 The film was declared a Blockbuster at the box office running in theatres for more than a year becoming the highest grossing Telugu film of the year 1979 and second highest grossing Telugu film of 1970s after Adavi Ramudu.The film had a theatrical run of 409 days which was then the third highest for a Telugu film after the 1978 film Maro Charitra and the 1963 film Lava Kusa.The film also surpassed the 365 days theatrical run record of NTR-K. Raghavendra Rao's first collaboration Adavi Ramudu.