 The organization's purpose was reported by NBC News to be to "unite global factions of the so-called alt-right", but it has also been described as intended to create a "more ideological Breitbart [News]".The Southern Poverty Law Center considers the AltRight Corporation to be a hate group.In September 2017, AltRight Corporation co-founder Jason Jorjani claimed that in 2016, funders "very close" to then-presidential candidate Donald Trump, had offered him funding to "infiltrate" the alt-right, with the intention of convincing its leaders to drop their white nationalism rhetoric, and move away from race-based politics, and this is the reason he affiliated himself with Spencer and the alt-right.