 
 <prompt> ```Write an article based on this "Learn wetin "competitive advantage" mean. Work make you sabi your customers. Check your business unique strengths. Look your competitors. Employ company wey sabi provide business information."

Article:``` <response>: ```A competitive advantage na simply one kain factor wey dey make your business different from others and dey make customers more likely to choose your product pass the competition. Without a competitive advantage, your business no get unique way to draw customers. A competitive advantage na one way wey you fit create value for your customers wey your competitors no fit do. Dis fit be lower cost, faster service, better customer service, more convenient location, higher quality, or other factors. For example, one restaurant wey dey offer the best food for town (best-tasting, highest-rated, most well-known chef, or some other measure of quality) go get advantage over their competitors by offering a higher-quality product. Alternatively, one business fit focus on reducing overhead and production costs to offer market-quality product at a below-market price. Being able to offer this product at the price wey dem dey offer am go be their competitive advantage. Creating a competitive advantage involve analyzing your business's strengths and those of your competitors, and then learning how to take advantage of these factors. Identify the demographic qualities of your customer base. If you dey serve businesses, wetin kind of businesses you dey typically sell to? If you dey serve individuals, dem dey typically young or old, male or female, married or single? Dem dey live within a 1⁄4 mile (0.4 km) of the business or 50 miles? Wetin be their typical income? Dem dey different from your competitor's customers? If you no understand your customers, you no fit determine why dem dey patronize your business. Take this one step further by seeking to understand your customers on a personal level. Wetin be their hobbies? Wetin dey important to them? Wetin aspects of your business or your product dey resonate with them? Demographic information fit be discovered through customer interaction, surveys, or analyzing customer information. Examining the strengths of your business fit let you know which areas you fit build on to create a competitive advantage. Ask yourself, "Why do customers buy from me?" The answer to this question go help you understand wetin value you dey offer them. For example, if you get one Chinese food restaurant, the quality of food, the location, or perhaps the speed of the delivery service fit all contribute to a customer choosing you over your competition. No dey fear to ask your customers directly. You fit make survey for them to fill out, or just approach them, but your key objective na to discover why e be say dem dey choose you. If many customers list location, for example, you fit work on other aspects of your business to create an even greater advantage. A competitive advantage mean say you need to offer some things wey your competitors no get. Therefore, you need to know wetin e be say your competitors dey do well, and no dey do well. Think about your competitors' products, services, prices, location, and marketing. Then, compile a list of all the reasons wey you feel say customer fit choose your competitors' business. Compare this to your list of advantages. Wetin strengths you get wey your competition no get? Which strengths your competition get wey you no get? The areas of strength wey you get na the areas you suppose focus on expanding. Remember say make you no be "me too" competitor as much as possible. For example, if your competition get one recipe wey many customers dey come to that restaurant for, simply imitating their recipe no go add to your competitive advantage. Instead of trying to copy your competitor's advantages, strengthen your own to create a unique set of strengths wey no fit be replicated. Remember say your competitors fit include more than lookalike businesses. For example, one Chinese restaurant dey compete with other Chinese restaurants, but also with other dining choices. For example, Cortera go research, construct and analyze a competitive landscape of your target market. Dem and similar companies go get extensive databases to quickly access the information wey you go need. The more information wey you get, the easier e go be to make decisions on wetin dey work and wetin no dey work. Detailed customer knowledge na equally important as competitor knowledge. Gaining in-depth insights about your customer portfolio go allow you to maximize revenue potential, increase customer retention, and boost prospective customers. You fit use a mix of many tools and methods to measure consumer insight and both your position for the market and the positions of your competitors. Along with traditional company information resources, consider social media analysis tools wey allow consumer insight mining on a large scale.``` 