 Richard Daws became involved in 2001 when he partnered with the venue to form Komedia Entertainment, a management and production company set up after the sale of his production company Victoria Real to Endemol UK.The Komedia logo was designed by Nick Williams of the Matt Black design partnership.In the early days, Komedia promoted many young performers including Graham Norton, Mel & Sue, Johnny Vegas, Jack Dee, Al Murray, Jenny Eclair, Tim Vine, Sacha Baron Cohen, Ricky Tomlinson, Rhona Cameron and The League of Gentlemen.