 Bouchard was CEO of Sid Lee from 1993 to early 2017, when Bertrand Cesvet took helm of the company after playing a central role in its development since 1997 as the third member of the partnership.The ownership of the company eventually expanded to include more than 30 partners.In 2012, Cirque du Soleil, a long-time partner and client, acquired a significant minority stake in the company.