 The service's main goal is to maintain year-round interest in Olympic sports between iterations of the Summer and Winter Olympics, especially among a younger audience; it will feature coverage of competitions in Olympic sport, as well as short and long-form programmes focusing on Olympic athletes.The service will initially broadcast in English, but with subtitles available in nine other languages on-launch.Yiannis Exarchos, overseer of Olympic Channel and CEO of Olympic Broadcasting Services, stated that the service's content would focus primarily on the stories of athletes, arguing that "We need to take some risks and it’s better to take risks now because we're stronger than we’ve ever been.