Central to the KJIP is the understanding and appreciation of the role of strategic communications in achieving broader development goals. Within the KJIP, education and communications lend support, and facilitate the broader objectives of this leading document. This includes outlining the coordination mechanism, resources and tools required, and highlighting potential opportunities across government Ministries, development partners and NGOs. To date, there has been extensive work undertaken in Kiribati to increase awareness and understanding of climate change and climate risk. The history of climate change education in government Ministries, most notably the Ministry of Environment, Lands and Agriculture Development (MELAD), and various development partners, has laid a strong foundation for future work. Building on the lessons learnt, this Strategy aims to highlight the role of strategic and targeted communications activities to enable, enhance and educate target audiences to connect the impacts of climate change and climate risk to existing development concerns within their households, villages and Kiribati as a whole.