 Former editor-in-chief Robert McHenry believes that Britannica failed to exploit its early advantages in the market for electronic encyclopedias.Britannica had, for example, published the second multimedia encyclopedia titled "Compton's MultiMedia Encyclopedia" as early as 1989 (the first one being the "Academic American Encyclopedia" published by Grolier), but did not launch "Britannica CD" until 1994, a year after Microsoft launched their "Encarta" encyclopedia.McHenry believes these failures were due to a reluctance among senior management to fully embrace the new technology, caused largely by the overriding influence of the sales staff and management.