 The 1990s were very important for the ETB, because, among so many things, the name that the company had used for 52 years was changed, translating the name from the Bogota's Telephone Enterprise (Empresa de Telefonos de Bogotá) to Bogota's Telecommunications Enterprise (Empresa de Telecomunicaciones de Bogotá) in order to change the company name to one more advanced and competitive.The law 1900 of 1990's decrees and the public service law of 1994 opened the doors to the competition that was consolidated in 1996 when other companies appeared that made the communications sector more competitive.In 1997 the local council authorized the conversion of ETB into a mixed society action, and a year later the sale of ETB to an international strategic partner was approved, but that tender was declared dessert.