 Under this new policy, environmental regulation standards were raised and public interest was heightened.Citizen groups began to look at the river and the Land-of-Sky Regional Council (LOS) assembled a group of conservation advocates, called the French Broad River Foundation (FBRF), to help create a series of access parks along the 117 miles of the French Broad River.Due to advocacy of regional policy analysts, politicians and local agencies, conservation groups and economists reset the agenda to develop and redevelop the French Broad's riverfront.