 The organization instituted what is now known as the sudden-death format in bull riding, where the contestants compete in rounds until a winner is established.BRO's first such event had 30 contestants; the top 18 proceeded to the next round, and then the top 10 competed for the cash prizes.BRO attracted many of the top PRCA bull riders from the 1990s such as Charlie Sampson, Tuff Hedeman, Cody Lambert, Ted Nuce, Jim Sharp, Scott Mendes, Ty Murray, and Adriano Moraes.