The increase in intensity of the Raman signal for adsorbates on particular surfaces occurs because of an enhancement in the electric field provided by the surface. When the incident light in the experiment strikes the surface, localized surface plasmons are excited. The field enhancement is greatest when the plasmon frequency, ω, is in resonance with the radiation ( for spherical particles). In order for scattering to occur, the plasmon oscillations must be perpendicular to the surface; if they are in-plane with the surface, no scattering will occur. It is because of this requirement that roughened surfaces or arrangements of nanoparticles are typically employed in SERS experiments as these surfaces provide an area on which these localized collective oscillations can occur. SERS enhancement can occur even when an excited molecule is relatively far apart from the surface which hosts metallic nanoparticles enabling surface plasmon phenomena.
The light incident on the surface can excite a variety of phenomena in the surface, yet the complexity of this situation can be minimized by surfaces with features much smaller than the wavelength of the light, as only the dipolar contribution will be recognized by the system. The dipolar term contributes to the plasmon oscillations, which leads to the enhancement.  The SERS effect is so pronounced because the field enhancement occurs twice. First, the field enhancement magnifies the intensity of incident light, which will excite the Raman modes of the molecule being studied, therefore increasing the signal of the Raman scattering. The Raman signal is then further magnified by the surface due to the same mechanism that excited the incident light, resulting in a greater increase in the total output. At each stage the electric field is enhanced as E, for a total enhancement of E.
The enhancement is not equal for all frequencies. For those frequencies for which the Raman signal is only slightly shifted from the incident light, both the incident laser light and the Raman signal can be near resonance with the plasmon frequency, leading to the E enhancement. When the frequency shift is large, the incident light and the Raman signal cannot both be on resonance with ω, thus the enhancement at both stages cannot be maximal.
The choice of surface metal is also dictated by the plasmon resonance frequency. Visible and near-infrared radiation (NIR) are used to excite Raman modes. Silver and gold are typical metals for SERS experiments because their plasmon resonance frequencies fall within these wavelength ranges, providing maximal enhancement for visible and NIR light. Copper's absorption spectrum also falls within the range acceptable for SERS experiments. Platinum and palladium nanostructures also display plasmon resonance within visible and NIR frequencies.