 Virgin1 was also a part of the deal, but was rebranded as Channel One on 3 September 2010, as the Virgin name wasn't licensed to Sky.On 15 September 2010, BSkyB announced that it would close Channel One and its sister channels Bravo and Bravo 2.Sky cited the similarity of Channel One's content to that of Sky3, which similarly provided Freeview viewers a taste of content previously available to Sky subscribers.