Dipole–dipole interactions (or Keesom interactions) are electrostatic interactions between molecules which have permanent dipoles. This interaction  is stronger than the London forces but is weaker than ion-ion interaction because only partial charges are involved. These interactions tend to align the molecules to increase attraction (reducing potential energy). An example of a dipole–dipole interaction can be seen in hydrogen chloride (HCl): the positive end of a polar molecule will attract the negative end of the other molecule and influence its position. Polar molecules have a net attraction between them. Examples of polar molecules include hydrogen chloride (HCl) and chloroform (CHCl).
Often molecules contain dipolar groups of atoms, but have no overall dipole moment on the molecule as a whole. This occurs if there is symmetry within the molecule that causes the dipoles to cancel each other out. This occurs in molecules such as tetrachloromethane and carbon dioxide. The dipole–dipole interaction between two individual atoms is usually zero, since atoms rarely carry a permanent dipole.
The Keesom interaction is a van der Waals force. It is discussed further in the section "Van der Waals forces".