 In May 2015, KingFut started to add major news of other Egyptian athletes and sports to their website, including handball and squash news to be a complete sports news website.On 13 August 2016, KingFut was appointed by Premier League club Stoke City to manage its official Arabic social media accounts and digital media presence across different platforms, just two weeks after the English club announced the signing of Egypt's wonderkid Ramadan Sobhi.This move was part of the English club's strategy to expand its international reach and communicate with Arabic speaking fans across the Middle East, Africa and the rest of the world.