 The two-day event will be hosted by RuPaul with guests including Jackie Cox, Love Connie, Karen From Finance, Varla Jean Merman, “Friday” singer Rebecca Black, and Tony Hale from "Veep".The convention will feature “performances, panels, merchandise” and be streamed for free on World of Wonder’s YouTube channel.According to World of Wonder (WOW) co-founder Fenton Bailey, “RuPaul was the first drag queen associated with beauty (products), with MAC Cosmetics in the ’90s.” "RuPaul’s Drag Race" has highlighted how the drag queens embrace and use make-up as “drag queen(s) stress-tests the best beauty products”; many are also beauty influencers for various brands including their own; some of whom have booths at the convention to sample and sell products.