 Cox also tried to involve the University of Chicago in producing the "Britannica", even including a $1 million advance from Rosenwald as a temptation; however, the trustees of the University turned down his proposal, a choice they almost repeated a generation later under William Benton.By 1926, the eleventh edition was beginning to show its age, and work on a new edition was begun.The editors were J. L. Garvin in London and Franklin Henry Hooper in New York.