 After supporting the New7Wonders Foundation at the beginning of the campaign by providing advice on nominee selection, the United Nations Educational, Scientific, and Cultural Organization (UNESCO), by its bylaws having to record all and give equal status to world heritage sites, distanced itself from the undertaking in 2001 and again in 2007.The New7Wonders Foundation, established in 2001, relied on private donations and the sale of broadcast rights and received no public funding.After the final announcement, New7Wonders said it didn't earn anything from the exercise and barely recovered its investment.