 Nuk was recruited to San Francisco-based design firm Ammunition as Vice President of the Industrial Design Studio in 2010 where he worked with partners Matthew Rolandson, Nuk's former frog colleague, and Robert Brunner, former Apple Design Director who famously hired Jony Ive.Nuk joined Samsung Design America (SDA) in 2012, where he met Dennis Miloseski, a fellow design leader and future co-founder.As Vice President of Industrial Design, Nuk designed mobile phones, wearables, audio products, and home IOT products for Samsung from 2012-2016.