 She announced in October 2008 that she was in the "bargaining period" of launching her own ethical line of accessories through Topshop and that she was in the late stages of releasing her own perfume in Europe.Her perfume, "Leona Lewis", was launched by LR in July 2009.In 2010, she set up a fashion company with her then-boyfriend, Lou Al-Chamaa, called LOA Clothing Ltd, which was dissolved in 2012.