 He has represented Morocco during the 1994 General Agreement on Tariffs and Trade (GATT) meetings in Marrakech (the Marrakesh Agreement transformed the GATT into the World Trade Organization).Between 1995 and 1999, he was member of the G14, a think tank established by King Hassan II.In 1999, Hassan II assigned to Benhima the promotion of the Moroccan bid to host the 2006 FIFA World Cup.