Traditional plasticizers are lignosulphonates as their sodium salts.  Superplasticizers are synthetic polymers. Compounds used as superplasticizers include (1) sulfonated naphthalene formaldehyde condensate, sulfonated melamine formaldehyde condensate, acetone formaldehyde condensate and (2) polycarboxylates ethers. Cross-linked melamine- or naphthalene-sulfonates, referred to as PMS (polymelamine sulfonate) and PNS (polynaphthalene sulfonate), respectively, are illustrative. They are prepared by cross-linking of the sulfonated monomers using formaldehyde or by sulfonating the corresponding crosslinked polymer.
The polymers used as plasticizers exhibit surfactant properties. They are often ionomers bearing negatively charged groups (sulfonates, carboxylates, or phosphonates...). They function as dispersants to minimize particles segregation in fresh concrete (separation of the cement slurry and water from the coarse and fine aggregates such as gravels and sand respectively). The negatively charged polymer backbone adsorbs onto the positively charged colloidal particles of unreacted cement, especially onto the tricalcium aluminate () mineral phase of cement. 
Melaminesulfonate (PMS) and naphthalenesulfonate (PNS) mainly act by electrostatic interactions with cement particles favoring their electrostatic repulsion while polycarboxylate-ether (PCE) superplasticizers sorb and coat large agglomerates of cement particles, and thanks to their lateral chains, sterically favor the dispersion of large cement agglomerates into smaller ones.
However, as their working mechanisms are not fully understood, cement-superplasticizer incompatibilities can be observed in certain cases.