 Coaches associated with CrossFit include Louie Simmons, John Welbourn, and Bob Harper.Glassman obtained complete control over the company after a divorce with Jenai, who tried to sell her share in the company to an outside party after the divorce settlement, but Glassman bought it with a $16 million loan from Summit Partners.On June 24, 2020 following the outcry after Glassman's comments regarding the killing of George Floyd it was announced that he was selling the company to Eric Roza, a Colorado based CrossFit box owner and former CEO of Datalogix.