human
I'm thinking of starting a business. What are the pros and cons of starting a business?
assistant
Pros: 
1. Freedom to set your own hours
2. Opportunity to create something from scratch
3. Potential for financial gain
4. Ability to make decisions that directly affect the success of the business
5. Opportunities to learn new skills
6. Access to capital and resources
7. Can be a great source of personal satisfaction

Cons: 
1. Financial risks
2. Difficulty in finding funding
3. High startup costs
4. Time consuming and complex legal processes
5. Risk of failure
6. Lack of experience can lead to mistakes
7. Limited customer base