 12 car lost its sponsor in 2009 as Cellco Partners, a joint venture of Verizon and Vodafone, closed the deal to purchase Alltel in January 2009, thus voiding the terms of the grandfather clause that allowed the No.12 car to run with a sponsor that is a direct competitor to that NASCAR series' sponsor, Sprint Corporation.The team announced that they would move the Wireless sponsorship to the IndyCar Series and the NASCAR Nationwide Series and renamed the team to Verizon Championship Racing, a reference to Verizon Wireless' Penske-wide marketing through both its IndyCar and NASCAR sponsorships, complete with its heritage of champions (especially on Vodafone's side, as it was a sponsor of Scuderia Ferrari).