 Movie Reps would regularly attend most and sometimes all of the film markets such as MIFED, MIPCOM, AFM, and Cannes, carrying with it a slate of generally low-budget "schlock" fare, sold to various effect.In the late 1980s, Krishna Shah established Movie Reps, a company acting as middleman between film distributors and producers.Shah said to Variety in a January 1991 interview, "Producers need me because I can get their films distributed.