A brochure produced by MMC and Countryside Properties, entitled Regeneration of Spodden Valley Community News Autumn 2005, and distributed to 50,000 households in the area, was determined by the Advertising Standards Authority (ASA) to have breached a code of honesty and truthfulness, and was misleading when it claimed:
* piles of crushed rubble at the site were "free" of asbestos
* a level of 0.01% asbestos was "safe"
The ASA advised MMC to "take greater care when producing marketing communications in future", and "to ensure that they held full substantation before making similar claims."