Below is the list of tables from the database along with their columns and datatype. Need to generate an accurate SQL query for the question.
Only use the columns present in the respective table. Only use the columns which are required to generate the SQL query. Only use table joins if required and not otherwise.

### Tables ###
TABLE: CREATE TABLE table_name_38 (branding VARCHAR, power VARCHAR, location VARCHAR)

### Question ###
What is the Branding of the Iloilo City Frequency with a Power of 10 Kw?

### Accurate SQL ###

SELECT branding FROM table_name_38 WHERE power = "10 kw" AND location = "iloilo city"