canada was the first to enact a multicultural official policy.
canada was the first to enact a multicultural official policy.
canada was the first to enact a multicultural?
official policy
Na
Na
pioneers in the field of multicultural marketing include madam c. j. walker, african-american businesswoman, hair care entrepreneur, procter and gamble, mcdonald's, pepsi cola and benetton, and the entrepreneur francesco costa with my own media and isi holding in the foreigner services sector, joseph assaf with ethnic business awards, alan m. powell ceo of ap & associates, and saad saraf with mediareach advertising (uk). some of the first agencies in nyc to tackle the multicultural - and specifically hispanic marketing - space were fova (font and vaamonde), which was purchased by grey advertising, the bravo group (which was acquired by y&r) and conill advertising (which was purchased by saatchi). other pioneers in the us include nick mendoza and dick dillon (mendoza dillon was purchased by wpp group), loretta adams, former owner of market development, inc. (which was purchased by tns). the multicultural marketing society of canada, founded by veteran marketing guru gautam nath is growing in importance as the go-to place for industry advice. the multicultural marketing alliance canada (mmac) is another association of the multicultural advertising, marketing and communications industry in canada. it is a national, non-profit organization and it was founded in 2016 by canada’s leading multicultural agencies in order to champion the cause of the multicultural advertising industry in canada. mmac's founders (in alphabetical order of agency name) are gavin barrett and ishan ghosh of toronto-based barrett and welsh: george kan of captus advertising, robin brown of the research firm dig insights, loretta lam of focus communications, sonny wong of hamazaki wong, sachi mukerji and ramesh nilakantan of monsoon communications and jatinder rai of response advertising. mmac was created to promote a deeper understanding of the incredible diversity of the canadian consumer market and to help marketers reach consumers with culturally sensitive, culturally relevant communications. it sets standards for quality multicultural advertising, establishes best practices and increases awareness of the discipline of multicultural marketing.
multicultural marketing