 In early October 2018, advertisements with the phrase "Do you like Twice?Yes or Yes" () were put up on subway billboards, drawing attention online.On October 11, JYP Entertainment confirmed that Twice planned to release their third Korean album of the year on November 5, and the lead single's name "Yes or Yes", the same name with the album title, was revealed on October 20 in a short clip belonged to a special video commemorating Twice's third anniversary.