 He also oversaw the launch of National Geographic Traveler in 1984, and built the Society's Educational Media division.Eventually becoming Senior Vice President, he managed six divisions and oversaw the publication and sale of more than 100 million books.Breeden was an assistant illustrations editor at National Geographic when he was tapped in 1961 by its President, Melville Bell Grosvenor, to produce the first official guidebook of the White House for the newly created White House Historical Society.