 In the 1950s, Capitol Wrestling Corporation (CWC) was a member of the National Wrestling Alliance (NWA) and by 1963, its executives held a controlling stake over NWA operations.During this time, Buddy Rogers held the NWA World Heavyweight Championship until January 24, when Lou Thesz defeated Rogers for the championship in a one fall match.Claiming the title can only be contested in a traditional two out of three falls match, the promotion disputed the title change, and thus seceded from the NWA and became the World Wide Wrestling Federation (WWWF).