<prompt> Etsa moralo oa papatso bakeng sa khoebo e nyaneKhoebo e nyenyane: Lebenkele la lieta tsa moqapi  <response>: Instruction in English: Devise a marketing plan for a small business . Response in English: A marketing plan for a designer shoe store will require a blend of both traditional and digital marketing strategies to increase the stores visibility, drive traffic, and increase sales.1. Identify the target market: Since this is a designer shoe store, the target market is likely to be fashion-conscious people who value unique, high-quality, and stylish footwear.2. Build an online presence: Given todays digital age, its essential to have a strong online presence. The store needs to set up an attractive and easy-to-use website and create social media accounts on platforms such as Facebook, Instagram, and Twitter.3. Social media marketing: Use Instagram, Facebook, and Twitter to showcase the latest footwear collections, promotions, and discounts. Engage with potential customers by responding to comments and messages promptly.4. Email marketing: Collect customers email addresses by offering a discount on their first purchase. Send out regularly newsletters featuring new arrivals, special offers, and upcoming sales.5. Influencer marketing: Collaborate with fashion influencers and bloggers to feature the stores products on their social media pages and blogs. This will help increase brand visibility and attract new customers.6. Local advertising: Advertise on local billboards, magazines, newspapers, and radio stations to target people within the stores vicinity.7. In-store events: Host in-store events such as a new collection launch party, a fashion show, or a meet-and-greet with a local designer. This will help create a buzz around the store and attract new customers.8. Loyalty program: Implement a loyalty program to retain existing customers by rewarding them with points, discounts, and special offers.With a well-crafted and executed marketing plan, the designer shoe store can attract new customers, retain existing ones, and increase sales. . Response in Sesotho: Moralo oa ho bapatsa bakeng sa lebenkele la lieta tsa moqapi o tla hloka motsoako oa maano a setso le a dijithale a ho bapatsa ho eketsa ponahalo ea lebenkele, ho khanna sephethephethe, le ho eketsa thekiso. 1. Hlalosa maraka oo u batlang ho o reka: Kaha lena ke lebenkele la lieta tsa baqapi, ho ka etsahala hore ebe batho ba ratang feshene ba nka lieta tse ikhethang, tsa boleng bo holimo le tse setaele e le tsa bohlokoa. 2. Theha boteng ba Marang-rang: Ho latela mehla ea kajeno ea dijithale, ho bohlokoa ho ba le boteng bo matla ba Marang-rang. Lebenkele le hloka ho theha sebaka sa marang-rang se khahlang le se bonolo ho se sebelisa le ho theha li-account tsa litaba tsa sechaba ho li-platform tse kang Facebook, Instagram le Twitter. 3. Papatso ea litaba tsa sechaba: Sebelisa Instagram, Facebook, le Twitter ho bontša likoleke tsa morao-rao tsa lieta, lipapatso le litheolelo. Kopana le bao e ka bang bareki ka ho araba maikutlo le melaetsa hang-hang. 4. Ho bapatsa ka lengolo-tsoibila: Bokella liaterese tsa lengolo-tsoibila tsa bareki ka ho fana ka theolelo ha ba reka ka lekhetlo la pele. Romela likoranta khafetsa tse fanang ka batho ba sa tsoa fihla, limpho tse khethehileng, le lithekiso tse tlang. 5. Papatso ea Influencer: Sebelisana moho le ba susumetsang feshene le li-blogger ho hlahisa lihlahisoa tsa lebenkele maqepheng a bona a litaba tsa sechaba le li-blog. Sena se tla thusa ho eketsa ponahalo ea brand le ho hohela bareki ba bacha. 6. Lipapatso tsa sebakeng sa heno: Phatlalatsa libotong tsa sebaka sa heno, limakasine, likoranta le liteishene tsa seea-le-moea ho lebisa batho ba haufi le lebenkele. 7. Liketsahalo tsa lebenkeleng: Etsa liketsahalo tsa ka lebenkeleng tse kang mokete oa ho qala pokello e ncha, pontšo ea feshene, kapa ho lumelisa le moqapi oa lehae. Sena se tla thusa ho theha buzz ho potoloha lebenkele le ho hohela bareki ba bacha. 8. Lenaneo la Botšepehi: Kenya tšebetsong lenaneo la botšepehi ho boloka bareki ba seng ba ntse ba le teng ka ho ba putsa ka lintlha, litheolelo le limpho tse khethehileng. Ka moralo o hlophisitsoeng hantle le o phethiloeng oa ho bapatsa, lebenkele la lieta tsa boqapi le ka hohela bareki ba bacha, la boloka tse seng li ntse li le teng, le ho eketsa thekiso. 