isocrates created the terms for the rhetorical appeals.
isocrates created the terms for the rhetorical appeals.
who created the terms for the rhetorical appeals?
isocrates
section::::rhetorical concepts.:rhetorical appeals.









































the rhetorical appeals, often referred to as modes of persuasion or ethical strategies, are a set of rhetorical concepts used to persuade audiences. initially introduced by aristotle in on rhetoric, the appeals focus on three ways to persuade your audience: by appealing to the character of the speaker (ethos), the emotions of the audience (pathos), or the logic/truth of the argument itself (logos).









































section::::rhetorical concepts.:rhetorical appeals.:ethos.
rhetoric of health and medicine
bullet::::- loci communes. types of arguments. quintillian trained orators to learn intellectual habits to access the arguments quickly.









































bullet::::- locution. refers to the utterance of a statement.









































bullet::::- logical fallacy. misconceptions resulting from faulty reasoning.









































bullet::::- logical positivism. the effort to make scientific standards applicable for resolving all issues.









































bullet::::- logical proof. arguments used to persuade audience. reasoned.









































bullet::::- logos. rhetorical appeals based on logic or reasoning.









































bullet::::- logology. kenneth burke. study of the specific theological terms used. not to find the truth or falseness of the statement, but why that particular word was chosen.









































section::::m.
glossary of rhetorical terms