 
 <prompt> Wetin make di show dey dominant? Based on di previous question, write one context wey contain di answer. E fit be 1 - 20 sentences. Context: <response>: The way wey American Idol dey dominate for ratings don make am the most profitable show for U.S. TV for many years. Dem talk say the show dey generate $900 million for the year 2004 through sales of TV ads, albums, merchandise and concert tickets. By season seven, dem talk say the show dey earn around $900 million from ad revenue alone, wey no include other sponsorship deals and other money wey dey come in. One estimate talk say the total TV revenue for the first eight seasons of American Idol na $6.4 billion. Sponsors wey buy full package fit expect different promotions of their products for the show, like product placement, adverts and product promotion wey dey inside the show, and different promotional opportunities. Other partners wey dey do promotion off-air dey pay for the rights to feature "Idol" branding for their packaging, products and marketing programs. American Idol also partner with Disney for their theme park attraction The American Idol Experience. 