 The 2020 AFL season is the 124th season of the VFL/AFL competition since its inception in 1897; having entered the competition in 1925, it is be the 96th season contested by the Hawthorn Football Club.Tasmania and iiNet will continue as the club's two major sponsors, as they have done since 2006 and 2013 respectively, while Adidas will continue to manufacture the club's on-and-off field apparel, as they have done since 2013.Hawthorn will continue its alignment with the Box Hill Hawks Football Club in the Victorian Football League, allowing Hawthorn-listed players to play with the Box Hill Hawks when not selected in AFL matches.