 Booyami initially planned to sell Finagraph to small businesses, but changed their business model, offering Finagraph to small business for free, making money of banks and large accounting firms.Selling Finagraph to US banks was aggravated by "the steep regulations in the industry," and Booyami searched for alternative ways to promote and distribute the product.In September 2014, Booyami raised additional $1.25 million to acquire a 15-year-old Seattle "BBI Financial Academy".