A photocatalyst activity indicator ink quickly and easily identifies the presence of an underlying heterogeneous photocatalyst and provides a measure of its activity. A heterogeneous photocatalyst is a material that uses absorbed light energy (usually UV) to drive desired reactions that would not otherwise proceed under ambient conditions.  Commercial photocatalytic products, which include: architectural glass, ceramic tiles, roof tiles, cement, paint, and fabrics are marketed on their ability to clean their own surfaces (i.e. are self-cleaning) and the ambient air. Paiis address the industry need for a rapid, simple, inexpensive method to demonstrate and assess the activities of the usually thin, invisible to the eye, photocatalytic coatings present on self-cleaning products. A paii, coated onto the surface of a photocatalyst material under test, works via a photoreductive mechanism, in which light absorbed by the photocatalyst drives the reduction of the dye in the paii, thereby producing a striking color change, which can be measured through the use of a simple mobile phone camera + app, in lieu of any sophisticated analytical equipment. Uses of paiis include: (i) laboratory, factory and on-site commercial photocatalyst product quality control (ii) marketing, for the rapid and striking demonstration of the efficacy of the usually invisible and otherwise slow-acting photocatalyst coating, (iii) counterfeit detection and (iv) evaluating new photocatalytic materials. The development and applications for such paiis have been reviewed in detail.