 The story was picked up from Vanishing New York, and over the next few weeks the news of the flyers was reported and re-reported on in citywide media, followed by national and then international media, including Fox News, CBS, New York magazine, the New York Post, Curbed, Gothamist, the Village Voice, Time, MSN.com, NY1, the Atlantic Monthly, and the Wall Street Journal.The story was re-reported, shared and commented on by countless social media channels as well as on personal blogs and blogs covering tourism, “gentrification” and, generally, New York City.Photos as well as quotes and full-on excerpts of the flyers—including a complete excerpt in Time magazine—made it into the above-mentioned traditional media, new media and social media coverage, making it one of the biggest viral media stories of 2012.