 WSRW-FM was not the first station to go all-Christmas, nor was it even the first station in Grand Rapids to do so.Competitor WTRV had already done continuous Christmas music through the holiday season for a number of years, and still does today.In 2001, "Star" promoted its holiday songs as musical "comfort food" after the catastrophic events of September 11, and the station has gone all-Christmas every holiday season since.