 Visa also commissioned 32 local filmmakers to craft films alongside the musical arrangements that showcased regional dance moves, food enjoyed by fans, the type of gear they wear, and their country's football rituals and history.COPILOT collaborated with director Saman Kesh (who served as overseeing advisor to each country's filmmaker) in order to assure the music and visuals worked hand-in-hand.The interactive website allowed users to click on each of the flag of any competing country to jump to that nation's musical arrangement and film without losing the groove of the song.