the first happy meal came out on june 1979.
the first happy meal came out on june 1979.
when did the first happy meal come out?
june 1979
in 1977, the mcdonald's restaurant owner clients who regularly met with bernstein were looking for ways to create a better dining experience for families with kids. bernstein reasoned that if kids could get a packaged meal all their own instead of just picking at their parent's food, everybody would be happier. he had often noticed his young son at the breakfast table poring over the various items on cereal boxes and thought, "why not do that for mcdonald's? the package is the key!" he then called in his creative team and had them mock up some paperboard boxes fashioned to resemble lunch pails with the mcdonald's golden arches for handles. they called in nationally known children's illustrators and offered them the blank slate of filling the box's sides and tops with their own colorful ideas from art to jokes to games to comic strips to stories to fantasy: whatever they thought might appeal to kids, at least eight items per box. inside the box would be a burger, small fries, packet of cookies and a surprise gift. a small drink would accompany these items. bernstein then named it the happy meal and it was successfully introduced with television and radio spots and in-store posters in the kansas city market in october 1977. other markets followed and the national roll-out happened in 1979.
happy meal
bullet::::- the happy meal/mighty kids meal – mcdonald's capitalized on burger chef's funmeal concept of a children's meal when it introduced the first happy meal in 1979. the meal includes an entrée, a side dish, a beverage and a toy. happy meals include a tiny order fries (around half of a small order of fries) and fruit, optional sauce for fries, and a choice of nuggets, a single patty burger, or wraps. an additional product, pasta zoo was discontinued in 2008. the mighty kids meal contains more food than the happy meal, less than the adult meal, and still contains a toy.
list of mcdonald's products