 Before co-founding Sid Lee in 1993, he worked as an articling lawyer at Lavery and at the Ministère du Revenu du Québec.Bouchard is also a visual artist and photographer and has exhibited in Montreal, Paris, Miami, and Toronto.Bouchard co-founded creative company Sid Lee in 1993 with art director Philippe Meunier, whom he met at 16 when they launched a short-lived student newspaper which featured Jane Fonda in its first edition.