 Working off of this idea, they centered the story of "Maya Fox" around the 2012 phenomenon, a belief that the world would end in December 2012.In an interview with the magazine "", Brena elaborated on the choice to focus on the apocalypse, saying that the "2012 date seemed perfect.Many peoples have attributed a high symbolic value to it—not only the Mayans, but also the Egyptians, the Cambodians, and the Europeans with Nostradamus.