 If people in a city or a village planned a power plant, la Cour was often invited to explain the advantages of this new energy source.He even wrote a fairy tale, "Trolden" (the troll), about energy for children, and there was no doubt that electricity was the hero in that fairy tale.The most important means of propagating wind electricity was the Danish Wind Electricity Society (DVES) initiated by la Cour in 1903.