 He invented the now-pervasive (in India and some other countries) "Red Triangle" symbol as a branding effort to familiarize and popularize the idea of family planning.Many of the mass communication techniques he developed are now used throughout the developing world to combat disease (such as HIV/AIDS) and poverty.Part of the mission statement of the present-day foundation, DKT International, which was named in his honor reads - "He was 41 years old at the time of his death, but had already made a major contribution to his country’s family planning effort.