 Already, researchers have quantified some of the emotion-regulatory effects of affect labeling, such as decreases in subjective emotional affect, reduced activity in the amygdala, and a lower skin conductance response to frightening stimuli.As a consequence of being a relatively new technique in the area of emotion regulation, affect labeling tends to be compared to, and is often confused with, emotional reappraisal, another emotion-regulatory technique.A key difference between the two is that while reappraisal intuitively "feels" like a strategy to control one's emotions, affect labeling often does not.