 In 2014, ESPN announced the creation of a new website "that will provide in-depth coverage, commentary and insight on sports, race and culture directed towards the African-American audience".Editor-in-chief Jason Whitlock described the then-unnamed site as a “Black Grantland,” a reference to the now-defunct ESPN sports website overseen by popular sports columnist Bill Simmons.Whitlock said the name "“The Undefeated”" was inspired by a passage from American poet Maya Angelou