was asked thin the 2013 Doing Business report by the World Bank Fij is well below the regional average in some categories, including starting a busine.Si conclusions are drawn in the Asian Fij Development Bank's 2011 Private Sector Assessment which states. "The general business climate in Fij is not conducive to attract sufficient private capital... Government has also been promoting the development of other indigenous local energy resources in particular biofuels, in order to reduce the dependence on imported fossil fuels for electricity generation. The possibility of ethanol production in Fiji has been considered - however financial viability of this option is highly sensitive due to inconsistent supply of feedstock and the performance of the sugar industry over the last 10 years has deterred investors. The production of molasses by the Fiji Sugar Corporation has decreased from around 115,000 tonnes in 2007 to around 67,000 tonnes in 2012 while sugar production has declined from 237,000 tonnes in 2007 to around 159,223 tonnes in 2012. A recent feasibility study on ethanol production from molasses which was undertaken by the Fiji Sugar Corporation, recommended a 60 kilolitres per day ethanol plant be constructed to produce 16.579 million litres of anhydrous ethanol, which significantly exceeds the 10 to 12 million litres required annually for the E10 blending in Fiji." A similar study funded by the World Bank in 2008, states that the high cost of cultivating cassava means it is a relatively expensive feedstock for ethanol production and yields negative margins unless oil prices are very high. Current efforts on improving demand side energy efficiency have so far focused on appliance labelling for refrigeration technology in the domestic sector, the development of training material for a programme on energy efficiency in schools, and public awareness campaigns. There is clearly potential to expand these initiatives and make more of an impact on energy efficiency, including through increasing labelling awareness campaigns and targeting improvements in the public sector.