<prompt> Hlalosa hore na ke hobaneng ha litšenyehelo tsa papatso ea lipolotiki tsa TV li eketsehile habeli ho tloha ka 2004.nan  <response>: Instruction in English: Explain why the cost of political TV advertising has doubled since 2004. . Response in English: The cost of political TV advertising has doubled since 2004 due to various factors. One of the primary reasons is the increase in campaign spending across the board. Political campaigns have become costlier to run, and political parties and candidates are willing to pay more for advertising spots. Increased competition for airtime is another factor that has driven up the cost of political television ads. With the rise of Super PACs political action committees and other big money donors, there are more groups vying for prime advertising slots, and this competition pushes up costs. Ad space during peak hours and popular programs, especially on channels with high viewership, is sold at a premium.Also, the cost of creating advertisements has risen. Production quality has increased, and more elaborate and sophisticated ads are being produced, which cost more money and, in turn, result in higher ad rates.Inflation is another reason for the rise in costs. The cost of everything tends to increase over time, and this includes TV advertising. A dollar in 2004 is not worth the same amount today, and as inflation rises, so do the costs associated with it.Finally, television stations have realized the lucrative nature of political ads, as they are often able to charge a premium for these spots. They know that political candidates and parties are willing to pay more for airtime, and this has been reflected in the higher prices they charge. Overall, the combination of increased campaign spending, competition for airtime, higher production costs, inflation, and the ability to charge a premium for political ads has resulted in a doubling of the cost of political TV advertising since 2004. . Response in Sesotho: Litsenyehelo tsa papatso ea TV ea lipolotiki li eketsehile habeli ho tloha 2004 ka lebaka la lintlha tse fapaneng. Le leng la mabaka a mantlha ke keketseho ea tšebeliso ea chelete ka letšolo ka bophara. Matšolo a lipolotiki a fetohile a bitsang chelete e ngata ho sebetsa, me mekha ea lipolotiki le bakhethoa ba ikemiselitse ho lefa chelete e ngata bakeng sa libaka tsa papatso. Phalisano e ntseng e eketseha ea nako ea moea ke ntlha e ngoe e phahamisitseng litšenyehelo tsa lipapatso tsa lipolotiki tsa thelevishene. Ka ho phahama ha Super PACs likomiti tsa tsebetso ea lipolotiki le bafani ba bang ba lichelete tse kholo, ho na le lihlopha tse ngata tse tsekang libaka tse kholo tsa papatso, me tlhōlisano ena e nyolla litšenyehelo. Sebaka sa lipapatso nakong ea lihora tse phahameng haholo le mananeo a tsebahalang, haholo likanale tse nang le batho ba bangata ba shebelletseng, li rekisoa ka theko e phahameng. Hape, litšenyehelo tsa ho etsa lipapatso li nyolohile. Boleng ba tlhahiso bo eketsehile, me ho ntse ho etsoa lipapatso tse rarahaneng le tse tsoetseng pele, tse bitsang chelete e ngata, me li baka litefiso tse phahameng tsa lipapatso. Inflation ke lebaka le leng la ho phahama ha litšenyehelo. Litsenyehelo tsa ntho e ngoe le e ngoe li atisa ho eketseha ha nako e ntse e ea, me sena se kenyelletsa papatso ea TV. Dolara ka 2004 ha e na chelete e lekanang le eona kajeno, me ha theko ea lichelete e ntse e phahama, ho joalo le ka litšenyehelo tse amanang le eona. Qetellong, liteishene tsa thelevishene li hlokometse hore lipapatso tsa lipolotiki li na le chelete e ngata, kaha hangata li khona ho lefisa libaka tsena. Ba a tseba hore bonkgetheng ba dipolotiki le mekga e ikemiseditse ho lefa ho feta bakeng sa airtime, mme sena se bonahaditswe ke ditheko tse phahameng tseo ba di lefisang. Ka kakaretso, kopanyo ea tšebeliso e ntseng e eketseha ea matšolo, tlholisano bakeng sa nako ea moea, litšenyehelo tse phahameng tsa tlhahiso, ho phahama ha theko ea lintho, le bokhoni ba ho lefisa lipapatso tsa lipolotiki ho bakile ho imena habeli ha theko ea papatso ea TV ea lipolotiki ho tloha ka 2004. 