 Funtactix was founded in Israel in 2006 by Yaron Leifenberg and Ilan Graicer, backed by Jerusalem Venture Partners (JVP) and Benchmark Capital.Based on an internally developed engine, the company launched, "Moondo", which enabled players to create and port their character avatar across platforms within an online world of 3D, web-browser-based multiplayer action games.In 2009, the company rebuilt its technology as a Flash and HTML5 platform used to create IP-based online worlds and games.