 From 16 November 2011 to 29 November 2012, he was the media director of SUP Media, which owns the LiveJournal service.In mid-2014, he co-founded "Fuzzy cheese", a market and public-opinion research company.Born in the family of the writer Boris Nossik and philologist-polonist Victoria Mochalova, his father was elected as an honorary member of the Russian Academy of Arts in 2011.