<text>  Australian cricket captain Michael Clarke has been slammed by social media for his appearance in the new Oral B campaign, labelled the worst marketing campaign ever by unimpressed fans. It could have been the photo of him batting with an electric toothbrush, or holding a winning trophy labelled The Gnashes, or even going undercover as a dentist for Oral B, but whichever it was, keyboard warriors acted immediately. He was mocked by being renamed Michael Plaque and called a sellout and money-grubber as he is rumoured to be making 256,000 for the endorsement deal. VIDEO Scroll down to see Michael Clarkes Oral B advert . Australia captain Michael Clarke has been roundly criticised on social media for his Oral B TV advert . Clarke dropped the bat and picked up the toothbrush for his new True Blue Challenge campaign with Oral B . Facebook has slammed Clarke for his endorsement calling him a sellout and money-grubber Clarke had donned these new pair of whites for a campaign called the True Blue Challenge, aimed to boost Australias oral health and overtake England by bowling them over. This is outrageous Australia, the Poms are laughing at us, its time to take action, Clarke says in his Oral B adverts. I love beating the Poms on the cricket field, its time to do it again with my oral health. Social media trolls even furthered their displeasure by comparing his campaign with his performance on the cricket field. Cant score more than 40 in grade cricket...may as well advertise mouthwash, one disgruntled viewer said. Glad to see he managed to get through the entire commercial without an injury! said another. I love beating the Poms on the cricket field... Its time to do it again with my oral health, Clarke says in advert . Michael Plaque has been trending as Clarkes new name since the campaign was initiated . Facebookers have slammed the Australian cricket captain for the endorsement deal . Oral B initially began Clarkes involvement as a guess who campaign with many fans recognising his tattoo . The 33-year-old even took to going undercover as a dentist for his Oral B endorsement deal . Clarke was made an ambassador for Spartan in 2012 which made much more sense to many of his fans . Clarkes tattoos have also received ridicule for their appearance in the adverts, especially the Arabic writing scrawled up his left arm, loosely translating to the pain of discipline is nothing like the pain of disappointment. Viewers took to asking him to step down as captain due to the embarrassment of the endorsement deal calling him a goose and a commercial whore. Clarke has previously become an ambassador for Australian sport products company, Spartan, in 2012. He received mostly praise for this deal among fans. The 33-year-old will be aiming to hit back at his critics with an inspiring performance when the tournament co-hosts face Sri Lanka on Sunday. 