"The book was criticized by David Annand of "The Daily Telegraph", however, who wrote, "According to its dust jacket, "How To Fly a Horse" belongs to a recently created genre called 'Smart Thinking', a post-Gladwellian classification, much of which is concerned with reducing complex socio-economic phenomena into platitudes that can be delivered at dinner parties.It seems to be elastic enough to include writers such as Daniel Kahneman and soi-disant corporate gurus who wrap their anecdotes in a motivational framework exhorting you to power up your confidence and pursue your dreams."