by definition the members of a market segment have some type of shared characteristics.
by definition the members of a market segment have some type of shared characteristics.
by definition the members of a market segment have?
some type of shared characteristics
Na
Na
bullet::::- do buyers have bargaining power in the market?









































bullet::::- are substitute products available?









































bullet::::- can we carve out a viable position to differentiate from any competitors?









































bullet::::- how responsive are members of the market segment to the marketing program?









































bullet::::- is this market segment reachable and accessible? (i.e., with respect to distribution and promotion)









































section::::selecting target markets.:criteria for evaluating segment attractiveness.:company objectives and resources.









































bullet::::- is this market segment aligned with our company's operating philosophy?









































bullet::::- do we have the resources necessary to enter this market segment?
market segmentation