 After a visit to the ArtWalk in Little Italy, San Diego, Rodríguez thought the format could be replicated in Tijuana, since the city was suffering from a spree of violence; he said, "[art] allows to re-signify the city, and recover the public space" to "Emeequis" magazine.The event was intended for independent artists to exhibit their work.In 2017, it was announced that Rodríguez would leave Entijuanarte to pursue new projects.