Photosensitization, i.e., photochemical sensitization. Exposing dyed cellulosic material, such as plant-based fibers, to sunlight allows dyes to remove hydrogen from the cellulose, resulting in photoreduction on the cellulosic substrate. Simultaneously, the colorant will undergo oxidation in the presence of the atmospheric oxygen, resulting in photo-oxidation of the colourant. These processes result in both fading of the colorant and strength loss of the substrate.