 Love Myself (campaign)

Love Myself (stylised as LOVE MYSELF) is a two-year, anti-violence campaign launched on November 1, 2017 by South Korean boy band BTS in partnership with the Korean and Japanese Committee for UNICEF.The campaign idea was introduced by the group as a sponsorship to #ENDviolence, a global UNICEF campaign aimed at the protection of young people so they can live without the fear of violence, and promotes the hashtag – #BTSLoveMyself, which asks fans and supporters to post self-loving photos with the hashtag to different social media platforms.