human
Why did McDonald's advertising seem racially naive?
assistant
McDonald's advertising seemed racially naive because they adopted linguistic features which were "typical" in that particular culture, such as "g-dropping" for example "Makin' it" or "Dinnertimin'". Additionally, McDonald's also introduced the "Get Down" campaign which was a popular dance move in the African American culture at the time. As McDonald's was mainly a "white-dominated" agency at the time, it seemed that even though they were attempted to make good with these ad campaigns,