 In the boarder picture, synthetic media will democratize media production cost and limit the need for expensive cameras, recording equipment and visual effects.Big news organizations are already exploring how they can use video synthesis and other synthetic media technologies to become more efficient and engaging.Potential future hazards include the use of a combination of different subfields to generate fake news, natural-language bot swarms generating trends and memes, false evidence being generated, and potentially addiction to personalized content and a retreat into AI-generated fantasy worlds within virtual reality.