The vast majority of important organic molecules contain heteroatoms, which polarize carbon skeletons by virtue of their electronegativity. Therefore, in standard organic reactions, the majority of new bonds are formed between atoms of opposite polarity. This can be considered to be the "normal" mode of reactivity.
One consequence of this natural polarization of molecules is that 1,3- and 1,5- heteroatom substituted carbon skeletons are extremely easy to synthesize (Aldol reaction, Claisen condensation, Michael reaction, Claisen rearrangement, Diels-Alder reaction), whereas 1,2-, 1,4-, and 1,6- heteroatom substitution patterns are more difficult to access via "normal" reactivity. It is therefore important to understand and develop methods to induce umpolung in organic reactions.