In the setting of standards, agencies make political and technical/scientific decisions based on how the water will be used. In the case of natural water bodies, agencies also make some reasonable estimate of pristine conditions. Natural water bodies will vary in response to a region's environmental conditions, whereby water composition is influenced by the surrounding geological features, sediments, and rock types, topography, hydrology, and climate. Environmental scientists and aqueous geochemists work to interpret the parameters and environmental conditions that impact the water quality of a region, which in turn helps to identify the sources and fates of contaminants. Environmental lawyers and policymakers work to define legislation with the intention that water is maintained at an appropriate quality for its identified use.
Another general perception of water quality is that of a simple property that tells whether water is polluted or not. In fact, water quality is a complex subject, in part because water is a complex medium intrinsically tied to the ecology, geology, and anthropogenic activities of a region. Industrial and commercial activities (e.g. manufacturing, mining, construction, transport) are a major cause of water pollution as are runoff from agricultural areas, urban runoff and discharge of treated and untreated sewage.