 After joining Canada in 1949, Newfoundland culture underwent a significant transformation, notably in the cultural revival of the 1970s, which extolled the virtues of the people before they were hit with efficiency, centralization, and modernity.Thus the "Ode to Newfoundland" is sung with as much gusto in the taverns of Fort McMurray and Calgary in Alberta, or Toronto, as on the island itself.Traditional Newfoundland heritage enjoyed a renaissance in the arts and crafts.