 The researchers found that emotions tended to increase in valence over time in tweets preceding the affect labeling tweet, with the greatest positive or negative emotion being experienced closest to the act of labeling.After the affect labeling tweet, the emotional intensity of the following tweets was found to fall off quickly, going back to baseline levels of valence.The results of this study support the application of affect labeling as an emotion regulation strategy in real-world settings, and show that social media users engage, potentially unknowingly, in affect labeling all the time.