Below is the list of tables from the database along with their columns and datatype. Need to generate an accurate SQL query for the question.
Only use the columns present in the respective table. Only use the columns which are required to generate the SQL query. Only use table joins if required and not otherwise.

### Tables ###
TABLE: CREATE TABLE table_name_96 ( money_requested__ INTEGER, first_aired VARCHAR, company_or_product_name VARCHAR )

### Question ###
What is the average money requested in the episode first aired on 18 January 2005 by the company/product name IV Cam

### Accurate SQL ###

SELECT AVG(money_requested__) AS £_ FROM table_name_96 WHERE first_aired = "18 january 2005" AND company_or_product_name = "iv cam"