Modern coupling chemistries allow other properties of polyfluorenes to be controlled through implementation of complex molecular designs. 
The above polymer structure pictured has excellent photoluminescent quantum yields (partly due to its fluorene monomer) excellent stability (due to its oxadiazole comonomer) good solubility (due to its many and branched alkyl side chains) and has an amine functionalized side chain for ease of tethering to other molecules or to a substrate.
The luminescent color of polyfluorenes can be changed, for example, (from blue to green-yellow) by adding functional groups which participate in excited state intramolecular proton transfer. Exchanging the alkoxy side chains for alcohol side groups allows for energy dissipation (and a red-shift in emission) through reversible transfer of a proton from the alcohol to the nitrogen (on the oxadiazole). These complicated molecular structures were engineered to have these properties and were only able to be realized through careful control of their ordering and side group functionality.