 The Get ready for Brexit campaign went live on 2 September 2019, stating that the UK would be leaving the EU on 31 October and urging the public to visit a new website, gov.uk/brexit, to see what they needed to do to prepare for it.In announcing the campaign's arrival, Chancellor of the Duchy of Lancaster Michael Gove said that "Ensuring an orderly Brexit is not only a matter of national importance, but a shared responsibility.