Below is the list of tables from the database along with their columns and datatype. Need to generate an accurate SQL query for the question.
Only use the columns present in the respective table. Only use the columns which are required to generate the SQL query. Only use table joins if required and not otherwise.

### Tables ###
TABLE: CREATE TABLE table_13943239_1 ( viewers__millions_ VARCHAR, episode VARCHAR )

### Question ###
How much audience did the 7th Pride of Britain Awards ceremony have?

### Accurate SQL ###

SELECT COUNT(viewers__millions_) FROM table_13943239_1 WHERE episode = "7th Pride of Britain Awards"