 On March 5, 2019, Bloomberg announced that he would not run for president in 2020; instead he encouraged the Democratic Party to "nominate a Democrat who will be in the strongest position to defeat Donald Trump".Sometime during the spring of 2019, Bloomberg also founded Hawkfish, a data and tech start-up focussed on supporting Democratic candidates.The company was reportedly active in Virginia and Kentucky elections before shifting focus to the Bloomberg campaign.