 From 1985 to 1995, 97.7 was KARS-FM, which had a country music format, some of which had remained in existence on KARS 860 long after the FM station dropped the format.In early 1995, the station became KLVO "Radio Lobo" a Regional Mexican format.At the time of its launch, there were no other Spanish language radio stations on the FM band other than the programming on public radio station KANW.