<prompt> Hlalosa phapang lipakeng tsa papatso ea litaba le papatso.nan  <response>: Instruction in English: Describe the difference between content marketing and advertising. . Response in English: Content marketing and advertising are both methods that businesses use to promote their products or services, but they are different in terms of their approach, execution, and goals.Content marketing is the process of creating and sharing valuable, educational, and relevant information to attract and retain a clearly defined audience, with the goal of driving profitable customer action. It involves creating content such as blog posts, videos, whitepapers, eBooks, infographics and more with the intention of building brand awareness, trust, and loyalty over time. The focus here is providing value to the target audience instead of directly selling to them.Advertising, on the other hand, is a paid form of promotion where a business pays to have its message displayed in front of its target audience. It can appear on traditional mediums like TV, radio, magazines, and billboards or on digital mediums like social media, search engine results pages, and display ads on websites. Advertising is more direct in its approach, presenting a clear call-to-action and persuading the audience to take immediate action.In summary, the primary difference between content marketing and advertising is that content marketing aims to provide value and build trust through informative and educational content to attract customers, while advertising is a more direct method of promoting a product or service to a target audience through paid channels. . Response in Sesotho: Papatso ea litaba le papatso ka bobeli ke mekhoa eo likhoebo li e sebelisang ho khothaletsa lihlahisoa kapa litsebeletso tsa bona, empa li fapane ho latela mokhoa oa tsona, tsebetso le sepheo sa tsona. Papatso ea litaba ke mokhoa oa ho theha le ho arolelana tlhahisoleseling ea bohlokoa, e rutang, le e bohlokoa ho hohela le ho boloka bamameli ba hlakileng, ka sepheo sa ho khanna khato e ntle ea bareki. E kenyelletsa ho theha litaba tse joalo ka li-blog, livideo, lipampiri tse tšoeu, li-eBooks, infographics le tse ling ka sepheo sa ho aha tlhokomeliso ea lebitso, tsepo le botsepehi ha nako e ntse e ea. Sepheo mona ke ho fana ka boleng ho bamameli ba shebiloeng ho fapana le ho ba rekisetsa ka kotloloho. Ka lehlakoreng le leng, papatso ke mokhoa o lefshoang oa papatso moo khoebo e lefang hore molaetsa oa eona o bontšoe ka pela bamameli ba eona. E ka hlaha liphatlalatsong tsa setso joalo ka TV, seea-le-moea, limakasine le liboto tsa lipapatso kapa mecheng ea litaba ea dijithale joalo ka mecha ea litaba ea sechaba, maqephe a sephetho sa enjine ea patlo, le ho hlahisa lipapatso liwebsaeteng. Papatso e tobile haholoanyane mokhoeng oa eona, ho hlahisa pitso e hlakileng ea ho nka khato le ho susumetsa bamameli hore ba nke khato hang-hang. Ka kakaretso, phapang ea mantlha lipakeng tsa papatso ea litaba le papatso ke hore papatso ea litaba e ikemiselitse ho fana ka boleng le ho aha tšepo ka litaba tse rutang le tse rutang ho hohela bareki, athe papatso ke mokhoa o tobileng haholoanyane oa ho khothaletsa sehlahisoa kapa tšebeletso ho batho bao ho buuoang ka bona. dikanale. 