 Driven by that success, she coined the umbrella term "Droog Design", and presented this work at the Milan Furniture Fair in Milan in 1993.With Gijs Bakker, she subsequently founded Droog for the promotion and distribution of this new design.Gijs Bakker and Renny Ramakers developed Droog in the Netherlands and abroad in the next decade until Gijs Bakker went his own way again in 2009.