During the fading, colourant molecules undergo various chemical processes which result in fading.
When a UV-photon reacts with a molecule acting as colourant, the molecule is excited from the ground state to an excited state. The excited molecule is highly reactive and unstable. During the quenching of the molecule from excited state to ground state, atmospheric triplet oxygen reacts with the colourant molecule to form singlet oxygen and superoxide oxygen radical. The oxygen atom and the superoxide radical resulting from the reaction are both highly reactive and capable of destroying the colourants.