 is set in Uchiura, Numazu, Shizuoka where one of its schools, the seaside Uranohoshi Girls' Academy, is planned to be shut down and merged with another high school in Numazu.Chika Takami, a girl who lacks desires, is inspired by μ's (pronounced "muse") to gather friends and form her own school idol group called .To prevent their school from shutting down, Aqours enters the "Love Live" school idol contest which has become more competitive since μ's won.