<prompt> Patlisiso le maikutlo mabapi le boemo ba hajoale ba papatso ea dijithale.nan  <response>: Instruction in English: Research and comment on the current state of digital marketing. . Response in English: Digital marketing is an ever-evolving field with the constant incorporation of new technologies and strategies to improve online engagement and reach out to audiences. As of 2021, there are several trends that have come to define the current state of digital marketing. One of the major trends in digital marketing is the increased use of artificial intelligence AI and machine learning ML technologies in analyzing and predicting consumer behavior. Advanced algorithms and ML systems have made it possible for businesses to personalize their marketing efforts towards specific target demographics, allowing for more effective and efficient marketing.Alongside AI and ML, businesses are leveraging chatbots and virtual assistants to improve their customer service delivery. These tools have made it possible for companies to engage with customers 247, answering inquiries and providing support, which is crucial in building brand trust and loyalty.The rise of social media has also brought about significant changes in digital marketing. With the increased use of social media platforms like Facebook, Instagram, and Twitter, businesses have more opportunities to engage with their audiences in real-time. Influencer marketing has also gained popularity, where businesses partner with social media influencers to promote their products or services.The use of video marketing has also seen significant growth, with businesses leveraging visual storytelling to capture the attention of their target demographics. Short-form videos, especially those shared on social media platforms, have proven to be highly effective in engaging audiences.In conclusion, digital marketing is currently characterized by the use of advanced technologies like AI and ML to better understand and predict consumer behavior. The use of chatbots, social media, and video marketing are also major trends that have come to shape the current state of digital marketing. . Response in Sesotho: Papatso ea dijithale ke sebaka se ntseng se tsoela pele se kenyelletsang mahlale a macha le maano a ho ntlafatsa tsebetso ea inthanete le ho fihlela bamameli. Ho tloha ka 2021, ho na le mekhoa e mengata e seng e hlalositse boemo ba hajoale ba papatso ea dijithale. E ngoe ea litloaelo tse kholo khoebong ea dijithale ke tsebeliso e ntseng e eketseha ea bohlale ba maiketsetso AI le mahlale a ho ithuta ka mochini ML ho sekaseka le ho bolela esale pele boitšoaro ba bareki. Litaolo tse tsoetseng pele le litsamaiso tsa ML li entse hore ho khonehe hore likhoebo li iketsetse boiteko ba tsona ba ho bapatsa molemong oa palo e ikhethileng ea batho, e lumellang ho bapatsa ka katleho le ho sebetsa hantle. Haufi le AI le ML, likhoebo li sebelisa li-chatbots le bathusi ba sebele ho ntlafatsa phano ea litšebeletso tsa bareki. Lisebelisoa tsena li entse hore ho khonehe hore likhamphani li sebelisane le bareki 247, li araba lipotso le ho fana ka tsehetso, e leng bohlokoa ho haha tsepo le botšepehi ba brand. Ho phahama ha mecha ea litaba ea sechaba ho boetse ho tlisitse liphetoho tse kholo khoebong ea dijithale. Ka tšebeliso e ntseng e eketseha ea liforomo tsa litaba tsa sechaba tse kang Facebook, Instagram, le Twitter, likhoebo li na le menyetla e mengata ea ho sebelisana le bamameli ba tsona ka nako ea nnete. Papatso ea tšusumetso e boetse e tumme, moo likhoebo li sebelisanang le batho ba susumetsang mecha ea litaba ea sechaba ho khothaletsa lihlahisoa kapa litšebeletso tsa bona. Tsebeliso ea papatso ea livideo e boetse e bone kholo e kholo, likhoebo li sebelisa lipale tsa pono ho hapa tlhokomelo ea palo ea batho eo ba e batlang. Livideo tsa mofuta o mokhutsoane, haholo-holo tse arolelanoang liforomong tsa litaba tsa sechaba, li ipakile li sebetsa haholo ho hohelang bamameli. Qetellong, papatso ea dijithale hajoale e tsebahala ka tšebeliso ea mahlale a tsoetseng pele joalo ka AI le ML ho utloisisa le ho bolela esale pele boitšoaro ba bareki. Tšebeliso ea li-chatbots, mecha ea litaba ea sechaba, le papatso ea livideo le tsona ke mekhoa e meholo e tlileng ho theha boemo ba hona joale ba ho bapatsa ka dijithale. 