At its simplest, the theory holds that when gravity becomes vanishingly weak—levels seen only at interstellar distances—it diverges from its classically understood nature and its strength begins to decay linearly with distance from a mass.
Entropic gravity provides an underlying framework to explain Modified Newtonian Dynamics, or MOND, which holds that at a gravitational acceleration threshold of approximately , gravitational strength begins to vary inversely linearly with distance from a mass rather than the normal inverse-square law of the distance. This is an exceedingly low threshold, measuring only 12 trillionths gravitys strength at Earths surface; an object dropped from a height of one meter would fall for 36 hours were Earths gravity this weak. It is also 3,000 times less than the remnant of Earths gravitational field that exists at the point where  crossed the solar system's heliopause and entered interstellar space.
The theory claims to be consistent with both the macro-level observations of Newtonian gravity as well as Einstein's theory of general relativity and its gravitational distortion of spacetime. Importantly, the theory also explains (without invoking the existence of dark matter and tweaking of its new free parameters) why galactic rotation curves differ from the profile expected with visible matter.
The theory of entropic gravity posits that what has been interpreted as unobserved dark matter is the product of quantum effects that can be regarded as a form of positive dark energy that lifts the vacuum energy of space from its ground state value. A central tenet of the theory is that the positive dark energy leads to a thermal-volume law contribution to entropy that overtakes the area law of anti-de Sitter space precisely at
the cosmological horizon.
Thus this theory provides an alternative explanation for what mainstream physics currently attributes to dark matter. Since dark matter is believed to compose the vast majority of the universe's mass, a theory in which it is absent has huge implications for cosmology. In addition to continuing theoretical work in various directions, there are many experiments planned or in progress to actually detect or better determine the properties of dark matter (beyond its gravitational attraction), all of which would be undermined by an alternative explanation for the gravitational effects currently attributed to this elusive entity.