 After obtaining a degree in economics from the Universidad Autónoma de Yucatán in 1994, Ruiz Chávez began her political career in her native Cozumel, serving in the public administration of the Municipality of Cozumel.She served as its tourism director and director of sustainable economic development; she went on to serve in the cabinets of Joaquín Hendricks and Félix González Canto, including a stint as the state's secretary of planning and development from 2005 to 2006.In 2006 she won a seat in the Chamber of Deputies for the LX Legislature, representing Quintana Roo's first district.