Below is the list of tables from the database along with their columns and datatype. Need to generate an accurate SQL query for the question.
Only use the columns present in the respective table. Only use the columns which are required to generate the SQL query. Only use table joins if required and not otherwise.

### Tables ###
TABLE: CREATE TABLE table_name_23 ( started VARCHAR, end_source VARCHAR, country VARCHAR, loan_club VARCHAR )

### Question ###
When was the loan started when the coutry is eng, the loan club is sunderland and the end source is south wales echo?

### Accurate SQL ###

SELECT started FROM table_name_23 WHERE country = "eng" AND loan_club = "sunderland" AND end_source = "south wales echo"