 The song's accompanying music video featured documentary-style footage of the I.O.I members throughout their year together.The group was formed through the Korean television program Produce 101 in 2016, and the 11 women were picked from over 100 hopefuls aiming to be K-pop stars.The group's name I.O.I is an acronym for "Ideal of Idol," which emphasizes the member's expertise and potential as some of the top K-pop idol trainees of 2016.