This strategy is based around the use of locally available plants, not costly industrial inputs, thus making it both more economically feasible and more culturally appropriate as this method is in many ways similar to traditional African practices of intercropping. For this reason, this method is anticipated to be a popular solution to food insecurity in Sub-Saharan Africa. While this strategy is less resource-intensive, it is more knowledge-intensive. For this reason, mass media campaigns have been launched, public meetings held, printed materials disseminated, and farmer-to-farmer and farmer field school programs established in order to overcome knowledge barriers to the implementation of push-pull technology. The most efficient, influential, and cost-effective methods of disseminating information and encouraging farmers to adopt push-pull methods have been identified to be field days (lead to approximately 26.8% increase in adoption), farmer field schools (22.2% chance of swaying farmers' decisions), and farmer teachers (18.1% chance of convincing farmers to adopt the technology). Additionally, it has been found that over 80% of farmers who participate in field days adopt the technology on their land.
Another measure that has been taken to boost adoption rates of push-pull technology is to distribute desmodium seeds and other inputs that are required to begin this practice. Distribution of seeds and other required inputs has been made possible through partnerships with seed companies and local farmer groups. In order to combat the former shortage and high cost of desmodium seeds that were limiting the spread of push-pull technology, intensive seed production initiatives have been launched and farmer groups have been encouraged to propagate the seeds themselves. As a result of these measures, the market for desmodium seeds has been stimulated and the seeds have become more accessible to smallholder farmers looking to implement push-pull methods in their fields.
In Kenya, Tanzania, and Uganda alone, push-pull technology has been adopted by 68,800 smallholder farmers; however, these numbers may be higher in reality because of gaps in reporting. Because these areas in Sub-Saharan Africa often suffer from unreliable crop production as a result of stemborers and striga, soil infertility, and unsustainable supplies of fodder, the push-pull solution to these problems is expected to be adopted by more smallholder farmers in the future at an annual adoption rate of 30% and a potential annual adoption rate of 50%  because of intensive education campaigns that have been launched.