5. We know that people want to play their part in achieving net zero. Our approach for how government will empower everyone to make green choices is underpinned by six principles.50 Although they were developed with the public in mind, many of them equally apply to green choices taken by businesses, particularly medium or small enterprises. The principles reflects wider public engagement from across the country and Parliament. a. Communicate a vision of a net zero 2050, build a sense of collective action, improve understanding of the role different actors play in reaching net zero, and how and when choices can be made; b. Ensure there is trusted advice and support for people and businesses to make green choices; c. Mobilise a range of actors and stakeholders to increase and amplify their communication and action on net zero and green choices; and d. Give people opportunities to participate in and shape our plans for reaching net zero, thereby improving policy design, buy-in and untake of policies 6. Public engagement, including through campaigns such as Together communications for Our Planet, plays a significant role in driving green choices. We will deliver public engagement on net zero to: