<prompt> Akaretsa lintlha tsa sehlooho tsa sehlooho senaSengoliloeng sena se bua ka psychology ea boitšoaro ba bareki lipatlisisong tsa mebaraka. E hlalosa kamoo bareki ba etsang liqeto motheong oa sepheo sa bona sa ho se tsebe le ho tseba le kamoo khoebo e ka sebelisang boitšoaro ba bareki molemong oa bona.  <response>: Instruction in English: Summarize the key ideas of this article . Response in English: The article focuses on how businesses can understand consumer behavior through marketing research, by examining unconscious and conscious motives, to improve their marketing strategies. . Response in Sesotho: Sengoliloeng se shebana le kamoo likhoebo li ka utloisisang boitšoaro ba bareki ka ho etsa lipatlisiso tsa mebaraka, ka ho hlahloba sepheo se sa tsebeng letho le ho tseba, ho ntlafatsa maano a bona a ho bapatsa. 