Daylight saving time
Retailers, sporting goods makers, and other businesses benefit from extra afternoon sunlight, as it induces customers to shop and to participate in outdoor afternoon sports. In 1984, Fortune magazine estimated that a seven-week extension of DST would yield an additional $30 million for 7-Eleven stores, and the National Golf Foundation estimated the extension would increase golf industry revenues $200 million to $300 million. A 1999 study estimated that DST increases the revenue of the European Union's leisure sector by about 3%.
What year did Fortune magazine make predictions about the increased revenue an extended daylight savings would provide?
1984
In 1984, Fortune magazine estimated that a seven-week extension of DST would yield an additional $30 million for 7-Eleven stores, and the National Golf Foundation estimated the extension would increase golf industry revenues $200 million to $300 million.
Fortune magazine