the first chocolate chip cookie was made in circa 1938.
the first chocolate chip cookie was made in circa 1938.
when was the first chocolate chip cookie made?
circa 1938
chocolate chip cookie









































a chocolate chip cookie is a drop cookie that originated in the united states and features chocolate chips or chocolate morsels as its distinguishing ingredient. circa 1938, ruth graves wakefield added chopped up bits from a nestlé semi-sweet chocolate bar into a cookie.
chocolate chip cookie
"example": a bakery markets a single plain cookie for $2. however, they decide to introduce a new chocolate chip cookie for $3. the plain cookies made 100 sales a day before the chocolate chip cookie was launched. on the first month of launch, the chocolate chip cookie makes 50 sales a day. however the bakery should not expect to make $350, as what will most likely happen is that a portion of the people who bought the chocolate chip cookie will be plain cookie buyers who will have opted for the second product. hypothesise that the cannibalisation rate is of 60%.
market cannibalism