Cupcakes With a Spare Aesthetic
There's barely a gaudy sprinkle in sight at Sprinkles Cupcakes, a bakery just opened in Beverly Hills by two former investment bankers, Charles and Candace Nelson. The idea was to create a shop in the spirit of the Magnolia Bakery in New York, Mr. Nelson said, but 'without doilies and a retro feel.' Andrea Lenardin Madden, an Austrian-born Los Angeles architect, designed the shop, where a glass-topped display case, below, shows off the pared-down, fondant-dotted cupcakes. White oak cabinetry, bottom, and the shop's packaging echo each other. Sprinkles Cupcakes, 9635 Little Santa Monica Boulevard, Beverly Hills; (310)274-8765.
CURRENTS: LOS ANGELES -- STOREFRONTS