 Headquartered in Herzliya, Israel, the company has over three thousand employees in offices worldwide including Tel-Aviv, London, Berlin, Vienna, Helsinki, Montreal, Chicago, Los Angeles, Las Vegas, Santa Monica, Sydney, Buenos Aires, Tokyo, Kiev, Bucharest, Minsk, Dnepr, and Vinnytsia.Playtika started off in the casino-style genre of "Social Casino Games".This genre uses the central elements of popular casino games but players cannot use real cash within the gameplay, nor can they win real money.