 One such entrepreneur was the co-founder of Fireball Air Express, Stanley D. Weiss, who early in 1949 formed a ticketing agency called North American Airlines with Ross R. Hart and Jack B. Lewin, the founders of his principal competitor Viking Air Lines.While the individual companies retained their Letters of Registration, and therefore their monthly allowance of flights, North American Airlines sold the tickets, advertised its brand, and arranged their flights.In effect, Weiss created a conglomerate which doubled the amount of monthly flights allotted to his company and rebranded the technically disparate components with the North American Airlines logo, such that any passenger would believe they were dealing with a single entity.