 On 24 October 2012, Ai went live with a cover of Gangnam Style, the famous K-pop phenomenon by South Korean rapper PSY, through the posting of a four-minute long parody video on YouTube.The video was an attempt to criticize the Chinese government's attempt to silence his activism and was quickly blocked by national authorities.On 22 May 2013, Ai debuted his first single "Dumbass" over the internet, with a music video shot by cinematographer Christopher Doyle.