 In "Connected", they put forward their "three degrees of influence" rule about human behavior, which theorizes that each person's individual social influence stretches three degrees before it fades out.On February 28, 2008, the Los Angeles Times published an op-ed that summarized Fowler's research showing that Democratic candidates who come on "The Colbert Report" receive 44% more in campaign donations in the first 30 days after appearing on the show.Colbert pointed out the op-ed on his March 3, 2008 show.