<prompt> Hlalosa sepheo sa li-analytics tsa marang-rang.nan  <response>: Instruction in English: Describe the purpose of web analytics. . Response in English: Web analytics refers to the measurement, collection, analysis, and reporting of web data to understand and optimize website usage. The main purpose of web analytics is to help website owners and businesses understand their audience and improve their online presence. By analyzing data such as the number of visitors, page views, and conversion rates, web analytics can provide valuable insights into user behavior and preferences. This information can then be used to make informed decisions about website design, content, and marketing strategies to improve user experience, increase engagement, and ultimately drive growth and profitability. Web analytics can also help identify any technical issues or areas for improvement, and track the success of advertising campaigns and other initiatives. Overall, web analytics plays a crucial role in helping businesses succeed in the digital space by providing the data and insights necessary to make data-driven decisions. . Response in Sesotho: Litlhahlobo tsa webo li bua ka tekanyo, pokello, tlhahlobo le tlaleho ea data ea webo ho utloisisa le ho ntlafatsa tsebeliso ea sebaka sa marang-rang. Morero o ka sehloohong oa li-analytics tsa marang-rang ke ho thusa beng ba liwebsaete le likhoebo ho utloisisa bamameli ba bona le ho ntlafatsa boteng ba bona ba marang-rang. Ka ho hlahloba lintlha tse kang palo ea baeti, maikutlo a maqephe, le litekanyetso tsa ho sokoloha, li-web analytics li ka fana ka lintlha tsa bohlokoa mabapi le boitšoaro ba mosebedisi le likhetho. Lintlha tsena li ka sebelisoa ho etsa liqeto tse nang le tsebo mabapi le moralo oa sebaka sa marang-rang, litaba, le maano a ho bapatsa ho ntlafatsa boiphihlelo ba mosebelisi, ho eketsa boitlamo, me qetellong ho tsamaise kholo le phaello. Li-analytics tsa webo li ka boela tsa thusa ho tseba mathata afe kapa afe a tekheniki kapa libaka tse ka ntlafatsoang, le ho lekola katleho ea matšolo a papatso le matsapa a mang. Ka kakaretso, li-analytics tsa webo li bapala karolo ea bohlokoa ho thusa likhoebo ho atleha sebakeng sa dijithale ka ho fana ka lintlha le lintlha tse hlokahalang ho etsa liqeto tse tsamaellanang le data. 