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What are the key elements of a successful business strategy?
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1. Clear objectives
 • having a plan that outlines and defines what success looks like and how it will be achieved is essential to any business strategy.
2. Competitive advantage
 • a successful business strategy will consider ways to give a business an edge over its competitors and create a unique value proposition for customers.
3. Market analysis
 • understanding the market in which a business will operate and being aware of the competition is key to identifying untapped opportunities and creating a successful strategy.
4. Financial management
 • managing the financial resources available to a business is critical to ensure it has the funds to implement the strategy and achieve its objectives.
5. Adaptability
 • successful strategies are dynamic, with the ability to pivot and adapt to changing market conditions and customer needs.