 The flagship scheme was launched on 2 June 2017 by the Chief Minister of Telangana, Kalvakuntla Chandrashekar Rao, with an aim to improve the health of new born child and mother.The government earmarked Rupees 605 crores in 2017 budget.The mother upon delivery is provided with a KCR Kit consisting of 16 items necessary to keep newborn babies (neonates) warm and hygienic.