selena gomez is the most followed page on instagram.
selena gomez is the most followed page on instagram.
who is the most followed page on instagram?
selena gomez
an example of the usefulness of a celebrity's reach can be shown in statistics taken from telegraph.co.uk regarding the world's most followed instagram celebrities. the most followed instagram celebrity is selena gomez, with each post that she makes being viewed by all or most of her 145 million followers. cristiano ronaldo is 2nd, with 144 million followers, and ariana grande is 3rd with 116 million followers. a direct brand endorsement from one of these celebrities would be significant were they to post a picture with the company's product encouraging their followers to go out and purchase it, and this is on instagram alone. imagine the effect of a celebrity posting an endorsement across all of their social media, (facebook, instagram, twitter, snapchat, etc.). the reach that an a-list celebrity has possesses the ability to reach millions of potential consumers, and as a result can be an incredibly effective way to boost sales, or at the very least get a brand's name out there in a wider audience than before.
celebrity branding
in august 2016, instagram launched instagram stories, a feature that allows users to take photos, add effects and layers, and add them to their instagram story. images uploaded to a user's story expire after 24 hours. the media noted the feature's similarities to snapchat. in november, instagram added live video functionality to instagram stories, allowing users to broadcast themselves live, with the video disappearing immediately after ending. in january 2017, instagram launched skippable ads, where five-second photo and 15-second video ads appear in-between different stories. in april 2017, instagram stories incorporated augmented reality stickers, a "clone" of snapchat's functionality. in may 2017, instagram expanded the augmented reality sticker feature to support face filters, letting users add specific visual features onto their faces. later in may, "techcrunch" reported about tests of a location stories feature in instagram stories, where public stories content at a certain location are compiled and displayed on a business, landmark or place's instagram page. a few days later, instagram announced "story search", in which users can search for geographic locations or hashtags and the app displays relevant public stories content featuring the search term. in june 2017, instagram revised its live-video functionality to allow users to add their live broadcast to their story for availability in the next 24 hours, or discard the broadcast immediately. in july, instagram started allowing users to respond to stories content by sending photos and videos, complete with instagram effects such as filters, stickers, and hashtags. stories were made available for viewing on instagram's mobile and desktop websites in late august 2017.
instagram