Building on the lessons learnt, this Strategy aims to highlight the role of strategic and targeted communications activities to enable, enhance and educate target audiences to connect the impacts of climate change and climate risk to existing development concerns within their households, villages and Kiribati as a whole. Whilst closely aligned to the objectives of the KJIP, this Communications Strategy also seeks to address specific needs undertaken through an independent assessment. While this Strategy supports the KJIP, it should not be viewed as the key communications initiative to promote the KJIP. This itself is a separate activity to be undertaken through the KJIP Secretariat and endorsed by the KNEG. A guiding principle of this Communications Strategy is collaboration and cooperation and where possible, links and potential partnerships have been highlighted. These are indicative only and formal initiatives are dependent on further consultation and dialogue between stakeholders.