it is called infidelity when you are in a relationship with yourself.
it is called infidelity when you are in a relationship with yourself.
what is it called when you are in a relationship with yourself?
infidelity
Na
Na
relationship marketing and traditional (or transactional) marketing are not mutually exclusive and there is no need for a conflict between them. in practice, a relationship-oriented marketer still has choices, depending on the situation. most firms blend the two approaches to match their portfolio of products and services. many products have a service component to them and this service component has been getting larger in recent decades.social bond refers to the relationship established through the collective blood relationship between people. relationship marketing is to establish and strengthen these two kinds of bonds, especially the structural bond, so as to strengthen the relationship with clients and lock them in.morgan and hunt(1994) made a distinction between economic and social exchange on the basis of exchange theory and concluded that the basic guarantee of social exchange was the spirit of the contract of trust and commitment.the traditional marketing concept of one-time transaction begins to transfer to the concept of relationship marketing.this is the transition from economic exchange theory to social exchange theory. the theoretical core of enterprise relationship marketing in this period is the cooperative relationship based on commitment.they define the concept of relationship marketing from the perspective of exchange theory, and emphasize that relationship marketing is an activity related to the progress, maintenance and development of all marketing activities.shows that trust and commitment is a trading enterprise and the basis of marketing activities to establish a long term good relations, also is the factors affecting the basis of cooperation for both sides, moreover the relationship effect of other factors include: communication, power, cost and benefit, opportunism behavior and so on, but the deal the relationship effect is mainly by trust and commitment of the two dominant factors.coptics and wolf(1990) believe that relational marketing is the marketing of databases.they think, the enterprise want to be able to continue to improve the effect of relationships with customers, when access to the data and information to improve the effect of relationship with the customer's cost is low, enterprises will pay the cost to improve relations with customers, at present, due to tell the development of communication technology and internet technology, makes the information costs have dropped substantially, so the argument that relationship marketing is for database marketing is increasingly valued, this view emphasizes the relationship marketing is through the internet technology database data lock with the customers, to establish and maintain good relationship with customers.liker and klamath(1998) introduced the relationship between enterprises and suppliers into the scope of relational marketing, believing that in the marketing process, manufacturers make suppliers assume corresponding responsibilities, and enable them to give play to their technological and resource advantages in the production process, which can improve the marketing innovation ability of manufacturers.lukas and bryan a. ferrell(2000) believe that the implementation of customer-oriented marketing concept can greatly promote the innovation ability of marketing, and at the same time encourage enterprises to break through the traditional relationship model between enterprises and customers and propose new product suggestions with technical feasibility.lethe (2006) through the observation of the benchmarking customer research, to confirm the relationship between enterprises and customers to enterprise's product innovation capacity there is a positive correlation, the enterprise can in the development and in the process of benchmarking customer good relationship, to identify those more market potential for development of new products, it can save a lot of for the enterprise cost of new product development and market acceptance of this kind of product is high.in addition, he also proposed that all the relationships established with relevant parties to enterprise marketing activities are centered on the establishment of good customer relations, that is, the core relationship of relationship marketing is the relationship with customers.guinness(1994) believes that relationship marketing is essentially a consciousness that regards the marketing process as the interaction between enterprises and various aspects of relationships and networks.according to his research, relationship is the relationship between two or more subjects, network is a larger set of relationships, and interactive interaction between people in the relationship or network process.they found, by further empirical research activities in the enterprise faces four relations including its relationship with macro environment, and micro environment, market relations and relations with special market/in addition, the enterprises in the implementation of relationship marketing is often able to "relationships, networks and interaction" mode to promote all aspects of relationship coordination and progress.
relationship marketing