jay barney came up with the resource based view.
jay barney came up with the resource based view.
who came up with the resource based view?
jay barney
during the 1990s, the "resource-based view" (also known as the "resource-advantage theory") of the firm became the dominant paradigm in strategic planning. rbv can be seen as a reaction against the positioning school and its somewhat prescriptive approach which focused managerial attention on external considerations, notably industry structure. the so-called positioning school had dominated the discipline throughout the 1980s. in contrast, the resource-based view argued that sustainable competitive advantage derives from developing superior capabilities and resources. jay barney's 1991 article, "firm resources and sustained competitive advantage," is seen as pivotal in the emergence of the resource-based view.
resource-based view
resource-based view









































the resource-based view (rbv) is a managerial framework used to determine the strategic resources a firm can exploit to achieve sustainable competitive advantage.









































barney's 1991 article "firm resources and sustained competitive advantage" is widely cited as a pivotal work in the emergence of the resource-based view. however, some scholars argue that there was evidence for a fragmentary resource-based theory from the 1930s. rbv proposes that firms are heterogeneous because they possess heterogeneous resources, meaning firms can have different strategies because they have different resource mixes.
resource-based view