[ WP ] Your product is named Isis . Write the first boardroom meeting after the terrorist group named ISIS attains worldwide infamy .

INSIDE CAMEL HEADQUARTERS 
 `` And now, onto that elephant in the room that I'm sure most of you are keenly aware of... Our branding problem.'' 
 
 `` That's one way to put it.'' 
 
 `` Look, we were there first, and let's assume the ragheads come up with it. It's too late, I'm not budging, I-sis is a great name for our product, and there's no way we're going to pay for new advertising and labeling. Besides, it'll make us look like cowards.The tobacco industry has given enough ground as it is.'' 
 
 `` If we change our name, the terrorists win.'' 
 
 `` Exactly.'' 
 
 `` This is going to sound awful, I know, but is there any way we can leverage this? Like, maybe this will help with the Arab market? 
 
 `` What do you mean?'' 
 
 `` Say we stick with Isis for the time being - but test it out in Arab countries. You know, cash in on this thing while it's big. You wan na wage a holy war? Good, we have the e-cigarette for you. Smokeless vapor means it's better for your lungs. Perfect for the Jihadi on the go. 
 
 `` Are you fucking kidding me, John?'' 
 
 `` Think about it man! What better way to defeat radical Islam than with consumerism? I mean, that's what brought the commies down afterall. That first McDonalds on Red Square was their death knell. What's the use of a Berlin Wall when you can just hop over it with a pair of Air Jordans?'' 
 
 John continued after a tense moment of silence. 
 `` I mean really, when you think about it we would be patriots. We would be patriots fighting terrorists.'' 
 
 `` By selling them branded electronic cigarettes.'' 
 
 `` Exactly'' 
 
 `` I think that's an endorsement, John.'' I think the message that gives is hey, not only is our product directly responsible for hundreds of thousands of preventable deaths; we also sponsor terrorism!'' 
 
 John stared at his fist on the table. 
 `` You know maybe we could strike some sort of deal with the CIA. Some of the devices could, theoretically, be loaded with something else...'' 
 
 `` No John, that wo n't be necessary, but thank you for your input. Everyone, I think that's a wrap. We'll try again with the focus groups tomorrow.'' 
 
 END 

