 The club was formed as the promotional team for the Bata Shoes factory in Borovo and it was founded by the BATA company founder, Tomáš Baťa himself.The company had already earlier in 1922 became owner of the Czech club FC Zlín which was known between 1924 and 1948 as SK Bata Zlin.The best well known success story of a company and football club connection in Yugoslavia was the one of FK Zemun.