 Mahashay Chunni Lal Gulati set up the masala company in 1919 in Sialkot, India currently located in the Punjab province of Pakistan since 1947.It is associated with Mahashay Chunni Lal Charitable Trust.Mahashay Dharam Pal Gulati, the son of the founder moved to Delhi after the partition of India.He opened a shop in a shack and started selling spices like his father.