 The public furor caused "The Times" to cancel its sponsorship contract with Hooper, feeling that the interests of the newspaper were not being served.After failing to win over Oxford University, Hooper managed to secure Cambridge University as a new sponsor; thus, the 11th edition was published initially by Cambridge University Press, and scholars from Cambridge University were allowed to review the text and veto any overly aggressive advertising.Perhaps because of this, the "Britannica" encountered financial difficulties, whereupon it was licensed to Sears Roebuck and Co. of Chicago, who issued a physically smaller but complete version known as the "handy edition," with each volume almost pocket-sized.