In 1957, R. Gordon Wasson, the vice president of J.P. Morgan, published an article in Life magazine extolling the virtues of magic mushrooms. This prompted Albert Hofmann to isolate psilocybin in 1958 for distribution by Sandoz with its product LSD in the U.S., further raising interest in LSD in the mass media. Following Wasson's report, Timothy Leary visited Mexico to experience the mushrooms.