 On February 18, 2011, AGM launched a Christian Contemporary music format branded as "Shine 97.7".However, the Albuquerque market already has a few non-commercial stations broadcasting the niche format, including KQLV 90.7 "K-Love", which is programmed by satellite, as well as KFLQ 91.5, KNKT 107.1 and younger focused stations KLYT 88.3 and KQRI 105.5.