Early studies showed that individuals who swam in waters with geometric mean coliform densities above 2300/100 mL for three days had higher illness rates. In the 1960s, these numbers were converted to fecal coliform concentrations assuming 18 percent of total coliforms were fecal. Consequently, the National Technical Advisory Committee in the US recommended the following standard for recreational waters in 1968: 10 percent of total samples during any 30-day period should not exceed 400 fecal coliforms/100 mL or a log mean of 200/100 mL (based on a minimum of 5 samples taken over not more than a 30-day period).
Despite criticism, EPA recommended this criterion again in 1976, however, the Agency initiated numerous studies in the 1970s and 1980s to overcome the weaknesses of the earlier studies. In 1986, EPA revised its bacteriological ambient water quality criteria recommendations to include E. coli and enterococci.
Canadas National Agri-Environmental Standards Initiatives approach to characterizing risks associated with fecal water pollution bacterial water quality at agricultural sites is to compare these sites with those at reference sites away from human or livestock sources.  This approach generally results in lower levels if E. coli being used as a standard or “benchmark” based on a study that indicated pathogens were detected in 80% of water samples with less than 100 cfu E. coli per 100 mL.