kentucky fried chicken started getting called kfc in march 1991.
kentucky fried chicken started getting called kfc in march 1991.
when did kentucky fried chicken start getting called kfc?
march 1991
in march 1991 the kfc name was officially adopted, although the chain was already widely known by that initialism. the change was advised by the schechter group brand consultancy agency. research demonstrated that 80 percent of customers already associated the "kfc" initials with kentucky fried chicken. a spokesman for the chain said that it represented its diversified menu, which was moving away from solely fried products. kyle craig, president of kfc us, admitted the change was an attempt to distance the chain from the unhealthy connotations of "fried". in 1994, milford prewitt praised the "crafty and well-timed repositioning" in "nation's restaurant news". on the other hand, a 2005 editorial in "advertising age" stated, "the chain's jettisoning of a venerable name—and distancing from the word fried—was ill-conceived and damaging. it made a clear brand fuzzy."
history of kfc
"kernel's fried chicken" is a reference to fast food restaurant kentucky fried chicken. both restaurants have the same acronyms, and many aspects of "kernel's fried chicken" are based on the real-life kentucky fried chicken, such as the designs of their restaurant buildings, their employees' uniforms, and even their slogan. the episode also references kentucky fried chicken's controversial promotion for their kentucky grilled chicken; free coupons could be printed out on the website of talk show host oprah winfrey, who had partnered with kfc. the promotion resulted in shortages of grilled chicken at kfc restaurants, which in turn caused riots. these two situations also take place in the episode.
the fried chicken flu