 Leung has continually advocated Hong Kong independence and localism and self-determination, considering Hong Kong to be a sovereign state, Hongkongers to be of the same group, and hoping to unite the "inner strength" of Hongkongers.At the press conference where Leung originally announced his bid for the 2016 New Territories East by-election, his campaign slogan was "Walk the talk, innovation for our generation" ().However, campaigners brainstormed another slogan in January 2016, as they considered the original slogan to be unable to attract voters to vote, alienating younger and older generations, and that its stance was not clear enough.