 The idea of developing the game was conceived by Lionsgate who had purchased the rights in 2003 from Artisan Entertainment and were interested in doing a "Blair Witch" game after liking the work that Bloober had done on "Layers of Fear".Building on the foundation of their previous titles, "Blair Witch" was idealised as a semi open-world game with vast improvements to allow players to explore and fully immerse themselves.According to writer Maciej Glomb, Lionsgate had given the team free range to work on an original story that was set in the same universe as the films with guidelines set by the studio.