 This led to the creation of a social media campaign using the hashtag of #ReadyToWait, where women devotees of Lord Ayyappa posted their photographs holding a placard bearing the slogan #ReadyToWait..The campaign went viral within a day and was covered by mainstream media.The campaigners, led by five women devotees from Kerala, Shilpa Nair, Anjali George, Aishwarya Krishnan, Suja Pavithran, and Padma Pillai opposed this petition arguing that the restriction of entry is due to the celibate nature of the deity and therefore, not discriminatory against women.