 Thus, the use of the term "liberate" in its campaign slogan was to remind voters of the group's use of street resistance to advocate Hongkongers' rights.Although the by-election was held in the New Territories East constituency, "Liberate Hong Kong" was chosen over "Liberate New Territories East" () because the latter was more difficult to pronounce.The second half of the slogan was a modification of "generational innovation" in the original slogan, with "revolution" reflecting the group's political ideals and ideological position.