 It was started in 2014 by DJs, Gino van Eijk, Zak and Aart van den Dool.Originally starting out with genres such as electro house, progressive house, deep house and tech house, the label eventually focused on future house as, asserted by Van Eijk, it was "placed on the map" by the genre's pioneers Oliver Heldens and Tchami.Their YouTube channel was started after Van Eijk and Van Den Dool became inspired by Tchami's term-coining of future house.