In Prime Minister Sanna Marin&#39;s government program, the importance of tourism to Finnish society has been taken into account. The government program contains eight measures directly related to the tourism industry and numerous mentions indirectly related to the tourism industry, e.g. to the platform economy, the development of digital and road infrastructure, the reduction of the repair debt of off-road sites. The measures targeted at the tourism sector are particularly focused on the sustainable growth of the tourism sector and are supported for launching a program to increase tourism entrepreneurship, improving the conditions for practicing nature tourism, and strengthening cultural tourism. The government has also launched the Sustainable Tourism 2030 program as part of the implementation of previous entries. In accordance with the EU&#39;s decision, Finland is committed to significantly reduce carbon emissions over the next decades. Prime Minister Sanna Marin&#39;s government program also emphasizes the importance of operating in accordance with sustainable development. Finland&#39;s goal is carbon neutrality by 2035 and halting the depletion of biodiversity by 2030. By strengthening the ecological sustainability of the tourism industry, we aim to realize these goals. Sustainable tourism is also aligned as part of Finland&#39;s Arctic policy, both in the new Finnish Arctic strategy published in 2016 and in the spring of 2021. A description of the reforms and investments related to the area