 Kissel debuted "We Were That Song" at the 2017 Canadian Country Music Association Awards on September 10, 2017 and it was released to digital retailers that evening by BAK 2 BAK Entertainment and Warner Music Canada.The song has so far reached a peak position of four on the Canada Country chart, earning Kissel his tenth top ten single.The accompanying video for "We Were That Song" was directed by Blake McWilliam and premiered September 10, 2017.