Snoop Dogg in this instance is technically paying Facebook to promote an article from FashionBeans titled Here Are The Most Obnoxiously Rich Suburbs Of America s Biggest Cities that really has nothing to do with him But most likely what is happening is that FashionBeans is paying him to promote it then he is paying Facebook So the idea is that while FashionBeans could directly pay Facebook to promote the post the promotion is more effective dollar for dollar if Snoop Dogg s name is attached 