 The threats brought fears of the Flames moving south, as the Quebec Nordiques and Winnipeg Jets had done in previous seasons.The goal was to increase the Flames' season-ticket base from its 1999–00 low of 8,700 to 14,000.The drive was ultimately successful, with the team reaching its ticket goal and acquiring a new title sponsor for their home arena, the Saddledome, as Pengrowth Management took over the naming rights from the defunct Canadian Airlines.