 However, a number of food safety incidents in Europe, related to, for example, genetically modified organisms, bovine spongiform encephalopathy, and dioxins, have severely damaged public trust in food safety regulation and management.This exposed a need for improvement in the current approach to food risk analysis.The SAFE FOODS project has been funded by the EU to develop a new approach in food risk analysis, integrating risk-benefit assessment of human health, consumer preferences and values, as well as impact analysis of socio-economical aspects.