Personal Coat of arms of Ferdinand I, Holy Roman Emperor.
Arms of Bohemia and Hungary quartered  with an escutcheon of Austria impaled with Burgundy 

Blazon: Quarterly, I and IV gules a lion rampant argent, queue fourchée crossed in saltire, armed, langued, and crowned Or (for Bohemia); II and III barry of eight, gules and argent (for Hungary); overall and inescutcheon per pale, dexter gules a fess argent (for Austria), sinister bendy of six Or and azure, a bordure gules (for Burgundy).
Lion from
Ipankonin