 Roza announced he would be assuming the role of CEO after the conclusion of the sale in July.CrossFit is a strength, conditioning, and overall fitness program consisting mainly of a mix of aerobic exercise, calisthenics (body weight exercises), and Olympic weightlifting.CrossFit, Inc. describes its strength and conditioning program as "constantly varied functional movements executed at high intensity across broad time and modal domains," CrossFit aims to develop fitness in what the company deems to be the ten components of physical fitness