 Saltman became a professional sportscaster and play-by-play announcer under the name of "Art Sheldon" with a career that included stints as a basketball coach, a baseball umpire, and a boxing ring announcer.He was among the founders of several professional and amateur sports organizations including the Phoenix Suns and the New Orleans Jazz basketball teams, and he was the first President of Fox Sports.Saltman handled the worldwide promotion of the Muhammad Ali-Joe Frazier boxing championships, was co-creator of the 1970s "Challenge of the Sexes" TV shows, a key promoter and business partner in the failed Snake River Canyon rocket-cycle jump by motorcycle daredevil Evel Knievel, and for a time managed the careers of such sports stars as Canadian NHL hockey player Wayne Gretzky and American boxing champion Thomas Hearns.