 The radio station launched on 8 June 2007 with a weekend of broadcasts from Newcastle's Green Festival, resulting in much of the launch weekend being conducted via an outside broadcast studio at Leazes Park.During the weekend, the station broadcast a large amount of live music, particularly electronic music, interspersed with interviews with festival participants and general continuity from a variety of on-air personnel.On Monday 11 June 2007, the stations regular schedule commenced with the long-running alternative music show "Unknown Pleasures".