 CrossFit, Inc. has been variously criticized and praised for its unorthodox approach to social media.This approach has included publishing articles and tweets about non-fitness topics (including politics, philosophy, and poetry) as well as directly interacting with other social media users and critics of the company's program.On 4 June 2014, CrossFit uploaded a "parody video to their Facebook page" of Jesus, featuring concepts such as the "Holy Trinity of exercise".