edward t. hall developed the theory of high context and low context cultures.
edward t. hall developed the theory of high context and low context cultures.
who developed the theory of high context and low context cultures?
edward t. hall
in terms of edward t. hall's dichotomy between high context cultures focused upon in-groups and low context cultures focused upon individuals, face-saving is generally viewed as more important in high context cultures such as china or japan than in low-context ones such as the united states or germany.









































section::::academic interpretations.:face-negotiation theory.









































stella ting-toomey developed face negotiation theory to explain cultural differences in communication and conflict resolution. ting-toomey defines face as
face (sociological concept)
high context cultures often stem from less direct verbal and nonverbal communication, utilizing small communication gestures and reading into these less direct messages with more meaning. low context cultures are the opposite; direct verbal communication is needed to properly understand a message being said and doing so relies heavily on explicit verbal skills.









































"high" and "low" context cultures typically refer to language groups, nationalities, or regional communities. however, they have also been applied to corporations, professions and other cultural groups, as well as settings such as online and offline communication. 









































section::::examples of higher and lower context cultures.
high-context and low-context cultures