the place the firm wishes to occupy in the target consumer's mind is called positioning.
the place the firm wishes to occupy in the target consumer's mind is called positioning.
the place the firm wishes to occupy in the target consumer's mind is called?
positioning
Na
Na
when an organisation begins to construct their advertising campaign they need to research each and every aspect of their target market and target consumer. the target consumer is the person or group of people who is most likely to buy from an organisation, he is also called 'potential customer'. a target consumer can be categorized by several key characteristics; gender, age, occupation, marital status, geographical location, behavioral, level of income and education to name the main factors. this process is called segmenting customers on the basis of demographics.
advertising campaign