 The chassis were supplied with a dashboard and glass for the windscreen, but the bodywork was built by the Wolverhampton bodyshop at Midland Counties Dairy, and their basic design remained unchanged until the demise of Midland Electric.The first design was a 10–15 cwt chassis, which was launched to the wider world in January 1937.It was designed by J Parker Garner, who at the time was a well-known designer, having been involved in the manufacturing of vehicles for a number of years.