 25, 2015, mtv international rebranded its on-air look with a new vaporwave and seapunk-inspired graphics package. it included a series of new station ids featuring 3d renderings of objects and people, much akin to vaporwave and seapunk "aesthetics". many have derided mtv's choice of rebranding, insisting that the artistic style was centered on denouncing corporate capitalism (many aesthetic pieces heavily incorporate corporate logos of the 1970s, 80s and 90s, which coincidentally include mtv's original logo) rather than being embraced by major corporations like mtv. many have also suggested that mtv made an attempt to be relevant in the modern entertainment world with the rebrand. in addition to this, the rebrand was made on exactly the same day that the social media site tumblr introduced tumblr tv, an animated gif viewer which featured branding inspired by mtv's original 1980s on-air look. tumblr has been cited as a prominent location of aesthetic art, and thus many have suggested mtv and tumblr "switched identities". the rebrand also incorporated a modified version of mtv's classic "i want my mtv!" slogan, changed to read "i am my mtv". "vice" has suggested that the slogan change represents "the current generation's movement towards self-examination, identity politics and apparent narcissism." mtv also introduced mtv bump, a website that allows instagram and vine users to submit videos to be aired during commercial breaks, as well as mtv canvas, an online program where users submit custom ids to also be aired during commercial breaks.
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