 ARTIS has trademarked The Devoted Actor Model as a way to model human behavior which fundamentally diverges from rational, utilitarian behavior and can lead people to pursue violence.Most notably, the company published an article in the journal Nature Human Behavior in August 2017 titled 'The Devoted Actor's Will to Fight and the Spiritual Dimension of Human Conflict'.This seminal work has resulted in features in multiple major news outlets including in CNN on Motivations driving fighters in The Levant, in The Guardian Why people die for a cause, and The Telegraph Where the mind is without fear.