 Max performed the song at several televised events, as well as in a medley during the 2019 MTV Video Music Awards and 2019 MTV Europe Music Awards.In 2014, Ava Max first encountered Canadian record producer Cirkut at his dinner party in Los Angeles, during which she had several demos rejected from producers and songwriters, as well as questionable business deals.After singing "Happy Birthday" to him, he immediately took her under his wing and handled production of her music.