 During the 1970s he started a television career highlighting his varied comic style, acting as well in some ads in the "Carosello" show and he started to introduce his characters on television in 1978 in the popular comedy series "Non Stop".Verdone made his debut as a director in 1980 with the movie "Un sacco bello", in which he played three different characters.He used the same formula of the first work in 1981, when he directed "Bianco, rosso e Verdone", a funny movie about three different men during election day in Italy.