 The festival is celebrated in Laoag, Ilocos Norte, Philippines to commemorate the city's patron saint Saint William every first week of February for one whole week.From a simple celebration of the Feast Day of Saint William, it became an extravagant festival that features the culture and heritage of the city with a variety of activities.The celebration of the feast of Saint William in the city of Laoag dates back to the Spanish colonization of the Philippines.