<text>  Proving just how successful sites like Kickstarter can be, smartwatch maker Pebble has surpassed all previous records. It launched a campaign to fund its latest device, called Time, on the last day of February and in just 28 days raised a staggering 20.3 million 13.7 million from 78,471 backers. This beat the previous funding record for Coolest Cooler which raised 13.2 million 8.6 million. Pebble launched the Kickstarter campaign to fund its latest device, called Time pictured, on the last day of February and in just 28 days it raised 20.3 million 13.7 million from 78,471 backers . The Californian firm also used the momentum of the campaign to launch a scheme hoping to encourage designers to build their own smartstraps for its new watch. It will pay up to 637,000 1 million to help develop the best designs and has unveiled a prototype example that can turn the watch into a standalone device. This strap, designed by Spark.io, features a cellular development kit meaning the watch can connect directly to a mobile network. It is just a prototype at the moment, and the exact functionality hasnt been revealed, but this would reduce the Pebble Times reliance on a connected phone, for example. Another example strap presented by Pebble is Seeed Studios modular strap that lets wearers add different functions. The new Time smartwatch pictured comes with a colour e-paper screen similar to the technology used on e-readers such as the Amazon Kindle, with Pebble promising up to seven days battery life as a result. The watch is also water resistant. It is the firms third product to launch on Kickstarter . The firm also used the momentum of the campaign to launch a scheme hoping to encourage designers to build their own smartstraps for its new watch. It will pay up to 637,000 1 million to help develop the best designs and has unveiled a prototype by Spark.io pictured that connects the watch to a mobile network . It works in a similar way to Googles Project Ara modular phone and people can add and replace components, adapters and other accessories. Pebble has now published 3D printing files and released details about the watchs connectors to help designers create the bespoke straps. The Time smartwatch is Pebbles third product, but the first to feature a colour screen. It raised more than 5.8 million 9 million in its first day and the device will ship by July. Pebbles original smartwatch is third on the all-time highest funding list, having raised more than 6.5 million 10 million after having an initial funding goal of 65,000 100,000. Another example strap presented by Pebble is Seeed Studios modular strap pictured that lets wearers add different functions. It works in a similar way Googles Project Ara modular phone and people can add and replace components, adapters and other accessories . Pebble has now published 3D printing files and released details about the watchs connectors shown and circuit boards to help designers create bespoke straps. It has not revealed how the funds will be distributed . The Time smartwatch comes with a colour e-paper screen similar to the technology used on e-readers such as the Amazon Kindle, with Pebble promising up to seven days battery life as a result. The watch is also water resistant. The Time will have a retail price of 129 199. At the Mobile World Congress technology show in Barcelona in earlier this month, Pebble announced it would also be selling a high-end Steel version of the Time that would cost around 160 245, and look similar to the premium version of the Apple Watch. Pebbles Time raised more than 5.8 million 9 million in its first day on Kickstarter. Now the campaign ihas finished the watch will retail for 129 199. Backers were able to get the device at a discount . Pebble Time beat the previous overall funding record of 8.7 million 13.3 million set by the Coolest Cooler pictured, a drinks cooler that comes with a built-in blender, wireless speaker and USB charging points - and there are still 23 days of funding to go in Pebbles Kickstarter . 1. Pebble Time - 13.7 million 20.3 million 2. Coolest Cooler - 8.6 million 13.2 million 3. Pebble 1st generation smartwatch - 6.6 million 10.2 million 4. Exploding Kittens card game - 5.7 million 8.7 million 5. OUYA games console - 5.5 million 8.5 million 6. Pono Music player - 4 million 6.2 million 7. Veronica Mars movie - 3.7 million 5.7 million 8. Bring Back Reading Rainbow - 3.5 million 5.4 million 9. Torment: Tides of Numenera game - 2.7 million 4.1 million 10. Project Eternity game - 2.5 million 3.9 million 