In fluid mechanics, added mass or virtual mass is the inertia added to a system because an accelerating or decelerating body must move (or deflect) some volume of surrounding fluid as it moves through it. Added mass is a common issue because the object and surrounding fluid cannot occupy the same physical space simultaneously.  For simplicity this can be modeled as some volume of fluid moving with the object, though in reality "all" the fluid will be accelerated, to various degrees. 
The dimensionless added mass coefficient is the added mass divided by the displaced fluid mass – i.e. divided by the fluid density times the volume of the body. In general, the added mass is a second-order tensor, relating the fluid acceleration vector to the resulting force vector on the body.