 In the centerfold, Shah placed an extensive list of the Double Helix library offerings, with micro-descriptions of the entire collection.These descriptions were so over-the-top and ridiculous that they became widely known in markets such as Cannes, where various market attendees would be seen on the Croisette, reading the centerfold and laughing about it.In 1991 Krishna Shah bought the Double Helix Films library from Odyssey Entertainment, signing a US$3.6-million IOU note via brother-in-law N. Norman Muller, at the time CEO of Odyssey.