 
 <prompt> Wetin be di purpose of Microsoft pop-up stores? Based on di previous question, write a context wey contain di answer. E fit be 1 - 20 sentences. Context: <response>: Microsoft start advert campaign wey dey focus on Windows 8 and e Surface tablet for October 2012, wey start with dem first TV advert wey show on October 14, 2012. Microsoft advert budget of US$1.5–1.8 billion pass the US$200 million wey dem use promote Windows 95. As part of their campaign, Microsoft set up 34 pop-up stores inside malls (wey focus mainly on Surface), provide training for retail employees with Intel, and work with electronics store chain Best Buy to design bigger spaces to showcase devices. To make retail displays of Windows 8 devices more "personal", Microsoft also create one character wey dem call "Allison Brown", wey get fake profile (including personal photos, contacts, and emails) wey dey feature for demonstration units of Windows 8 devices. 