Retinal is bound to opsins, which are G protein-coupled receptors (GPCRs). Opsins, like other GPCRs, have seven transmembrane alpha-helices connected by six loops. They are found in the photoreceptor cells in the retina of eye. The opsin in the vertebrate rod cells is rhodopsin. The rods form disks, which contain the rhodopsin molecules in their membranes and which are entirely inside of the cell. The N-terminus head of the molecule extends into the interior of the disk, and the C-terminus tail extends into the cytoplasm of the cell. The opsins in the cone cells are OPN1SW, OPN1MW, and OPN1LW. The cones form incomplete disks that are part of the plasma membrane, so that the N-terminus head extends outside of the cell. In opsins, retinal binds covalently to a lysine in the seventh transmembrane helix through a Schiff base. Forming the Schiff base linkage involves removing the oxygen atom from retinal and two hydrogen atoms from the free amino group of lysine, giving HO. Retinylidene is the divalent group formed by removing the oxygen atom from retinal, and so opsins have been called retinylidene proteins.
Opsins are prototypical G protein-coupled receptors (GPCRs). Cattle rhodopsin, the opsin of the rod cells, was the first GPCR to have its amino acid sequence and 3D-structure (via X-ray crystallography) determined.  Cattle rhodopsin contains 348 amino acid residues. Retinal binds as chromophore at Lys. This lysine is conserved in almost all opsins, only a few opsins have lost it during evolution. Opsins without the retinal binding lysine are not light sensitive. Such opsins may have other functions.
Although mammals use retinal exclusively as the opsin chromophore, other groups of animals additionally use four chromophores closely related to retinal: 3,4-didehydroretinal (vitamin A), (3R)-3-hydroxyretinal, (3S)-3-hydroxyretinal (both vitamin A), and (4R)-4-hydroxyretinal (vitamin A). Many fish and amphibians use 3,4-didehydroretinal, also called dehydroretinal. With the exception of the dipteran suborder Cyclorrhapha (the so-called higher flies), all insects examined use the (R)-enantiomer of 3-hydroxyretinal. The (R)-enantiomer is to be expected if 3-hydroxyretinal is produced directly from xanthophyll carotenoids. Cyclorrhaphans, including Drosophila, use (3S)-3-hydroxyretinal. Firefly squid have been found to use (4R)-4-hydroxyretinal.