 Customer satisfaction is largely dependent on the quality of services provided, and personal communication has a strong influence on the popularity of specific service providers in a region.The motivations of scuba divers to travel have been attributed to adventure, learning, escape, social interaction, stature, challenge and excitement, and while these are probably valid for most novice divers and some long term divers, the motivation of long term enthusiasts may be more complex.The development of a recreational diver from novice to experienced diver is usually associated with acquisition and improvement of skills, and is often accompanied by a shift in motivations to dive.