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What is the "Get Down" campaign?
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The "Get Down" campaign was a popular dance move in the African American culture at the time. McDonald's also adopted linguistic features which were "typical" in that particular culture, such as "g-dropping" for example "Makin' it" or "Dinnertimin'". Additionally, McDonald's also introduced the "Get Down" campaign which was a popular dance move in the African American culture at the time.