trader joe's is based out of monrovia, california, us.
trader joe's is based out of monrovia, california, us.
where is trader joe's based out of?
monrovia , california , us
Na
Na
berning quickly became trader joe's head wine buyer. he is credited with building trader joe's private wine label program. berning's program offered wines from around the world under the trader joe's label. these wines were allowed to be sold at very inexpensive prices because of the trader joe's branded label. under california law at the time, there were fair trade provisions for alcoholic beverages which made it illegal to sell wines at a cheaper price than branded competitors, such as gallo's. berning's program simply "got around" the alcohol fair trade laws by offering their own wines under the trader's joe brand, the trader joe's winery label. the program was a huge success, which helped trader joe's stay competitive in wine retailing for eight years until the alcohol fair trade laws were abolished in 1978.
robert berning