 
 <prompt> How producers take build on top their success? Given di last question, write one context wey get di answer. E fit be 1 - 20 sentences. Context: <response>: American Idol don dey reign for ratings sake, e don make am the show wey dey bring pass for U.S. TV for many years. Dem talk say the show don dey generate $900 million for the year 2004 from sales of TV ads, albums, merchandise and concert tickets. By season seven, dem talk say the show dey earn around $900 million from ad revenue alone, wey no include other sponsorship deals and other money wey dey come in. One estimate talk say the total TV revenue for the first eight seasons of American Idol na $6.4 billion. Sponsors wey buy full package fit expect say dem go promote their products for the show, like product placement, adverts and product promotion wey dem go put inside the show, and other promotional opportunities. Other partners wey dey promote off-air dey pay for the rights to feature "Idol" branding for their packaging, products and marketing programs. American Idol also partner with Disney for their theme park attraction wey dem call The American Idol Experience. 