 In an October 2019 conference call, Trump Jr. unveiled a website titled "Trigger a Lib" where fans can purchase a copy of "Triggered" to be sent to a number of politicians, including Hillary Clinton, Nancy Pelosi, Adam Schiff, Alexandria Ocasio-Cortez, Ilhan Omar and Mitt Romney.The book quickly became a bestseller on Amazon.The book debuted at number one on the "New York Times" nonfiction bestseller list for the November 24, 2019 edition of "The New York Times".