In elution mode, solutes are applied to the column as narrow bands and, at low concentration, move down the column as approximately Gaussian peaks. These peaks continue to broaden as they travel, in proportion to the square root of the distance traveled.  For two substances to be resolved, they must migrate down the column at sufficiently different rates to overcome the effects of band spreading. Operating at high concentration, where the isotherm is curved, is disadvantageous in elution chromatography because the rate of travel then depends on concentration, causing the peaks to spread and distort.
Retention in elution chromatography is usually controlled by adjusting the composition of the mobile phase (in terms of solvent composition, pH, ionic strength, and so forth) according to the type of stationary phase employed and the particular solutes to be separated. The mobile phase components generally have lower affinity for the stationary phase than do the solutes being separated, but are present at higher concentration and achieve their effects due to mass action. Resolution in elution chromatography is generally better when peaks are strongly retained, but conditions that give good resolution of early peaks lead to long run-times and excessive broadening of later peaks unless gradient elution is employed. Gradient equipment adds complexity and expense, particularly at large scale.