 While Sigurgeirsson intended to call the company Imagenation, his co-founder wished for it to be called Monkey Business; a vote between their friends was to resolve this dispute, though a third suggestion, "Image & Form", received the best reception.The business soon expanded with web-based game production, and in 2002 it was contracted to complete an edutainment game project for a Norwegian publisher.After that project was finished, the two companies continued co-operating for games made entirely by Image & Form.