<prompt> Hlalosa mekhoa e meli eo theknoloji e fetolang indasteri ea ho bapatsa ka eona.nan  <response>: Instruction in English: Identify two ways technology is changing the marketing industry. . Response in English: Technology is rapidly transforming the marketing industry in numerous ways. Here are two major ways this is happening:1 Use of Data and Analytics: By collecting and analyzing large amounts of consumer data, marketers are now able to develop more targeted and personalized advertising campaigns. Tools such as web analytics, customer relationship management systems and social media analytics help companies to understand their customers behaviors, demographics and interests, which in turn allows them to tailor their marketing strategies to reach the most relevant audience through the most effective channels. This results in improved efficiency and effectiveness of marketing efforts.2 Digital Marketing Channels: Technology has also revolutionized marketing by shifting it from traditional marketing channels such as TV, print, and billboards, to digital channels. This has dramatically increased the number of ways marketers can reach customers, and has given rise to various forms of digital marketing such as email marketing, social media marketing, search engine optimization, content marketing, and influencer marketing. These digital channels generally offer more cost-effective marketing solutions, and enable marketers to reach consumers at any time and place, with tailored content and messaging. . Response in Sesotho: Theknoloji e fetola indasteri ea papatso ka potlako ka litsela tse ngata. Mona ke litsela tse peli tse kholo tseo sena se etsahalang ka tsona: 1 Tsebeliso ea Lintlha le Litlhahlobo: Ka ho bokella le ho sekaseka lintlha tse ngata tsa bareki, barekisi ba se ba khona ho ntsetsapele matšolo a papatso a reriloeng le a ikhethileng. Lisebelisoa tse kang li-web analytics, litsamaiso tsa taolo ea likamano tsa bareki le li-analytics tsa mecha ea litaba ea sechaba li thusa likhamphani ho utloisisa boitšoaro ba bareki ba bona, palo ea batho le lithahasello tsa bona, e leng se ba lumellang hore ba lokise maano a bona a ho bapatsa ho fihlela bamameli ba bohlokoa ka ho fetisisa ka mecha e sebetsang ka ho fetisisa. Sena se fella ka katleho e ntlafetseng le katleho ea boiteko ba ho bapatsa. 2 Mecha ea Papatso ea Dijithale: Theknoloji e boetse e fetotse mebaraka ka ho e tlosa ho tloha mecheng ea setso ea ho bapatsa joalo ka TV, khatiso le liboto tsa lipapatso, ho ea ho liteishene tsa dijithale. Sena se ekelitse palo ea mekhoa eo barekisi ba ka fihlelang bareki ka eona, me se hlahisitse mefuta e fapaneng ea papatso ea dijithale joalo ka ho bapatsa ka lengolo-tsoibila, ho bapatsa ka litaba tsa sechaba, ho ntlafatsa enjine ea ho batla, ho bapatsa litaba, le ho bapatsa ka tšusumetso. Liteishene tsena tsa dijithale ka kakaretso li fana ka litharollo tsa ho bapatsa tse theko e tlase, me li nolofalletsa barekisi ho fihlela bareki ka nako efe kapa efe le sebakeng sefe kapa sefe, ka litaba tse lokiselitsoeng le melaetsa. 