 In 2010 Manfrotto established the Manfrotto School of Xcellence, an educational resource to support and help everyone to get closer to photography and videography.Lino Manfrotto, an Italian photojournalist, began designing and selling light stands, booms, and telescopic rods under the name "Manfrotto" in the late 1960s.In 1972 Lino Manfrotto met Gilberto Battocchio, a technician working for a Bassano mechanical firm.