<text>  A French marketing campaign by Nutella has backfired after banning the word lesbian. The Say it with Nutella campaign allowed customers to have a name or message written on a jar of the chocolate spread, which they could then share with friends on social media. But the words lesbian, Jewish and orangutan are all banned from being emblazoned on the pots, it has been discovered. A French marketing campaign by Nutella has backfired after banning the word lesbian file picture The Nutella website says: Here you can create your custom messages and share them with those you love. But users realised that there is a long list of words banned, which bizarrely does not allow lesbian but permits the word gay. The word Christian can also be written on the jars, but other religious terms such as Jewish and Muslim have been banned by Nutella, Pink News reported. The Say it with Nutella campaign allowed customers to have a name or message written on a jar of the chocolate spread . Health-related terms, presumably in case any one tried to blame the hazelnut spread on obesity, have also been banned, including the words cancer and diabetes. The company, owned by Ferrero, has also outlawed words which could be used to highlight their controversial ingredient palm oil, the farming of which allegedly destroys the habitats of orangutans. This may explain why boycott and orangutan make the long list of banned words. Ferrero said in a statement: By giving customers the opportunity to personalise their Nutella jar we want to create a way for them to share enthusiasm for the brand. Negative or insulting terms were directly removed from the options field. Similarly, terms of communities that are often subject to attacks by malicious people were removed from the possibilities. The news comes just a day after it emerged that Marks Spencer had banned the words Christ and Jesus Christ from being allowed on messages sent with bouquets of flowers. The policy emerged earlier after a customer was stopped from buying a 35 bouquet for a funeral because she said in the gift message that it was from a family in Christ Church Teddington. Lord Carey, a former Archbishop of Canterbury, said: If Christ becomes an offensive word in a Christian land then all of us should be alarmed. 