 After Epperly's Facebook group grew in popularity, several other Facebook groups were created which opposed her and her followers' claims regarding Jilly Juice.A movement of Jilly Juice opponents, which has been described as "anti-juice", "anti-Jillian", and "anti-Epperly", has itself accrued thousands of adherents.Petitions on Change.org calling for Epperly and Jilly Juice to be banned from social media have also been created, and anti-Epperly advocates have reported her false health claims to the Food and Drug Administration, the FTC, the State Medical Board of Ohio, and the Ohio Attorney General's Office.