 In 2012 Lovatt-smith won the Clarins Woman of the Year Award  in Paris, Frace and the Face Africa award in New York City.In 2014 Lovatt-Smith began implementing a strategy to have OAfrica entirely locally run, which culminated in the unusual move of voluntarily handing over her CEO position to local staff in 2017.She remains President of OAfrica in Ghana and France, and CEO in the USA.