 Fit India was founded by Shri Suparno Satpathy in year 1993 and it was incorporated as a company in year 2000.The campaign has a "Fitness Pledge" that reads  
"I promise to myself that I will devote time for physical activity and sports every day and I will encourage my family members and neighbours to be physically fit and make India a fit nation.Government

A committee has been formed to advice government on this campaign.