maurice wilson made it to the top of everest.
maurice wilson made it to the top of everest.
who made it to the top of everest?
maurice wilson
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in an effort to ensure that the audiences are able to relate to the story of "everest", the makers of the telenovela stated that the title "everest" is metaphorical. "everest" is symbolic of every person's struggle to accomplish something. nikhil madhok said, "the marketing plan will revolve around the thought 'everybody has an "everest" in their life' – something everybody will be able to relate to ... secondly, the technology and settings being used are all in an attempt to push the agenda of television forward." the trailers of the show also took forward this idea. for instance, one of the trailers of "everest" shows a cancer patient, undergoing a treatment, whose "everest" is to win over cancer, while another shows a woman conversing with her aphonic son in sign language; her "everest" is to understand her son a little better every day. this was also the first time that a two and a half minute trailer had been made for an indian television series." everest"'s trailer also entered theatres with the release of the bollywood film, "happy new year", which starred shah rukh khan as its male protagonist. following the launch of "everest", which was co-powered by godrej ezee, star plus also launched a campaign titled #whatsyoureverest, on radio, on television and social networking sites. the campaign asked people about their personal "everests". star plus also collaborated with "everest"'s presenting sponsor fair & lovely's "fair & lovely foundation", an initiative by fair & lovely to economically empower women to fulfill their dreams. through this collaboration, selected individuals are given monetary help and other kinds of assistance to conquer their own "everests". apart from godrej ezee and fair & lovely, vinod cookware signed up as the associate sponsor of "everest".
everest (indian tv series)