 Within six months, Frank Fenter was the Managing Director in charge of Atlantic Records' operations in all of Europe.Fenter was responsible for making Atlantic Records "the most important American label in promoting British music", according to the late Ahmet Ertegun, co-founder and Chairman of Atlantic Records and The Rock and Roll Hall of Fame, who went on to say, "We wound up with quite a lot of British bands, due in large part to the fact that we had put Frank Fenter in charge of all Atlantic Records activity in Europe" In Frank Fenter's capacity and role as Managing Director of Atlantic Records European Operations, he played a vital role in having brought Led Zeppelin to Atlantic Records and helped discover and sign such British progressive-rock groups as Yes and King Crimson.According to Ahmet Ertegun, Frank Fenter was also "instrumental in breaking Rhythm and Blues music throughout Europe", having brought the legendary "Hit the Road Stax" tour abroad in the spring of 1967; the tour included the acts Otis Redding, Sam and Dave and Booker T and the MGs.