 A large part of the marketing campaign for Bethesda Softworks’ 2014 release for "" focused on 1960's pop music to describe the video game's alternate history in which Germany had won World War II and ruled the world.Bethesda, AKQA and COPILOT invented a fictional state-owned German record label, Neumond Recording Company.The label promoted 10 fictional German pop artists all corresponding with specific pop music genres from the 60's.