 The town has only developed since the mid-1980s when many British, German, French and Scandinavian expatriates settled in villas.Originally, the area had been a large pine forest, next to the Río Seco river and had little agricultural importance until much of the wooded area was cleared for orange and lemon groves.The name "Pinar de Campoverde" or "Pinar de Campo Verde" derives from the fact that the area was once pine woodland ("Pinar") and its impression on its first residents was a 'green field' ("Campo Verde")

Since the recent advent of tourism, the majority of the population are expatriates, mainly from the United Kingdom and Germany.