 The same year, an exhibition titled "Desierto, Migración y Frontera" ("Desert, Migration and Border") was held at the Autonomous University of Baja California (UABC).Rodríguez was awarded the Tijuana's Tourism Merit by the city's Tourism and Conventions Committee in 2010 for "his work in the projection of Tijuana nationally and internationally, from his photographic career and his cultural lobbying".In 2011, he released a photo-book titled "Baja California