 Some of the softest bread, including Wonder Bread, is referred to as "balloon bread".Though white "sandwich bread" is the most popular, Americans are trending toward more artisanal breads.Different regions of the country feature certain ethnic bread varieties including the Ashkenazi Jewish bagel, the French baguette, the Italian-style scali bread made in New England, Jewish rye, commonly associated with delicatessen cuisine, and Native American frybread (a product of hardship, developed during the Indian resettlements of the 19th century).