 In "Lucha libre" the wrestling mask holds a sacred place, with the most anticipated and prestigious matches being those where a wrestler's mask is on the line, a so-called "Lucha de Apuestas", or "bet match" where the loser would be forced to unmask in the middle of the ring and state their birth name.Winning a mask is considered a bigger accomplishment in "lucha libre" than winning a professional wrestling championship and usually draws more people and press coverage.Losing a mask is often a watershed moment in a wrestler's career, they give up the mystique and prestige of being an "enmascarado" (masked wrestler) but usually come with a higher than usual payment from the promoter.