 In March 2016, it was widely reported in the media that Rajiv Menon would begin work on his third directorial venture, after he had taken a sabbatical from the profession following the release of his previous film, "Kandukondain Kandukondain" (2000).Titled "Sarvam Thaala Mayam", G. V. Prakash Kumar was signed on to play the lead role of a percussionist in the film, while A. R. Rahman was selected to compose the film's music.Pre-production work took place in mid-2016, and the team finalised Sai Pallavi to play the female lead role.