 Roberts and Manley were the largest shareholders in the ComicSpace venture, each owning an equal portion of the company while E-Line was a minority investor.The two primarily decided to reach out for investment because they needed to hire significant programming, design, and business management talent to continue to innovate at the level they wanted to.Todd Allen of "Comic Book Resources" said in 2007 that "ComicSpace is poised to become what I would call a vertical portal for the comics industry," as hosting, user-generated content, editorially-branded content, commentary, and social networking were all merged into a traditional comics-viewing portal.