 Singhal also conducted multiple workshops to incorporate liberating structures in other sectors, such as healthcare.Singhal also advocates for a theory-based communication strategy to facilitate learning called Entertainment-Education (E-E), he claims is a purposeful embedding of educational and social issues in entertainment programs or products to achieve social-behavioural change in any given society.An E-E strategy is directed at an intended media user population, comprising audiences of mass media products (newspapers, films, television, and radio) and/or consumers of games and virtual environments.