human
What is the name of the advertising agency that created the McDonald's advertising campaign?
assistant
The advertising agency that created the McDonald's advertising campaign was called McCann Erickson. They also adopted linguistic features which were "typical" in that particular culture, such as "g-dropping" for example "Makin' it" or "Dinnertimin'". Additionally, McDonald's also introduced the "Get Down" campaign which was a popular dance move in the African American culture at the time. As McDonald's was mainly a "white-dominated" agency at the time,