 The new call letters were chosen to reflect the "Star" name, WSRW-FM.The station is required to use the "-FM" suffix due to an AM station also having the WSRW call letters, a co-owned station in Hillsboro, Ohio.The WOOD-FM call letters were later assigned to FM 106.9 in Muskegon, which had become a simulcast of AM 1300 WOOD's talk radio format.