<translate> top-down by big companies, with little or no involvement of speakers communities. In this case, a patronizing approach can also be spotted: since very little is available, anything that is provided must be good and welcome by definition <swh>Mkakati wa juu-chini katika makampuni makubwa, na ushiriki mdogo au ukosefu wa ushiriki wa jamii za wasemaji. Katika hali hii, mbinu ya kudhalilisha pia inaweza kuonekana: kwa kuwa kuna mambo machache sana yanayopatikana, kitu chochote kinachotolewa lazima kiwe kizuri na kiwe na ufafanuzi mzuri 