When the interfacial areas are large, the amount of surfactant at the interface cannot be neglected. If, for example, air bubbles are introduced into a solution of a surfactant above CMC, these bubbles, as they rise to the surface, remove surfactants from the bulk to the top of the solution creating a foam column and thus reducing the concentration in bulk to below CMC. This is one of the easiest methods to remove surfactants from effluents (see foam flotation). Thus in foams with sufficient interfacial area are devoid of micelles. Similar reasoning holds for emulsions.
The other situation arises in detergents. One initially starts off with concentrations greater than CMC in water and on adding fabric with large interfacial area, the surfactant concentration drops below CMC and no micelles remain at equilibrium. Therefore, the solubilization plays a minor role in detergents. Removal of oily soil occurs by modification of the contact angles and release of oil in the form of emulsion.
In petroleum industry, CMC is considered prior to injecting surfactant in reservoir regarding enhanced oil recovery (EOR) application. Below the CMC point, interfacial tension between oil and water phase is no longer effectively reduced. If the concentration of the surfactant is kept a little above the CMC, the additional amount covers the dissolution with existing brine in the reservoir. It is desired that the surfactant will work at the lowest interfacial tension (IFT).