 Cheribundi was initially founded in 2004 by John Davey.After quitting his job as a Wall Street banker in 2006, Davey worked with Cornell food scientist Olga Padilla-Zakour, who directs the Food Venture Center (FVC) at Cornell's New York State Agricultural Experiment Station in Geneva, to develop an all-natural tart cherry juice.The resulting product was named CherryPharm, as the drink retained what are believed to be pain-prevention and muscle-damage recovery properties of sour cherries.