 Their interpretations become evident through narratives – written and spoken – which convey the sense they have made of events (Currie & Brown, 2003), as well as through diagrammatic reasoning and associated material practices (Huff, 1990; Stigliani & Ravasi, 2012).The rise of the sensemaking perspective marks a shift of focus in organization studies from how decisions shape organizations to how meaning drives organizing (Weick, 1993).The aim was to focus attention on the largely cognitive activity of framing experienced situations as meaningful.