Italian road sign: locality name sign. Introduced by the Italian Touring Club between 1906-1907.
The signs shows:

progressive number of the sign and name of the Italian Touring Club
name of the town signed
name of administrative subdivision where the town is located (and distance to the respective capitals)
services in the town (from left to right: mail - telegraph - unknown symbol (maybe Carabinieri (military police) or Pretura (local judge)) - bus service - Italian Touring Club rapresentative - first aid - railway station
Cartelli indicatori in Rivista mensile del Touring Club Italiano, N. 7, luglio 1907, A. XIII, pagg. 214-215, Milano
Original:  Touring Club Italiano

Vectorization:  Earthshaker13