 In 2001, Jovanov opened his own recording studio "Jovanov Records".He has cooperated with many well-known musicians of the Balkan region including Tose Proeski, Emina Jahovic, Lambe Alabakovski, Adrian Gaxha, Slatkaristika, Tony Zen, Elvir Mekic, Bojan Marovic, Slađa Delibašić, Next time, Vlatko Ilievski, and Victoria Loba.In 2007, he opened his own label "Jovanov Records".