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What did McDonald's attempt to do with their advertising?
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McDonald's attempted to appeal to African Americans by adopting linguistic features which were "typical" in that particular culture, such as "g-dropping" for example "Makin' it" or "Dinnertimin'". Additionally, McDonald's also introduced the "Get Down" campaign which was a popular dance move in the African American culture at the time. As McDonald's was mainly a "white-dominated" agency at the time, it seemed that even though they were attempted to make good with these