 In 1903, Albino Souza Cruz, a manufacturer of cigarettes, settled in Rio de Janeiro and created a company to sell different brands of cigarettes.In 1931, he announced the launch of the Hollywood cigarettes, which gradually became famous for using a slogan known as ""success"".In the early 1970s, Souza Cruz invented the slogan ""Isto é Hollywood"" (""This is Hollywood""), popularizing the image through rustic and well related young practicing extreme sports.