 In 1909, after his father's death, he took over the management of the publishing house.On 23 November of that year, the company changed its name again to Éditions Durand & Cie. From then on, Durand was associated with his cousin Gaston Choisnel (1857–1921) and then, from April 1921, with another cousin, .Among the main composers published under the direction of Jacques Durand were many of his contemporaries such as Louis Aubert, André Caplet, Debussy, Dukas, Gabriel Fauré, Jacques Ibert, Vincent d'Indy, Darius Milhaud, Maurice Ravel, Albert Roussel, Camille Saint-Saëns, and Florent Schmitt.