 HMSI sold 720,000 Unicorns in 2007.The Unicorn overtook the Bajaj Pulsar to rank highest in its category, the premium segment, in the 2005 Motorcycle Total Customer Satisfaction (MTCS) survey of 7,000 customers conducted by the TNS specialist division, TNS Automotive.In 2010, a premium, sporty and stylish variant of the Unicorn, the Unicorn Dazzler, was launched.