 By December 31, 2019 - five weeks after declaring his candidacy - he had spent or committed $200 million on advertising, producing "an onslaught of campaign commercials with no precedent in Democratic politics".Bloomberg spent $10 million on a 60-second ad slot during Super Bowl LIV that aired on February 2, 2020.Bloomberg's digital campaign set aside $100 million for anti-Trump social media ads in swing states.