the group for which a marketing program is designed is referred to as the target audience.
the group for which a marketing program is designed is referred to as the target audience.
the group for which a marketing program is designed is referred to as the?
target audience
when employing an affinity marketing program it is not always assured that the scheme is going to succeed. it is due to the fact that some organizations totally refuse to endorse the brand of a company and consider such a partnership as a violation of their dignity. a total affinity marketing scheme failure is also explained by a bad timing in the sense that some companies choose to target the customers at the wrong time. for example, summer and christmas are not the right moments to focus on pupils and academic staff because of the holiday. another reason for this lack of success is that the target audience's income is not sufficient for the products offered. moreover, many affinity marketing efforts fail to tailor the promoted goods and services to that affinity group's specific needs.
affinity marketing
when the segments have been determined and separate offers developed for each of the core segments, the marketer's next task is to design a marketing program (also known as the marketing mix) that will resonate with the target market or markets. developing the marketing program requires a deep knowledge of key market segment's purchasing habits, their preferred retail outlet, their media habits and their price sensitivity. the marketing program for each brand or product should be based on the understanding of the target market (or target markets) revealed in the market profile.
market segmentation