Chemurgy is a branch of applied chemistry concerned with preparing industrial products from agricultural raw materials. The concept developed by the early years of the 20th century. For example, products such as brushes and motion picture film were made from cellulose. Beginning in the 1920s, William J. Hale, agricultural journalist Wheeler McMillen, and other Americans began advocating a greater link between farmers and industry. The word "chemurgy" was coined by chemist William J. Hale and first publicized in his 1934 book The Farm Chemurgic.