↑ 4.0 4.1 4.2 4.3 "Customer Intelligence / Marketing Automation Research" (PDF). AberdeenGroup Educational Series. Aberdeen Group. March 2007. සම්ප්‍රවේශය 2008-11-03.↑ 5.00 5.01 5.02 5.03 5.04 5.05 5.06 5.07 5.08 5.09 5.10 5.11 5.12 5.13 Marketing Metrics in Action: Creating a Performance-Driven Marketing Organization උපුටාදැක්වීම් දෝෂය: Invalid <ref> tag; name "laura_patterson" defined multiple times with different content↑ 6.0 6.1 6.2 6.3 Ament, Leslie. "Marketing Performance Management: In Search of Marketing's Elusive ROI". Aberdeen Group. සම්ප්‍රවේශය 2008-11-03.↑ Elis, Booker (2008-05-05). "Roundtable: Taking measure of which metrics matte". BtoB magazine. සම්ප්‍රවේශය 2008-11-03.↑ "Timing Right for Kronos to Develop New Marketing Metrics and Dashboard" (PDF). VisionEdge Marketing. සම්ප්‍රවේශය 2008-11-03.↑ Collins, Kimberly. "Toolkit: How to Create Closed-Loop Processes for Marketing Performance Management". Gartner. සම්ප්‍රවේශය 2008-11-03.↑ "The Evolved CMO" (PDF). Fo