summary: Atlas Protocol is a blockchain application layer protocol.
content: Atlas Protocol is a blockchain application layer protocol aiming to build infrastructure for on-chain interactive advertising and marketing. It operates on the Nebulas blockchain and has a total supply of 4 billion ATP. On the 7th of September 2022, Atlas announced that it will form a strategic partnership with Blockless, the first customizable execution layer for Web3, providing better web services for the decentralized future. Atlas operates in Asia, North America, and Europe with plans to expand in other regions. It is one of the world’s largest application-specific integrated circuit (ASIC) companies. Overview Headquartered in Singapore, Atlas is a global blockchain infrastructure-as-a-service group that drives the evolution of Web3. The company offers a broad range of value-added services including distributed high-performance computing, node infrastructure, networking, hardware, API support, and storage for the Web3 ecosystem. Nebulas Labs (Nebulabs) and xGoogler Blockchain Alliance (xGBA) together developed Atlas Protocol (ATP) to build a Blockchain local interactive marketing infrastructure thereby enabling the free flow of information on the chain and also discovering new ways of on-chain interactions. Tech Atlas Protocol uses a Blockchain native media for value ranking and circulation via advertising. ATP work is to connect advertisers, publishers (e.g, DApps), and blockchain users with on-chain interactions via Atlas Ads. Atlas Protocol components include: Transaction Interactive Element (TIE): Interactive elements build on top of Blockchain transactions. For users who are interacting with different parties besides mere transactions. Atlas Targeting Rank (ATR): Value ranking mechanism based on on-chain activities . It helps navigate the advertising information in the Blockchain and ensures this information reaches the users who need it. User Data Protection & Incentives (UDI): Mechanism to protect user privacy from abuse as well as include users into the value circulation by rewarding users for engagement on-chain interactions. Products Atlas offers a one-stop blockchain enterprise solution to users, circulating value using crypto tokens. On-chain Interactive Advertising SDK Atlas provides an On-chain Interactive Advertising SDK Powered by intelligent technology, enabling more possibilities for on-chain ads and better on-chain interaction experiences for users. On-chain Campaign Management Platform Creating diverse on-chain interactive campaigns, getting started quickly executing ad campaigns and measuring performances. On-chain Data Analytics Platform Atlas Protocol provides an on-chain data analytics platform for addressing statistics and analysis, and analyzing audience behavior to improve your on-chain advertising campaigns’ ROI. Partnerships Star Atlas is working with best-in-class worldwide partners to revolutionize the meaning of immersive experiences. Sino Global Partners Republic Crypto Animoca LD Capital Yield Guild Mechanism Capital Spark Digital Capital Blockless Huobi Celer Network Team Duran Liu, Co-founder, Growth - Previously Head of Nebulas Labs and a former Senior Software Engineer at Google HQ, leading multiple machine learning application projects in Google Play and Cloud Firebase. He was a Former Senior Software Engineer at FreeWheel, where he initiated the first-generation mobile video advertising products. He was also a former software engineer at IBM China Research Laboratory. He obtained his Master’s degree from Huazhong University of Science and Technology. Cheng Li, Co-founder, Engineering - He was a former Senior Software Engineer at Google NYC, he worked on speech recognition/biasing, assistant query understanding and knowledge graph in Google Play. He was the former Director of Engineering at FreeWheel NYC with more than 7 years of experience in building advertising systems for the Internet and running engineering teams in both Beijing and New York. He graduated from Peking University with a Master’s degree In computer science, with a specialty in information security.