 In 2011, the El Tepeyac craze grew as the Rojas family opened a second location near the [[City of Industry, California|City of Industry]].On February 12, 2013, El Tepeyac’s beloved owner, Manuel Rojas, died at age 79, after a year long battle with [[esophageal cancer]].Rojas died on a Tuesday evening at [[White Memorial Medical Center]] in [[Los Angeles]].