 Spawned by the difficulty most groups have making news, and made possible by the evolution of technology and the public sphere, this new celebrity advocacy strategy represents one aspect of the broader shift in American politics being ushered in by the digital age.Celebrities have the ability to generate parasocial relationships (feelings of a personal connectedness despite the lack of direct contact with the consumers).According to Brian Loader et al, young citizens are generally cautiously positive about both politicians and celebrities using social media but feel that they should learn to use it appropriately if they are to rebuild trust and credibility.