 The song's lyrics are from the perspective of a serial liar who alternates between declarations of sympathy and friendship on the one hand, then repeatedly gloating celebrations of his deceptions.Directed by Anton Corbijn, the video itself features alternating depictions of vocalist Henry Rollins.During the song's verses, he wears glasses and a plain black T-shirt and speaks in a calm, soothing tone about trust and friendship; from one verse to the next, his arms and face become increasingly stained with black paint.