 
 <prompt> Wetin di website dey use for? Based on di question wey dey up, write small tori wey contain di answer. E fit be 1 - 20 sentences. Context: <response>: Both private individuals and big production companies don use YouTube to grow audiences. Independent content creators don build followers wey reach thousands with small cost or effort, while mass retail and radio promotion dey cause wahala. At the same time, old media celebrities don enter the website based on invitation from YouTube management wey see say early content creators dey gather plenty followers, and dem believe say the audience fit pass wetin dem fit get for television. As YouTube dey share revenue through their "Partner Program", e make am possible for video producers to dey earn plenty money—top five hundred partners dey earn more than $100,000 annually and the top ten highest-earning channels dey gross from $2.5 million to $12 million. For 2012, CMU business editor describe YouTube as "a free-to-use... promotional platform for the music labels". For 2013, Forbes' Katheryn Thayer talk say artists for digital era must make sure say their work no just dey high quality, but e must also dey get reactions for YouTube platform and social media. For 2013, videos of the 2.5% of artists wey dem classify as "mega", "mainstream" and "mid-sized" get 90.3% of the relevant views for YouTube and Vevo. By early 2013, Billboard don announce say dem dey include YouTube streaming data for calculation of the Billboard Hot 100 and related genre charts. 