 Since 1994, Braine has worked as a software developer and a designer, and has run a photography business based in London.He founded Cyberphotographer, a web-based event photography service, in 1999.Customers have included Cable & Wireless, Carlton Television, Channel 5, Ernst & Young, Eurosport, Hugo Boss, Jardine Lloyd Thompson, JPMorgan Chase, Lastminute.com, Microsoft Corporation, MTV, PlayStation, Puma, "The Times" and "Time" magazine.