evelyn lauder started the pink ribbon for breast cancer.
evelyn lauder started the pink ribbon for breast cancer.
who started the pink ribbon for breast cancer?
evelyn lauder
charlotte hayley, who had battled breast cancer, introduced the concept of a peach coloured breast cancer awareness ribbon. she attached them to cards saying, “"the national cancer institute’s annual budget is 1.8 billion us dollars, and only 5 percent goes to cancer prevention. help us wake up our legislators and america by wearing this ribbon."”









































hayley was strictly grassroots, handing the cards out at the local supermarket and writing prominent women, everyone from former first ladies to dear abby. her message spread by word of mouth. hayley distributed thousands of these cards.
pink ribbon
bullet::::- pink ribbon marketing and culture: breast cancer has ballooned into a multibillion-dollar industry, even as it remains a public health crisis, and the pink ribbon is now one of the most widely recognized symbols and marketing tools. the pink ribbon provides many people with a sense of community and has turned breast cancer into a topic of shared conversation rather that a shameful secret. yet the significant lack of accountability, the absence of transparency, and the widespread hypocrisy in the pink ribbon marketing culture exploits a disease that devastates communities, misrepresents who is affected by breast cancer, and excludes and marginalizes women's diverse lived experiences of the disease. bcaction's work to end the breast cancer epidemic cuts through the pink noise to tell the hard truths about this disease and challenge “pinkwashing” hypocrisy and pink ribbon culture, which have become the status quo of the breast cancer industry. they address the impact that breast cancer has on women's lives and communities, and work to bring about the systemic changes that will end this epidemic.
breast cancer action