 Sportsvue was a financial venture of importance to both the Brewers and Bucks, who were strapped for cash and played in a small market; the clubs hoped that Sportsvue revenues would help the teams remain competitive.Jim Fitzgerald, who owned the Bucks, warned in January 1984 that, if the channel were not successful, there was a chance he could sell the franchise.Cable distribution was sometimes hit-or-miss around the state.