 The label manager Daniel J. Lee said "Similar to services with a freemium model, NCS provides both the option to enjoy music for free but at the same time also enables fans to support the music across paid services", asserting that the label releases music for free and also sells them.Woodford, about the milestone, stated, "I’m immensely proud to have reached 1 million paid downloads, and believe this shows the growth and strength NCS has built over the years.