 Simultaneously, the MuzikMafia was born, a music and art collective in which Shoenfeld was a longstanding member and also included Jon Nicholson, Gretchen Wilson, Cowboy Troy and others.Rich began using Shoenfeld as a frequent guitarist in the recording studio, playing on demos of songs like "Redneck Woman" and "Hicktown" (penned by Rich and later recorded by Wilson and Aldean, respectively).After Luvjoi disbanded, the country duo Big & Rich was formed by Alphin and Rich and signed to Warner Bros. Records in 2004.