 In August 2018, Coca-Cola became the second largest stakeholder in BodyArmor in an attempt to further challenge rival Pepsi's hold, via its Gatorade brand, on the sport's drink industry.According to Nielsen data, BodyArmor is the third most purchased sports drink, with expected revenues of $400 million in 2018.In 2019, Repole co-starred in the Barstool Sports investment show “Big Brain,” where he served as a financial advisor to David Portnoy, alongside Jon Taffer.