 The positive aspects of paid search conquesting in the form of competitor keyword bidding as a strategy include an increase in brand visibility, engagement of "at-risk" searches, and provision of better results for remarketing lists.In 1997, Northern Telecom announced Nortel Power Networks, a marketing initiative focused on reinforcing the unifying attributes of the portfolio of enterprise products the company offered at the time.Not more than a month later, Cisco introduced the Cisco-Powered Network, a partner co-branding, where if a service provider purchases some minimum quantity of Cisco product they would be eligible for co-marketing funds.