 Jilly Juice was conceived by Jillian Mai Thi Epperly, who has no medical or scientific background.She has garnered media scrutiny for her controversial claims that Jilly Juice can help treat medical conditions, and petitions and other efforts have been made to ban the product and its promotion from social media.Advocates of Jilly Juice have been dubbed a "poop cult", and by 2017, had formed a now-defunct Facebook group made up of over 58,000 members.