 After making her debut feature film, "Gangoobai", Priya Krishnaswamy chanced upon news items regarding the practice of Thalaikoothal in online news portals.Upon further research, she realised that Thalaikoothal, a phenomenon she had never heard of before, was, in fact, an ongoing cultural practice which enjoyed social sanction in wide swathes of rural Tamil Nadu.Concerned with the burgeoning problem of an ageing population in India, and a complete lack of social and medical infrastructure to cater to the elderly, she wrote the script of "Baaram" in two weeks in mid-2016, and decided to produce the film herself, under her banner, Reckless Roses, in collaboration with Ardra Swaroop.