 By this time, Thunderful Group had 170 employees.Image & Form International AB was founded by Brjánn Sigurgeirsson, who acts as its CEO, and an unnamed co-founder in 1997.Sigurgeirsson had collected experience in web design after working from Tokyo and San Francisco, and when he applied for several jobs of the same type in Gothenburg and would have gotten all of them, he established Image & Form as a two-man multimedia and web operation to capitalise on this industry.