 With the sponsorship of J. Walter Thompson, the two artists organized a series of film and video screenings and panel discussions between a number of international intellectuals, journalists, musicians, radio/television/theater directors, and the public of contemporay art.It put into practice Corte's desire to escape the "self-indulgent individualism of the artist," a stance Corte relates to the Gramscian school of thought.To secure the partecipation of three radio and television directors from the clandestine and main counter-information news station B92 in Belgrade – a city that at the time was at war – Corte had to seek diplomatic assistance from the Italian ambassador to Belgrade and financial support from George Soros' Open Society Foundation.