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What are the basics of market research for a small business?
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1. Identify your target audience
 • Knowing who will be the primary demographic you are trying to reach is crucial to understanding how to craft your market research strategy.
2. Define research objectives
 • Once you have identified the target audience, you need to develop a list of research objectives that will answer questions you have about the market.
3. Gather existing data
 • Doing an initial review of existing data can provide you with useful insights and inform your market research approach.
4. Design and implement research methods
 • Develop the research methods that will best answer the questions you have about the market.
5. Analyze the data collected
 • Once you have collected your data, it's important to analyze it in order to uncover trends and identify any actionable insights.
6. Develop strategies
 • Once you have analyzed the data and identified any key insights, you can develop strategies that will help you to better target and reach your target audience.