 Non-directed donor education initiatives have also been set in motion, in order to raise awareness about kidney donation, increase the attractiveness of non-directed donations, debunk common misconceptions about living organ transplantation and mobilize donors as constituency group for the organisation.In January 2015, a social media strategy has also been implemented via Facebook posts, Twitter hashtags and a petition on Change.org asking support from the HRSA.Waitlist Zero received its major funding in September, 2014 of $50,000 as a planning grant, and a year later, in August 2015, $200,000, for general support.