<prompt> Molemo oa mantlha oa lenaneo la botšepehi ba litho ke ofe?nan  <response>: Instruction in English: What is the primary benefit of a membership loyalty program? . Response in English: The primary benefit of a membership loyalty program is that it encourages customer loyalty and repeat business. This is achieved through various incentives, rewards, and perks, exclusive to members of the program. By rewarding customers for their continued patronage, the program helps to strengthen the relationship between the customer and the business, increasing the likelihood that the customer will return and continue to do business with the company. Additionally, membership loyalty programs help businesses to gather valuable data about their customers, which can be used to improve their products, services, and overall customer experience. Overall, membership loyalty programs can help businesses to attract, retain, and engage customers, ultimately leading to increased sales, revenue, and profits. . Response in Sesotho: Molemo o ka sehloohong oa lenaneo la botšepehi ba litho ke hore o khothalletsa botšepehi ba bareki le ho pheta khoebo. Sena se finyelloa ka likhothatso tse fapaneng, meputso, le melemo, ho kenyelletsa litho tsa lenaneo feela. Ka ho putsa bareki bakeng sa tsehetso ea bona e tsoelang pele, lenaneo le thusa ho matlafatsa likamano pakeng tsa moreki le khoebo, le eketsa monyetla oa hore moreki a khutle me a tsoele pele ho etsa khoebo le khamphani. Ho feta moo, mananeo a botšepehi a litho a thusa likhoebo ho bokella lintlha tsa bohlokoa ka bareki ba tsona, tse ka sebelisoang ho ntlafatsa lihlahisoa tsa bona, litsebeletso le boiphihlelo ba bareki ka kakaretso. Ka kakaretso, mananeo a ho tšepahalla litho a ka thusa likhoebo ho hohela, ho boloka, le ho hohela bareki, e leng se lebisang keketsehong ea thekiso, lekeno le phaello. 