DoubleClick
DoubleClick Inc. was an advertisement company that developed and provided Internet ad serving services from 1995 until its acquisition by Google in March 2008. DoubleClick offered technology products and services that were sold primarily to advertising agencies and mass media, serving businesses like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Inc., Apple Inc., Visa Inc., Nike, Inc., and Carlsberg Group. The company's main product line was known as "DART" (Dynamic Advertising, Reporting, and Targeting), which was intended to increase the purchasing efficiency of advertisers and minimize unsold inventory for publishers. 
Q1053674
DoubleClick
ORG
Q378536
ad serving
Concept
1995-01-01T00:00:00Z^^http://www.w3.org/2001/XMLSchema#dateTime
1995
DATE
Q95
Google
ORG
2008-03-01T00:00:00Z^^http://www.w3.org/2001/XMLSchema#dateTime
March 2008
DATE
Q1053674
DoubleClick
ORG
Q216931
advertising agencies
Concept
Q11033
mass media
Concept
Q2283
Microsoft
ORG
Q81965
General Motors
ORG
Q2813
Coca-Cola
Concept
Q259011
Motorola
ORG
Q156077
L'Oréal
ORG
Q854437
Palm, Inc.
ORG
Q312
Apple Inc.
ORG
Q328840
Visa Inc.
ORG
Q483915
Nike, Inc.
ORG
Q113215
Carlsberg Group
ORG
Q1053674
DoubleClick
ORG
Q95
Google
ORG