 In light of the return of the WWE brand extension the following month, Ambrose was drafted to SmackDown and retained his title at Battleground on July 24 against Raw draftees Seth Rollins and Roman Reigns, making the title exclusive to SmackDown.On the July 25 episode of "Raw", to address the lack of a world title for the brand, the WWE Universal Championship was created; Finn Bálor became the inaugural champion at SummerSlam.After the unveiling of the Universal title, the WWE Championship was renamed WWE World Championship, but reverted to WWE Championship in December 2016 during AJ Styles' first reign.