 On 27 September 2011, station volunteers Rob Davies and Gary Barnes launched a locally high-profile attempt to break the current world record for the longest team radio broadcast, previously held by Chris Moyles of BBC Radio 1, for the benefit of two local charities.Their attempt finished at midday on Friday 30 September, lasting a total of 76 hours, exceeding the previous record.In early 2012, the radio station added ethnic programming to the broadcast schedule for the first time in several years, offering representation to the Chinese, Polish and Persian-speaking Iranian communities of Newcastle upon Tyne and Gateshead.