Research into solar power for terrestrial applications became prominent with the U.S. National Science Foundation's Advanced Solar Energy Research and Development Division within the "Research Applied to National Needs" program, which ran from 1969 to 1977, and funded research on developing solar power for ground electrical power systems. A 1973 conference, the "Cherry Hill Conference", set forth the technology goals required to achieve this goal and outlined an ambitious project for achieving them, kicking off an applied research program that would be ongoing for several decades. The program was eventually taken over by the Energy Research and Development Administration (ERDA), which was later merged into the U.S. Department of Energy.
Following the 1973 oil crisis, oil companies used their higher profits to start (or buy) solar firms, and were for decades the largest producers. Exxon, ARCO, Shell, Amoco (later purchased by BP) and Mobil all had major solar divisions during the 1970s and 1980s. Technology companies also participated, including General Electric, Motorola, IBM, Tyco and RCA.