 Winning a mask is considered a bigger accomplishment in "lucha libre" than winning a professional wrestling championship and usually draws more people and press coverage.Losing a mask is often a watershed moment in a wrestler's career, they give up the mystique and prestige of being an "enmascarado" (masked wrestler) but usually come with a higher than usual payment from the promoter.By the same token a wrestler betting his hair in a "Lucha de Apuestas" is seen as highly prestigious, usually a step below the mask match.