marks and spencer stopped using the st michael brand in 2000.
marks and spencer stopped using the st michael brand in 2000.
when did marks and spencer stop using the st michael brand?
2000
the firm was the first company to develop a relationship with marks & spencer, a well-known british retailer. the latter's st michael brand, which it used from 1928 until 2000, was inspired by corah's use of "st margaret" as a label for its clothing. the "st margaret" label was one of the first trademarks to be registered under the 1875 trademarks registration act, and it appeared on products sold in marks & spencer outlets until after the second world war. one advantage of this close relationship was that marks & spencer could reduce costs by cutting out the middle man, in this case wholesalers. however, the relationship initially brought with it a considerable danger for corah: the risk of being blacklisted by the wholesale textile association (wta). corah referred to marks & spencer in its accounts only in coded terms as an attempt to avoid this, but eventually the wta became aware of the relationship and removed corah's name from its list of approved suppliers. soon other manufacturers began to deal with retailers directly, and so the impact of being blacklisted was limited.
n. corah & sons
the "st michael" brand was introduced by simon marks in 1928 in honour of his father and co-founder of marks & spencer, michael marks. by 1950, virtually all goods were sold under the st michael brand. m&s lingerie, women's clothing and girls' uniform were branded under the "st margaret" brand, until the whole range of general merchandise became st michael. marks & spencer were selling clothes under the "st margaret" and "st michael" label by the mid-1950s and launched their school uniforms in the early 1950s.
marks & spencer