Environmental water quality, also called ambient water quality, relates to water bodies such as lakes, rivers, and oceans. Water quality standards for surface waters vary significantly due to different environmental conditions, ecosystems, and intended human uses. Toxic substances and high populations of certain microorganisms can present a health hazard for non-drinking purposes such as irrigation, swimming, fishing, rafting, boating, and industrial uses. These conditions may also affect wildlife, which use the water for drinking or as a habitat. According to the EPA, water quality laws generally specify protection of fisheries and recreational use and require, as a minimum, retention of current quality standards. In some locations, desired water quality conditions include high dissolved oxygen concentrations, low chlorophyll-a concentrations, and high water clarity. 
There is some desire among the public to return water bodies to pristine, or pre-industrial conditions. Most current environmental laws focus on the designation of particular uses of a water body. In some countries these designations allow for some water contamination as long as the particular type of contamination is not harmful to the designated uses. Given the landscape changes (e.g., land development, urbanization, clearcutting in forested areas) in the watersheds of many freshwater bodies, returning to pristine conditions would be a significant challenge. In these cases, environmental scientists focus on achieving goals for maintaining healthy ecosystems and may concentrate on the protection of populations of endangered species and protecting human health.