 The show follows billionaire Glenn Stearns, founder of Stearns Lending, as he attempts to start a million-dollar business in Erie, Pennsylvania over the course of 90 days, starting with only $100.The series follows Stearns as he identifies his target business, puts a crew together to help him, builds his initial $100 stake sufficiently to fund a startup company, and opens a barbecue restaurant named "Underdog BBQ".The presence of a Discovery Channel film crew was explained by saying that they were trailing him for a documentary about building a small business from scratch.