estee lauder youth dew came out in 1953.
estee lauder youth dew came out in 1953.
when did estee lauder youth dew come out?
1953
in 1953, lauder introduced her first fragrance, youth-dew, a bath oil that doubled as a perfume. instead of using french perfumes by the drop behind each ear, women began using youth-dew by the bottle in their bath water. in the first year, it sold 50,000 bottles; by 1984, the figure had risen to 150 million.









































lauder was a subject of a 1985 tv documentary, "estée lauder: the sweet smell of success". explaining her success, she said, "i have never worked a day in my life without selling. if i believe in something, i sell it, and i sell it hard."
estée lauder (businesswoman)
as editor of "self" magazine, penney succeeded the founder, phyllis starr, who died of breast cancer. wanting to pay tribute to starr and knowing that breast cancer was nationally underfunded, penney, working with nancy smith, the executive editor of "self", created the first pink ribbon with si newhouse jr's, (owner of conde nast), permission. at a meeting on the same day that the ribbon was created, she called evelyn lauder, a friend and breast cancer survivor, to edit the first breast cancer issue of self and to ask for her help in getting the pink ribbon to estee lauder customers. lauder, then sr vp of estee lauder, immediately responded positively and began to take the pink ribbon global through estee lauder sales counters. lauder and penney worked tirelessly to popularize the ribbon through the magazine and through the breast cancer research foundation, which was founded by lauder. both penney and lauder were commended at the white house by president and mrs clinton.
alexandra penney