 On July 20, 2017, about a month after he began drinking Jilly Juice, Bruce Wilmot died.Epperly responded to his death in a video by saying that Wilmot did not consume enough Jilly Juice, stating that he "really should have kept going", and that his medications, his consumption of pineapple juice, or the medical industry may have contributed to his death.Epperly later wrote that she "can't be held accountable" for deaths resulting from the consumption of Jilly Juice, and that "correlation does not mean causation."