 It became the terminus of the Bridgetown-Jarnadup railway, and was gazetted in May 1924.Mitchell named it after Lord Northcliffe, owner of "The Times" and the "Daily Mail" in London, and Director of Propaganda in the British government during World War I, who had died in 1922.Local community organisations in Northcliffe include Northcliffe Pioneer Museum, Northcliffe Development Committee, Northcliffe Streetscape, Northcliffe Community Resource Centre, Northcliffe Family and Community Centre, Northcliffe Arts Association, Southern Forest Arts, Northcliffe Workers' Club, Northcliffe Recreation Association, Northcliffe Visitor Centre and Northcliffe Town Hall.