Communication principles Build on existing and future work. There is currently a large volume of work being undertaken by various agencies across many sectors that is considered relevant to climate change and climate risk within Kiribati. Consolidate, coordinate and collaborate. The various activities would be further enhanced and supported through an endorsed and resourced communications strategy and plan. This Strategy aims to present a coordination mechanism to build on the existing and future initiatives. The absorptive capacity of government ministries within Kiribati signals the critical importance to develop partnerships.  Strong professional, consistent design across all KJIP materials: Clear, consistent, highly engaging, translated (if necessary) materials that promote the key messages, priorities and contacts, available. Give climate change a 'face'. Given the abstract notion of climate change and climate risk, it is important to bring these issues down to the everyday. Promote the 'change-makers' and 'champions' working in thi area in Kiribati. Focus on values and changing behaviour. Move beyond the assumption that 'information leads to behaviour change'. Start small. Recognise the complex mix of barriers and incentives that impact on people's adoption of behaviours. Link climate change and climate risk reduction to 'everyday life'. Focus on daily needs and existing development issues that will be exacerbated by the onset of climate change, including water, food security and health. Information on the causes of climate change should be a supporting element, not the key content. Communications as a 'primer' or an 'enabler'. Use communications to support partnerships, engagemen and policy and project coordination. Communications lays the foundation for behaviour change. Information and communications alone won't lead to behaviour change, but they are key elements to support the promotion of ideal behaviour. There is a mix of barriers and incentives that will lead audiences towards adopting key behaviour. The Strategic approach is based on seven Strategy components: Strategy component 1: Coordination Strategy component 5: Promote 'whole of government' approach