The name "gentian violet" (or Gentianaviolett in German) is thought to have been introduced by the German pharmacist Georg Grübler, who in 1880 started a company in Leipzig that specialized in the sale of staining reagents for histology. The gentian violet stain marketed by Grübler probably contained a mixture of methylated pararosaniline dyes. The stain proved popular and in 1884 was used by Hans Christian Gram to stain bacteria. He credited Paul Ehrlich for the aniline-gentian violet mixture. Grüblers gentian violet was probably very similar, if not identical, to Lauths methyl violet, which had been used as a stain by Victor André Cornil in 1875.
Although the name gentian violet continued to be used for the histological stain, the name was not used in the dye and textile industries. The composition of the stain was not defined and different suppliers used different mixtures. In 1922, the Biological Stain Commission appointed a committee chaired by Harold Conn to look into the suitability of the different commercial products. In his book Biological Stains, Conn describes gentian violet as a "poorly defined mixture of violet rosanilins".
The German ophthalmologist Jakob Stilling is credited with discovering the antiseptic properties of gentian violet. He published a monograph in 1890 on the bactericidal effects of a solution that he christened "pyoktanin", which was probably a mixture of aniline dyes similar to gentian violet. He set up a collaboration with E. Merck & Co. to market "Pyoktanin caeruleum" as an antiseptic.
In 1902, Drigalski and Conradi found that although crystal violet inhibited the growth of many bacteria, it has little effect on Bacillus coli (Escherichia coli) and Bacillus typhi (Salmonella typhi), which are both gram-negative bacteria. A much more detailed study of the effects of Grübler's gentian violet on different strains of bacteria was published by John Churchman in 1912. He found that most gram-positive bacteria (tainted) were sensitive to the dye, while most gram-negative bacteria (not tainted) were not, and observed that the dye tended to act as a bacteriostatic agent rather than a bactericide.