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What is the difference between copywriting and content writing?
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The main difference between copywriting and content writing is that copywriting is focused on persuading the reader to take a specific action, such as making a purchase or signing up for a newsletter, while content writing focuses on providing information or entertainment without necessarily aiming to convince the reader to do anything. Copywriting is typically centered around making the most effective and efficient use of language in order to draw in the reader, whereas with content writing the focus is more on providing a useful topic that the reader can relate to and enjoy.