 Tuttle then ran in the Republican U.S. Senate primary, partly to generate awareness of the movie, and partly to mock McMullen as a carpetbagger and flatlander (Vermont slang for an out-of-stater) who had moved to Vermont only because he thought it would be easier to run for the Senate there than in more populous Massachusetts.McMullen was slow to recognize that the Tuttle/O'Brien strategy was viable; when the McMullen campaign challenged Tuttle's nominating petitions as 23 short of the required 500 signatures, Tuttle turned in an additional 2,300.During a debate before the primary, Tuttle underscored McMullen's newness to Vermont.