 This format lasted under two years by which time the station was sold to Trumper Communications in 1996.100.3 became "The Peak" which launched in September 1996 as KPEK with a modern adult contemporary format built on the popularity of artists such as Hootie & the Blowfish, Counting Crows and Alanis Morissette.Gene & Julie were the stations first morning program who would help to grow the stations audience before moving to a bigger market in 1999.