 The best supported team in the league and eventual league winners, they attracted 70,000 fans over 21 home games, including 5,000 fans for a friendly with the Israel national basketball team.This was achieved thanks to constant promotional efforts (for which they were said to have spent between $45,000 and $50,000), with English adverts taken in the press to attract American immigrants, colour ads posted throughout Tel-Aviv and radio spots.The team was even able to secure the sponsorship of Tempo, Israel's largest soft drink manufacturer, one month into the competition.