<prompt> Lekola katleho ea matšolo a mabeli a morao-rao a papatso ea dijithale.Matšolo ana a mabeli a ne a reretsoe ho phahamisetsa lihlahisoa ho batho ba lebelletseng ba lilemo li 18-30.  <response>: Instruction in English: Evaluate the effectiveness of two recent digital marketing campaigns. . Response in English: To evaluate the effectiveness of the two recent digital marketing campaigns, several factors need to be considered. These may include:1. Reach: This measures the number of people within the target audience of 18-30 year olds who were exposed to the campaigns. A higher reach would be an indicator of the campaigns success in spreading awareness about the products being promoted.2. Engagement: This looks at how well the campaigns were able to generate engagement from the target audience in terms of likes, comments, shares, retweets, clicks, etc. A campaign that generates high engagement is likely to have resonated well with its audience and effectively showcased the products value proposition.3. Traffic: Another factor to consider is how much traffic was driven to the products websites or landing pages as a result of the campaigns. An effective campaign should result in a significant increase in traffic from the target audience.4. Conversions: Ultimately, the success of a marketing campaign boils down to how well it was able to drive conversions whether thats in the form of online purchases, sign-ups, downloads, etc. The conversion rate can be calculated by dividing the number of conversions by the total number of visitors to the website or landing page.In summary, to effectively evaluate the two recent digital marketing campaigns, it is essential to have data on their reach, engagement, traffic, and conversion metrics, and compare them against pre-defined targets or industry benchmarks to ascertain their success. . Response in Sesotho: Ho lekola katleho ea liphutuho tse peli tsa morao-rao tsa papatso ea dijithale, lintlha tse maloa li hloka ho nahanoa. Tsena li ka kenyelletsa: 1. Finyella: Sena se lekanya palo ea batho ba ka hare ho batho ba lilemo li 18-30 ba kileng ba hlaheloa ke masolo. Ho fihlella ho hoholo e ka ba sesupo sa katleho ea matšolo a ho phatlalatsa tlhokomeliso ka lihlahisoa tse khothaletsoang. 2. Ho kopanela: Sena se sheba hore na matšolo a atlehile hakae ho hlahisa maikutlo ho tsoa ho bamameli ba neng ba reretsoe ho rata, maikutlo, share, retweets, clicks, joalo-joalo. Letšolo le hlahisang boitlamo bo phahameng le ka na la utloahala hantle ho bamameli ba lona. mme a bontsa tlhahiso ea boleng ba lihlahisoa ka katleho. 3. Sephethephethe: Ntho e ngoe e lokelang ho nahanoa ke hore na sephethephethe se ne se le kae ho liwebsaete tsa lihlahisoa kapa maqepheng a ho fihla ka lebaka la matšolo. Letšolo le atlehang le lokela ho fella ka keketseho e kholo ea sephethephethe ho tsoa ho bamameli ba shebiloeng. 4. Liphetoho: Qetellong, katleho ea letsolo la ho bapatsa e ipapisitse le hore na e atlehile hakae ho tsamaisa liphetoho - hore na ke ka mokhoa oa ho reka inthaneteng, ho ingolisa, ho jarolla, joalo-joalo. Sekhahla sa phetoho se ka baloa ka ho arola palo ea liphetoho ka palo eohle ea batho ba etelang sebaka sa marang-rang kapa leqepheng la ho fihla. Ka kakaretso, ho lekola ka nepo matšolo a mabeli a morao-rao a papatso ea dijithale, ho bohlokoa ho ba le data mabapi le phihlello ea bona, boitlamo, sephethephethe, le metrics ea phetoho, le ho li bapisa le lipehelo tse boletsoeng esale pele kapa litekanyetso tsa indasteri ho netefatsa katleho ea bona. 