human
What are the pros and cons of having an online presence?
assistant
Pros:
1. Increased visibility to a wider audience
2. Potential for greater customer interaction 
3. Accessibility 24/7
4. Cost-effectiveness
5. Greater reach in terms of marketing messages

Cons:
1. Lack of personal touch
2. Difficulty building relationships with customers
3. Risk of cyber security threats
4. Limited control over content
5. Lower conversion rates