the orange pack of pall mall's was officially called ultra lights until flavor descriptors were banned.
the orange pack of pall mall's was officially called ultra lights until flavor descriptors were banned.
what was the orange pack of pall mall's officially called until flavor descriptors were banned?
ultra lights
generally speaking, there are different designs for pall mall packs. it can be always identified on which market one or another pack of pall mall was bought. nevertheless, the logo and the main features of it remain unchanging.









































in 2007, r. j. reynolds tobacco company changed the packaging color of pall mall ultra lights from light blue to orange to stop confusion between the ultra lights and the lights. both had been in blue colored packaging.
pall mall (cigarette)
in 2009, r. j. reynolds tobacco company changed the flavor descriptors of all the pall mall brand hard packs to color designations. the descriptor change occurred because the fda banned product descriptors such as "light," "ultra light" and "mild" in 2010. along with the change in descriptors, the rings and branding on the cigarettes have changed to match both the color of the box and the pall mall lettering on the filter for that particular descriptor. the soft packs are still sold with the traditional style packaging and design.
pall mall (cigarette)