 With a single retail sale price throughout the GDR (EPP), the cigarette cost 2.50 Deutsche Mark for a box of 20 cigarettes, and that made Juwel one of the cheapest filter cigarettes available in the GDR.A special feature of this cigarette, was thart it was sold in a cardboard packaging and that it had a shorter filter compared to other filter cigarettes offered in East Germany.From 1972, another type of cigarette was available for the same price under the name Juwel 72 in parallel with the "Jewel" brand.