human
What's the difference between a shopper and a customer?
assistant
The main difference between a shopper and a customer is that a shopper typically makes purchases in order to fulfill their needs, while a customer will make purchases for personal satisfaction or profit. A shopper may be looking for an item they need for a specific purpose, whereas a customer may have a more general idea of what they want and are open to exploring different options. Shopping can also be considered a recreational activity for shoppers, but it is usually a necessity for customers.