mcdonald's got the golden arches in 1962.
mcdonald's got the golden arches in 1962.
when did mcdonald's get the golden arches?
1962
golden arches









































the golden arches are the symbol of mcdonald's, the global fast food restaurant chain. originally, real arches were part of the restaurant design. they were incorporated into the chain's logo in 1962, which resembled a stylized restaurant, and in the current golden arches logo, introduced 1968, resembling an "m" for "mcdonald's". they are widely regarded to be one of the most recognizable logos in the world.









































section::::history.
golden arches
while , the golden arches have remained in the logo, and as a commonly understood term for the company. this was partially due to louis cheskin's argument that the arches, which he likened to "mother mcdonald's breasts", had "freudian applications to the subconscious mind of the consumer and were great assets in marketing mcdonald's food." in canada, all mcdonald's stores and commercials have a maple leaf in the middle of the golden arches.









































alan hess summarized the arch's origin in googie architecture and ultimate significance as follows:
golden arches