 Britannica countered by offering a CD-ROM version of their product, although it could not generate the print version's $500–600 in sales commissions.Britannica decided to charge $995 for just the CD-ROM, while bundling a free disc with the print version, hoping that including the CD-ROM would persuade buyers to stay with the brand.In 1994 an online version was launched, with subscriptions for sale for $2,000.