 The announcement introducing the new independent division was made at the company's Global Summit in Ibiza, where over 2,500 employees from Playtika's 16 locations around the world gathered for a company event.In August 2019, Playtika acquired Finnish mobile game company Seriously, publisher of Best Fiends, a cartoon-style mobile game that launched in 2014.In March 2020, Playtika will donate its catered meals and food to local communities to provide relief for the COVID-19 pandemic.