 Together with his brother Ivan Jovanov IWAYO are the label's main producers.Jovan Jovanov founded Global Music Records, with originally named Jovanov Records in 2001.Global Music Records has been working with many famous singers from Europe such a Slatkaristika, Adrian Gaxha, Elvir Mekic, Ivan Jovanov Iwayo, Simona Poposka, Victoria Loba etc.