 Lastly, market analysis demonstrated how the revitalization of the river could further reinforce traditional industries such as health/wellness, recreation, arts, crafts and entrepreneurship.RiverLink had long emphasized that since the mid-1900s, many of their initiatives to revitalize the French Broad River had been previously championed by others.One of the earliest advocates was a young author and educator named Wilma Dykeman, whose book “The French Broad,” detailed the linkage between economic development and economic protection.