 The company's main focus has been on developing products and services which automate interaction between businesses and customers in multiple languages by using and adapting human dialogues with the help of artificial intelligence.The software program is specifically designed to emulate the natural conversational flow of humans and to drive the understanding of language and sentiment.Gege Gatt has been an advocate for the perspective that AI systems should not be given a distinct legal personality as that would undermine the fundamental principle of human-centric AI.