 In addition to being the home of Hollywood, the center of the motion picture industry, the Los Angeles area is the second largest media market in North America (after New York City).Many of the nation's media conglomerates either have their primary headquarters (like The Walt Disney Company) or their West Coast operations (like NBCUniversal) based in the region.Universal Music Group, one of the "Big Four" record labels, is also based in the Los Angeles area.