 In March 2, 2018, Up started promoting its service to Deakin University students during their orientation day, with 2000 students signing up for their early beta phase.The bank then announced in March 28, 2018 that the bank would support Apple Pay, Google Pay, Fitbit Pay and Garmin Pay at launch.On May 13, 2018, the bank started its friends and family beta phase with a closed beta release on August 2, 2018.