[ WP ] Big Toothpaste 's secret conspiracy is about to be revealed . What is it , and what happens ?

“ This is a big deal, Jim. This is a big fucking deal. ” 
 
 It wasn ’ t unusual to see Charles in the throes of rage, but it was rare for his face to turn such a robust shade of red. He paced up and down in front of Jim ’ s desk, gesturing wildly, his tightly-knotted tie flopping against the girth of his waist. 
 
 “ We ’ re out. They sold us out. We ’ re done, ” Charles shouted. 
 
 “ But how do you know? How did it get out? Nobody would -- ” 
 
 Charles cut him off. “ Somebody would. Somebody did. We don ’ t know who it is. The media doesn ’ t even know who it is. Some yahoo calling himself “ Fresh Mouth ” or some bullshit like that. He leaked it. It ’ s out. I got a call about it this morning. This is ready to explode. ” 
 
 “ Shit, ” Jim responded simply. “ Has the public gotten wind of it yet? ” 
 
 “ Not yet, ” said Charles. “ But they ’ re not going to sit on this. The fucking bloggers are probably typing already. ” 
 
 “ We have to get ahead of this thing. Maybe we can head it off. Be up front, but downplay. Redirect attention. ” Jim ’ s pulse was growing more rapid by the second. “ How do we downplay this? This! ” 
 
 “ I don ’ t fucking know, ” said Charles. 
 
 “ There ’ s no way we survive this, Chuck. ” 
 
 “ I know. ” 
 
 * * * * 
 
 Twenty five minutes later, Jim stepped out onto the stage and into an inferno of flashbulbs and the deafening shuffle of paper. His legs shook as he approached the podium. His shattered nerves dripped from his pores and into the chest and armpits of his starched, white shirt. 
 
 “ My name is James Colgate, and on behalf o -- ” He couldn ’ t get the first sentence out before the shouting started. 
 
 “ Mr. Colgate, how do you respond to these allegations? ” 
 
 His ears rang from the machine gunning of camera shutters. “ Can you r -- ” 
 
 “ Mr. Colgate, is it true that your company has been using human teeth in your toothpastes? ” 
 
 Jim adjusted his collar. Sweat cascaded down his shirt. “ Not, uh, not just human, no. ” 
 
 “ Where do you source your teeth? Is it true your company has been operating a shell corporation known as ‘ Tooth Fairy Industries ’? ” 
 
 “ I can ’ t, uh, comment on t -- ” 
 
 “ Were you aware that your partner, Charles Crest, was found dead in his summer home this morning? ” 
 
 Jim ’ s throat had closed up. 
 
 “ You said ‘ not just human ’ teeth were used. What other species of tooth has your company utilized? ” 
 
 “ Mr. Colgate, how do you sleep at night knowing what you and your company have done? ” 
 
 “ Mr. Colgate, exactly why did you not tell the public that your toothpaste contained teeth? ” 
 
 Jim shifted behind the podium. “ Well, uh ” he said blandly, “ it ’ s right in the name. ” 

