<prompt> Hlalosa phapang lipakeng tsa SEO le SEM.nan  <response>: Instruction in English: Illustrate the differences between SEO and SEM. . Response in English: Search Engine Optimization SEO and Search Engine Marketing SEM are two fundamentally different digital marketing strategies aimed at improving a websites visibility in search engine results pages SERPs.SEO is the process of optimizing a website to rank higher in organic search engine results. It involves on-page optimization, such as improving website structure, title tags, and meta descriptions, and off-page optimization, such as increasing high-quality backlinks, to improve the relevance and authority of a site. The goal of SEO is to increase the quantity and quality of organic traffic to a site.On the other hand, SEM focuses on paid advertising to increase a sites visibility in search engine results. This is achieved through pay-per-click PPC advertising, where an advertiser pays a fee to the search engine each time an ad is clicked. SEM offers businesses the opportunity to place their ads in front of highly targeted audiences, who are actively looking for the products or services offered by the advertiser.In summary, the key differences between SEO and SEM are:1. SEO focuses on improving organic search results, while SEM uses paid advertising to improve visibility in SERPs.2. SEO is a long-term strategy that requires consistent effort and patience, while SEM offers immediate results.3. SEO is cost-effective in the long run and offers a high return on investment, while SEM requires a continuous investment to keep ads running.4. SEO improves overall website quality and user experience, while SEM targets specific audiences with ads.Both SEO and SEM are important digital marketing strategies, and businesses often use a combination of both to achieve their marketing goals. . Response in Sesotho: Search Engine Optimization SEO le Search Engine Marketing SEM ke mekhoa e meli e fapaneng ea ho bapatsa ea dijithale e reretsoeng ho ntlafatsa ponahalo ea sebaka sa marang-rang maqepheng a sephetho sa enjine ea ho batla SERPs. SEO ke tsebetso ea ho ntlafatsa sebaka sa marang-rang hore se be maemong a holimo ho liphetho tsa enjine ea patlo. E kenyelletsa ho ntlafatsa leqepheng la maqephe, joalo ka ho ntlafatsa sebopeho sa sebaka sa marang-rang, li-tag tsa sehlooho, le litlhaloso tsa meta, le tsebetso ea kantle ho leqephe, joalo ka ho eketsa li-backlink tsa boleng bo holimo, ho ntlafatsa bohlokoa le bolaoli ba sebaka. Sepheo sa SEO ke ho eketsa bongata le boleng ba sephethephethe sa manyolo sebakeng sa marang-rang. Ka lehlakoreng le leng, SEM e shebane le papatso e lefelloang ho eketsa ponahalo ea sebaka sa marang-rang liphethong tsa enjine ea patlo. Sena se finyelloa ka papatso ea pay-per-click PPC, moo mobapatsi a lefang tefiso ho enjine ea ho batla nako le nako ha papatso e tobetse. SEM e fa likhoebo monyetla oa ho beha lipapatso tsa tsona ka pela bamameli ba shebiloeng haholo, ba batlang lihlahisoa kapa litšebeletso tse fanoang ke mobapatsi. Ka kakaretso, liphapang tse ka sehloohong pakeng tsa SEO le SEM ke: 1. SEO e tsepamisitse maikutlo ho ntlafatsa liphetho tsa lipatlisiso tsa tlhaho, ha SEM e sebelisa papatso e lefelloang ho ntlafatsa ponahalo ho SERPs. 2. SEO ke leano la nako e telele le hlokang boiteko bo tsitsitseng le mamello, ha SEM e fana ka liphello tse potlakileng. 3. SEO e na le litšenyehelo ka nako e telele me e fana ka phaello e phahameng ea lichelete, ha SEM e hloka letsete le tsoelang pele ho boloka lipapatso li ntse li tsoela pele. 4. SEO e ntlafatsa boleng ba sebaka sa marang-rang ka kakaretso le phihlelo ea mosebedisi, ha SEM e lebisa tlhokomelo ho bamameli ba itseng ka lipapatso. Ka bobeli SEO le SEM ke maano a bohlokoa a ho bapatsa ka dijithale, me likhoebo hangata li sebelisa motsoako oa bobeli ho fihlela sepheo sa bona sa ho bapatsa. 