 Matti's fear of crowds and small talk resonated with many Chinese readers who experience anxiety in the overpopulated streets of Chinese cities.Many of these readers are appealed to Finnish culture as presented in the webcomic; a culture in which privacy and personal space are considered important and commonplace.Fans of the webcomic coined the Mandarin word "Jingfen" (spiritually Finnish) to describe people who, like Matti, dislike socializing and long for more personal space.