20+ Free and Paid AI Digital Marketing Tools to Automate Repetitive Tasks
Marketing automation is one of the biggest discussed topics. Isn’t it? Every industry and business is looking for effective marketing tools to automate repetitive tasks. Do you also want useful tools to promote marketing strategies?
According to general survey companies using automated lead generation processes see a 451% increase in qualified leads over companies without automation In this article, I'll share some effective marketing tools to automate repetitive tasks. Keep reading to know more!
Artificial Intelligence tools to automated everyday task
Excited to boost efficiency? Let me discuss some smart and useful digital marketing tools that help you to automate repetitive tasks. Have a look:
1. Email marketing automation tools for digital transformation
Email marketing automation tools? Familiar with them? If not, let me tell you that these tools help manage and streamline email campaigns. They automate repetitive tasks like sending welcome emails, follow-ups, or reminders based on user actions. Marketers can use these tools to create personalized communication at a large scale. Interesting? Have a look on these tools:
Mailchimp is an email marketing platform that helps businesses create, automate, and manage email campaigns. It offers assistance for designing emails, audience segmentation, and tracking campaign performance.
GetResponse is an all-in-one marketing platform that helps businesses with email marketing, automation, landing pages, and webinars. It lets you create and send personalized email sequences based on user behavior and conversions.
Pardot is another B2B marketing platform by Salesforce that helps businesses manage and smooth their marketing campaigns, including email, lead nurturing, and tracking ROI.
HubSpot is another big platform for marketers, it helps in marketing software that automates email campaigns and personalized messages based on customer data. It also improves engagement through targeted, automated emails.
Klaviyo is a platform designed for e-commerce businesses. It helps you to automate email campaigns by sending personalized messages based on customer behavior, such as past purchases or browsing patterns, to boost sales and customer loyalty.
These tools not only saves time but also improves engagement by making sure that messages are timely and relevant to the recipient's interests. If you're looking to enhance your brand's visual appeal, a logo maker can help you create a professional design that fits perfectly in your email campaigns.
2. Generative AI tools for streamlining content creation
How do generative AI tools work for content creation? Are you using AI to generate content? Generative AI for content creation refers to utilizing artificial intelligence to produce written, visual, or audio content.
These tools help marketers create high-quality material quickly, like blog posts, social media updates, or video scripts, while maintaining a consistent brand voice. It’s a game-changer for your marketing, right?
Frase simplifies content creation by using AI to create SEO-friendly content by generating articles and blog posts based on trending search topics. Now you can save your time on research and produce content that ranks well in search engines.
Jasper is a versatile AI tool that generates text for various content needs like blog posts, emails, and social media updates. By using this tool you can focus on other tasks as well.
Scalenut helps create long-form content and marketing materials by using AI to write drafts articles and optimize them for SEO. This way the technology helps out to write and publish content with consistency and generates content according to search engine best practices.
The great thing about these tools is that businesses can boost creativity, reduce writer's block, and maintain a steady flow of fresh content. To further enhance your brand's presence across all platforms, you might want to consider designing a professional business card maker that supports your creative content.
3. Social marketing tools for workflow management
Are you working on a schedule routine? If yes, then you definitely know how it benefits. Isn’t it? Social marketing scheduling involves planning and scheduling social media posts in advance. This strategy helps maintain a consistent presence on social platforms and ensures that content is published at optimal times for audience engagement.
With the right tools, marketers reduce the daily pressure of posting and focus on creating more engaging content by automating this process. These tools also help interact with followers and analyze performance.
To enhance your workflow management with the latest tools, explore how a makerspace can revolutionize your social marketing scheduling strategy.
Social champ streamlines your social media management and saves time. You can schedule, publish, and analyze your posts across multiple platforms with ease. Social Champ helps you stay organized and ensures your social media strategy runs efficiently and maximizes ROI.
Trello simplifies your task management with visual boards. You can plan and schedule content and assign the tasks to your team members. It makes sure that everything runs smoothly and on time.
Zoho Social makes social media management easier, it allows you to schedule posts, track interactions, and analyze performance, you can do all using one platform. It also helps you stay organized and respond quickly to audience engagement.
Sprout Social makes the entire social media process more easy by offering scheduling, social listening, and detailed analytics. It also helps you engage with followers and adjust strategies based on real-time insights.
Buffer is another big platform to manage multiple social media accounts in one place. You can schedule posts, track engagement, and analyze performance.
Hootsuite provides a comprehensive dashboard to schedule posts and monitor social media activities. You can schedule posts, monitor conversations, and integrate all your social media channels in one place
4. Content marketing tools to save your efforts
What’s it? Content marketing tools refers to streamlining the process of creating, distributing and promoting content. These tools include automating tasks such as content planning, distribution, and performance tracking.
The automation into content marketing saves your effort and time as well. It allows for more time to focus on strategy, creativity and audience engagement. With automated content strategies in place, why not keep your branding consistent with a business card template that reflects your business ethos?
Ahrefs save your time by finding the best keywords and content opportunities for SEO. It shows you what’s trending and what’s not with all the matrix, so you can focus on improving your content instead of wasting time on guesswork.
Canva is a great asset for designers, it makes graphic design easy and fast. You can create eye-catching visuals in minutes with its drag-and-drop features. Some of its features are so simple that you don't need to be a designer.
It helps you discover popular topics and content ideas. It lets you see what’s trending, so you can create relevant content without spending hours on research.
It offers a complete set of tools to help with SEO, content marketing, and competitive analysis. It shows you where your content can improve and helps you optimize quickly for better results.
5. AI tools for SEO strategies to process automation
Which tool do you find best for SEO? Using AI in SEO strategies involves artificial intelligence to analyze data and optimize website content for search engines. This approach can enhance keyword research, identify content gaps and assess the competitive landscape.
Similarly, tools for software development analytics can provide valuable insights by analyzing code quality, performance, and team productivity, helping developers make data-driven decisions.
Surfer SEO uses AI to make writing to analyze top-ranking pages and provides recommendations on how to improve your content for better search engine results. It automates content optimization and saves your time on manual research.
MarketMuse helps automate content creation by analyzing your niche and suggesting topics, keywords, and content structures. It speeds up the SEO process by optimizing content for search engines automatically.
BrightEdge uses AI to track your SEO performance and provides insights into how to improve rankings and traffic. It automates SEO tasks and helps you to stay on top of your strategy.
Is it good for driving traffic? Yes! Why not? By automating these processes, marketers can make informed decisions about their SEO tactics, improving website visibility and driving organic traffic.
6. Auto processing tools for content repurposing
This strategy is going to surprise you. Are you ready? To save your ideas, time and effort? Content repurposing is the strategy of taking existing content and transforming it into different formats or platforms. Let’s say a blog post can be turned into an infographic, a video, or a podcast episode. Magical?
This approach maximizes the value of created content, reaching different audiences and extending its lifespan, while saving time and effort on producing new material from scratch.
This tool helps you automate the resharing of older posts and turn them into new formats for social media. It also allows you to categorize content, schedule posts, and repurpose content to maintain a steady social media presence.
Repurpose.io automates the conversion of long-form content like videos and podcasts into smaller, digestible formats for social media or blogs. It helps you expand the reach of your content by repurposing it without manual effort.
It’s an AI-powered platform that turns written content, like blog posts or articles, into engaging videos. It automatically processes text and matches it with relevant visuals to repurpose written content into a video format for wider engagement. The good news is that you can get it done easily with the help of AI. In just a few clicks you can easily repurpose your long video content into multiple formats—social media posts, newsletters, blogs, audiograms, transcripts, or articles—without spending hours on manual edits.
7. Systemization of chatbots for customer engagement
Which chatbot is your favorite? Do you prefer to work with chatbots? Implementing chatbots for customer engagement involves utilizing AI-driven programs that can interact with customers in real-time. Yes! It can happen. These tools, often supported by advanced tools such as AI writer, can provide personalized responses and improve the overall customer experience. Yes! It can happen.
These tools enhance customer service by providing instant responses to inquiries, guiding users through processes, or even helping with purchases. Some of them are:
LiveChat integrates chatbots with human support to automate customer engagement. It allows businesses to provide instant responses, capture leads, and collect feedback.
Chatfuel is a no-code platform for creating AI-powered chatbots that automate customer engagement across multiple channels. It enables businesses to build custom chatbot workflows to provide instant support and personalized responses.
Drift’s chatbot helps businesses automate live chat conversations for marketing and sales. It uses AI to engage with visitors, answer questions, and qualify leads.
Tidio combines live chat and chatbots to provide immediate customer support. It automates responses to common questions. It also allows businesses to engage with customers 24/7 for strong customer relationships. Nothing is impossible in the world of technology. Look how chatbot covers the place of human employees. Strange!
8. Professional development tools to build relations
Do you believe in making relationships in the market? Does it benefit you? Professional development tools encompasses the strategies to build and maintain relationships within the industry. This includes attending conferences, webinars or joining online communities focused on marketing.
Engaging with peers and thought leaders spark new ideas and keep marketers updated on industry trends and best practices. These tools are:
Meetup helps professionals find and attend local events and groups focused on networking and professional development. It creates opportunities to build relationships in person with like-minded individuals or groups.
Zoom is a video conferencing tool that makes it easy to connect with others for virtual meetings and webinars. It helps professionals maintain relationships by offering face-to-face interactions, even when working remotely.
Slack is a team collaboration tool that communicates in real-time. It helps build and strengthen relationships by allowing teams and professionals to share ideas, engage in conversations, and stay connected through channels.
9. Automated reporting tool to control system
Do these tools really work? Yes! Perfectly. An automated reporting tool simplifies the process of tracking and analyzing marketing performance metrics. By automatically gathering data from various channels, marketers can generate comprehensive reports without manual data entry. These tools allow for real-time insights into campaign performance that enables quicker adjustments and informed decision-making based on accurate data.
Databox collects data from various sources and automates the reporting process. It provides real-time dashboards and performance metrics to control system processes and improve decision-making.
Tableau is a powerful data visualization tool that automates the creation of reports and dashboards. It helps control systems by turning complex data into clear, understandable visuals.
ReportGarden is an automated reporting and analytics tool designed for marketing teams. It integrates with various platforms and automates the process of generating reports and controlling marketing performance systems effectively.
10. AI tools for customer insights to personalize user experience
How to personalize user experience with AI? Utilizing AI for customer insights involves analyzing customer data to understand behavior, preferences, and needs better. This strategy helps marketers create more targeted campaigns and personalized experiences by uncovering trends and patterns that may not be immediately obvious.
For example, AI tools can even help teams take notes in a meeting, ensuring critical customer insights are captured and utilized effectively. By using these tools, businesses can meet customer demands more effectively. Are you planning to implement this? Try these tools once to see the benefit!
It offers AI-driven customer insights and personalization tools to optimize website content. It customizes the user experience by analyzing behavior and delivering targeted content.
Zoho CRM uses AI to analyze customer interactions and predict buying behavior. It helps personalize customer experiences by providing insights into what customers want and automating follow-up actions accordingly.
Personyze uses AI to personalize website content and product recommendations based on user data. It tracks customer behavior and adapts the website in real time to provide a more customized user experience.
Salesforce Einstein is an AI-powered tool that provides deep customer insights by analyzing data from various touchpoints. It helps businesses create personalized marketing campaigns and sales strategies.
11. Automating lead generation tools to expand customer base
Automating lead generation focuses on using tools to identify and capture potential customers automatically. This includes creating optimized landing pages, using forms and utilizing social media to attract leads.
By automating these tools, businesses can efficiently expand their customer base without manually sourcing each lead, allowing sales teams to concentrate on nurturing relationships. Have a look on these tools:
LinkedIn Sales Navigator provides personalized lead recommendations based on company and industry insights to connect with potential customers.
OptinMonster creates pop-ups, forms, and campaigns that convert website visitors into leads. It helps grow your customer base by targeting specific segments with personalized offers.
ActiveCampaign manages email marketing campaigns and customer segmentation. It automates lead nurturing and follows up with personalized email sequences.
Drift is an AI-powered chat tool that automates lead generation by engaging with website visitors in real time. It qualifies leads, collects data, and schedules meetings.
12. Influencer marketing tools to collaborate with influencers
Influencer marketing automation simplifies the process of preparing for GPSR by making it easier to find, collaborate with, and manage influencers. These tools allow businesses to identify relevant influencers, track campaign performance, and manage communications effectively.
AspireIQ is an influencer marketing platform that automates influencer outreach, campaign management, and content creation. It helps brands build long-term relationships with influencers and ensures the collaboration aligns with marketing goals.
HypeAuditor provides in-depth influencer analysis and helps you find trustworthy influencers based on audience quality and engagement metrics.
CreatorIQ is an influencer marketing software that allows you to discover and collaborate with influencers across different platforms. It offers tools for campaign tracking and performance analysis.
Brands can enhance their outreach efforts with implementing this marketing automation. It maximizes the impact of influencer campaigns, and builds strong relationships with their partners.
13. Tools for automate webinars and saves manual efforts
Automated webinars involve pre-recording presentations or discussions that can be played for audiences at scheduled times. This strategy allows businesses to deliver valuable content to potential customers without requiring live participation.
Tools like an AI presentation maker can simplify the creation of engaging webinar content, ensuring professional and visually appealing slides. By automating this process, organizations can reach wider audiences, provide on-demand access to information, and nurture leads more efficiently.
EverWebinar automates the webinar process and helps you to stream pre-recorded webinars as live events. It saves time by handling registrations, follow-ups, and attendee engagement automatically.
WebinarJam helps in hosting and promoting webinars. It allows you to automate email reminders, attendee follow-ups, and recording sessions.
Demio automates webinar scheduling, reminders, and engagement features such as polls and Q&A. It helps you save time by simplifying the entire webinar process, from registration to post-event follow-ups.
14. AI-powered personalization tools to analyze user data
AI-powered personalization tools focus on tailoring customer experiences based on individual preferences and behaviors. By analyzing user data, businesses can create personalized content, recommendations and offers that resonate with their audience.
Personyze uses AI to analyze website visitors and personalize content, product recommendations, and messaging. It adapts in real-time to provide a custom experience based on user actions.
Segment is an AI-powered customer data platform that collects, analyzes, and segments user data to personalize customer experiences.
Dynamic Yield uses AI to analyze user behavior and deliver personalized content, offers, and experiences across multiple platforms. It helps brands engage customers by adapting content in real time.
Optimizely improve user experiences by analyzing data and delivering personalized content, recommendations, and experiences. These tools enhance user engagement and improve conversion rates by delivering relevant experiences that meet specific customer needs.
15. Tools to automate survey and feedbacks
Automated surveys and feedback collection streamline the process of gathering customer opinions and insights. By using automated tools to deploy surveys post-purchase or after interactions, businesses can quickly assess customer satisfaction and areas for improvement.
Zoho Survey automates the process of creating, distributing, and collecting survey responses. It includes advanced features like real-time reporting, question piping, and integrations with other Zoho tools.
JotForm offers survey and form automation with drag-and-drop features to design custom surveys. It automates the feedback collection process and integrates with various platforms to analyze responses quickly.
Microsoft Forms automates survey creation and feedback collection. It integrates with Microsoft Office tools for easy analysis and reporting.
Google Forms automates survey creation and data collection. It integrates with Google Sheets for easy data analysis and helps automate feedback collection for simple and efficient reporting.
These tools not only saves time but also encourages ongoing feedback, fostering a culture of continuous improvement.
16. AI tools to drive business innovation
Artificial intelligence is best to brainstorm ideas for business innovation and new concepts or approaches. This strategy encourages organizations to think outside the box and adopt innovative solutions that can enhance their products, services, or processes.
OpenAI's GPT-4 powers innovative business applications by generating human-like text for customer service, content creation, and chatbots. It helps automate communication and personalize interactions, improving efficiency and user engagement.
MonkeyLearn uses AI to help businesses innovate through sentiment analysis, categorization, and keyword extraction. It provides insights from customer feedback, reviews, and surveys to enhance decision-making.
Zapier allows businesses to save time on repetitive tasks. It enhances efficiency by automating data transfer, email management, and task scheduling between different tools.
This strategy helps you to stand out in the market with strong concepts. The only thing is to tweak minor changes in AI ideas to make them feel more unique and engaging.
17. Ecommerce marketing strategy tools
Ecommerce marketing strategy automation refers to the process of streamlining various aspects of online marketing for retail businesses. This includes automating email campaigns, product recommendations, and cart abandonment messages.
Tools like a chatbot ROI calculator can help measure the effectiveness of chatbot-driven customer interactions, ensuring businesses invest in the right automation solutions.
Omnisend is an all-in-one marketing automation tool for ecommerce. It allows you to create personalized email campaigns, automate workflows, and send targeted messages via email, SMS, and push notifications.
Google Analytics provides detailed insights into your ecommerce website's performance. It tracks user behavior, sales data, and conversions.
Shopify offers a suite of ecommerce marketing tools, including email campaigns, ads, and automated social media integrations. It allows you to streamline marketing efforts, track performance, and reach a broader audience with ease.
By implementing automation in their ecommerce strategies, businesses can enhance customer engagement, drive sales and improve operational efficiency.
18. Video marketing tools for systematic automation
Video marketing has become an essential strategy in digital marketing because it captures attention quickly and conveys messages effectively. Videos can tell a story, demonstrate a product, or even create a brand experience in just seconds.
Short-form videos, tutorials, customer testimonials, and behind-the-scenes glimpses help build an authentic connection. Regularly posting on social channels, websites, or email campaigns with clear calls-to-action (CTAs) can drive views and engagement, making video marketing a dynamic approach to build trust and enhance brand visibility.
VidIQ optimizes your video titles, descriptions, and tags for better visibility. It provides insights and analytics to improve your video marketing strategy.
InVideo helps businesses produce high-quality videos for ads, social media, and marketing campaigns quickly and without extensive video editing experience.
Veed.io offers tools for creating, editing, and automating video content. It supports bulk video editing, adding subtitles, and customizing videos for different platforms.
19. Mobile devices and SMS marketing tools for direct reach
With most consumers using mobile devices daily, SMS marketing is a powerful strategy to reach them directly. Text messages have impressively high open rates, making SMS marketing a great choice for time-sensitive promotions, reminders, or exclusive offers. Using AI marketing tools can enhance SMS campaigns by analyzing user behavior, personalizing messages, and optimizing delivery times. However, the key to effective SMS marketing lies in being concise and relevant. Messages should be personalized, offering value rather than overwhelming the user. Incorporating interactive elements, such as click-to-reply or quick response options, can further engage your audience.
Twilio provides a cloud communication platform that allows businesses to send SMS, MMS, and push notifications. It enables automated text campaigns, transactional messages, and customer support.
ClickSend helps in sending bulk SMS messages to their customers. It integrates with various CRM tools and helps businesses send notifications, reminders, and promotions directly to mobile devices.
EZ Texting offers an easy-to-use SMS marketing platform for businesses to connect directly with customers via text. It helps automate campaigns, manage contacts, and track performance.
Moosend offers email and SMS marketing automation. Businesses can create SMS campaigns, personalize messages, and schedule automatic follow-ups with customers. Before using these tools, remember to respect users' privacy and opt-out preferences to ensure a positive experience with your brand.
20. User-Generated content (UGC) to process automation
User-generated content (UGC) is content created by your customers or followers, such as reviews, photos, or videos featuring your products. UGC is highly effective because it’s authentic and reflects real customer experiences, making it more trustworthy. Encouraging UGC can be as simple as asking customers to share their experience or creating a branded hashtag for them to use.
Featuring UGC on your website or social media channels not only showcases happy customers but also builds a community around your brand. As a digital marketing agency, we understand that this strategy helps turn your customers into passionate advocates, strengthening brand loyalty and making them feel like an essential part of your brand’s journey. Here are the tools for automating the process of User-Generated Content:
Yotpo helps businesses collect and display user-generated reviews, ratings, and photos automatically. It makes the process easy by automating review requests and integrating UGC into marketing campaigns.
Olapic automates the collection and curation of UGC from social media. It allows businesses to integrate customer photos, videos, and reviews into their marketing materials and online stores for higher customer engagement.
Bazaarvoice automates the collection and management of UGC like reviews, ratings, and customer photos. It helps businesses drive conversions by displaying authentic content on websites, emails, and social media channels.
TINT allows businesses to gather user content in real-time and showcase it on websites, digital displays, and marketing campaigns. To enhance this connection and grow your audience, consider using tools to increase your Instagram followers, helping you reach and engage even more people who resonate with your brand.
21. Predictable automation tools for omnichannel marketing
Omnichannel marketing is a strategy that provides a seamless experience across all customer touchpoints, whether they’re online or offline. It ensures that customers receive consistent messaging, regardless of where or how they interact with the brand on social media, email, in-store, or even on your website.
Elements like logo design also play a crucial role in creating a consistent brand identity, ensuring customers to recognize your brand across various platforms. Successful omnichannel marketing goes beyond merely having a presence across channels; it requires integrating these channels to work together harmoniously. Look at these tools:
Salesforce Marketing Cloud uses AI-driven automation to manage marketing across email, SMS, social media, and web. It helps businesses deliver personalized experiences and track customer behavior across various channels.
ActiveCampaign allows businesses to automate email, SMS, and social media marketing in a unified platform. It helps create personalized experiences by segmenting customers and automating workflows based on user actions and behavior.
Omnisend helps businesses manage omni channel campaigns. It offers pre-built workflows to automate customer interactions across different channels.
SendGrid, a part of Twilio, provides email automation and is ideal for businesses looking to manage omni-channel communication. It offers tools for automated email marketing, transactional messages, and SMS.
This means personalizing content based on a customer’s interactions across platforms, which creates a smooth journey from one touchpoint to the next, enhancing customer satisfaction and brand loyalty.
Final thoughts
So, as we discussed, there are many tools with a lot of benefits to implement in digital marketing. Each of them has its specific advantage in the field. It’s all up to you which strategies go best for you.
When these strategies are used together, they create a powerful synergy that can significantly enhance brand awareness, customer engagement, and conversion rates. Brands can effectively meet changing customer needs, building lasting loyalty and driving sustainable growth in today’s competitive market!
External Resources:
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