 Over 20 organisations, including advertising network Rubicon Project, video streaming service Mubi, personal care brand Harry's, and the Saïd Business School, ceased advertising on OpIndia as a result of the campaign.Sharma responded that she would "stand by our article and our content 100%" and that OpIndia would "never alter its core belief system or content".Roushan stated that advertisements constitute a minority of OpIndia's revenue, and that OpIndia received a "700% jump" in donations during the campaign.