<prompt> Hlalosa mohopolo oa ho bapatsa ka mefuta e mengatanan  <response>: Instruction in English: Define the concept of multi-touch marketing . Response in English: Multi-touch marketing refers to a type of marketing strategy that involves interacting with potential customers via multiple channels or touchpoints. This includes both traditional marketing channels, such as radio, TV, or print media, as well as newer digital channels, such as social media, websites, or email. The goal of multi-touch marketing is to use these various touchpoints to build relationships with customers and to encourage brand loyalty. This tactic enables a brand to reach its target audience at multiple points of their buying journey, with different, yet cohesive messages, in the hopes of improving the overall customer experience and, ultimately, boosting sales. . Response in Sesotho: Multi-touch marketing e bolela mofuta oa leano la ho bapatsa le kenyelletsang ho sebelisana le bareki bao e ka bang bareki ka litsela tse ngata kapa li-touchpoints. Sena se kenyelletsa liteishene tse tloaelehileng tsa papatso, joalo ka seea-le-moea, TV, kapa mecha ea phatlalatso ea khatiso, hammoho le likanale tse ncha tsa dijithale, joalo ka mecha ea litaba ea sechaba, liwebsaete, kapa lengolo-tsoibila. Sepheo sa ho bapatsa ka mefuta e mengata ke ho sebelisa lintlha tsena tse fapaneng ho aha likamano le bareki le ho khothaletsa botšepehi ba brand. Leqheka lena le nolofalletsa mofuta oa khoebo ho fihlela batho bao e ba lebelletseng libakeng tse ngata tsa leeto la bona la ho reka, ka melaetsa e fapaneng, leha ho le joalo e momahaneng, ka tšepo ea ho ntlafatsa boiphihlelo ba bareki ka kakaretso, me qetellong, ho eketsa thekiso. 