Using Kickstarter, the project's founders raised $484,000 on June 8, 2013. This was significantly more than the initial target of $65,000.
Seeds were initially scheduled to be delivered in April 2014, and subsequently scheduled for the fall of 2014. In March 2016, delivery of seeds was forecast for 2016 on the Glowing Plant website. The company encountered difficulty in producing plants that emit significant amounts of light, resulting in a transition to producing moss that emits a patchouli scent. They later announced via email December 2017 that the company was permanently ceasing operations.