 "Pradhan Mantri Jan-Dhan Yojana" is India's "National Mission for Financial Inclusion" to ensure access to financial services, namely banking savings and deposit accounts, remittance, credit, insurance and pension in an affordable manner.This financial inclusion campaign was launched by the Prime Minister of India Narendra Modi on 28 August 2014.He had announced this scheme on his first Independence Day speech on 15 August 2014.