summary: Blur is an NFT Aggregator and Marketplace, optimizing the NFT trading experience and providing tools for professional NFT traders. It uses Ethereum to list asse...
content: Blur is an NFT Aggregator and Marketplace (Aggregate NFT Exchange) designed to optimize the NFT trading experience and provide tools for professional NFT traders in the ecosystem. It is distinct from other existing NFT exchanges such as OpenSea, Gem, and X2Y2, which focus more on retail and collectibles, due to its use of Ethereum to list assets natively. The Blur interface integrates data parameters such as last sale price, time, rarity of each NFT, ongoing transactions, liquidity depth, current gas fees, etc. History In March 2022, the Blur marketplace was announced, prompting users to refer friends to a waitlist. Before launching to the public on October 19, 2022, a closed beta was run to test the platform, with access given to those with the most referrals and a few select community members. Blur marketplace was founded by "PacmanBlur" (Twitter: @PacmanBlur) who remained anonymous all through Blur's development until the 22nd of February 2023 when he doxxed himself on Twitter. $BLUR Token The BLUR token is an ERC-20 token that gives the community control over the decentralized autonomous organization (DAO) and allows the community to actively participate in governance. Airdrop On October 19, 2022, Blur announced two airdrops of their native token, $BLUR, to NFT OGs and traders on the platform. The first airdrop included digital "crates" and care packages containing an undisclosed amount of $BLUR. The second airdrop included an additional $BLUR granted for listing with royalties and it was made available for traders who listed their NFTs on Blur in November 2022. The $BLUR token officially went live on February 14th, 2023 with a 360M $BLUR airdrop made available to all traders across all marketplaces, care package holders, and creators since November 2022. Blur Foundation The Blur foundation aims to facilitate community-led governance and participation in the DAO and assist contributors with the development and growth of the Blur ecosystem. Governance The BLUR ERC-20 token governs key parameters of the Blur protocol. Voting is proportional to the amount of BLUR tokens owned or delegated. Users must delegate their token balance to an address in order to register their voting balance. Decisions made by the Blur DAO have on-chain results and the governance process consists of multiple steps. Tokenomics Approximately 3 billion BLUR was created at genesis and will become accessible over a time frame of 4 to 5 years. This schedule appears to be similar to the UNI token, but with additional cliffs and a longer vesting period for advisors. The initial 4 to 5-year allocation is as follows: 51% to Blur community members 1,530,000,000 BLUR 29% to past and future core contributors with 4-year vesting 867,601,888 BLUR 19% to investors with 4-year vesting 565,633,826 BLUR 1% to advisors with 4 to 5-year vesting 36,764,286 BLUR Blur Features Sweeps Blur is an aggregation service that provides tools for creators and collectors to purchase multiple NFTs from various projects at their floor price. This approach is commonly referred to as "sweeping" and is popular among pro-traders. Listing Options The Blur marketplace provides NFT analytics and portfolio options, such as floor price, trait floor price, and ladder list. It also enables integrated analytics portfolio management. Portfolio View Users of Blur marketplace can view portfolio activity of any wallet on the platform. Filtering by collection is available for any wallet trading on the platform, and all functions are accessible to traders at no cost. Investors In 2022, Blur successfully raised more than $14 million from leading figures or organizations in the NFT sector such as Paradigm, 6529, Cozomo Medici, dhof, Bharat Krymo, Zeneca, OSF, MoonOverlord, icebergy, Deeze, Andy Chorlian, and Keyboard Monkey. 