 Although the two studios were separated by the Göta river, Sigurgeirsson and Lyngeled met frequently due to the small size of Gothenburg's indie scene.Among other things, Image & Form and Zoink shared testing activities and marketing capabilities.Image & Form had previously been 50%-acquired by Bergsala Holding (the holding company of Bergsala, Nintendo's exclusive distribution partner in Sweden) and when Sigurgeirsson eventually introduced Lyngeled to the company, they agreed Bergsala Holding to also acquire half of Zoink.