cristiano ronaldo has the highest number of followers on social media.
cristiano ronaldo has the highest number of followers on social media.
who has the highest number of followers on social media?
cristiano ronaldo
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some argue that social media does not always have a positive impact on retail and consumers as a whole. the reasoning behind this belief is for the perception of how we see ourselves versus others. for example, if an instagram user is scrolling through their feed and sees multiple pictures of thin models with perfect hair and makeup as a way to advertise a brand, it may give that social media user a negative perception of themselves. this causes an attachment between the viewer of the post and social media, since they begin to accumulate their self-worth from social media rather than themselves. however, these ads are not projected as a negative way for others to view themselves, but just as a way to showcase new trends. brands such as aerie by american eagle have campaigns that show “untouched” models that are not photo shopped wearing aerie's undergarments and clothing as a way to combat this criticism. body positivity is a movement that is on the rise to help women and men feel more confident in their bodies and not to compare themselves to people that they see on social media sites. consumers are now so fascinated by the concept of “likes” and want to look and dress like others. social media is making this easier than ever, and retailers are taking full advantage of this. many retailers have implemented social media as a way to advertise their products among “brand influencers,” who are essentially social media users with a high following that can persuade their followers to buy a particular product. retailers strategically pick who they want to advertise their products, which is mainly decided by making sure that their target markets align. social media has not only changed how consumers shop, but also how retailers position themselves into the marketplace.
social media in the fashion industry