 The current fund size is $375 million  in permanent capital and the firm only invests in ‘Challenger Brands’.The Craftory was founded in 2018 by Ernesto Schmitt and Elio Leoni Sceti specifically investing in new, digitally-activated consumer goods brands.Investors in the Craftory include Spice private equity/GP Investments, who invested $60 million in May 2018; the remainder of the capital comes from private wealth.