newspapers peaked as a mass medium in the early 20th century.
newspapers peaked as a mass medium in the early 20th century.
when did newspapers peak as a mass medium?
the early 20th century
the history of comics has followed different paths in different cultures. scholars have posited a "pre-history" as far back as the lascaux cave paintings in france. by the mid-20th century, comics flourished, particularly in the united states, western europe (especially france and belgium), and japan. the history of european comics is often traced to rodolphe töpffer's cartoon strips of the 1830s, but the medium truly became popular in the 1930s following the success of strips and books such as "the adventures of tintin". american comics emerged as a mass medium in the early 20th century with the advent of newspaper comic strips; magazine-style comic books followed in the 1930s, in which the superhero genre became prominent after superman appeared in 1938. histories of japanese comics and cartooning ("") propose origins as early as the 12th century. modern comic strips emerged in japan in the early 20th century, and the output of comics magazines and books rapidly expanded in the post-world war ii era (1945–) with the popularity of cartoonists such as osamu tezuka ("astro boy", et. al.). had a lowbrow reputation for much of its history, but towards the end of the 20th century began to find greater acceptance with the public and academics.
comics
while a telephone is a two-way communication device, mass media communicates to a large group. in addition, the telephone has transformed into a cell phone which is equipped with internet access. a question arises whether this makes cell phones a mass medium or simply a device used to access a mass medium (the internet). there is currently a system by which marketers and advertisers are able to tap into satellites, and broadcast commercials and advertisements directly to cell phones, unsolicited by the phone's user. this transmission of mass advertising to millions of people is another form of mass communication.
mass media