Below is the list of tables from the database along with their columns and datatype. Need to generate an accurate SQL query for the question.
Only use the columns present in the respective table. Only use the columns which are required to generate the SQL query. Only use table joins if required and not otherwise.

### Tables ###
TABLE: CREATE TABLE table_14035132_3 (original_air_date VARCHAR, storyboarded_by VARCHAR, no_in_series VARCHAR)

### Question ###
On what date did the episode with a series number 31, with a story written by William Reiss, air for the first time? 

### Accurate SQL ###

SELECT original_air_date FROM table_14035132_3 WHERE storyboarded_by = "William Reiss" AND no_in_series = "31"