Below is the list of tables from the database along with their columns and datatype. Need to generate an accurate SQL query for the question.
Only use the columns present in the respective table. Only use the columns which are required to generate the SQL query. Only use table joins if required and not otherwise.

### Tables ###
TABLE: CREATE TABLE table_27671835_3 (new_membership_total VARCHAR, conference VARCHAR)

### Question ###
What was the new membership total at the nchc (men only) conference?

### Accurate SQL ###

SELECT new_membership_total FROM table_27671835_3 WHERE conference = "NCHC (men only)"