human
What are the pros and cons of using Twitter as a social media marketing platform?
assistant
Pros of using Twitter as a social media marketing platform:
 • Allows for quick and easy engagement with customers and potential customers
 • Offers a wide reach, with an estimated 330 million monthly users
 • Offers opportunities for organic and paid reach
 • Easy to monitor conversations and interact quickly
 • Permits the use of hashtags and keywords to target specific demographics

Cons of using Twitter as a social media marketing platform:
 • Limited characters restricts the amount of information that can be shared
 • Content shared on Twitter is easily lost in the feed
 • Not optimized for direct responses to customer inquiries
 • Can take a bit of time to build up a loyal following