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How can I use social media responsibly to promote myself and my business?
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1. Start by setting up a professional profile on the major social media platforms. This should include a headshot, professional bio and accurate contact information.
2. Utilize the analytics features each platform provides to track metrics and monitor the performance of your content.
3. Experiment with different types of content and adjust your strategy to see what resonates with your target audience.
4. Interact with other people in your industry to build relationships and gain exposure.
5. Remain transparent and up-front about who you are and what you do.
6. Respect your followers by keeping your posts focused on topics that are important to them.
7. Post frequently but don’t overwhelm your followers with too much content.
8. Always think twice before posting and make sure you’re providing accurate information.
9. Encourage conversation and respond to any feedback or questions quickly.
10. Monitor what’s being said about you and your business on social media and take action if necessary.