 Writing for "MTV", Patrick Hosken said that on "Kill My Mind" Tomlinson "sounds bigger, more stadium-ready, and more like himself than he ever has", described the track as being "bigger, slicker and rockier than anything he [Louis]'s ever done" and called Louis "the Britpop star he was born to be".The music video was directed by Charlie Lightening and released on 13 September 2019.It features Tomlinson singing in front of a crowd of fans intercut with scenes of a loved-up couple.