pricing tactics called penetration pricing lower the price of a product below cost.
pricing tactics called penetration pricing lower the price of a product below cost.
pricing tactics lower the price of a product below cost?
penetration pricing
bullet::::- cost-plus pricing









































bullet::::- cost-plus pricing with elasticity considerations









































bullet::::- rate of return pricing









































bullet::::- pricing for profit maximization









































section::::price.:pricing tactics.









































bullet::::- base point pricing









































bullet::::- cost the limit of price









































bullet::::- bait pricing









































bullet::::- break-even (economics)









































bullet::::- congestion pricing









































bullet::::- contingency pricing









































bullet::::- clearance sale









































bullet::::- discounts and allowances









































bullet::::- drip pricing









































bullet::::- dumping (pricing policy)









































bullet::::- everyday low price









































bullet::::- fire sale









































bullet::::- geographic pricing









































bullet::::- high–low pricing









































bullet::::- loss leader









































bullet::::- parity pricing:









































bullet::::- export parity price









































bullet::::- import parity price









































bullet::::- penetration pricing









































bullet::::- premium pricing (also known as price premium)









































bullet::::- price wars
outline of marketing
this category of revenue management involves redefining pricing strategy and developing disciplined pricing tactics. the key objective of a pricing strategy is anticipating the value created for customers and then setting specific prices to capture that value. a company may decide to price against their competitors or even their own products, but the most value comes from pricing strategies that closely follow market conditions and demand, especially at a segment level. once a pricing strategy dictates what a company wants to do, pricing tactics determine how a company actually captures the value. tactics involve creating pricing tools that change dynamically, in order to react to changes and continually capture value and gain revenue. price optimization, for example, involves constantly optimizing multiple variables such as price sensitivity, price ratios, and inventory to maximize revenues. a successful pricing strategy, supported by analytically-based pricing tactics, can drastically improve a firm's profitability.
revenue management