 In 2010 Manfrotto changed its brand slogan from "Manfrotto Proven Professional" to "Manfrotto Imagine More".In May 2011 Manfrotto launched an online competition asking people to share short posts about imagination on Twitter and Facebook for the Manfrotto Imagine More Manifesto, as well as to submit pictures representing imagination on the Manfrotto Imagine More website.A short film was then created based around the winning posts and pictures, debuting at the 68th Venice International Film Festival.