<prompt> Fana ka tlhaloso ea karohano ea maraka.nan  <response>: Instruction in English: Provide a definition of market segmentation. . Response in English: Market segmentation is the process of dividing a larger, heterogeneous market into smaller groups of consumers with similar needs or characteristics. The idea behind this strategy is to tailor marketing efforts to specific groups, allowing for a more efficient and effective use of marketing resources. By understanding the different segments, businesses can develop targeted products, advertisements, and promotions that resonate with each segment, ultimately increasing sales and customer loyalty. Common methods of market segmentation include geographical, demographic, psychographic, and behavioral segmentation. . Response in Sesotho: Karohano ea maraka ke mokhoa oa ho arola maraka o moholo, o fapaneng ka lihlopha tse nyane tsa bareki ba nang le litlhoko kapa litšobotsi tse tšoanang. Sepheo sa leano lena ke ho hlophisa boiteko ba ho bapatsa ho ea ka lihlopha tse itseng, ho lumella tšebeliso e nepahetseng le e sebetsang ea lisebelisoa tsa ho bapatsa. Ka ho utloisisa likarolo tse fapaneng, likhoebo li ka hlahisa lihlahisoa tse lebisitsoeng, lipapatso le lipapatso tse amanang le karolo ka ngoe, qetellong li eketsa thekiso le botšepehi ba bareki. Mekhoa e tloaelehileng ea karohano ea mmaraka e kenyelletsa karohano ea libaka, palo ea batho, ea kelello le ea boitšoaro. 