 Since 1985, he resides in Baja California and has worked as a business manager and as managing director of multiple radio stations.After deciding the state should do more to promote its natural resources, in 2000, Rodriguez started traveling and photographing its landscape.His landscape photography has been seen in individual and collective exhibitions held at multiple locations, such as Tijuana Cultural Center (2008), San Diego's International Airport and Natural History Museum (2009), University of Tijuana (CUT) (2014), Center for Technical and Higher Education (CETyS) (2015–2017), Technological University of Tijuana (CUT) (2015–2016), and the Mexican Consulates of San Diego (2016), Santa Ana and San Bernardino (2017).