 
 <prompt> ```youtube na wetin? Based on di last question, write one context wey contain di answer. E fit be 1 - 20 sentences. Context:``` <response>: Both private individuals and big production companies don use YouTube to grow audiences. Independent content creators don build followers wey reach thousands with small cost or effort, while mass retail and radio promotion dey cause wahala. At the same time, old media celebrities don enter the website based on invitation from YouTube management wey see say early content creators dey gather plenty followers, and dem believe say the audience fit pass wetin dem fit get for television. While YouTube revenue-sharing "Partner Program" don make am possible to make plenty money as video producer—top five hundred partners dey make more than $100,000 annually each and di top ten highest-earning channels dey make from $2.5 million to $12 million—in 2012 CMU business editor talk say YouTube na "free-to-use... promotional platform for the music labels". In 2013 Forbes' Katheryn Thayer talk say digital-era artists' work no just suppose dey of high quality, but e suppose dey make people react for YouTube platform and social media. For 2013, videos of the 2.5% of artists wey dem classify as "mega", "mainstream" and "mid-sized" don receive 90.3% of the relevant views for YouTube and Vevo. By early 2013 Billboard don announce say dem dey use YouTube streaming data to calculate the Billboard Hot 100 and related genre charts. 