red solo cups were introduced to the market in the 1970s.
red solo cups were introduced to the market in the 1970s.
when were red solo cups introduced to the market?
1970s
robert hulseman created the solo cup during the mid-1970s and utilized his own children and family as a focus group. hulseman would place small plastic cups of varying colors on his kitchen table for his kids to peruse, including blue, red, peach and yellow. while the peach cups were not a hit, the red solo cups proved popular with both his children and consumers. hulseman, himself, favored blue solo cups.
robert leo hulseman
husleman initially launched the red solo cups in smaller 5, 7 and 9 ounce sizes. however, he eventually introduced the iconic 16 ounce red solo cup, which proved to be the most popular size long term. when the 16 ounce red cups were first sold, very few consumers drank beers that size. however, consumer tastes changed to match the size of the popular plastic cups. today, the plastic solo cups are manufactured in dozens of colors, but the red solo cups remain the company's best seller.
robert leo hulseman