Below is the list of tables from the database along with their columns and datatype. Need to generate an accurate SQL query for the question.
Only use the columns present in the respective table. Only use the columns which are required to generate the SQL query. Only use table joins if required and not otherwise.

### Tables ###
TABLE: CREATE TABLE table_10333757_1 (format VARCHAR, branding VARCHAR)

### Question ###
What is the Format for Branding of 1290 wkbk w281au 104.1?

### Accurate SQL ###

SELECT format FROM table_10333757_1 WHERE branding = "1290 WKBK W281AU 104.1"