<prompt> Hlalosa hore na ke hobaneng ha khamphani e ka khetha mofuta oa papatso oa pay-per-click PPC.nan  <response>: Instruction in English: Explain why a company would choose the pay-per-click PPC advertising model. . Response in English: A company may choose the pay-per-click PPC advertising model for several reasons. Firstly, PPC advertising can provide immediate and targeted traffic to a companys website. By bidding on relevant keywords, a company can display its advertisements to users who are actively searching for their products or services. This targeted traffic is often more likely to convert into sales or leads, providing a higher return on investment for the advertising spend.Secondly, PPC advertising allows a company to have greater control over its advertising budget. With PPC, the company is only charged when a user clicks on their advertisement, so they can set a maximum budget for their campaign and be sure not to exceed it. This way, the campaigns can be easily scaled up or down depending on the companys available resources.Thirdly, PPC advertising offers measurable and trackable results. Companies can track which keywords, ads, and targeting options deliver the most clicks, conversions, and sales. This information can then be used to optimize future campaigns and improve their overall effectiveness.In summary, the pay-per-click advertising model offers immediate and targeted traffic, budget control, and measurable results, making it an attractive option for companies looking to advertise their products or services. . Response in Sesotho: Khamphani e ka khetha mofuta oa papatso oa pay-per-click PPC ka mabaka a maloa. Taba ea pele, papatso ea PPC e ka fana ka sephethephethe sa hang-hang le se lebisitsoeng ho webosaete ea khamphani. Ka ho reka mantsoe a bohlokoa, khamphani e ka hlahisa lipapatso tsa eona ho basebelisi ba ntseng ba batla lihlahisoa kapa litšebeletso tsa bona. Hangata sephethephethe sena se lebisitsoeng ho sona se ka fetoha lithekiso kapa tse etellang pele, e leng se fanang ka phaello e phahameng ho tsetelong bakeng sa chelete ea papatso. Taba ea bobeli, papatso ea PPC e lumella khamphani ho ba le taolo e kholo holima tekanyetso ea eona ea papatso. Ka PPC, khamphani e lefisoa feela ha mosebelisi a tobetsa papatso ea bona, kahoo ba ka beha tekanyetso e phahameng ea phutuho ea bona mme ba netefatse hore ha ba e fete. Ka tsela ena, matšolo a ka fokotsoa habonolo kapa a theoha ho latela lisebelisoa tse fumanehang tsa khamphani. Taba ea boraro, papatso ea PPC e fana ka liphetho tse ka lekanyetsoang le tse ka lateloang. Likhamphani li ka lekola hore na ke mantsoe afe a bohlokoa, lipapatso le likhetho tsa sepheo tse fanang ka likhetho tse ngata, liphetoho le thekiso. Lintlha tsena li ka sebelisoa ho ntlafatsa matšolo a kamoso le ho ntlafatsa katleho ea ona ka kakaretso. Ka bokhutsoane, mofuta oa papatso oa ho patala o fana ka sephethephethe sa hang-hang le se lebisitsoeng, taolo ea tekanyetso, le liphetho tse ka lekanyetsoang, e leng se etsang hore e be khetho e khahlang bakeng sa likhamphani tse batlang ho bapatsa lihlahisoa kapa litšebeletso tsa bona. 