 WLKA changed calls to WMHX on February 19, 1996.In 1997, Auburn Cablevision sold WMAX-FM, WMHX and sister station WRCD to Jacor Communications (which was soon absorbed by Clear Channel Communications, now known as iHeartMedia), which moved the station to its studios in Rochester's Midtown Plaza.On February 18, 1998, "The Max" was replaced with an automated soft adult contemporary format known as "Sunny."